1.

India: Glued to Rio & Hooked to Deo (Jul 14 2014)

Deodorant market grows five-fold since 2009 as new players shake up FMCG market. The
smell culture is evolving...deodorants are taking the place of talcum powder just the way
tooth paste displaced tooth powder a long time ago. Low income families are taking to deos
as well, says brand expert Harish Bijoor.

2. Consumer Goods Firms on a High With Rural Push (Jul 08 2014)
Spending on cars, motorcycles and white goods nearly doubled between 2004-05 and 2011-
12 NSSO. Rural areas contribute 25-30% to the sale of white good companies at present.
The higher expenditure by rural households on consumer durables is also a result of
availability of these products in the villages, besides the rise in incomes, said SR Hashim,
former member, Planning Commission.
3. Research: Underage drinkers heavily exposed to magazine ads for alcohol brands they
consume (July 8, 2014)
(Source: Johns Hopkins University Bloomberg School of Public Health)
Underage drinkers between the ages of 18 and 20 see more magazine advertising than any
other age group for the alcohol brands they consume most heavily, raising important
questions about whether current alcohol self-regulatory codes concerning advertising are
sufficiently protecting young people.
The researchers found that many of the brands most popular among underage drinkers
included 18 to 20 year-olds in the groups most heavily exposed to their advertising.
4. KFC, Pizza Hut Sales Fail to Sizzle (july 18,2014)
Yum! Restaurants reports 3rd straight drop in quarterly same-store sales for chains. Same-
store sales of Yum! Restaurants India had declined 4% year-on-year in the quarter ended
December 2013.
Same-store sales is a reflection of consumer sentiment in urban markets which indicate that
high food inflation and slowing discretionary spends continue to impact quick-service
restaurants business in the country.
5. Regional Festivals Turning into a Diwali for Retailers (july 18, 2014)