2012 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential 1 Cisco Confidential 1 2012 Cisco and/or its affiliates. All rights reserved.
Cisco Visual Networking Index (VNI)
Global Forecast Update; 20112016

May 2012
Under Embargo Until May 30, 2012
2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
Service Adoption
Forecast
Cisco VNI Forecasts are complementary and statistically aligned.
Fixed & Mobile IP
Traffic Forecast
Residential
Mobile
Business
2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3 3
By 2016, global IP traffic will
reach an annual run rate of
1.3 zettabytes per year

1.3 zettabytes is equal to:

10X more than all IP traffic
generated in 2008 (121 exabytes)

38 million DVDs per hour

What is a zettabyte?
One trillion gigabytes
Approximately 10
21

(1,000,000,000,000,000,000,000 bytes)
Source:
Cisco VNI Global Forecast, 20112016
2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
94 EB
per mo
31 EB
per mo
110 EB
per mo
77 EB
per mo
59 EB
per mo
44 EB
per mo
Source: Cisco VNI Global Forecast, 20112016
2011 2012 2013 2014 2015 2016
2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
Source: Cisco VNI Global Forecast, 20112016
More Devices
More Internet Users
Faster Broadband Speeds
More Rich Media Content
Growth
Catalysts
Nearly 19 Billion Connections 4-Fold Speed Increase
3.4 Billion Internet Users 1.2 Million Video Minutes/Second
2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
North America
2.9 Billion by 2016
CAGR 14.1%
Western Europe
2.6 Billion by 2016
CAGR 13.2%
Central/Eastern Europe
1.3 Billion by 2016
CAGR 10.2%
Latin America
1.6 Billion by 2016
CAGR 12.2%
Middle East & Africa
1.8 Billion by 2016
CAGR 10.4%
Asia Pacific
8.7 Billion by 2016
CAGR 14.1%
Source: Cisco VNI Global Forecast, 20112016
2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
2011 2012 2013 2014 2015 2016
N
u
m
b
e
r

o
f

D
e
v
i
c
e
s

(
B
)


372M
3.57B
57.2% CAGR 20112016
Source: Cisco VNI Global Forecast, 20112016
2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
0
1
2
3
4
5
6
7
8
2011 2012 2013 2014 2015 2016
IPv6-Capable Fixed Devices IPv6-Capable Mobile Devices
4.03B
N
u
m
b
e
r

o
f

D
e
v
i
c
e
s

(
B
)

49% CAGR 20112016
372M
3.57B
662M
Source: Cisco VNI Global Forecast, 20112016
2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
2011 2012 2013 2014 2015 2016
IPv6-Capable Fixed Business Devices IPv6-Capable Fixed Consumer Devices
2.45B
N
u
m
b
e
r

o
f

D
e
v
i
c
e
s

(
B
)

65.2%
CAGR
91M
1.12B
281M
Source: Cisco VNI Global Forecast, 20112016
54.2%
CAGR
57.2% CAGR 20112016
2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
North America
269 Million by 2016
CAGR 1.6%
Western Europe
319 Million by 2016
CAGR 2.5%
Central/Eastern Europe
197 Million by 2016
CAGR 7.7%
Latin America
287 Million by 2016
CAGR 11.0%
Middle East & Africa
542 Million by 2016
CAGR 16.1%
Asia Pacific
1.7 Billion by 2016
CAGR 13.2%
Source: Cisco VNI Global Forecast, 20112016
2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
=
=
Tablet
Internet-Enabled 3DTV
Internet-Enabled HDTV
64-bit Laptop/PC
Gaming Consoles
1.2 X
(monthly 32-bit laptop fixed traffic)
=
4.1 X
(monthly 32-bit laptop fixed traffic)
=
2.0 X
(monthly 32-bit laptop fixed traffic)
=
3.2 X
(monthly 32-bit laptop fixed traffic)
3.4 X
(monthly 32-bit laptop fixed traffic)
Source: Cisco VNI Global Forecast, 20112016
2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
North America
3.5-Fold growth
11 to 37 Mbps
Western Europe
3.8-Fold growth
11 to 42 Mbps
Central/Eastern Europe
3.1-Fold growth
10 to 29 Mbps
Latin America
2.8-Fold growth
4.2 to 12 Mbps
Middle East & Africa
2.5-Fold growth
3.4 to 8.4 Mbps
Asia Pacific
4.4-Fold growth
8.1 to 36 Mbps
Source: Cisco VNI Global Forecast, 20112016
2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
10 Mbps
44% of all broadband
connections by 2016
5 Mbps
74% of all broadband
connections by 2016
Source: Cisco VNI Global Forecast, 20112016
2 Online Video
(HD Streams)
1 SD Business
Videoconference
1 Online music
stream
3 Online Video
(HD Streams)
1 Business Desktop
Conference call
4 Online music
streams
1 Online Gaming
stream
2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
10 Mbps
44% of all broadband
connections by 2016
5 Mbps
74% of all broadband
connections by 2016
3% of all broadband
connections by 2016
100 Mbps
Source: Cisco VNI Global Forecast, 20112016
20 minutes 2 minutes
Online Video (HD movie download)
41 minutes
Online Video (HD movie download) Online Video (HD movie download)
2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
Source: Cisco VNI Global Forecast, 20112016
Fastest Growing
Residential Services
TAM and Devices for
Residential Market
Highest Penetrated
Residential Service
TV Households
2011: 1.7 Billion
2016: 1.9 Billion

Residential Internet Users
2011: 1.7 Billion
2016: 2.3 Billion

Devices/Connections
2011: 2.4 Billion
2016: 5.4 Billion

Digital TV13.8% CAGR
2011: 694 Million
2016: 1.3 Billion

VoIP10.6% CAGR
2011: 560 Million
2016: 928 Million
Online Music
2011: 1.1 Billion
63% of Internet Users

2016: 1.8 Billion
79% of Internet Users
2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
Source: Cisco VNI Global Forecast, 20112016
Fastest Growing
Consumer Mobile Services
TAM and Devices for
Consumer Mobile Market
Highest Penetrated
Consumer Mobile Services
Mobile Consumers
2011: 3.7 Billion
2016: 4.5 Billion

Devices/Connections
2011: 5.6 Billion
2016: 8.4 Billion

Mobile Video42.9% CAGR
2011: 271 Million
2016: 1.6 Billion

Mobile Service Demand
Globally, consumer mobile
segment has 7 of 9 services
with CAGRs exceeding 20%
from 2011 to 2016.
SMS (Texting)
2011: 2.8 Billion
74% of Internet Users

2016: 4.1 Billion
60% of Internet Users

Mobile Service Maturity
SMS has the lowest CAGR
(8.3 %) in the consumer
mobile service category.
2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
Source: Cisco VNI Global Forecast, 20112016
Fastest Growing
Business Services
TAM and Devices for
Business Market
Highest Penetrated
Business Services
Business Internet Users
2011: 1.6 Billion
2016: 2.3 Billion

Business Mobile Users
2011: 483 Million
2016: 569 Million

Devices/Connections
2011: 2.2 Billion
2016: 5.0 Billion

Desktop Video43.2% CAGR
2011: 36 Million
2016: 219 Million

LBS*42.9% CAGR
2011: 27 Million
2016: 158 Million
Instant Messaging (IM)
2011: 470 Million
30% of Business Internet Users

2016: 745 Million
32% of Business Internet Users

SMS (texting)
2011: 364 Million
75% of Business Mobile Users

2016: 498 Million
88% of Business Mobile Users
* LBS=Location Based Services
2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
2016
32.3 GB
Traffic/month
2011
11.5 GB
Traffic/month
50 GB
Traffic/month
Future
Source: Cisco VNI Global Forecast, 20112016
3 Online HD movie
videos
13 VoD episodes
6 HD Desktop video
conferencing calls
122 Online music
tracks
2 3D Online HD movie
videos
8 Online HD movie
videos
38 VoD episodes
14 HD Desktop video
conferencing calls
307 Online music
tracks
2 Online 3D movie
videos
11 Online HD movie
videos
53 VoD episodes
33 HD Desktop video
conferencing calls
307 Online music
tracks
2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
2016
83.7 GB
Traffic/month
2011
26.2 GB
Traffic/month
100 GB
Traffic/month
Future
Source: Cisco VNI Global Forecast, 20112016
7 Online HD movie
videos
30 VoD episodes
12 HD Desktop
video conferencing
calls
239 Online music
tracks
4 3D movies
20 HD movies
95 VoD episodes
33 HD Desktop video
conferencing calls
683 Online music
tracks
6 3D movies
23 HD movies
114 VoD episodes
40 HD Desktop
video conferencing
calls
802 Online music
tracks
2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
North America
27.5 EB/Month by 2016
22% CAGR, 3X Growth
Western Europe
24.4 EB/Month by 2016
27% CAGR, 3X Growth
Central/Eastern Europe
6.0 EB/Month by 2016
39% CAGR, 5X Growth
Latin America
7.6 EB/Month by 2016
49% CAGR, 7X Growth
Middle East & Africa
3.8 EB/Month by 2016
58% CAGR, 10X Growth
Asia Pacific
40.6 EB/Month by 2016
31% CAGR, 4X Growth
Source: Cisco VNI Global Forecast, 20112016
2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
0
20,000
40,000
60,000
80,000
100,000
120,000
2011 2012 2013 2014 2015 2016
P
e
t
a
b
y
t
e
s

p
e
r

M
o
n
t
h

Non-PC Based Traffic
PC-Based Traffic
69%
22%
78%
Source: Cisco VNI Global Forecast, 20112016
29% CAGR 20112016
31%
2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22
0
20,000
40,000
60,000
80,000
100,000
120,000
2011 2012 2013 2014 2015 2016
P
e
t
a
b
y
t
e
s

p
e
r

M
o
n
t
h

Mobile Data (78% CAGR)
Fixed/Wired (20% CAGR)
Fixed/Wi-fi (34% CAGR) 39%
51%
10%
29% CAGR 20112016
Source: Cisco VNI Global Forecast, 20112016
2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23
0
20,000
40,000
60,000
80,000
100,000
120,000
2011 2012 2013 2014 2015 2016
P
e
t
a
b
y
t
e
s

/

M
o
n
t
h

Business
Consumer
12%
88%
16%
84%
Source: Cisco VNI Global Forecast, 20112016
29% CAGR 20102015
2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
2011 2012 2013 2014 2015 2016
P
e
t
a
b
y
t
e
s

p
e
r

M
o
n
t
h

VoIP
Online Gaming
File Sharing
Web/Data
Internet Video
Online Gaming and VoIP forecast to be 0.73% of all consumer Internet traffic in 2016
22%
23%
54%
Source: Cisco VNI Global Forecast, 20112016
29% CAGR 20112016
2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
2011 2012 2013 2014 2015 2016
P
e
t
a
b
y
t
e
s

p
e
r

M
o
n
t
h

Video Calling
Ambient Video and Internet PVR
Internet-Video-to-PC: Live
Mobile Video
Internet-Video-to-PC: Short Form
Internet-Video-to-TV
Internet-Video-to-PC: Long Form
8%
11%
37%
8%
14%
14%
Source: Cisco VNI Global Forecast, 20112016
8%
2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
2011 2012 2013 2014 2015 2016
P
e
t
a
b
y
t
e
s

p
e
r

M
o
n
t
h

Business Mobile Data
Business Managed IP *
Business Internet *
27%
54%
* Video conferencing is included in both the Business Internet and Managed IP categories
Source: Cisco VNI Global Forecast, 20112016
22% CAGR 20112016
19%
2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27
0
5
10
15
20
25
30
35
40
2011 2012 2013 2014 2015 2016
P
e
t
a
b
y
t
e
s

p
e
r

M
o
n
t
h

Video Phones
Executive Video Conferencing
Multiscreen Room Video Conferencing
Desktop Video Conferencing
Singlescreen Room Video Conferencing
Web Conferencing with Video
18%
61%
Multiscreen/Executive Videoconferencing and Videophones will be 1.4 % of all business video traffic in 2015
19%
Source: Cisco VNI Global Forecast, 20112016
42% CAGR 20112016
2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28
Total IP Traffic
110 Exabytes per month by 2016
By 2016, annual global IP traffic will reach 1.3 zettabyte
Fixed Internet
80.6 Exabytes per month by 2016
Managed IP
18.1 Exabytes per month by 2016
By 2016, 1.2 M video minutes cross the network each second
Business IP video conferencing will grow 6-fold from 2011-2016
Mobile Data
Mobile video will increase 18-fold from 2011 to 2016
10.8 Exabytes per month by 2016
Source: Cisco VNI Global Forecast, 20112016
2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29

Press Releases
White Papers / FAQs
Cisco VNI Web-based Tools / Free Apps

IP Traffic Forecast inquiries: traffic-inquiries@cisco.com
Service Adoption Forecast inquiries: ask-vnisa@cisco.com
Source: Cisco VNI Global Forecast, 20112016
IP Traffic Forecast: http://www.cisco.com/go/vni
Service Adoption Forecast: http://www.cisco.com/go/vnisa
2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30
Thank you.
2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31

In 2011, there were 2.4B residential devices and connections;
by 2016, there will be 5.4B residential devices and connections
(17.3% CAGR).
In 2011, there were 5.6B consumer mobile devices and connections;
by 2016, there will be 8.4B consumer mobile devices and connections
(8.3% CAGR).
In 2011, there were 2.2B business devices and connections;
by 2016, there will be 5.1B business devices and connections
(18% CAGR).
Source: Cisco VNI Global Forecast, 20112016
2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 32

Digital TV will be the fastest growing service across all
residential service categories (TV & Internet) from 2011
to 2016 (13.8% CAGR).
Mobile video will be the fastest growing consumer
mobile service from 2011 to 2016. (42.9% CAGR).
Desktop video conferencing will be the fastest growing
service across all business service categories (mobile &
fixed) from 2011 to 2016 (43.2% CAGR).
Source: Cisco VNI Global Forecast, 20112016
2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 33

In 2011, the average Internet user generated 12 GB/mo;
by 2016, the average Internet user will generate 30 GB/mo.
By 2016, more than one-third of total IP traffic will come
from devices other than PCs.
By 2016, wi-fi will account for nearly half of all IP traffic.
By 2016, the gigabyte equivalent of all movies ever made
will cross global IP networks every 3 minutes.
Source: Cisco VNI Global Forecast, 20112016