Consumers in market for a new car

AGE RACE AND ETHNICITY EDUCATION INCOME

56%
ARE 35-64
86%
WHITE
64%
ATTENDED
COLLEGE
70%
EARN HHI
OF $50K+


BUT ARE
18%
MORE LIKELY
TO BE 18-24
BUT ARE 19% MORE
LIKELY TO BE ASIAN
BUT ARE 42%
MORE LIKELY TO HAVE
GRADUATED
AND ARE 97%
MORE LIKELY TO
EARN HHI $100,000 OR
MORE
Boston
SOURCE: Experian Simmons NHCS Fall 2013, Watched WE tv in the last 7 days
$81,335 46.2 62.9% 54.4% 35.0% 73.8%