SCORE CARD

P1

P2

P3

P4

P5

P6

0.78
0.08
2.40
3.44
0.07
0.36
1.08
5.20
13.41

0.95
0.23
3.19
5.77
0.13
0.20
1.74
7.62
19.83

1.25

0.61

0.65

0.61

3.13
5.79
0.22

3.85
5.83
0.18

3.13
6.18
0.12

2.99
5.27
0.45

1.61
6.93
18.93

1.70
4.71
16.87

1.78
7.10
18.96

1.25
6.93
17.49

0.32
0.04

1.59

0.59

0.67

0.57

1.19
2.40
0.23

3.13
7.16
0.17

2.53
6.04
0.12

2.84
4.24
0.61

0.46
0.96
4.65
9.14

1.38
0.20
1.49
17.41
0.04
0.09
1.08
6.94
28.63

4.81
10.21

3.42
2.46
16.92

1.78
5.16
16.29

1.43
4.80
14.49

0.00

41%
52%
0%
79%
0%
127%
88%
89%
68%
-0.46
-0.04
-2.40
-0.73
-0.07
0.10
-0.12
-0.55
-4.27

145%
86%
47%
302%
29%
42%
62%
91%
144%
0.43
-0.03
-1.70
11.64
-0.09
-0.12
-0.66
-0.68
8.79

127%
0%
38%
41%
104%
0%
0%
69%
54%
0.34
0.00
-1.94
-3.39
0.01
0.00
-1.61
-2.12
-8.71

97%
0%
81%
123%
94%
0%
201%
52%
100%
-0.02
0.00
-0.72
1.33
-0.01
0.00
1.71
-2.25
0.04

102%
0%
81%
98%
100%
0%
100%
73%
86%
0.02
0.00
-0.60
-0.14
0.00
0.00
0.00
-1.94
-2.67

94%
0%
95%
80%
138%
0%
114%
69%
83%
-0.03
0.00
-0.16
-1.03
0.17
0.00
0.18
-2.13
-3.01

0%
0%
0%
0%
0%
0%
0%
0%
0%
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

TOTAL ORDENADO PERIODO

TOTAL FACTURADO PERIODO
CFR

10.80
9.14
85%

40.18
28.63
71%

16.76
10.21
61%

16.92
16.92
100%

16.33
16.33
100%

14.65
14.50
99%

0%

BEBIDAS EN POLVO
CARAMELOS
COOKIES
CRACKERS
GELATINAS Y POSTRES
GOMAS
QUESOS
MAYONESA
TOTAL

0.76
0.24
1.46
4.17

0.95
0.35
1.55
4.67
1.02
2.25
16.51
27.29

0.70
0.44
0.18
3.76
0.10
0.66
1.17
7.87
14.88

0.95
0.14
4.66
4.81
0.04
0.43
1.94
9.07
22.05

0.68
0.33
3.21
6.43
0.07
0.14

11.21
17.99

0.81
0.27
6.27
6.88
0.07
0.24
2.70
7.99
25.23

8.70
19.56

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

-57%
-83%
-100%
-35%
0%
205%
0%
-59%
-49%
-0.43
-0.20
-1.46
-1.46
0.00
0.31
0.96
-6.57

72%
-25%
-76%
153%
-48%
-64%
-60%
-13%
13%
0.58
-0.07
-4.78
10.53
-0.04
-0.15
-1.62
-1.05

67%
-100%
-23%
-49%
0%
-100%
-100%
-71%
-63%
0.64
-0.35
-0.35
-2.27
0.23
-1.02
-2.25
-11.70

-16%
-100%
1608%
90%
78%
-100%
192%
-69%
14%
-0.11
-0.44
2.94
3.39
0.07
-0.66
2.25
-5.41

-30%
-100%
-46%
26%
167%
-100%
-8%
-43%
-26%
-0.29
-0.14
-2.13
1.23
0.07
-0.43
-0.16
-3.91

-16%
-100%
-12%
-34%
737%
-100%
0%
-45%
-26%
-0.11
-0.33
-0.37
-2.19
0.54
-0.14
1.43
-3.91

0%
0%
0%
0%
0%
0%
0%
0%
0%
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

BEBIDAS EN POLVO
CARAMELOS
COOKIES
CRACKERS
GELATINAS Y POSTRES
GOMAS
QUESOS
MAYONESA
TOTAL
BEBIDAS EN POLVO
CARAMELOS
COOKIES
CRACKERS
GELATINAS Y POSTRES
GOMAS
QUESOS
MAYONESA

VENTA
ALCANCE
GAP
VENTAS 2013

BEBIDAS EN POLVO
CARAMELOS
COOKIES
CRACKERS
GELATINAS Y POSTRES
GOMAS
QUESOS
MAYONESA
TOTAL
BEBIDAS EN POLVO
CARAMELOS
COOKIES
CRACKERS
GELATINAS Y POSTRES
GOMAS
QUESOS
MAYONESA
TOTAL

CRECIMIENTO

BEBIDAS EN POLVO
CARAMELOS
COOKIES
CRACKERS
GELATINAS Y POSTRES
GOMAS
QUESOS
MAYONESA
TOTAL

GAP

CRECIMIENTO VS YA

CFR

VOLUMEN 100%

BEBIDAS EN POLVO
CARAMELOS
COOKIES
CRACKERS
GELATINAS Y POSTRES
GOMAS
QUESOS
MAYONESA
TOTAL

CUOTA

LINEA

2.71

0.15

P7

0.00

BEBIDAS EN POLVO
CARAMELOS
COOKIES
CRACKERS
GELATINAS Y POSTRES
GOMAS
QUESOS
MAYONESA

0
0
0
3

VENTA

CUOTA

36.00

14.84

24.72

22.57

1
7
4
6

0
0
0
2

0
1
0
5

1
1
0
4

0
1
0
4
1

0.00

TOTAL CATEGORIA

182,962
240,086
116,732
124,596
33,842
511,881
104,017
615,447
500,825
730,931
483,099
781,327
825,776
22,232
37,271
30,732
19,616
28,089
210,904
192,475
228,780
239,421
329,979
331,824
250,417
377,614
2,050,819 1,388,772 2,023,436 2,087,849
265,336
304,660
113,420
127,494
85,331
0
239,533
167,599
500,115
395,480
2,260,568
295,431
950,887
810,649
6,539
38,579
28,771
19,616
62,463
0
136,703
459,012
239,905
300,612
292,248
130,603
202,151
3,357,085 1,098,517 2,182,808 1,795,295

1
128,625
517,863
746,474
75,850
184,799
408,633
2,062,244
121,328

463,698
595,686
104,621
211,426
283,554
1,780,313

40%
53%
0%
74%
0%
103%
88%
87%
56%

145%
252%
47%
309%
29%
222%
65%
91%
164%

127%
0%
161%
61%
104%
0%
0%
88%
79%

97%
0%
81%
122%
94%
0%
201%
52%
108%

102%
0%
79%
98%
100%
0%
100%
54%
86%

94%
0%
90%
80%
138%
0%
114%
69%
86%

0%
0%
0%
0%
0%
0%
0%
0%
0%

7%
2%
0%
39%
0%
13%
15%
24%

8%
3%
7%
67%
0%
2%
4%
9%

28%
0%
15%
27%
4%
0%
0%
27%

5%
0%
23%
44%
1%
0%
21%
6%

7%
0%
22%
45%
1%
0%
13%
11%

7%
0%
26%
33%
6%
0%
12%
16%

#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!

100%

100%

100%

100%

100%

100%

#DIV/0!

COLOCAR PARTICIPACION EN METROS, DEL TOTAL CATEGOR

DE 2014

Mts KRAFT

STUNING VISIBILITY

322,776

0.00

SOS

PBS
CARAMELOS
COOKIES

149,847
32,602
391,335
435,051
9,011
100,179
143,547
224,997
1,486,568
59,556
17,232

103,463
127,032
196,554
826,614

TOTAL
PBS
CARAMELOS
COOKIES
CRACKERS
GELATINAS Y POSTRES
GOMAS
QUESOS
TOTAL
PBS
CARAMELOS
COOKIES
CRACKERS
GELATINAS Y POSTRES
GOMAS
QUESOS
TOTAL

16.44

ALCANCE

BEBIDAS EN POLVO
CARAMELOS
COOKIES
CRACKERS
GELATINAS Y POSTRES
GOMAS
QUESOS
MAYONESA
TOTAL
BEBIDAS EN POLVO
CARAMELOS
COOKIES
CRACKERS
GELATINAS Y POSTRES
GOMAS
QUESOS
MAYONESA
TOTAL
BEBIDAS EN POLVO
CARAMELOS
COOKIES
CRACKERS
GELATINAS Y POSTRES
GOMAS
QUESOS
MAYONESA
TOTAL

MIX R. .>= 20%

22.25

TANG
HALLS
SPARKIES
VITA-C
BELVITA AVENAS
CHIPS AHOY
OREO
OREO FUDGE
SODA PREMIUM
CLUB SOCIAL INTEGRAL
HONY BRAN
KRAKER BRAN
CLUB SOCIAL ORIGINAL
GELATINA
BUBBALOO 60S
SPINBALL
TRIDENT
CHEEZ WHIZ

MIX R. BS. F.

REVENUE 100%

ACTIVACION 100%

TOTAL

0.00

0.00

0.00

0.00

0.00

0.00

COLOCAR PARTICIPACION EN METROS, DE CADA CATEGO

PERIODO DE 2014
0.00

0.00

0.00

0.00

0.00

0.00

0.00

0%
0%
0%

0%
0%
0%

0%
0%
0%

0%
0%
0%

0%
0%
0%

0%
0%
0%

0%
0%
0%

PUNTERAS PAGAS
PUNTERAS NO PAGAS
EXHIBIDORES
CROSS CATEGORIES
TOTAL

CANTIDAD

TOTAL

SHARE

PUNTERAS PAGAS
PUNTERAS NO PAGAS
EXHIBIDORES
CROSS CATEGORIES

SOS

STUNI
EXHIB. ADICIONALES

CRACKERS
GELATINAS Y POSTRES
GOMAS
QUESOS
TOTAL

0%
0%
0%
0%
0%

0%
0%
0%
0%
0%

0%
0%
0%
0%
0%

0%
0%
0%
0%
0%

0%
0%
0%
0%
0%

0%
0%
0%
0%
0%

0%
0%
0%
0%
0%

COLOCAR LA CANTIDAD DE EXHIBICIONES ,PAGAS Y NO PAGAS EN C

0

0%
0%
0%
0%

0%
0%
0%
0%

0%
0%
0%
0%

0%
0%
0%
0%

0%
0%
0%
0%

0%
0%
0%
0%

0%
0%
0%
0%

0%

0%

0%

0%

0%

0%

0%

CARD

2014
P8

0.00

P9

0.00

P10

0.00

P11

0.00

P12

TOTAL

0.00

4.86
0.31
18.69
32.28
1.16
0.56
9.16
38.48
105.50

0.00

0.00

0.00

0.00

0.00

5.13
0.24
11.17
39.95
1.16
0.54
8.67
28.80
95.67

0%
0%
0%
0%
0%
0%
0%
0%
0%
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

0%
0%
0%
0%
0%
0%
0%
0%
0%
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

0%
0%
0%
0%
0%
0%
0%
0%
0%
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

0%
0%
0%
0%
0%
0%
0%
0%
0%
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

0%
0%
0%
0%
0%
0%
0%
0%
0%
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

106%
78%
60%
124%
100%
96%
95%
95%
91%
0.27
-0.07
-7.52
7.67
0.00
-0.02
-0.49
-9.68
-9.83

0%

0%

0%

0%

0%

115.64
95.73
83%

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

4.85
1.76
17.32
30.72
0.29
2.63
8.06
61.36
126.98

0%
0%
0%
0%
0%
0%
0%
0%
0%
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

0%
0%
0%
0%
0%
0%
0%
0%
0%
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

0%
0%
0%
0%
0%
0%
0%
0%
0%
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

0%
0%
0%
0%
0%
0%
0%
0%
0%
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

0%
0%
0%
0%
0%
0%
0%
0%
0%
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

6%
-86%
-35%
30%
308%
-79%
7%
-53%
-25%
0.28
-1.52
-6.15
9.23
0.88
-2.09
0.60
-32.55

PROM
0.86
0.12
2.23
6.66
0.23
0.27
1.73
4.80
15.94
Objetivo Diferencia
100%
6%
100%
-22%
100%
-40%
100%
24%
100%
0%
100%
-4%
100%
-5%
100%
-5%
100%
-9%

ACUMULADO
4.85
1.76
17.32
30.72
0.29
2.63
8.06
61.36
126.98
Objetivo Diferencia
12 10%
-4%
12
5%
-91%
12 10%
-45%
12
5%
25%
12 20%
288%
12
5%
-84%
12
5%
2%
5%
-58%
12
5%
-30%
12
12
12
12
12
12
12

0.00

0.00

0.00

0.00

0.00

-31.31
40%
8%
0%
0%
0%
0%
87%
0%
0%
13%
88%
44%
189%
8%
0%
0%
0%
72%

0%
0%
0%
0%
0%
0%
0%
0%
0%

0%
0%
0%
0%
0%
0%
0%
0%
0%

0%
0%
0%
0%
0%
0%
0%
0%
0%

0%
0%
0%
0%
0%
0%
0%
0%
0%

0%
0%
0%
0%
0%
0%
0%
0%
0%

105%
154%
67%
131%
102%
129%
98%
73%
99%

#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!

#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!

#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!

#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!

#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!

9%
1%
16%
47%
2%
2%
11%
13%

#DIV/0!

#DIV/0!

#DIV/0!

#DIV/0!

#DIV/0!

100%

0.00

0.00

0.00

0.00

0.00

#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
0.00
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
0.00

0%
0%
0%

0%
0%
0%

0%
0%
0%

0%
0%
0%

0%
0%
0%

0%
0%
0%

0.00

0.00

0.00

0.00

0.00

ROS, DE CADA CATEGORIA KRAFT EN CADA

ODO DE 2014

12

942,848
66,443
2,641,368
4,002,658
194,711
128,269
1,199,926
1,923,464
11,099,688
991,792
102,564
1,766,425
5,235,997
198,126
165,926
1,174,079
1,405,722
11,040,630

S, DEL TOTAL CATEGORIA EN CADA PERIODO

12
5
1
0
0
0
0
10
0
0
2
11
5
23
1
0
0
0
9

Objetivo Diferencia
100%
5%
100%
54%
100%
-33%
100%
31%
100%
2%
100%
29%
100%
-2%
100%
-27%
100%
-1%

IDEAL
75%
10%
50%

Objetivo Diferencia
75%
-75%
10%
-10%
50%
-50%

0%
0%
0%
0%
0%

0%
0%
0%
0%
0%

0%
0%
0%
0%
0%

0%
0%
0%
0%
0%

0%
0%
0%
0%
0%

,PAGAS Y NO PAGAS EN CADA PERIODO DE 2014

0%
0%
0%
0%
0%

70%
50%
40%
60%

#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!

0%
0%
0%
0%

0%
0%
0%
0%

0%
0%
0%
0%

0%
0%
0%
0%

0%
0%
0%
0%

0%
0%
0%
0%

0%

0%

0%

0%

0%

0%

70%
-70%
50%
-50%
40%
-40%
60%
-60%
51%
-51%
Objetivo Diferencia
2
2
1
1

GRAFICOS
45.00
40.00

Clase
PBS
CARAMELOS
COOKIES
CRACKERS
GELATINAS Y POSTRES
GOMAS
QUESOS
MAYONESA
TOTAL

Cuota
4.86
0.31
18.69
32.28
1.16
0.56
9.16
38.48
####

Q2
Venta
5.13
0.24
11.17
39.95
1.16
0.54
8.67
28.80
95.67

35.00

Alcance
106%
78%
60%
124%
100%
96%
95%
75%
91%

106%

30.00
25.00

78%
18.69

20.00
15.00
10.00
4.865.13
5.00
0.310.24
-

SIN MAYONESA

67.02

66.86

PBS

100%

COOKIES

CRECIMIE

70.00

Clase
PBS
CARAMELOS
COOKIES
CRACKERS
GELATINAS Y POSTRES
GOMAS
QUESOS
MAYONESA
TOTAL

2013
4.85
1.76
17.32
30.72
0.29
2.63
8.06
61.36
####

Q2
2014
Crecimiento
5.13
6%
0.24
-86%
11.17
-35%
39.95
30%
1.16
308%
0.54
-79%
8.67
7%
28.80
-53%
95.67
-25%

SIN MAYONESA

65.63

66.86

2%

60.00
50.00
40.00
30.00
6%

20.00

17.32
11.17

10.00

4.855.13

-86%
1.760.24

PBS

COOKIES

ACTIVAC

ACTIVACION Q2
SKU
Total
TANG

40%

HALLS

8%

SPARKIES

0%

VITA-C

0%

BELVITA AVENAS

0%

CHIPS AHOY

0%

OREO
OREO FUDGE
SODA PREMIUM

87%
0%
0%

CLUB SOCIAL INTEGRAL

13%

HONY BRAN

88%

KRAKER BRAN
CLUB SOCIAL ORIGINAL

CLUB SOCIAL ORIGINAL

KRAKER BRAN
HONY BRAN
CLUB SOCIAL INTEGRAL
SODA PREMIUM
OREO FUDGE
CHIPS AHOY
BELVITA AVENAS

44%
8%

BUBBALOO 60S

0%

SPINBALL

0%

CHEEZ WHIZ

BUBBALOO 60S

189%

GELATINA

TRIDENT

CHEEZ WHIZ

0%
72%

MIX DE VEN

MIX DE VENTA BS.F.

Categora
%
PBS
9%
CARAMELOS
1%
COOKIES
16%
CRACKERS
47%
GELATINAS Y POSTRES
2%
GOMAS
2%
QUESOS
11%
MAYONESA
13%
TOTAL
100%
MIX RENTABLE

2%

11%

2%

11%

VISIBILID

80%

75%

70%

60%

60%
50%

50%

40%

40%

20%
10%

0%

0%

PBS

CARAMELOS

0%

0%

0%

0%

0%

COOKIES

CRACKERS

GELATINAS Y
POSTRES

GOMAS

QUESOS

0%

SOS

IDEAL

CFR
CASS FILL RATE 2014
Periodos
CFR

P1
85%

P2
71%

P3
61%

P4
100%

P5
100%

P6
99%

120%

CFR

100%
85%

80%

71%
61%

60%
40%
20%
0%
P1

P2

P3
CFR

GRAFICOS
140%
39.95
124%

38.48
120%

32.28
100%

96%

95%

100%

28.80
75%

60%
18.69

80%
60%

11.17

40%

9.168.67

20%
1.161.16

0.560.54
0%

COOKIES

GELATINAS Y POSTRES

Cuota

Venta

QUESOS

Alcance

CRECIMIENTO

61.36

308%

350%

35.00

300%

30.00

250%
200%
39.95

150%

30.72

28.80

100%

7%

17.32
-35%
11.17

8.068.67
-79%

86%
0.291.16

2.63
0.54

0%
-53%-50%
-100%
-150%

2013

20.00
15.00

50%

30%

COOKIES

25.00

GELATINAS Y POSTRES
2014

Crecimiento

ACTIVACION

QUESOS

10.00
5.00
0.00

2013 17.99 25.23 27.29 14.88 22.05 19.56 0.00

0.00

0.00

2014 9.14 28.63 10.21 16.92 16.29 14.49 0.00

0.00

0.00

CHEEZ WHIZ
TRIDENT
SPINBALL
BUBBALOO 60S
GELATINA
CLUB SOCIAL ORIGINAL
KRAKER BRAN
HONY BRAN
CLUB SOCIAL INTEGRAL
SODA PREMIUM
OREO FUDGE
OREO
CHIPS AHOY
BELVITA AVENAS
VITA-C
SPARKIES
HALLS
TANG
0%

50%

100%

150%

200%

MIX DE VENTA BS.

MIX DE VENTA BS.F.
PBS
1%
13%

CARAMELOS

9%
16%

11%

COOKIES
CRACKERS

47%

GELATINAS Y
POSTRES
GOMAS

VISIBILIDAD

EXHIB. ADICIONALES

EXHIB. ADICIONALES

CROSS CATEGORIES

0%

EXHIBIDORES

0%

PUNTERAS NO PAGAS

0%

PUNTERAS PAGAS

0%
0%

20%

40%

60%

80%

100%

CFR

CASS FILL RATE 2014

P7
0%

P8
0%

P9
0%

CFR
100%

100%

99%

61%

P4
CFR

P5

P6

P10
0%

P11
0%

P12
0%

10

11

12

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

CIERRE FACTURACION
# DE SEMANAS
CALENDARIO 2014
BALANCE
FLEXBILIDAD

23-Jan

20-Feb

20-Mar

24-Apr

22-May

19-Jun

8-Jan

12-Feb

12-Mar

9-Apr

14-May

11-Jun

1-Jan

_
_

1-May

24-Jun

AM
PM

FERIADOS ACTIVIDAD NACIONAL

FERIADOS ACTIVIDAD REGIONAL
PRESENCIAL
ON LINE
TOTAL

COLOCAR INICIATIVAS PROPIAS E ID

TOTAL

VALORES

3 y 4-mar 14 al 18 abr

INDICAR EN CADA PERIODO DEL 2014 LOS

0

INICIATIVAS

CURSOS

DIAS LIBRES

CIERRE

SCORE CARD

INSPIRO CONFIANZA
ACTUO COMO DUEO
LIDERO CON LA MENTE Y EL CORAZON
SOY ABIERTO E INCLUSIVO
LO HAGO SIMPLE
DIGO LAS COSAS COMO SON
OPINO DECIDO Y DOY RESULTADOS
TOTAL

INDICAR CON CUAL VALOR TE ENFOCASTE DURAN

0

RE CARD

2014

24-Jul

21-Aug

18-Sep

23-Oct

20-Nov

25-Dec

12

53

9-Jul

13-Aug

10-Sep

8-Oct

12-Nov

10-Dec

12
0%
0
0

24-Jul

_
24 de Oct

_
18 de Nov

24-25/30-31

DEL 2014 LOS ENTRENAMIENTOS REALIZADOS.

0

0
0

0
0
0
0
0
0
0
0
0
0
0

VAS PROPIAS E IDENTIFICAR EN CUAL

0

TE ENFOCASTE DURANTE CADA PERIODO DEL 2014

0

15
0

0
0
0
0
0
0
0
0

12

Volumen de ventas en toneladas:

Categora
BEBIDAS EN POLVO
CARAMELOS
COOKIES
CRACKERS
GELATINAS Y POSTRES
GOMAS
QUESOS
MAYONESA
TOTAL

P1
41%
52%
0%
79%
0%
127%
88%
89%
68%

P2
145%
86%
47%
302%
29%
42%
62%
91%
144%

P3
127%
0%
38%
41%
104%
0%
0%
69%
54%

P4
97%
0%
81%
123%
94%
0%
201%
52%
100%

P5
102%
0%
81%
98%
100%
0%
100%
73%
86%

P6
94%
0%
95%
80%
138%
0%
114%
69%
83%

Q2
106%
78%
60%
124%
100%
96%
95%
95%
91%

P1
-57%
-83%
-100%
-35%
0%
205%
0%
-59%
-49%

P2
72%
-25%
-76%
153%
-48%
-64%
-60%
-13%
13%

P3
67%
-100%
-23%
-49%
0%
-100%
-100%
-71%
-63%

P4
-16%
-100%
1608%
90%
78%
-100%
192%
-69%
14%

P5
-30%
-100%
-46%
26%
167%
-100%
-8%
-43%
-26%

P6
-16%
-100%
-12%
-34%
737%
-100%
0%
-45%
-26%

Q2
6%
-86%
-35%
30%
308%
-79%
7%
-53%
-25%

Crecimiento vs. LY:

Categora
BEBIDAS EN POLVO
CARAMELOS
COOKIES
CRACKERS
GELATINAS Y POSTRES
GOMAS
QUESOS
MAYONESA
TOTAL

Activacin:
SKU
TANG
HALLS
SPARKIES
VITA-C
BELVITA AVENAS
CHIPS AHOY
OREO
OREO FUDGE
SODA PREMIUM
CLUB SOCIAL INTEGRAL
HONY BRAN
KRAKER BRAN
CLUB SOCIAL ORIGINAL
GELATINA
BUBBALOO 60S
SPINBALL
TRIDENT
CHEEZ WHIZ
Promedio

TOTAL Q2
40%
8%
0%
0%
0%
0%
87%
0%
0%
13%
88%
44%
189%
8%
0%
0%
0%
72%
31%

0
0
0
0
0
0
1
0
0
0
1
0
2
0
0
0
0
1

Revenue:
Categora
BEBIDAS EN POLVO
CARAMELOS
COOKIES
CRACKERS
GELATINAS Y POSTRES
GOMAS
QUESOS
MAYONESA
TOTAL

P1
40%
53%
0%
74%
0%
103%
88%
87%
0%

P2
145%
252%
47%
309%
29%
222%
65%
91%
706%

P3
127%
0%
161%
61%
104%
0%
0%
88%
0%

P4
97%
0%
81%
122%
94%
0%
201%
52%
111%

P5
102%
0%
79%
98%
100%
0%
100%
54%
136%

P6
94%
0%
90%
80%
138%
0%
114%
69%
100%

Q2
105%
154%
67%
131%
102%
129%
98%
73%
88%

P1
7%
2%

P2
8%
3%

P3
28%
0%

P4
5%
0%

P5
7%
0%

P6
7%
0%

Q2
9%
1%

Mix rentable:
Categora
BEBIDAS EN POLVO
CARAMELOS

0%
39%
0%
13%
15%
24%
100%

COOKIES
CRACKERS
GELATINAS Y POSTRES
GOMAS
QUESOS
MAYONESA
TOTAL

7%
67%
0%
2%
4%
9%
100%

15%
27%
4%
0%
0%
27%
100%

23%
44%
1%
0%
21%
6%
100%

22%
45%
1%
0%
13%
11%
100%

26%
33%
6%
0%
12%
16%
100%

16%
47%
2%
2%
11%
13%
100%

P1
0%
0%
0%
0%
0%
0%
0%
0%

P2
0%
0%
0%
0%
0%
0%
0%
0%

P3
0%
0%
0%
0%
0%
0%
0%
0%

P4
0%
0%
0%
0%
0%
0%
0%
0%

P5
0%
0%
0%
0%
0%
0%
0%
0%

P6
0%
0%
0%
0%
0%
0%
0%
0%

Q2
0%
0%
0%
0%
0%
0%
0%
0%

P1
0
0
0
0
0

P2
0
0
0
0
0

P3
0
0
0
0
0

P4
0
0
0
0
0

P5
0
0
0
0
0

P6
0
0
0
0
0

Categora
PBS
CARAMELOS
COOKIES
CRACKERS
GELATINAS Y POSTRES
GOMAS
QUESOS
TOTAL

SOS

Participacin en anaquel por categora:

IDEAL
#
#
#
#
#
#
#

Exhibiciones adicionales:
Categora
PUNTERAS PAGAS
PUNTERAS NO PAGAS
EXHIBIDORES
CROSS CATEGORIES
TOTAL

Promedio Q2 IDEAL
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
0%

Objetivo
Diferencia
100%
6%
100%
-22%
100%
-40%
100%
24%
100%
0%
100%
-4%
100%
-5%
100%
-5%
100%
-9%

Objetivo
Diferencia
10%
-4%
5%
-91%
10%
-45%
5%
25%
20%
288%
5%
-84%
5%
2%
5%
-58%

12

Objetivo
Diferencia
100%
5%
100%
54%
100%
-33%
100%
31%
100%
2%
100%
29%
100%
-2%
100%
-27%
100%
-12%

Objetivo
Q2

20%
11%

Diferencia

-9%

Objetivo
Diferencia
75%
-75%
10%
-10%
50%
-50%
70%
-70%
50%
-50%
40%
-40%
60%
-60%

Objetivo
2
2
1
1
6

Diferencia
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!