JAMES KING

123 State Street Toronto ON M1M 5M5 416-111-1111 jking@georgebrown.ca

Creative and innovative arketing !ro"e##iona$ #eeking a c%a$$enging and d&naic !o#ition in
t%e #a$e# and arketing ind'#tr&
SUMMARY OF QUALIFICATIONS
More t%an 3 &ear#( arketing and #a$e# e)!erience* i!$eenting #trategic ca!aign# in
retai$* w%o$e#a$e and non-!ro"it environent#
+eon#trated #trong co'nication and !re#entation #ki$$# b& o't$ining vario'# #trategic
arketing !$an# to anageent tea
,roven abi$it& to cond'ct e""ective arket re#earc% ana$&#i# and !re!are re!ort# to re"$ect
con#'er b'&ing be%avio'r#
-)!erience b'i$ding and retaining b'#ine## re$ation#%i!# wit% c$ient# and c'#toer#
,ro"icient wit% Micro#o"t O""ice 2../ 0ord* -)ce$* ,ower ,oint* 1cce##* ,roject* ,'b$i#%er
2$'ent in -ng$i#% and 2renc% 3#!oken and written4
EDUCATION
Business Administratin ! Mar"etin# $r#ram %&nurs'
5eorge 6rown Co$$ege* Toronto ON
2..7-,re#ent
Re(e)ant Curses*
,rinci!a$# o" Marketing 8988
,ro"e##iona$ Se$$ing
Mat%eatica$ 1na$&#i# "or Marketer#
Con#'er 6e%avio'r "or Marketing
Marketing "or t%e Not-2or ,ro"it Sector
RELATED E+$ERIENCE
Mar"et Resear,-er .(unteer
:nited 5rocer& Store* Toronto ON
October 2.1.-1!ri$ 2.11
:ti$i;ed arket re#earc% tec%ni<'e# to a##e## con#'er b'&ing be%avio'r#* brand !erce!tion
vi#'a$ a!!ea$ and brand !re"erence#
Co$$aborated in tea# to deve$o! #'rve&# "or "oc'# gro'!# to obtain !re"erence#* !erce!tion#
and o!inion# toward# !rod'ct# and !ackaging
Created arket re!ort# ba#ed on con#'er "eedback and ana$&#i# to !rod'ct tea# and #enior
anageent
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JAMES KING 416-111-1111 jking@georgebrown.ca
Mar"etin# Student .(unteer
Tie To Make 1 C%ange* Toronto ON
October 2.1.-1!ri$ 2.11
1##i#ted wit% i!$eenting #trategic arketing ca!aign to target #ervice# to at- ri#k &o't%
wit%in co'nit& b& organi;ing t%e Co'nit& 2e#tiva$ -vent
+e#igned and created broc%'re to arket and !roote e!$o&ent #ervice#
8!$eented "'ndrai#ing ca!aign to ac<'ire donation# "or t%e organi;ation
Mar"etin# C!rdinatr .(unteer
=e$!ing Ot%er# Organi;ation* Toronto ON
+eceber 2..7-1!ri$ 2.1.
,rovided arketing and !rootiona$ #'!!ort "or ann'a$ #!on#or#( and c$ient#( %o$ida& event
+e#igned $a&o't and b'dget "or invitation# and t%ank &o' card#
Coordinated g'e#t #!eaker#* vi#'a$ di#!$a&#* #eating !$an and 15 vo$'nteer# "or event
Sa(es Re/resentati)e
-##entie$# 6ea't& S'!!$ie#* Montrea$ >C
2..6-2..?
-)ceeded and increa#ed #a$e# target# 2.@ b& recoending !rod'ct# ba#ed on c'#toer
need# and re<'ireent#
Aeceived t%e -!$o&ee o" t%e Mont% award "or #'cce##"'$$& e)ec'ting -##entie$# 6ea't&
Ca!aign
8!$eented #trategic arketing !$an "or trade #%ow# and generated #a$e# $ead#
,re!ared re!ort# and adini#tered b'dget "or review b& e)ec'tive tea
Biai#ed between #'!!$ier# and arketing tea to en#'re t%at !roject detai$# were e)ec'ted in
a tie$& anner
+eon#trated t%e abi$it& to work 'nder !re##'re and eet #trict dead$ine#
$ROFESSIONAL ASSOCIATIONS
Canadian Marketing 1##ociation 2.1.-,re#ent
Canadian ,ro"e##iona$ Sa$e# 1##ociation 2.11-,re#ent

REFERENCES A.AILABLE U$ON REQUEST
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