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1.

The golden rule – Act in a way you would expect others


to act toward you.

2. The utilitarian principle – Act in a way that results in the


greatest good for the greatest number of people.

3. The professional ethic – Take actions that would be


viewed as proper by a disinterested panel of professional
peers.

4. The TV test – Managers should always ask, “Would I


feel comfortable explaining to a national TV audience why
I took this action?”

5. The legal test – Is the proposed action or decision legal?


Established laws are generally considered minimum
standards for ethics.

6. The four-way test – Managers can feel confident that a


decision is ethical if they can answer “yes” to the following
questions: Is the decision truthful? Is it fair to all
concerned? Will it build goodwill and friendships? Will it
be beneficial to all concerned?

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