E- Business: Worldwide Revenue splits and B2C E-Commerce sales and Forecast

E Commerce Global Revenue split-up: The following chart presents the current sales and
projected sales of B2C E Commerce with respect to different geographical regions. This shows
that Asia pacific region sales are growing at a faster pace followed by North America. In Asia
pacific generally B2B Business dominates that of B2C business. Japan (nearly 51%) and china
(upto 31%) contribute more to this than other Asian pacific countries.

E Commerce Market segmentation in India:
E-tailing accounts major part of E-Commerce i.e nearly 50%. The categories of goods
comfortable in purchasing online are as follows
Books 80% ; Travel Tickets 65% ; Electronics 45% ; Local deals 43%
The influx of the funds acted as a catalyst for Ecommerce companies in India. Positive situations
in areas like marketing and promotions, Up scaling of business models, Technology
improvement, Efficient customer support, Economies of scale and some other factors contribute
to the growth of B2C market in India.
In non travel market segmentation, contribution of online financial services is more followed by
online retail services. Major groups in E Retailing sector are Flipkart.com, Smile Group,
Snapdeal.com and Myntra.com.
The CAGR of E Commerce in India is around 43.8% whereas in china it is highest around
56.5%.Contribution Of Internet to GDP is 3.2% of which 20% is by Private consumption, 28%
by Private investment, 5% for Public expenditure and 47% is Trade balances. Trade Balance is
the ( total export of goods, services and internet equipment along with B2C and B2B e-
commerce) minus ( internet related imports). The impact of the internet in India was powered by
strong exports and contributed 47% to the Internets share in Indias GDP.
References: www.emarketer.com, www.statista.com, www.nextbigwhat.com.
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2012 2013 2014E 2015E 2016E 2017E
B2C E-Commerce sales Worldwide, By region and Forecast (Amount in bn $)
Asia Pacific North America Western Europe
Central &Eastern Europe Latin America Middle east & Africa