Social Media

Focus Marketing Consultant Co.

2014/52015/31,000,000
10~12%
18~35

Company presentation
Designer portfolio
SNS
Proposal
Competitor Market Analysis


YAHOO

PC home 24h

Gmarket Global

Y!

PO

Y!

300,066

7.64%

3~4

PO
/

(1,300~2,000)(20,000)

PO

462,213

2.99%

4~10

PO

(200~300)

PChome 24h

PO

PChome 24h

33,400

0.65%

1~2

PO
/

Gmarket Global

PO

Gmarket

734,370

1.89%

1~2

KOL

PO

/KOL (200~2,000)KOL(7,000)

Gmarket Global
EC
Gmarket
-
FB

Gmarket Global
EC
Gmarket
-
FB

Gmarket Global
EC
Gmarket
-/
FB


YAHOO

PC home 24h

Gmarket Global

1,000,000

7-ELEVEN

Family Mart

7-Eleven
2010/7

2009/9

2010/9

2010/11

2010/12 100

70

2010920
711,000

20101210
100

+(Roadshow, AR)
40
Open City FB APP

:
2,162,608
121,685
5%

http://www.bnext.tw/article/view/id/16768

Family Mart
2009/9

2012/10

60

2012/12

70

2013/7

:
1,026,338
46,476
4%

2014/1

80 100

1,000,000

APP

HOW TO DO?

TA insight

Key Message
No1

Please calm down

Creative Concept


Phase 1.
(7-8)
1

7
30

50

(10-11)

10
70

11

80

2
90

100

Phase 2.


(7-8)
1

&

11

11

11

11

11

1
(10-11)

11

11
11

11

2
(10-11)

11
11

(3)

11

3
(10-11)

1,200

&

11
11

11

&

24hr

(12)
teaser

24hr

teaser

24hr

Summer Day

(
party)

GO

Summer Day

M2

Halloween


/ +
Facebook APP

Facebook

&

Campaign Demo
1

Campaign Demo

party

&

TA

Life Style

Trending

TA

catch TA

Usage Tips

Hot Sales

QA

22

Life Style

TA

Usage Tips

Q&A

Hot Sales

Trending

Q&A


()

()

()

()


Life Style

TA(
)

~
~

>>>http://goo.gl/HtOF1O


Trending

()

226
20

>>>http://goo.gl/Jl0lKe

&

Thank you