Conclusion:

ACK has always been the favourite story teller for the Indian children. But with changing times and
with the advent of modern technology, ACK is facing a number of challenging situations. It should re-
enforce its brand in a way that is famous not only for books, but also for everything else that can
bring Indian mythology and stories close to children. The key recommendations proposed, addresses
the important issues like making ACK more relevant to present times, increasing awareness, creating
new avenues for revenue generation and product development, using digital media for wider reach
and creating innovative products and also increasing reach to both rural and urban customers in a
profitable manner.