Consumers expectation from Mazaa

Good quality
Clear packaging date
Availability

Purchasing portal preference
Retailers
Supermarkets
Vendors
Restaurants & multiplexes

Reason for consumption
Parties
Festivals
Picnic purpose
No specific reason

Retailers satisfaction from coca cola distributors
Yes
No

Awareness among retailers abt diff sales promotional activities
for mazaa
Price off
Advertisement
Free samples
Pop displays
Coupons

Buying behavior of mazaa
Regular
Occasional
Not decisive

Awareness of schemes among the retailers
Yes
No
Complaints on the part of consumers/ retailers
Yes
No

Opinion about the price
High
Moderate
Low

A OUTLETS RANKING ON STOCKING OF BRANDS
Table 2.6A
PARTICULARS NO OF RESPONDENTS PERCENTAGE
MAAZA 40 27%
FROOTI 35 23%
SLICE 32 21%
MAA 25 17%
OTHERS 18 12%
TOTAL 150



Figure 2.6.A : Ranking of the brands according to the stocks in outlets

Inference :
The above pie diagram shows the ranking of brands according to the stocks
in various outlets. 27% of the outlets gave 1
st
rank for maaza in there stocks, 23%
ranks frooti as there 1
st
preference, where slice opted by 21% of respondents.
17% of the retailers ranks maa as there 1
st
preference in there stocks where as 12
% of the retailers go for other local fruit drinks.

2.6.B. REASON FOR RANKING
Table 2.6B
PARTICULARS NO OF RESPONDENTS PERCENTAGE
SCHEMES 32 21.33%
DEMAND 37 24.67%
maaza
27%
frooti
23%
slice
21%
maa
17%
others
12%
QUALITY 30 20%
SERVICES 16 10.67%
PRICE 26 17.33%
PROMOTIONAL
ACTIVITIES
9 6%
TOTAL 150




Figure 2.6.B: Shows the reason for ranking the brands
Inference :

The above graph shows the reasons most of the respondents quoted for their
ranking of brands for the stocks in their outlets. 25% of the retailers marked
demand as the reason for their stocks, 20% of them was put forward the quality
factor as a reason whereas promotional activities was mentioned by 6%,services
0%
5%
10%
15%
20%
25%
30%
by 11%, price by 17% and schemes was spotted as a reason by 21% of the
retailers.