Visit Jacksonville

208 N. Laura St., Suite 102

Jacksonville, Fl. 32202
Scarlett Mosley- Public elations S!ecialist
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+,e au-iences in .ocus .or t,e client, /isit Jacksonville, are (ale an- .e(ale
sin*les bet0een t,e a*es o. 2$-30 years ol- 0,o ,ave been *ra-uate- .or at least t0o
years an- are in t,eir .irst career. +,e tar*et au-ience t,rives on entertain(ent an- is still
seekin* t,e t,rill t,ey e1!erience- in colle*e aroun- t,e Jacksonville co((unity 0,ile
2u**lin* t,e res!onsibilities o. an a-ult. /isit Jacksonville tar*ets t,ese sin*les because
t,ey o..er a variety o. events an- activities aroun- t,e area t,at 0ill kee! t,ese sin*les
entertaine- an- satis.ie-.
+,e nickna(e *iven to t,is !articular tar*et au-ience is t,e 3Loan an*e
Seekers.4
5sin* 6e(o*ra!,ics No0 3Mosaic 5S7 6etails,4 t,e Loan an*e Seekers .all
into t0o cate*ories8
- +y!e 09$8 Strivin* Sin*le Scene8 :oun*, (ulti-et,nic sin*les livin* in
Mi-0est an- Sout,ern city centers.
- +y!e 0908 Full Stea( 7,ea-8 :oun*er an- (i--le-a*e sin*les *ravitatin* to
secon--tier cities.
;ase- on t,e 6e(o*ra!,ics No0 -escri!tions an- 5S <ensus 37(erican Fact
Fin-er,4 t,e (ost co((on =>P co-es in 0,ic, t,e Loan an*e Seekers live are 3222$,
322$& an- 3229&. Sin*les in t,is cate*ory usually live in rental a!art(ents -ue to t,eir
lo0 inco(e, 0,ic, ran*es .ro( ?19,000 to ?$2,000. Most o. t,e buil-in*s are co(!act
a!art(ents t,at 0ere built bet0een 1#&0 an- 1##0 to acco((o-ate t,e *ro0in*
!o!ulation.
7ccor-in* to 6e(o*ra!,ics No0, #& !ercent are renters. Most o. t,e resi-ents are
not lookin* to stay .or an e1ten-e- !erio- o. ti(e in t,e rental a!art(ents. 7s state- in
6e(o*ra!,ics No0, (ost o. t,e Loan an*e Seekers (ove- in -urin* t,e !ast year
0,ile about 80 !ercent staye- at t,e sa(e a--ress .or .e0er t,an t,ree years.
Most o. t,e Loan an*e Seekers are never-(arrie- sin*les 0it,out c,il-ren an- #0
!ercent are un-er t,e a*e o. 39. 7ccor-in* to 6e(o*ra!,ics No0, nearly t,ree-@uarters
0ent to colle*e an- *ra-uate-. Most o. t,e Loan an*e Seekers ,ave an entry-level 2ob
in !ublic a-(inistration, ,ealt, care, !ro.essional services, sales or construction.
7s state- in 6e(o*ra!,ics No0, Loan an*e Seekers are active, care.ree an-
.ootloose. +,ey o.ten *o out to bars, restaurants, concerts, -ance !er.or(ances, !ro an-
colle*e s!orts *a(es. +,ey like to 0ork out an- live an active li.estyle by !urc,asin*
*y( (e(bers,i!s an- !layin* s!orts. +,ey are u!-to--ate 0it, t,e latest .as,ion, but
t,eir bu-*et -oes not al0ays allo0 t,e( to in-ul*e in -esi*ner labels.
>n a--ition, Loan an*e Seekers ten- to obsess 0it, t,eir a!!earance an- ,o0 ot,er
!eo!le, es!ecially t,e o!!osite se1, vie0 t,e(. Loan an*e Seekers are ,ar- 0orkers
0,o 0ant to ac,ieve .inancial security an- *et a,ea- in t,eir careers. +,ey are (ore
likely to -onate to non-!ro.it causes o. t,eir c,oice an- are (ore likely to !rotest. +,ey
also ten- to crave status reco*nition.
7ccor-in* to t,e 5S <ensus an- Fast Fact re!orts, Loan an*e Seekers (ore likely
su!!ort 6e(ocratic vie0s. 7ccor-in* to A1!erian, Loan an*e Seekers listen to varyin*
ty!es o. (usic ran*in* .ro( !o! to country. +,ey ten- to carry cre-it car-s 0it,out any
.rills an- are still !ayin* o.. stu-ent an- car loans. Most o. t,eir .inancial transactions are
(a-e online.
+,e stake,ol-ers an- or*aniBations t,at are intereste- in /isit Jacksonville are8
7. 5niversity o. Nort, Flori-a alu(ni 0,o are intereste- in .in-in* ot,er t,in*s in
Jacksonville besi-es 0,at t,e 5niversity ,as to o..er.
;. Cr*aniBations t,at are intereste- in ,avin* t,eir (eetin*s ,el- in Jacksonville.
<. St. 7u*ustine or*aniBations t,at are intereste- in ca!turin* Jacksonville citiBens to
visit t,e ,istoric area.
6. Fa(ilies 0it, ki-s t,at are lookin* .or -i..erent .a(ily outin*s.
A. Local restaurants aroun- t,e Jacksonville area.
7.ter (uc, researc,, it is evi-ent t,at Loan an*e Seekers ,ave a .ast-!ace-,
e1citin*, -i*ital an- *oal-oriente- li.estyle. Sin*les in t,is a*e *rou! are in t,e !ri(e o.
t,eir li.e 0,ile 0orkin* to reac, t,e career t,at t,ey ,ave al0ays 0ante-. Loan an*e
Seekers are 0ell a0are o. t,e !,rase 30ork ,ar-, !lay ,ar-.4 +,ey 0ork at t,eir 2obs
-urin* t,e -ay an- *o out on t,e to0n at ni*,t. Loan an*e Seekers are .oun- s!en-in*
t,eir .ree ti(e *oin* out to ,a!!y ,our 0it, .rien-s, atten-in* local events an- catc,in*
u! on t,e latest entertain(ent ne0s. +,ey are !assionate about i(!ortant issues aroun-
t,e 0orl- an- are (ore likely to take action in or-er to .i*,t t,e cause.
7ccor-in* to A1!erian, t,e !ri(ary source o. in.or(ation .or t,e Loan an*e
Seekers is social (e-ia outlets, suc, as +0itter an- Facebook, because t,ey ,ave *ro0n
u! usin* it t,eir 0,ole li.e. +,ey are (ore likely to access in.or(ation online t,rou*,
t,eir cellular -evices. 7s state- in 6e(o*ra!,ics No0, t,ey are t0ice as likely to click on
s!onsore- 0ebsites an- links. +,e secon-ary source o. in.or(ation is t,rou*, -i*ital
ne0s outlets. +,ey no lon*er use tra-itional !rinte- ne0s!a!ers an- (a*aBines. 7 Loan
an*e Seeker (ay !ut t,eir ,ea-!,ones in to listen to ra-io stations on
t,eir 0ay to so(e0,ere. 7 Loan an*e Seeker 0atc,es !o!ular cable net0orks like
;ravo, M+/ an- S,o0ti(e 0,ile bro0sin* social (e-ia on t,e >nternet.