Professional Documents
Culture Documents
Jack Urowitz
Here are some questions that you can ask about your presentation.to test its
effectiveness. If the answer is ‘yes’ to the questions below, then your efforts will
likely be as rewarding as they will be rewarded.
3. Plan of Attack (Divisio): Are the points that the reader is about to follow
clearly presented here in summary? It is almost like you have to make up a title for
each of the different sources of information or imagery that you will bring in
support of your thesis or value of your commercial product. In this section you just
tease the audience with the titles of the sections that will follow. And once you
are clear about your content ask yourself, or a friendly reader, "Do the opinions or
imagery that I intend to present support/further my thesis or product desirability?"
6. Closing (Peroratio): Did I recall my opening in such a way that its impact is
deeper? Or, did I at least move the audience again with my humanity rather than
my logic?