KPMGINTERNATIONAL

TheKPMGSurvey
ofCorporate
Responsibility
Reporting2013
kpmg.com/sustainability
ExecutiveSummary
TheKPMGSurveyofCorporateResponsibilityReporting2013:ExecutiveSummary
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2

Aboutthis
survey
WelcometotheKPMGSurveyofCorporateResponsibility
Reporting2013.
KPMGssurveyispublishedprimarilyforbusinessleaders,companyboardsand
corporateresponsibility(CR)andsustainabilityprofessionals.Itprovidesasnapshot
ofcurrentglobaltrendsinCRreportingwithbenchmarks,guidanceandinsightsto
helpcompaniesworldwidedeterminetheirownapproachestoCRreportingandto
assessandimprovethequalityoftheirreports.
Thesurveyisalsointendedtoprovideausefulreectionofthecurrentstateof
CRreportingforotheraudienceswhotakeaninterestinthesubject.Theseinclude
investors,assetmanagersandratingsagencies,manyofwhomareincreasingly
factoringenvironmental,socialandgovernanceinformationintotheirassessments
ofcorporateperformance.
Corporatestakeholders,includingNGOs,customers,academicsandstudents,and
policymakersshouldalsondusefulinformationandfoodforthoughtinthese
pages.
ThisistheeightheditionoftheKPMGSurveyofCorporateResponsibilityReporting
andmarks20yearssincetherstsurveywaspublishedin1993.Thisyearthe
researchismorebroad-rangingthanever,covering4,100companiesacross
41countries(thelastsurveyin2011lookedat3,400companiesin34countries).
Thegrowthinthenumberofcountriesandcompaniescoveredinthissurveyisjust
oneindicationofhowCRreportinghasevolvedintoamainstreambusinesspractice
overthelasttwodecades.
Theformatofthissurveyhaschangedtoreectthatevolution.Theresultsarenow
presentedintwoparts:
Part1:
GlobaltrendsinCRreporting:aviewacross41countries(page18)
Thissectionlooksatthe100largestcompaniesbyrevenuein41countriestoexplore
howmanycompaniesareproducingCRreportsandotherissues,suchasthedrivers
forreporting,sectorvariances,andtheuseofstandardsandassuranceforCRreports.
Part2:
Thequalityofreportingamongtheworldslargestcompanies(page34)
Thissectionlooksspecicallyattheworldslargest250companies.Itassesses
thequalityoftheirCRreports,identiesleadersandusestheseexamplestooffer
guidanceandinsights.
TheKPMGSurveyofCorporateResponsibilityReporting2013:ExecutiveSummary
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3
4|IDH-TheSustainableTradeInitiative,SolidaridadandUTZCertied
4 TheKPMGSurveyofCorporateResponsibilityReporting2013:ExecutiveSummary
20 20113KPMGInternationalCooperativ 3KPMGInternationalCooperative(KPMGInternational).KPMGInternationalpro e(KPMGInternational).KPMGInternationalprovidesnoclient videsnoclient
ser servicesandisaS vicesandisaSwissentit wissentitywithwhic ywithwhichtheindependentmemberrmsoftheKPMGnet htheindependentmemberrmsoftheKPMGnetwworkareaf orkareafliated. liated.
Terminology used by N100

Methodology
Scopeofthisreport
Thesurveyisbasedonadetailed
studyofcompanyreportingonCR
performance,carriedoutbyKPMG
memberrmsprofessionalsandbased
onpubliclyavailableinformationin
annualnancialreports,stand-aloneCR
reportsandoncompanywebsites.It
includesinformationprovidedinboth
PDFandprintedreportsaswellasin
web-onlycontent.Reportspublished
betweenmid-2012andmid-2013
weresoughtintherstinstance.Ifa
companydidnotreportduringthis
period,informationfrom2011wasused.
Informationrelatingtoperiodspriorto
2011wasnotincludedinthissurvey.
Thendingsarebasedonanalysisof
publiclyavailableinformationonly,
andnotoninformationsubmittedby
companiestoKPMGmemberrms.
Figure1:
ReportingterminologyusedbyN100
43
25
14
6
6
2
2
1 1
Anoteonterminology:corporate
responsibilityversussustainability
Terminologyusedforreportingvaries
betweencompanies.Research
conductedforthissurveyshowsthe
mostcommonlyusedtermsgloballyare
corporateresponsibility(14percent)or
corporatesocialresponsibility
(25percent)andsustainabilityreport
(43percent).Reportingundertheseand
othertermswasincludedinthissurvey.
Theuseofthetermcorporate
responsibility/CRinthisdocument
shouldthereforebetakentoalsocover
thetermsustainabilityandother
similarterms.
N100research
Therstpartofthisreportassesses
CRreportingamongthe100largest
companiesin41countries:4,100
companiesintotal.Thesearereferred
toastheN100companies.KPMG
memberrmsidentiedtheN100in
theircountrybyrevenuebasedona
recognizednationalsourceor,wherea
rankingwasnotavailableorwas
incomplete,bymarketcapitalization
orothersector-appropriatemeasures.
N100companiesincludebothpublicly-
listed companiesandthosewith
differentownershipstructuressuch
asprivately-ownedandstate-owned
businesses.Ninenewcountriesjoined
thesurveythisyear(seechartbelow),
whiletwocountriesincludedin2011are
notpartofthe2013survey(Bulgariaand
Ukraine).
KPMGanalystscollecteddataonthe
followingcriteriafortheN100:
number of companies publishing
CRinformationinstand-alonereports
andannualreportsbycountryand
sector
format and integration of CRreporting
use of reporting guidelines and
standards
rate and type of verifcation of
CRinformation,assuranceprovider
anddatarestatements.
Thecountriesincludedinthe2013
researchwere:
Americas AsiaPacic Europe MiddleEast
& Africa
Brazil Australia Belgium Poland Angola
Canada China(incl.HongKong) Denmark Portugal Israel
Chile India Finland Romania Nigeria
Colombia Indonesia France Russia SouthAfrica
Mexico Japan Germany Slovakia UAE
US Kazakhstan Greece Spain
Malaysia Hungary Sweden
NewZealand Italy Switzerland
Singapore Netherlands UK
SouthKorea Norway
Taiwan
Sustainability
Corporate social responsibility (CSR)
Corporate responsibility (CR)
Sustainable development
Other
Corporate citizenship
Environmental and social report
People, planet, prot
Corporate responsibility & sustainability
New countries added to the survey in 2013
Source: KPMG International, The KPMG Survey of Source: KPMG International, The KPMG Survey of
Corporate Responsibility Reporting 2013, December 2013 Corporate Responsibility Reporting 2013, December 2013
5 TheKPMGSurveyofCorporateResponsibilityReporting2013:ExecutiveSummary
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Countries in the G250 Sectors in the G250

Figure2: Figure3:
G250companiesbylocationof G250companiesbyindustrysector(%)
headquarters(%)
13
27
6
8
12
8
5
3
3
3
2
2
2
2
2
2
1
1
1
1 1
13
25
7
11
7
6
6
5
4
4
3
3
2
2 2
USA Other:
Finance,insurance Construction&building
Japan Malaysia
&securities materials
China Austria
Oil&gas Food&beverage
France Thailand
Trade&retail Pharmaceuticals
Germany Finland
Automotive Otherservices
UK Norway
Electronics&computers Mining
Switzerland SaudiArabia
Communications&media Transport
Italy Taiwan
Utilities Chemicals&synthetics
Spain Singapore
Metals,engineering&
Turkey manufacturing
SouthKorea
Netherlands
Canada
Australia Denmark Companiesincludedunderotherservicesinclude
Brazil Luxembourg
entertainment,healthcare,resorts,mail,packageandfreight
delivery.Thenumberofcompaniesineachofthesesectors
India Sweden
representlessthan1percentoftheG250.
Russia Venezuela
Mexico
Source:KPMGInternational,TheKPMGSurveyof
CorporateResponsibilityReporting2013,December2013
Source: KPMG International, The KPMG Survey of
Corporate Responsibility Reporting 2013, December 2013
6 TheKPMGSurveyofCorporateResponsibilityReporting2013:ExecutiveSummary
2013KPMGInternationalCooperative(KPMGInternational).KPMGInternationalprovidesnoclient
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G250research
Thesecondpartofthissurveyassesses
thequalityofreportingamongthe
worldslargest250globalcompanies.
Thesewereidentiedasthetop
250companieslistedintheFortune
Global500rankingfor2012.Inthis
surveytheyarereferredtoas
theG250companies.Theyoperate
in14industrysectorsandarehead-
quarteredin30differentcountries.
KPMGanalystssoughttoassessthe
qualityofCRreportingbytheG250
againstsevenkeycriteria,whichare
basedoncurrentreportingguidelines
andKPMGprofessionalsviewof
leadingreportingpractices.
Strategy,riskandopportunity
reportingshouldincludeaclear
assessmentoftheCRrisksand
opportunitiesabusinessfacesand
shouldexplaintheactionsitistaking
inresponse.
MaterialityCRreportsshould
demonstratethatacompanyhas
identiedtheCRissueswiththe
greatestpotentialimpactsbothon
thebusinessitselfandits
stakeholders.Companiesshould
makecleartheprocesstheyhave
usedtoassessmateriality,howthey
haveinvolvedstakeholdersinthis
process,andhowtheyhaveusedthe
materialityassessmenttoinform
theirreportingandmanagementof
CRrisksandopportunities.
Targetsandindicatorscompanies
shouldusemeaningful(e.g.
timeboundandmeasurable)targets
andkeyperformanceindicatorsto
measureprogress,andclearlyreport
theirprogressandperformanceon
settargetsandobjectives.
Suppliersandthevaluechain
CRreportsshouldexplainthesocial
andenvironmentalimpactsofthe
companyssupplychain,aswellas
thedownstreamimpactofproducts
andservices,andshowhowthe
companyismanagingthoseimpacts.
Stakeholderengagement
companiesshouldidentify
stakeholdersintheirCRreports,
explaintheprocessusedtoengage
withstakeholders,andtheactions
takeninresponsetotheirfeedback.
GovernanceofCRreports
shouldmakeclearhowCRis
governedwithinacompany,who
hasresponsibilityforthecompanys
CRperformanceandhowthe
companylinksCRperformanceto
remuneration.
Transparencyandbalance
CRreportsshouldbebalancedand
includeinformationonchallengesand
setbacksaswellasachievements.
OnthebasisofKPMGsanalysis,scores
wereattributedtoeachoftheG250
companiestoreecthowwelltheir
CRreportssatisedthecriterialisted
above.Answersforthecriteriawere
weightedtoproduceanoverallscore
outof100,withgreatestweightgiven
tostrategy,riskandopportunity,
materiality,targetsandindicatorsand
stakeholderengagement,toreectthe
relativeimportanceofthesecriteriain
achievinghigh-qualityreports.
Asaresult,aclusterof10leading
companieswasidentied(eachof
whichscored90outof100,ormore)
aswellasthehighestscoringcompany
ineachofthe14industrysectors
representedintheG250.
Seniorexecutivesfrom14ofthese
top-scoringcompanieswere
interviewedtodiscovermoreabout
howtheyapproachCRreporting.
Thelessonslearnedareoutlinedon
page39ofthissurvey.
TheKPMGSurveyofCorporateResponsibilityReporting2013:ExecutiveSummary
2013KPMGInternationalCooperative(KPMGInternational).KPMGInternationalprovidesnoclient
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7
3:ExecutiveSummary TTheKPMGSur heKPMGSurvveeyofCorporateR yofCorporateResponsibilit esponsibilityR yReporting20 eporting20113
20 20113KPMGInternationalCooperativ 3KPMGInternationalCooperative(KPMGInternational).KPMGInternationalpro e(KPMGInternational).KPMGInternationalprovidesnoclient videsnoclient
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88

Corporateresponsibilityreporting:
isitreallyworthit?
Letusbehonest,corporate
responsibility(CR)reportingisnot
withoutitscritics.
Somepeoplesaythesereportsarea
wasteoftimeandmoney,believing
themtobesodenseandsodullthat
noonecouldpossiblybothertoread
them.Othersseethemasvehiclesfor
corporategreenwash,anopportunityfor
companiestoexaggeratetheirsocial
andenvironmentalcredentialswithout
anygenuineintentiontochange.
Someinthecorporateworldseethe
productionofthesereportsastoo
complexandtoocostlyandwith
dubiousreturn-on-investment.
WhileIunderstandtheconcerns
behindaccusationslikethese,Ithink
suchviewsarefortunatelyfast
becomingoutdated.
Yes,CRreportsareoftennotaneasy
readandcompaniesshouldseekto
communicatetheinformationin
moredigestibleandengagingways.
However,thatisnotanargumentfor
notreportingatall.
Yes,greenwashcanbeariskbutastime
goeson,stakeholders-fromNGOsand
pressuregroupstocustomersand
investors-areallbecomingmoreadept
atknowingthedifferencebetweenPR
spinandCRperformance.Itisnotso
easytopulltheproverbialwoolover
peopleseyesanymore.
Yes,CRreportingdoneproperlydoes
requirenancialandhumanresources,
butsodoallformsofcorporate
reporting.
Thepointthatisbeingmissedbymany
peoplewhomakethesecriticismsis
that,inthe21stcentury,CRreportingis
orshouldbe-anessentialbusiness
managementtool.Itisnotorshould
notbe-somethingproducedsimplyto
mollifypotentialcriticsandpolishthe
corporatehalo.
Weareallliving,andsomeofus
arerunningbusinesses,inaworld
undergoingunprecedented
environmentalandsocialchanges.
Rampantpopulationgrowthisfuelling
ever-increasingdemandsforlimited
resources.Unpredictableextreme
weatherisaffectingsuppliesof
keycommodities.Changingsocial
conditionsandexpectationsaredriving
bothincreasedspendingpowerand
socialunrest.
CRreportingisthemeansbywhicha
businesscanunderstandbothits
exposuretotherisksofthesechanges
anditspotentialtoprotfromthenew
commercialopportunities.CRreporting
istheprocessbywhichacompanycan
gatherandanalyzethedataitneedsto
createlongtermvalueandresilience
toenvironmentalandsocialchange.
CRreportingisessentialtoconvince
investorsthatyourbusinesshasa
futurebeyondthenextquarterorthe
nextyear.
Whatencouragesmemostaboutthe
ndingsofthisyearsKPMGSurvey
ofCorporateResponsibilityReporting
arethesignsthatmanyoftheworlds
largestcompaniesareusingtheprocess
ofCRreportingtobringCRand
sustainabilityrighttotheheartoftheir
businessstrategy,whereitbelongs.
Almostalltheworldslargest250
companiesreportonCR.Ofthose
thatdo,ninein10usetheirreports
toidentifyenvironmentalandsocial
changesthatimpactthebusinessand
itsstakeholders.Eightin10reportthat
theyhaveastrategytomanagetherisks
andopportunities.Sevenin10report
thatthesechangesbringopportunities
fortheinnovationofnewproductsand
services.Anenlightened,butIsuspect
growing,minorityofaroundonethird
alsoreportopportunitiestogrowtheir
marketshareandcutcosts.
Wherethesecompanieslead,others
willfollow.Thedirectionoftravelisclear.
Ibelievethatthedebateonwhether
companiesshouldreportonCRornot
isdeadandburied.Asthissurveynds,
CRreportingappearstobestandard
businesspracticetheworldover-
eveninthosegeographicregionsand
industrysectorsthatonlytwoyears
agolaggedbehind.
Thequestionscompaniesshouldask
themselvesnow,andwhichwehave
endeavoredtoanswerinthis
publication,arewhatshouldwereport
on?andhowshouldwereportit?.
And,mostimportantly,howcanwe
bestusetheprocessofreportingto
generatemaximumvaluebothforour
shareholdersandforourother
stakeholders?.
YvodeBoer
KPMGsGlobal
Chairman,
ClimateChange&
SustainabilityServices
TheKPMGSurveyofCorporateResponsibilityReporting2013:ExecutiveSummary 9
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Keyndings
GlobaltrendsinCRreporting
CRreportingseesexceptional
growthinemergingeconomies
There has been a dramatic increase in
CRreportingratesinAsiaPacicover
thelasttwoyears.Almostthree
quarters(71percent)ofcompanies
basedinAsiaPacicnowpublish
CRreportsanincreaseof22
percentagepointssince2011when
lessthanhalf(49percent)didso.
The Americas has now overtaken
EuropeastheleadingCRreporting
region,largelyduetoanincreasein
CRreportinginLatinAmerica.
Seventysixpercentofcompanies
intheAmericasnowreporton
CR,73percentinEuropeand
71percentinAsiaPacic.
KPMGVIEW
The highest growth in CR reporting
since2011hasbeenseenin:India
(+53percentagepoints),Chile(+46),
Singapore(+37),Australia(+25),
Taiwan(+19)andChina(+16).
CR reporting is now undeniably a
mainstreambusinesspractice
worldwide,undertakenbyalmost
threequarters(71percent)ofthe
4,100companiessurveyedin2013.
ThisglobalCRreportingrateisan
increaseof7percentagepoints
since2011whenlessthantwo
thirds(64percent)ofthecompanies
surveyedissuedCRreports.
Among the worlds largest 250
companies,theCRreportingrateis
moreorlessstableat93percent.
Toreportornottoreport?
Thedebateisover
Companiesshouldnolongeraskwhetherornottheyshouldpublisha
CRreport.Webelievethatdebateisover.ThehighratesofCRreportinginall
regionssuggestitisnowstandardbusinesspracticeworldwide.Theleaders
ofN100orG250companiesthatstilldonotpublishCRreportsshouldask
themselveswhetheritbenetsthemtocontinueswimmingagainstthetide
orwhetheritputsthematrisk.
Theimportantquestionsnowarewhat?andhow?or,inotherwords,
itisnowaboutthequalityofCRreportingandthebestmeanstoreach
relevantaudiences.Thisincludesassessingwhatismaterialforthebusiness,
properengagementwithstakeholders,havinganhonestcommunication
strategyincludingopennessaboutchallengesandputtinginplacethe
underlyingprocessestogatherandcheckdata.
Anarrowinggapbetweenleading
andlaggingindustrysectors
In all sectors more than half of
companiesreportonCR,meaning
reportingcanbeconsideredstandard
globalpracticeirrespectiveof
industry.Twoyearsagolessthanhalf
ofthesectorshadreportingrates
above50percent.Atthesametime,
thegapbetweenthehighestscoring
andlowestscoringsectorhasnow
narrowedto22percentagepoints.
Some sectors have taken big steps
overthepastyears.Theautomotive
andtelecommunications&media
sectorsnowhavesomeofthe
highestlevelsofCRreporting
(77percentand75percent,
respectively),whereasveyearsago,
in2008,theirCRreportingrateswere
amongthelowest(49percentand
47percent).
CRinformationintheannualreport:
nowstandardpractice
Over half of reporting companies
worldwide(51percent)nowinclude
CRinformationintheirannual
nancialreports.Thisisastrikingrise
since2011(whenonly20percent
didso)and2008(only9percent).
Thedirectionoftravelisclearand
withmorethanhalfofcompanies
researchednowincludingCRdata
intheirnancialreports,thiscan
arguablybeconsideredasstandard
globalpractice.
10 TheKPMGSurveyofCorporateResponsibilityReporting2013:ExecutiveSummary
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However, including CR information in

theannualreportdoesnotimplythat
companieshaveembracedthetrend
ofintegratedreporting(IR):onlyone
in10companiesthatreportonCR
claimstopublishanintegratedreport.
UseofGlobalReportingInitiative
(GRI)guidelinesisalmostuniversal
Seventy eight percent of reporting
companiesworldwiderefertothe
GRIreportingguidelinesintheirCR
reports,ariseof9percentagepoints
sincethe2011survey(over90
percentdosoinSouthKorea,South
Africa,Portugal,Chile,Braziland
Sweden).
Among the worlds 250 largest
companiestherateisevenhigher
thantheN100:82percentofG250
companiesthatreportonCRrefer
totheGRIguidelinesasopposedto
78percentin2011.
Assuranceamongthelargest
companieshasreachedatipping
point
Over half (59 percent) of the G250
companiesthatreportCRdatanow
investinexternalassurance.Thisisup
from46percentin2011.
Two thirds of those companies that
investinassurancechoosetoengage
amajoraccountancyrm.
KPMGVIEW
Boardsshouldgetbehind
integratedreporting(IR)
Basedonmemberrmsexperiencesandresearchthereseemstobe
acceptanceofIRasthenextdestinationforcorporatereporting,butfew
companiesaredoingityet.Thereisalsosomenervousnessaroundwhether
IRcouldlimitratherthanenhancecommunicationaroundCRand
sustainability,specicallyfornon-nancialstakeholdergroups.
IRcanbethecatalystforintegratedmanagement.KPMGsexperiencein
SouthAfrica,whereIRisnowmandatory,showsthatthecloseinvolvement
ofCEOsandotherboardmembersisessentialtoreachoneviewofthe
business,consensusononesetofmaterialissuesandonecombined
businessstrategy.Withanintegratedapproachtovaluecreationastheend
objective,boardsupportforIRneedstoscaleup.
KPMGVIEW
Assuranceisnolongerjustanoption
JustasCRreportingitselfisnowastandardbusinesspractice;itisalso
becomingstandardpracticetohaveCRandsustainabilitydataexternally
assured.Thetippingpointhasbeencrossed,withoverhalftheworldslargest
companies(G250)nowinvestinginassurance.Ascanbeseenwithother
trendsinCRreporting,thelargestcompaniestendtosetthedirectionthat
othercorporationsfollow.
Manycompaniesnowfacesignicantpressuretogivestakeholderscondence
inwhattheysayandassurancecanhelpprovidethiscredibility.Thequestionfor
leadersisthereforenolongershouldweassureourCRdata?ratherwhy
wouldwenot?andhowdowechoosetheappropriateassuranceoptionthat
meetsstakeholdersneedsandputsusaheadofourpeers?.
TheKPMGSurveyofCorporateResponsibilityReporting2013:ExecutiveSummary
2013KPMGInternationalCooperative(KPMGInternational).KPMGInternationalprovidesnoclient
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11
Norway
Norwegian Accounting
Act (and amendment
in 2013) requires large
companies to report
on social, environ-
mental an anti-
corruption activities.
Singapore
Singapore Stock Exchange
(SGX) Sustainability
Reporting Guide for listed
companies and Code of
Corporate Governance
encourage CR reporting,
and Energy Conservation
Act 2012 requires large
companies to report on
energy use.
South Africa
King Code of
Governance Principles
and King Report on
Governance (King III),
and Johannesburg
Stock Exchange (JSE)
require companies to
publish an integrated
report including CR
performance.
UK
Companies listed on the
London Stock Exchange
must report on GHG
emissions from 2013.
Companies Act requires
large and medium sized
companies to disclose
CR information relevant
to company performance
in the annual report.
USA
Disclosure requirements
of the U.S. Securities &
Exchange Commission
(SEC), Dodd-Frank Act
requires disclosure on
conict minerals and
Presidential Executive
Order 13514 requires
federal agencies to report
on CR performance.
Source: KPMG, United Nations Environment
Programme, Global Reporting Initiative and
Unit for Corporate Governance in Africa,
Carrots and Sticks, Sustainability reporting
policies worldwide, 2013.
Belgium
Denmark
Finland
France
Germany
Greece
Hungary
Italy
Netherlands
Norway
Poland
Portugal
Romania
Russia
Slovakia
Spain
Sweden
Switzerland
UK
68
99
81
99
67
43
78
77
82
73

91
85
94
62
33
70
74
82

56
71
69
57
57
81
79
67
91

69
54
58
63
88
72
64
100
Australia
China (incl. Hong Kong)
India
Indonesia
Japan
Kazakhstan
Malaysia
New Zealand
Singapore
South Korea
Taiwan
82
75
73
95
98
25
98
47
80
49
56
57
59
20

99

43
43
48
37
Asia Pacic
Europe
Base: 4,100 N100 companies
Source: KPMG International, The KPMG Survey of
Corporate Responsibility Reporting 2013, December 2013
Figure 4:
Rate of corporate responsibility reporting
across 41 countries - 2011 and 2013
(% of companies reporting on CR)
Canada 79 83
Mexico 66 56
USA 83 86
Brazil 88 78
Chile 27 73
Colombia 77
Angola
50
Israel
18 19
Americas
Nigeria
68 82
South Africa
97 98
UAE
22
2011 2013 Middle East
& Africa
Reporting rates in percentages
Spotlight on reporting requirements
The following countries have high CR reporting rates or signicant recent growth in CR reporting, related to reporting requirements:
Denmark France India Indonesia Japan Malaysia Nigeria
Financial Statements Grenelle II Act requires The top 100 listed Law No. 40/2007 Mandatory and Malaysia Stock Central Bank of Nigeria
Act requires large large companies to companies in India are requires Limited voluntary guidelines Exchange listing requires nancial
companies to report report annually on CR required by the Liability Companies to for certain types of requirement that services companies to
on CR activities, or, if activities and advises Securities Exchange report on CR in the companies to report companies describe report on CR and the
they do not, to explain reports are subject to Board to report on annual report. Publicly- on environmental CR activities and law Securities and Exchange
in their annual reports independent CR in their annual listed companies are impacts, including that all publicly listed Commission of Nigeria
why not. verication. reporting from nancial also required to report GHG emissions. companies publish Corporate Governance
year 2012/13. on CR in the annual CR information in the Code recommends
report. annual report. companies disclose
CR practices.
12 12 TTheKPMGSur heKPMGSurvveeyofCorporateR yofCorporateResponsibilit esponsibilityR yReporting20 eporting20113:Ex 3:Executiv ecutiveSummar eSummaryy
20 20113KPMGInternationalCooperativ 3KPMGInternationalCooperative(KPMGInternational).KPMGInternationalpro e(KPMGInternational).KPMGInternationalprovidesnoclient videsnoclient
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Figure 4:
Rate of corporate responsibility reporting
across 41 countries - 2011 and 2013
(% of companies reporting on CR)
Reporting rates in percentages
Spotlight on reporting requirements
The following countries have high CR reporting rates or signicant recent growth in CR reporting, related to reporting requirements:
2011 2013
Canada
Mexico
USA
83
56
86
79
66
83
Brazil
Chile
Colombia
78
73
77
88
27

Angola
Israel
Nigeria
South Africa
UAE
50
19
82
98
22

18
68
97

Denmark
Financial Statements
Act requires large
companies to report
on CR activities, or, if
they do not, to explain
in their annual reports
why not.
France
Grenelle II Act requires
large companies to
report annually on CR
activities and advises
reports are subject to
independent
verication.
India
The top 100 listed
companies in India are
required by the
Securities Exchange
Board to report on
CR in their annual
reporting from nancial
year 2012/13.
Indonesia
Law No. 40/2007
requires Limited
Liability Companies to
report on CR in the
annual report. Publicly-
listed companies are
also required to report
on CR in the annual
report.
Japan
Mandatory and
voluntary guidelines
for certain types of
companies to report
on environmental
impacts, including
GHG emissions.
Malaysia
Malaysia Stock
Exchange listing
requirement that
companies describe
CR activities and law
that all publicly listed
companies publish
CR information in the
annual report.
Nigeria
Central Bank of Nigeria
requires nancial
services companies to
report on CR and the
Securities and Exchange
Commission of Nigeria
Corporate Governance
Code recommends
companies disclose
CR practices.
Americas
Middle East
& Africa
Belgium 68 Poland 56
Denmark 91 99 Portugal 69 71
Finland 85 81 Romania 54 69
France 94 99 Russia 58 57
Germany 62 67 Slovakia 63 57
Greece 33 43 Spain 88 81
Hungary 70 78 Sweden 72 79
Italy 74 77 Switzerland 64 67
Netherlands 82 82 UK 100 91
Norway 73
Europe
Australia
57 82
China (incl. Hong Kong)
59 75
India
20 73
Indonesia
95
Japan
99 98
Kazakhstan
25
Malaysia
98
New Zealand
43 47
Singapore
43 80
South Korea
48 49
Taiwan
37 56
Asia Pacic
Base: 4,100 N100 companies
Source: KPMG International, The KPMG Survey of
Corporate Responsibility Reporting 2013, December 2013
Norway Singapore South Africa UK USA
Norwegian Accounting Singapore Stock Exchange King Code of Companies listed on the Disclosure requirements
Act (and amendment (SGX) Sustainability Governance Principles London Stock Exchange of the U.S. Securities &
in 2013) requires large Reporting Guide for listed and King Report on must report on GHG Exchange Commission
companies to report companies and Code of Governance (King III), emissions from 2013. (SEC), Dodd-Frank Act
on social, environ- Corporate Governance and Johannesburg Companies Act requires requires disclosure on
mental an anti- encourage CR reporting, Stock Exchange (JSE) large and medium sized conict minerals and
corruption activities. and Energy Conservation
Act 2012 requires large
companies to report on
require companies to
publish an integrated
report including CR
companies to disclose
CR information relevant
to company performance
Presidential Executive
Order 13514 requires
federal agencies to report
Source: KPMG, United Nations Environment
Programme, Global Reporting Initiative and
Unit for Corporate Governance in Africa,
Carrots and Sticks, Sustainability reporting
energy use. performance. in the annual report. on CR performance. policies worldwide, 2013.
TTheKPMGSur heKPMGSurvveeyofCorporateR yofCorporateResponsibilit esponsibilityR yReporting20 eporting20113:Ex 3:Executiv ecutiveSummar eSummaryy
20 20113KPMGInternationalCooperativ 3KPMGInternationalCooperative(KPMGInternational).KPMGInternationalpro e(KPMGInternational).KPMGInternationalprovidesnoclient videsnoclient
ser servicesandisaS vicesandisaSwissentit wissentitywithwhic ywithwhichtheindependentmemberrmsoftheKPMGnet htheindependentmemberrmsoftheKPMGnetwworkareaf orkareafliated. liated.
13 13

Thequalityofreportingamong
theworldslargestcompanies
Attentionmustbepaidtoreporting Table1:
10G250companiesscoremorethan90outof100forCRreportingquality:
onthevaluechain
In KPMGs analysis, the average
qualityscoreachievedbyG250
companiesfortheirCRreportsis59
outofapossible100.Thisindicates
Company
A.P.MllerMrsk
Country
Denmark
Sector
Transport
signicantroomforimprovement BMW Germany Automotive
overall.
CiscoSystems US Telecommunications&media
Reporting on targets and indicators is
FordMotorCompany US Automotive
mostwell-developedtodate,withan
averagescoreof68outof100.
Hewlett-Packard US Electronics&computers
Largecompaniesalsoappeartobe
ING Netherlands Finance,insurance&securities
reportingonmaterialityandstrategy,
Nestl Switzerland Food&beverage
atanaveragescoreof66and62.
Repsol Spain Oil&gas
A key area for improvement is
reportingonsuppliersandthevalue
chain,whereaverageG250reporting
qualitywasassessedat46outof100,
followedcloselybystakeholder
engagementandgovernance,both
atanaveragescoreof53outof100.
Europeancompaniesserveasan
exampleforotherregions
Around one quarter of the G250
(63companies)scorehigherthan
80outof100acrossthequality
criteria,and10companiesscore
higherthan90.Thesecompaniesare
locatedinEuropeandtheUS.
European G250 companies achieve
thehighestaveragequalityscorefor
theirCRreportsat71outof100.
Thiscompareswithaveragescoresof
54forcompaniesintheAmericasand
50inAsiaPacic.
Within Europe, companies in Italy
(85),Spain(79)andtheUK(76)score
mosthighly.
Siemens Germany Electronics&computers
Total France Oil&gas
Source: KPMG International, The KPMG Survey of Corporate Responsibility Reporting 2013, December 2013
IndustrieswithhighCRimpacts
showtrailingscores
Large companies in the electronics
&computers,miningand
pharmaceuticalssectorsproducethe
highestqualityCRreports.Their
averagescoresare75,70and
70respectively.
However some sectors that face
signicantCRrisksandopportunities,
andhavesignicantpotentialsocial
andenvironmentalimpacts,are
publishingreportswithscoresbelow
theglobalaverage.Theoil&gas,
trade&retail,metals,engineering&
manufacturingandconstruction&
buildingmaterialssectorshave
averagescoresof55,55,48and46
outof100,respectively.
Opportunitiesovertakerisks
Most G250 CR reports (87 percent)
identifyatleastsomesocialand
environmentalchanges(or
megaforces)thataffectthe
business.Climatechange,material
resourcescarcityandenergyandfuel
arethemostcommonlymentioned.
More companies see opportunities
thanrisks:81percentofreporting
companiesidentifybusinessrisks
fromsocialandenvironmental
factors,whereasslightlymore
(87percent)identifycommercial
opportunities.
The most commonly cited
opportunityofsocialandenviron-
mentalchangeisinnovationofnew
14 TheKPMGSurveyofCorporateResponsibilityReporting2013:ExecutiveSummary
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productsandservices,mentioned
by72percentofreportingG250
companies.Theopportunityto
strengthenbrandsandcorporate
reputationisthenextmostcommonly
cited(mentionedby51percentof
reportingcompanies),followedby
improvingmarketposition/growing
marketshare(36percent)andcutting
costs(30percent).
Only one in 10 reporting companies
(12percent)identiesimproved
accesstocapitalorimproved
shareholdervalueasanopportunity
ofsocialandenvironmentalchange.
Reputational risk is the most
commonlycitedtypeofbusinessrisk,
mentionedby53percentofreporting
G250companies.
Only a small number of G250
CRreports(5percent)include
informationonthenancialvalueat
stakethroughenvironmentaland
socialrisk.
A signifcant number of reporting
companiesalsomentionothertypes
ofriskthataffectcompanyoperations
andnotjustcorporatereputations:
KPMGVIEW
Riskandopportunityneedstobe
linkedtovalue
Manycompaniesnolongerseecorporateresponsibilityasamoralissue,but
ascorebusinessrisksandopportunities.Moreandmoreinvestorsaccept
thatenvironmentalandsocialfactorsputcompanyvalueatstake.Thisleads
tothequestionofwhatthepotentialnancialimpactsofthoserisksand
opportunitiescouldbeandwhatthecompanyisdoingtomitigateor
maximizethem.
Veryfewcompaniesareyetdeclaringanyquantiedriskstothebottomline
intheirCRreporting.Companiesneedtobepreparedforthistochangeand
shouldstarttointegratethetopandbottom-lineimplicationsintheirbusiness
scenarioplanningandriskmanagement.
regulatoryrisk(48percent), Most reporting companies in the
competitiverisk(45percent),physical G250(83percent)stateintheir
risk(38percent),socialrisks(36 reportsthattheyhaveaCRstrategy.
percent)andlegalrisks(21percent).
1
CompaniesintheAmericasaremost
likelynottorefertostrategy:threein
The Americas is the only region 10donot.
wherecompetitiveandregulatory
risksarementionedmoreoftenin
G250CRreportsthanreputational
risks.
1
Seepage48foradenitionofdifferenttypesofrisks
TheKPMGSurveyofCorporateResponsibilityReporting2013:ExecutiveSummary 15
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Thequalityofreportingamong
theworldslargestcompanies
Figure5:
AveragequalityofG250reportsbysector
(Scoreoutofapossible100)
Large companies in the electronics & computers, mining and
pharmaceuticalssectorsproducethehighestquality
CRreports.
Electronics & computers
Mining
Pharmaceuticals
Utilities
Communications & media
Transport
Automotive
Food & beverage
Finance, insurance & securities
Chemicals & synthetics
Oil & gas
Trade & retail
Metals, engineering & manufacturing
Construction & building materials
75
70
70
65
65
64
64
59
58
58
55
55
48
46
Source: KPMG International, The KPMG Survey of
Corporate Responsibility Reporting 2013, December 2013
16 TheKPMGSurveyofCorporateResponsibilityReporting2013:ExecutiveSummary
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Figure6:
AveragequalityofG250reportsbycountry
2
(Scoreoutofapossible100)
Large companies in Italy, Spain and the UK lead the world
forthequalityofCRreports.
European G250 companies achieve the highest average
qualityscorefortheirCRreportsat68outof100.This
compareswithaveragescoresof51forcompaniesinthe
Americasand48inAsiaPacic.
85
79
76
70
70
69
68
63
60
55
54
39
Italy
Spain
UK
France
Australia
Netherlands
Germany
Switzerland
South Korea
Japan
USA
China/Hong Kong
Source: KPMG International, The KPMG Survey of
Corporate Responsibility Reporting 2013, December 2013
Figure7:
AveragequalityofG250reportsbycriterion
(Scoreoutofapossible100)
G250 companies as a whole score most highly for targets
andindicators.Thegreatestimprovementneedstobemade
inreportingonsuppliersandthevaluechain.
Source:KPMGInternational,TheKPMGSurveyof
CorporateResponsibilityReporting2013,December2013
Targets and indicators
Materiality
Strategy, risk and opportunity
Transparency and balance
Governance
Stakeholder engagement
Suppliers and the value chain
68
66
62
58
53
53
46
2
AveragescorespercountryareonlygivenforthosecountriesthathaveveormorecompaniesreportingonCRintheG250.
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17

Moretransparencyneededon
materialityprocess
Over three quarters (79 percent) of
G250companiesthatissueCR
reports,discusstheidenticationof
CRissuesthatarematerialtotheir
businessandstakeholders.
There is room for improvement in
termsoftransparencyontheprocess
usedforidentifyingmaterialissues.
41percentofthereporting
companiesdonotexplaintheprocess
theyuseandonlyasmallminority(5
percent)assessmaterialissuesonan
ongoingbasis.
Targetsandindicatorsarenotyet
fullydened
One in eight reporting G250
companies(13percent)reportsno
CRtargetsatallandaquarter(26
percent)donotrelatetheirCRtargets
tomaterialissues.
KPMGVIEW
Reportingonsuppliersandthevalue
chainislackinginsectorsatrisk
Companies in the chemicals &
syntheticssectoraretheleastlikely
toreportonsupplychainissues.
SixtypercentofG250companies
inthissectorthatreportonCRdo
notreportonthesupplychain.
Companiesintheelectronics&
computerssectorarethemostlikely
todoso.
G250 companies in Europe are the
mostlikelytodiscussindetailthe
environmentalandsocialimpactsof
theirproductsandservices.Almost
threequarters(73percent)of
reportingcompaniesinEuropedoso
withafurther23percentproviding
limitedinformation.IntheAmericas,
lessthanhalf(49percent)provide
detailedinformationondownstream
impactsandtheguredropstoless
thanonethird(32percent)inAsia
Pacic.
Supplychainreportingneeds
morefocus
Thissurveyshowsthatsomesectorswithcomplexsupplychains,carrying
potentiallycatastrophicenvironmentalandsocialrisks,havelowlevelsof
reportingonsupplychainissues.
Recentincidentsincludingoilspillsandfactorydisastersshouldremind
businessleadershowimportantitistomanagetheenvironmentalandsocial
impactsofthesupplychain.
Putsimply,ifcompaniesdontstartmanagingtheseissuestheywonthavea
licensetooperateintheglobalized21stcenturyworld.Companiesurgently
needtobuildcondenceamongcustomers,communities,investorsand
otherstakeholdersthattheirsupplychainsarebeingproperlymanaged.
Transparentcorporateresponsibilityreportingisaneffectivewaytobuildsuch
condence.
CompaniesintheAmericasand
AsiaPacicstruggletoexplain
stakeholderengagementprocess
G250 companies in Asia Pacifc and
theAmericaslagbehindthosein
Europeforexplainingtheprocess
usedtoengagestakeholders.Fourin
10companiesintheseregionsoffer
noexplanationatall.
The mining and metals, engineering &
manufacturingsectorsscorehighest
foridentifyingkeystakeholdersin
theirreports.
Only one third of G250 companies
(31percent)includestakeholder
commentsintheirCRreports.
FewlargecompaniesyetlinkCR
performancetoremuneration
Around one quarter of companies
(24percent)reportthatthecompany
Boardhasultimateresponsibility
forCR.
In most G250 companies (61 percent)
CRismanagedonaday-to-daybasisby
adedicatedCRorsustainabilityunit.
Only one in 10 G250 companies (10
percent)reportsaclearlinkbetween
CRperformanceandexecutiveor
employeeremuneration.
Transparencyandbalanceislimited
formostcompanies
Only one in fve G250 companies
(23percent)publishesawell-
balancedreportthatdiscusses
CRchallengesandsetbacksaswell
assuccesses.Companiesinthefood
&beverage,pharmaceuticals,and
electronics&computerssectorsare
mostlikelytodoso.
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AboutKPMGsClimateChange
&SustainabilityServices
AboutKPMGssustainabilityservices
KPMGisoneofthepioneersof
sustainabilityconsultingsomeKPMG
memberrmsrstofferedsustainability
servicesover20yearsagowhichgives
KPMGsnetworkalevelofexperience
fewcanmatch.Todayournetwork
employsseveralhundredsustainability
professionalslocatedinaround
60countries.
Localknowledge,globalexperience
OurglobalnetworkmeansKPMG
professionalshavein-depth
understandingoftheeconomic,
political,environmentalandsocial
landscapeswhereveryourorganization
mayoperate.Atthesametime,our
memberrmsarecloselyconnected
throughourglobalCenterofExcellence.
Thismeansthat,whateverchallenge
youface,wecanputtogetherateam
withinternationalexperiencetohelp
you.
SustainabilityPlus
Wedontworkinasustainability
vacuum.Weworkside-by-sidewith
KPMGprofessionalsfromtax,auditand
advisoryincludingsectorspecialists,
managementconsultants,tax
accountantsandexpertsinIT,supply
chain,infrastructure,international
developmentandmore.Youwont
receivegenericadviceandone-size-ts-
allsolutions,insteadyoucanbenet
fromahand-pickedmulti-disciplinary
team.
Results-driven
KPMGrmshelpclientstodevelop
future-tbusinessstrategiesbasedon
solidunderstandingoftheissues.We
strivetothinkbigandchallenge
convention,butwithimplementationin
mind,workingwithyoutondpractical
solutionsthatcancreatesuccessand
growththroughchange.
Foresightneedsinsight
OurglobalCenterofExcellencefocuses
onthought-provokingresearch,
analyzingdriversofglobalchangeand
developingpracticalbusinessresponses
thatyoucanapplywithinyourown
organization.
SpecialistsinCRreportingand
assurance
Reportingonenvironmentalandsocial
performanceisnowleadingpracticein
businesswhereverintheworldyou
mayoperate.
Stakeholdersfrominvestorsto
NGOswanttoknowthatacompany
hasidentieditsmostsignicant
environmentalandsocialrisksand
impacts,andisaddressingthem
effectively.Theyalsoneedtoknowthat
theinformationprovidedbyacompany
isaccurate,credibleand
canbetrusted.
Momentumisalsobuildingtowards
integratedreportingwhichprovidesa
holisticoverviewofanorganizations
nancialandnon-nancial
performance.
KPMGmemberrmscanhelpyour
organizationto:
Understand what environmental and
socialinformationyou
shouldreport
Choose the right reporting approach
andframeworksforyourbusiness
Integrate fnancial and non-fnancial
informationinyourreporting
Report information for specifc
purposessuchastheCarbon
DisclosureProjectandsustainability
indices
Benchmark the quality of your
reportingagainstindustrypeers
Provide independent assurance for
yourinternalandexternalreporting
systems
Provide independent assurance of
yoursustainabilityperformance
reporting
Verify the sustainability performance
ofyoursuppliers.
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19

ContactyourlocalKPMGmemberrmprofessional
Argentina
MartinMendivelzua
mmendivelzua@kpmg.com.ar
Australia
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Austria
PeterErtl
pertl@kpmg.at
Azerbaijan
VugarAliyev
valiyev@kpmg.az
Baltics
GregoryRubinchik
grubinchik@kpmg.com
Belgium
MikeBoonen
mboonen@kpmg.com
Brazil
SidneyIto
sito@kpmg.com.br
Bulgaria
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etotev@kpmg.com
Canada
BillJ.Murphy
billmurphy@kpmg.ca
Chile
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China
SeanGilbert
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Denmark
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Finland
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France
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