ATTITUDES

AND
ITS COMPONENTS

ATTIITUDE
Evaluative
statements
Judgments
Opinions,
feelings etc.
For example:
I like my job
I choose to avoid him. He is arrogant
Discrimination is wrong.
My work motivates me.
My job is rude.

An attitude is a statement that
represents an individual's degree of
like or dislike for an item.

Attitudes are generally positive or
negative views of a person, place,
thing, or event

ATTITUDE
Cognitive affective Emotional or feeling
My supervisor gave
promotion to my co-
worker who deserved it
less than me.
My supervisor is unfair.
I dislike my supervisor
I am looking for some
other job
Negative
attitude
towards
supervisor