PROJECT REPORT

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ON
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MARUTI SUZUKI INDIA
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LIMITED
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{M S I L}
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By
Name : Visha Ma!a"
C#$%se : BBA & IV
R# N#' : ()
1
ACKNO*LED+EMENT
The successful completion of the project would have been far from reality without mentioning
the people who made an indelible impression while making the project.
All the very outset thanks to Ms' Ra,h"a for instructing me and providing me the opportunity to
participate in the project and sharing her invaluable knowledge and experience with me. Her
innovative ideas provided me clarity of thoughts which helped me to think in the right way.
Without her help and guidance completion of the project report would have been very difficult. I
would also like to give gratitude to a -he #-he% .a,$-ies who helped me in making the project
worth wile and successful.
I would also like to express my gratitude to D%' S'S Ve%"e/a% 0!i%e,-#%12 BVIMR2 Ne3 Dehi
for providing all needful facilities in the campus and the best faculty for the students.
Their thoughtful ideas comments and conceptual insight into the subject kept me from
floundering in my !uest. "espite their busy schedule they spared valuable moments for
reviewing and rectifying this project work.
"ue to the proper guidance the making of project report became an enjoyable experience and
easy to workout.
#ishal $adan
%.%.A & I# 'em
2

DECLARATION
I Visha Ma!a" hereby declare that the work presented in this project entitled (Ma%$-i S$4$/i
I"!ia Limi-e! 0MSIL15 submitted towards completion of project in 6#$%-h Semes-e% of B'B'A
at %haratiya #idyapeeth )niversity Institute of $anagement and *esearch +ew "elhi is an
authentic record of my original work carried out under the guidance of Ms' Ra,h"a ,rofessors
BVUIMR2 Ne3 Dehi.
I have not submitted the matter embodied in this project for the award of any other degree.
Visha Ma!a"
%.#.).'.".-
'emester .our

,lace/ +ew "elhi
"ate/ 01&23&24
&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&
$s. *achna "r. '.' #ernekar
5,rofessor6 5"irector6
3
I + " - 7
C7APTER 8 : INTRODUCTION O6 T7E COMPAN9'
8'8 I"-%#!$,-i#" #. -he :%#$;' << 88
8'= +%#$; C#m;a"ies' << 8=
8'> I"-%#!$,-i#" #. ,#m;a"y' << 8=
8'? Na-$%e #. B$si"ess' << 8)
8') Ty;e @ O3"e%shi; Pa--e%"' << 8)
8'A Visi#"' << 8B
8'( Missi#"' << 8C
8'B B#a%! #. Di%e,-#%s' << 8C
8'C Re:is-e%e! #..i,e' << =8
8'8D S$Esi!ia%ies' << =8
C7APTER = : PRODUCTS AND OT7ER DETAILS'
='8 B%a"!' << =?
='= P%#!$,-s' << =)
='> P%#!$,- MiF' << =(
='? P%#!$,- Li"e' << =B
=') Ta%:e- C$s-#me%s' << >D
4
='A Re:i#"a P%ese",e #. -he ,#m;a"y' << >D
='( N#' #. B%a",hes' << >8
='B Dis-%iE$-i#"a Cha""e C#m;e-i-#%s' << >>
='C Ma%/e- Sha%e' << >)
='8D P#si-i#"i":' << >)
='88 Ma%/e-i": S-%a-e:ies' << >A
='8= A!Ge%-iseme"- EF;e"ses'
='8> Pa,/a:i":2 Sei": a"! Dis-%iE$-i#"
EF;e"ses << >B
C7APTER > : DETAILED 6INANCIAL STATEMENT'
>'8 S-#,/ EF,ha":e #" 3hi,h -he ,#m;a"y is is-e!' << ?D
>'= *ei:h- a:e i" I"!eF' << ?D
>'> Ca;i-a S-%$,-$%e A$-h#%i4e! Ca;i-a' << ?8
>'? T$%"#Ge%' << ?8
>') Baa",e shee-' << ?=
C7APTER ? : OR+ANIZATIONAL STRUCTURE'
?'8 O%:a"i4a-i#" S-%$,-$%e' << ?)
?'= Re,%$i-me"- a"! See,-i#" P%#,e!$%es' << ?A
?'> T%ai"i": @ DeGe#;me"- P#i,ies' << )>
?'? C#".i,- Res#$-i#" Me,ha"ism. << )?
5
C7APTER ) : 6ACTOR9 AND PLANT LOCATION'
)'8 6a,-#%y L#,a-i#"' << )(
C7APTER A : S*OT ANAL9SIS O6 COMPAN9
A'8 S*OT A"aysis' << A8
6
PRE6ACE
Maruti Suzuki India Limited, India deals in automotive vehicles and is the leader in Indian auto
industry due to its value for money products. It is a subsidiary of Suzuki Motor Corporation of
Japan which holds 83.10 percent of e!uity shares of Ma%$-i U!y#: Limi-e!2 also according to
India Income Tax Act due to 'u9uki holding more than 12 percent of shares it has a substantial
interest in maruti that:s why it was renamed to Ma%-$i S$4$/i I"!ia Limi-e!'
It has a flat organi9ational structure which makes it simple for communication and problem
solving it helps company in taking faster and much more rational decisions which helps making
employee feel that they also have power to give suggestions and hence improve some
management decision. Also it makes employee feel like home and results in their motivation.
As communication is faster and employees are also welcomed for giving suggestions so
therefore it leads in controlling any future loss and also leads in generation of new ideas.
$aruti produces a wide range of products and their spare parts. $aruti ;22 was its first car
which was much better than those existing vehicles which were 18 <r. backward at that time. Its
competitors were Ambassador and ,admini. $aruti ;22 is a car which has under gone all stages
when it was introduced it was a symbol of comfort and luxury it was a status symbol and now it
is a cheapest car and dream of most of the people to own it.
"ue to flat organi9ational structure it is faster to communicate and easy for problem solving
because if any employee has some problem he can discuss it with concerned authority easily and
hence results in faster problem solving and makes employee confident that they are also taken
care of.
$aruti 'u9uki has total 01 products and each one of them has variance in relation to interior
color =omfort etc.
Its products are $aruti ;22 Alto >en -stilo Wagon * #ersa ?mni 'wift '7 3 'wift "esire
@rand #itara @ypsy and A 'tar.
7

MARUTI SUZUKI
COMPAN9
PRO6ILE
8
PRO6ILE
8' Name : MARUTI SUZUKI INDIA LTD'
=' I",#%;#%a-e! : 6eE%$a%y =?2 8CB8'
>' Mem#%a"!$m Si:"e! : A;%i ?2 8CB='
?' Pa"-s L#,a-i#" : +$%:a#"2 Ma"esa%'
)' 7ea! O..i,e L#,a-i#" : Ne3 Dehi2 I"!ia'
A' B$si"ess Deai": : A$-#m#Eie I"!$s-%y'
(' Ty;e #. C#m;a"y : P%iGa-e'
B' Mai" Sha%e 7#!e%s : S$4$/i L-!' : )?'=8 H
O-he%s : ?)'(C H
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Total : 100 %
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9
DETAILED PRO6ILE
INDIAN AUTO INDUSTR9 : AN OVERVIE*
0. "omestic sales of over 0.1 million passenger cars in .inancial <ear 122A 8 <ears =A@*
of over 08B.
1. Cow =ar ,enetration ; cars per 0222 ,opulation.
D. Industry =apacity building up to 3 $ain units by .inancial year 1202 & 00.
3. =ar $arket composition predominantly a compact car market.
8. *est of the market is fragmented by other similar players. Cike/ Honda Toyota Hyundai
and others.
E. The company was first named as $aruti )dyog but renamed on 'eptember 0A 122A as
$aruti 'u9uki India Cimited.
A. =urrently have two plants first in @urgaon and other in $anesar.
;. ,roduction capacity of more than A22222 units annually.
4. 'ale are around A08222 units on an average.
02. The first car and the most famous car of the company is $aruti ;22 which got so popular
that it was said as $aruti instead of $aruti ;22.
[Source: NCAER, Industry Research, Announcements by auto companes
10
C7APTER 8
INTRODUCTION
O6 T7E COMPAN9
11
TOPICS UNDER T7IS C7APTER
8'8 I"-%#!$,-i#" #. -he :%#$;'
8'= +%#$; C#m;a"ies'
8'> I"-%#!$,-i#" #. ,#m;a"y'
8'? Na-$%e #. B$si"ess'
8') Ty;e @ O3"e%shi; Pa--e%"'
8'A Visi#"'
8'( Missi#"'
8'B B#a%! #. Di%e,-#%s'
8'C Re:is-e%e! #..i,e'
8'8D S$Esi!ia%ies'
8'8 INTRODUCTION O6 T7E +ROUP
Ma%$-i S$4$/i I"!ia Limi-e! is not a groupF it:s a company in more simple term it is a
subsidiary company. GSubsidiary: means that a company is owned and controlled by other
company of same or different nature of trading holding more than half of total e!uity shares.
.irst the company was named as Ma%$-i U!y#: but now renamed to Ma%$-i S$4$/i I"!ia
Limi-e! because S$4$/i M#-#% C#%;#%a-i#" has more than half of e!uity shares in the
company.
12
8'= +ROUP COMPANIES
As above said Ma%$-i S$4$/i I"!ia Limi-e! is not a group so there are no group companies but
it is owned and controlled by S$4$/i M#-#% C#%;#%a-i#" which owns around 83 percent of
total e!uity shares of the company.
Maruti Suzuki India Limited has its subsidiary companies. Like Maruti True !a"ue, etc.
$aruti 'u9uki says that we all are group including our Authori9ed "ealers *aw $aterial
,roviders ?ur -mployees =ustomers =ompetitors and everyone who is connected with us
because without these people we can not function and improve our products time to time.
8'> INTRODUCTION O6 COMPAN9
Ma%$-i S$4$/i I"!ia Limi-e! is a publicly listed automaker in India. It is a leading four&
wheeler automobile manufacturer in 'outh Asia.
S$4$/i M#-#% C#%;#%a-i#" #. Ja;a" holds a majority stake in the company.
S$4$/i M#-#% C#%;#%a-i#" is a renowned company and is one of the best automobile
manufacturers at international level. As being Hapanese company it is much better in technology.
When Maruti #dyo$ was incorporated Suzuki Motor Corporation had few shares and
government of India hold majority of shares but due to change in time and increasing
competition it was sold to Suzuki Motor Corporation.
It %as the first company in India to mass produce and se"" more than a mi""ion cars. It is largely
credited for having brought in an automobile revolution to India. $aruti is the market leader in
India.
13
?n 0A 'eptember 122A Ma%$-i U!y#: was renamed to Ma%$-i S$4$/i I"!ia Limi-e!. The
,#m;a"yIs hea!J$a%-e%s %emai" i" +$%:a#"2 "ea% Dehi'
Ma%$-i S$4$/i is one of IndiaIs leading automobile manufacturers and the market leader in the
=ompact and 'edan car segment both in terms of volume of vehicles sold and revenue earned.
)ntil recently 8B'=BH of the company was owned by the I"!ia" :#Ge%"me"- and )?'=H by
S$4$/i #. Ja;a"' The Indian government held an initial public offering of 18B of the company
in Hune 122D. As on May 8D2 =DD(2 +#Ge%"me"- #. I"!ia sold its complete share to I"!ia"
.i"a",ia i"s-i-$-i#"s' With this !o"ernment o# Inda no lon$er has sta%e n &arut 'dyo$(
Ma%$-i S$4$/i is the subsidiary of 'u9uki $otor as 'u9uki holds more than half of e!uity
shares in the company.
Accordn$ to Income Ta) Act, 1*+1, Chapter ,ro#t and !ans #rom -usness and ,ro#esson,
'nder Secton .0A Sub Clause /( 0e can say that Su1u% &otor Corporaton has Substantal
nterest n &arut Su1u% Inda 2mted because Su1u% &otor Corporaton has more than /0
percent o# the total E3uty Shares o# &arut Su1u% Inda 2mted(
Ma%$-i U!y#: Limi-e! 0MUL1 was es-aEishe! i" 6eE%$a%y =?2 8CB8 though the a,-$a
;%#!$,-i#" ,#mme",e! i" 8CB> with the car Ma%$-i BDD based on the Su1u% Alto %e car
which at the time was the only modern car available in India itsI only ,#m;e-i-#%s 3e%e the
4ndustan Ambassador and ,remer ,admn were both around 18 years out of date at that
point.
Through 1223 $aruti has produced over 8 $illion vehicles. Ma%$-i sold its cars in India and
various several other countries depending upon export orders. Cars simi"ar to Maruti&s 'but not
manufactured by Maruti #dyo$( are so"d by Suzuki and manufactured in )akistan and other
South Asian countries.
The company annually exports more than 82222 cars and has an extremely large domestic
market in India selling over AD2222 cars annually. &arut 500, tll /00., 6as the Inda7s
14
lar$est selln$ compact car e"er snce t 6as launched n 1*58. $ore than a million units of this
car have been sold worldwide so far. Currently, &arut Alto tops the sales charts.
*ue to the "ar$e number of Maruti +,, so"d in the Indian market, the term -Maruti- is common"y
used to refer to this compact car mode". Ti"" recent"y the term -Maruti-, %as associated to the
Maruti +,,.
It:s manufacturing plants are located at two places @urgaon and $anesar and head office in near
south +ew "elhi. $aruti:s @urgaon plant has an installed capacity of D82222 units per annum.
The $anesar plant launched in .ebruary 122A comprise a vehicle assembly plant with a
capacity of 022222 units per year and a "iesel -ngine plant with an annual capacity of 022222
engines and transmissions. $anesar and @urgaon facilities have a combined capability to
produce over A22222 units annually.
M#%e -ha" ha. -he ,a%s s#! i" I"!ia a%e Ma%$-i ,a%s' The company is a s$Esi!ia%y #.
S$4$/i M#-#% C#%;#%a-i#"2 Ja;a"2 3hi,h #3"s )?'= ;e% ,e"- #. Ma%$-iKs Sha%es' The rest is
owned by the public and financial institutions.
Ma%$-i S$4$/i I"!ia Limi-e! is registered or lsted on the -ombay Stoc% E)chan$e and
Natonal Stoc% E)chan$e n Inda(
*urin$ .,,/0,+, Maruti Suzuki so"d /,12,+2. cars, of %hich 34,,.2 %ere exported. In a"", o5er
six mi""ion Maruti cars are on Indian roads since the first car %as ro""ed out on *ecember 62,
67+4.
$aruti 'u9uki offers 01 models $aruti ;22 ?mni Alto #ersa @ypsy A 'tar Wagon * >en
-stilo 'wift 'wift "9ire '73 and @rand #itara.
S%ift, S%ift dzire, A star and S82 are manufactured in Manesar )"ant.
9rand !itara is imported from Japan as a comp"ete"y bui"t unit :C;#<
=emainin$ a"" mode"s are manufactured in Maruti Suzuki>s 9ur$aon )"ant.
15
S$4$/i M#-#% C#%;#%a-i#" the parent company is a global leader in mini and compact cars for
three decades. 'u9uki:s technical superiority lies in its ability to pack power and performance
into a compact lightweight engine that is clean and fuel efficient.
$aruti is clearly an (emp"oyer of choiceJ for automotive engineers and young managers from
across the country. ?ear"y /3,,,, peop"e are emp"oyed direct"y by Maruti and its partners.
The company vouches for customer satisfaction. .or its sincere efforts it has been rated 5by
customers6 .i%s- i" ,$s-#me% sa-is.a,-i#" am#": a ,a% ma/e%s i" I"!ia .#% "i"e yea%s i" a
%#3' I" a" a""$a s$%Gey Ey 9 : ,o6er Asa ,ac#c(
Ma%$-i S$4$/i 3as E#%" as a :#Ge%"me"- ,#m;a"y with 'u9uki as a minor partner to make a
peopleIs car for middle class India. ?ver the years the product range has widened ownership has
changed hands and the customer has evolved. *ha- %emai"s $",ha":e!2 -he" a"! "#32 is
Ma%$-iKs missi#" -# m#-#%i4e I"!ia'
8'? NATURE O6 BUSINESS
Ma%$-i S$4$/i I"!ia Limi-e! is dealing in Automobiles and their spare parts. The company
produces all from =ompact to 'edan class and $)#:s to ')#s.
$aruti 'u9uki is a manufacturing company it is the producer of automotive products such as
cars.
$aruti 'u9uki comes under 'econdary industry as its nature is manufacturing.
8') T9PE AND O*NERS7IP PATTERN
16
It is a private company because majority of its shares are held by private companies financial
institutions.
It:s majority of shares are held by S$4$/i M#-#% C#%;#%a-i#".
;0NERS4I, ,ATTERN
S N;( S4ARE4;2:ERS <'ANTIT= ,ERCENTA!E
8' BODIES CORPORATE {6OREI+N}
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A' SUZUKI MOTOR CORPORATION : 8)AA8B>AD : )?'=8 H
B' KINJI SAITO NOM O6 SUZUKI : =D : DD'DD H
C' MOTO7IRO ATSUMI NOM O6 SUZUKI : =D : DD'DD H
D' S7INZO NAKANIS7I NOM O6 SUZUKI : =D : DD'DD H
E' S7INIC7I TAKEUC7I NOM O6 SUZUKI : =D : DD'DD H
&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&
TOTAL : 8)AA8B??D : )?'=8 H
==============================================================================================
T#-a N$mEe% )
{PUBLIC S7ARE7OLDIN+S}
=' MUTUAL 6UND : 8(A8CAA> : DA'8D H
==============================================================================================
T#-a N$mEe% 8>)
>' 6INANCIAL INSTITUTIONS L BANKS : A??>A(D : D='=> H
==============================================================================================
T#-a N$mEe% >B
?' INSURANCE COMPANIES 0LIC2 7SBC1 : ?B=BDCC) : 8A'(8 H
=============================================================================================
=
T#-a N$mEe% 8(
)' 6OREI+N INSTITUTIONAL INVESTORS : ?8)BA)D? : 8?'>C H
==============================================================================================
17
T#-a N$mEe% =A8
{NON INSTITUTIONAL}
A' BODIES CORPORATE : C8=?D(= : D>'8AH
==============================================================================================
T#-a N$mEe% 8)(=
{INDIVUDUALS}
(' CAPITAL UPTO 8 LAK7 : (==(A8B : D=')D H
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T#-a N$mEe% 88(DD(
B' CAPITAL MORE T7AN 8 LAK7 : 8=)B)AD : DD'?? H
==============================================================================================
T#-a N$mEe% )
{OT7ERKS}
C' 6INANCIAL INSTITUTIONS L BANKS : >D=B8( : DD'8D H
==============================================================================================
T#-a N$mEe% 8BD8
8D' TRUSTS : ?)B8 : DD'DD H
==============================================================================================
T#-a N$mEe% =D
88' 6OREI+N NATIONALS : ?)D : DD'DD H
==============================================================================================
T#-a N$mEe% 8
8=' CLEARIN+ MEMBERS : ??=ACD : DD'8)H
==============================================================================================
T#-a N$mEe% =B>
==============================================================================================
NET T;TA2 : /55*100+0 : 100 (00 %
==============================================================================================
18
INDIAN PROMOTERS : =CAB8>?C : 08D'=( H1
6OREI+N PROMOTERS : 8)AA8B??D : 0)?'=8 H1
Ma-e%iai4e! Sha%es are 64,..,+2,4.2 in @uantity and numbers of ho"ders are 6,.6,623.
.rom above one can know exact type of ownership pattern and who all are owners how much
share they hold.
8'A VISION
Ma%$-i S$4$/i I"!ia Limi-e! has a 5ision
ATo be the "eader in the Indian automobi"e industry, Creatin$ customer de"i$ht and shareho"ders
Bea"thC a pride of India.D
$aruti 'u9uki captures huge share of automobile market in India which no other company holds
$aruti 'u9uki also targets on rural area because more than half of India comes under rural area
due to its being a developing country. $aruti:s future vision is to capture whole rural market and
also compete in urban market area.
Bhen Maruti %as incorporated it had a 5ision to automate India, from that point e5ery thin$ has
chan$ed in company and outside it but the 5ision of the company is sti"" the same To Automate
Inda
The company also visions to produce the best customer satisfying car and develop and expand
its business.
=urrently $aruti 'u9uki has 1 plants its vision is to have 3 plants in near by 1200.
19
8'( MISSION
$aruti has a ?ationa" =oad Safety Mission for its achievement $aruti 'u9uki has opened
"riving 'chools where it provides training to the drivers to drive safely.
$aruti 'u9uki wants to make roads safer like our homes because in today:s world life has
become fast and more complicated and no one has time everyone is busy and wants to reach
hisKher destination faster and therefore some times neglects safety measure.
'o $aruti 'u9uki has taken initiative to make people understand importance of safety measures.
?o extra time or money is needed to %ear seat be"t but e5eryone of us ne$"ect it that&s %hy
Maruti Suzuki has made ?ationa" =oad Safety its Mission
8'B BOARD O6 DIRECTORS
These are the -oard o# :rectors ;# &arut Su1u% Inda 2mted(
In total there are 11 -oard o# :rectors(
A. Among them 8 are Indian %oard of "irectors /
0. $r. *.=. %hargava =hairman
1. $r. Amal @anguli "irector
D. $s. ,allavi 'hroff "irector
3. $r. $anvinder 'ingh %anga "irector
8. $r. "avinder 'ingh %rar "irector
%. The other E are Hapanese %oard of "irectors /
0. $r. 'hin9o +akanishi "irector and =-?
1. $r. 'huji ?ishi "irector
20
D. $r. Tsuneo ?hashi "irector
3. $r. Lellchi Asai "irector
8. $r. ?samu 'u9uki "irector
E. $r. Lenichi Ayukawa "irector
P7OTO *IT7 NAME S7O*IN+ ALL DIRECTORS2 CEO2 C7AIRMAN :
21
8'C RE+ISTERED O66ICE
The registered office of a company means a place from where the company will take all needed
important decisions. *egistered office is the mind of the company because the business thinks
from that place.
The registered office of Ma%$-i S$4$/i I"!ia Limi-e! is situated in Ne3 Dehi2 I"!ia but the
;a"-s a%e #,a-e! i" Ma"esa% a"! +$%:a#"2 7a%ya"a2 I"!ia'
8'8D SUBSIDIAR9
'ubsidiary means that any company or business enterprise withholds more than 82 percent of
shares of other company or enterprise and has control on decision making of the business.
Maruti Suzuki has subsidiary company, and it is a"so subsidiary of its parent company Suzuki
Motor Corporation.
.irst it was an Indian company (Ma%$-i U!y#: Limi-e!J and was established on Eebruary .2,
67+6 and Indian government at that time had more than 82 percent of shares but due to change
in ownership pattern market scenario now it has become a subsidiary of foreign company
S$4$/i M#-#% C#%;#%a-i#" and now on September 6/, .,,/ Ma%$-i U!y#: Limi-e! was
renamed as Ma%$-i S$4$/i I"!ia Limi-e!'
A brief note on the profile of the subsidiary companies and their financial performance for 122E&
2A is provided below/

aM Ma%$-i I"s$%a",e B$si"ess A:e",y Limi-e! 0Ma%$-i I"s$%a",e B%#/e%s Limi-e!1

The name of the company was changed from $aruti Insurance %rokers Cimited to
$aruti Insurance %usiness Agency Cimited.The company is engaged in the business of
selling insurance policies to $aruti car owners in a tie&up with +ational Insurance
=ompany Ctd.The company recorded total revenue of *s. 8E4.13 million profit before
tax of *s. 0E118 million and profit after tax of *s. 024.20 million.

EM Ma%$-i I"s$%a",e Dis-%iE$-i#" Se%Gi,es Limi-e!
22

The company is engaged in the business of selling insurance policies to $aruti car
owners in a tie&up with %ajaj Allian9 @eneral Insurance =ompany Ctd.The company
recorded total revenue of *s. 02E.14 million profit before tax of *s. D1.8E million and
profit after tax of *s. 10.4E million.

,M T%$e Va$e S#$-i#"s Limi-e!'

The company has contributed towards smooth operation of business processes at
$aruti True #alue outlets and supported the dealerships in enhancing the sale of
certified pre&owned cars under the brand $aruti True #alue. It has earned an income of
*s.10.08 million with an expenditure of *s. 0A.82 million and profit before tax of *s.
D.E8 million in the financial year 122E&2A.The %oard hopes to continue its high
standards of service in increasing the network in the financial year 122A&2;.

!M Ma%$-i I"s$%a",e A:e",y S#$-i#"s Limi-e!

The =ompany has recorded a total revenue of *s. 02A.3A million profit before tax of
*s. D1.18 million and profit after tax of *s. 10.D8 million.

eM Ma%$-i I"s$%a",e A:e",y Ne-3#%/ Limi-e!

The company has recorded a total revenue of *s. 0E1.E; million profit before tax of
*s. 3;.;1 million and profit after tax of *s. D1.D1 million.

.M Ma%$-i I"s$%a",e A:e",y Se%Gi,es Limi-e!

The company was incorporated on 0Ath Huly 122E the =ompany shall play an
intermediate role under changed environment of de&tarrifed scenario.

The abo5e companies sha"" continue to focus on customer retention and enhancin$ 5o"ume
throu$h rene%a"s. A"on$ %ith enhancin$ 5o"umes, the endea5our to impro5e the ser5ice "e5e"s to
dea"ers and customers throu$h a process dri5en approach and effecti5e use of information
techno"o$y systems %i"" a"so continue.
23
C7APTER =
PRODUCTS
AND
OT7ER DETAILS
24
TOPICS UNDER T7IS C7APTER
='8 B%a"!'
='= P%#!$,-s'
='> P%#!$,- MiF'
='? P%#!$,- Li"e'
=') Ta%:e- C$s-#me%s'
='A Re:i#"a P%ese",e #. -he ,#m;a"y'
='( N#' #. B%a",hes'
='B Dis-%iE$-i#"a Cha""e C#m;e-i-#%s'
='C Ma%/e- Sha%e'
='8D P#si-i#"i":'
='88 Ma%/e-i": S-%a-e:ies'
='8= A!Ge%-iseme"- EF;e"ses'
='8> Pa,/a:i": @ Sei": a"! Dis-%iE$-i#" EF;e"ses .#% -he as- -h%ee
yea%s a"! -hei% ;%#;#%-i#" -# Ne- Saes'
='8 BRAND
$aruti 'u9uki is a customer loyal brand and it will be unfair to say that $aruti 'u9uki target is
middle class or rich class or differentiating on any other basis.
$aruti 'u9uki is the brand which concentrates on every kind of customer.
'o It:s the brand of every one It is best in compact as well as sedan and suv cars.
The brand is so famous that %hen any one sees any Maruti product they don&t name it they Fust
say it&s a &arut(
It:s a brand due to its superior !uality low running cost high comfort low maintenance cost.
25
$aruti became a brand in 04;0 when it just started its production because at that time their were
very few players and their products were out of date at that time $aruti came up with new
design $aruti ;22.
D$e -# i-s Eei": ,$s-#me% #ya i- has Ee,#me a E%a"!'
='= PRODUCTS
$aruti 'u9uki currently has 01 cars in the automobile market.
0. $aruti ;22.
1. Alto.
D. >en -stilo.
3. 'wift.
8. 'wift "e9ire.
E. A 'tar.
A. ?mni.
;. @ypsy.
4. Wagon *.
02. #ersa.
00. '7 3.
01. @rand #itara.

26
Maruti +,, S%ift
Gen Hsti"o A"to
S%ift *esire A Star
Imni 9ypsy
Ba$on = !ersa
27
S8 2 9rand !itara
ALL CAR O6 MARUTI SUZUKI INDIA LIMITED
$aruti 'u9uki has discontinued one of its famous car -steem.
=ars still to come are 'plash '7 3 =ompact =ervo.
='> PRODUCT MIN
MaO#% ;%#!$,-&miF s-%a-e:ies:
0. ,ositioning.
1. -xpansion.
D. Alteration.
3. =ontraction.
8. Trading up and trading down.
28
The product mix is the set of all products offered for sale by a company. A product mix has two
dimensions/
a. %readth & the number of product lines carried.
b. "epth & the variety of si9es colors and models offered within each product line.
$aruti 'u9uki has 01 cars each best in its class it has all from compact to sedan simple to sporty
lower class to upper class.
Ma%$-i P%#!$,- MiF :
A. =ompact /
0. 'imple =heaper %est Average =ars / $aruti ;22 Alto >en -stilo.
1. 'tylish 'porty =omfortable / 'wift A 'tar Wagon *.
%. 'edan /
0. %ig 'i9e *eliable =omfortable / 'wift "esire '7 3.
=. $)# /
0. .amily =ar *eliable Tough / ?mni #ersa
". ')# /
0. Cuxury 'tylish ,owerful / @rand #itara @ypsy.
='? PRODUCT LINE
In product mix there are different products but in product line there is classification of one
product on basis of color accessories etc.
A product line is a broad group of products intended for similar uses and having similar
characteristics.
29
As $aruti 'u9uki only deals in cars so its product line will be differentiated on the basis of the
si9e or class of the car as a compact car sedan $uv 'uv. %ecause there are no other type of
products so its product mix and product line will be almost same.
And further these are classified on the basis of different products.
A. =ompact /
0. 'imple =heaper %est Average =ars / $aruti ;22 Alto >en -stilo.
1. 'tylish 'porty =omfortable / 'wift A 'tar Wagon *.
%. 'edan /
0. %ig 'i9e *eliable =omfortable / 'wift "esire '7 3.
=. $)# /
0. .amily =ar *eliable Tough / ?mni #ersa
". ')# /
0. Cuxury 'tylish ,owerful / @rand #itara @ypsy.
In case of cars the P%#!$,- Li"e will include different colors of a car facility provided
accessories of the car.
Cike in case of swift
a. it comes in various colors. like white blue red black etc.
b. it has variance on basis of accessories provided. like power steering
stereo leather seats etc.
c. it has deviation on basis of engine. Cike diesel petroletc.
30
=') TAR+ET CUSTOMER
$aruti 'u9uki has every kind of customer from lower middle to upper middle class which
comprises of more than half of Indian automobile market.
$aruti 'u9uki focuses on every customer as it is customer loyal brand it has products like
a. $aruti ;22 >en -stilo Wagon * which are cars simple but trendy cars for lower income
group people.
b. 'wift A 'tar are cars of slightly upper middle people as these cars are sporty stylish cars.
c. ?mni #ersa are large family cars as their sitting capacity is large.
d. 'wift "esire '7 3 are big si9e cars which are high performance luxury cars.
e. @rand #itara is 'uv which is for upper class and is trendy stylish powerful.
$aruti 'u9uki has a future planning to capture whole rural market because they say no other
brand focuses on that huge part of market and it will be an opportunity on our part to satisfy their
emerging needs of automotive products.
'o its very difficult to classify target customer for $aruti 'u9uki because they are modifying
their products and company and are inventing new products to capture whole automobile market
and each and every customer.
='A RE+IONAL PRESENCE O6 T7E COMPAN9
It will not be false to say that $aruti 'u9uki is present in whole of India because it has its
dealers authori9ed service centers at those places where other competitors don:t have like
dehradun mansuro bangluro =hennai goa west %engal etc.
'o the company has spread its nerves in whole of India and also exports it products which make
it capture foreign market also.
Therefore we can say $aruti 'u9uki is present in whole of India.
='( NUMBER O6 BRANC7ES
31
There is no branch of $aruti 'u9uki but it just has 1 plants in @urgaon and $anesar and 0 head
office in +ew "elhi and 0E *egional offices mentioned below.
A::RESSES
8' 7ea! O..i,e
$aruti 'u9uki India Cimited
,lot +o. 0 +elson $andela *oad
#asant Lunj
+ew "elhi&0022A2
B#a%! "#.3EA;0222
6aF : 3E0821A8 and 3E0821AE
=' Pa"-s
a. 9ur$aon )"ant
$aruti 'u9uki India Ctd.
@urgaon ,lant
?ld ,alam @urgaon *oad
@urgaon & 011208
Te: P2013M 1D3EA10 $anesar ,lant
b. Manesar )"ant
$aruti 'u9uki India Ctd.
,lot no.0 ,hase DA
I$T $anesar
@urgaon & 011280.
>' Re:i#"a O..i,es
a. Lolkatta
C N T =hamber 3th floor
0Eth =amac 'treet
Lolkatta & A22 20A
Te: O2DDM D21;0D2;
b. *anchi
D2D =ommerce Tower %eside $ahavir
Tower
?pp. @.-.C. =hurch =omplex $ain
*oad
*anchi
Te: O2E80M 18ED4D0 E0

c. @uwahati d. Indore
32
32D ?rion Towers
=hristan %asti
@uwahati
Te: O2DE0M 1D32;82032
Drd .loor =ommerce House
A *ace =ourse *oad
Indore & 381 220
Te: O2AD0M 32E43;0 1

e. +ew "elhi
$aruti 'u9uki India Cimited
,lot +o. 0 +elson $andela *oad
#asant Lunj
+ew "elhi&0022A2
B#a%! "#.3EA;0222
6aF : 3E0821A8 3E0821AE
f. =handigarh
'=?&D4&32 'ector ;&=
$adhya $arg
=handigarh & 0E220;
Te: O20A1M 1A;228A D28;2AA

g. Cucknow
%&0 ,ick )p %hawan O@round .loorM
#ibhuti Lhand @omti +agar
Cucknow & 11E202
Te: O2811M 1A124D0&3 1A10038
h. =handigarh
'=?&D4&32 'ector ;&=
$adhya $arg
=handigarh & 0E220;
Te: O20A1M 183;1D3O"M 1A;228A

i. =hennai
Ath .loor =apital Towers
0;2 Lodambakkam High *oad
+ungambakkam =hennai & E22 2D3
Te: O233M 1;1DD280&D
j. %angalore
121 1nd .loor -mbassy =lassic
#ittal $allya *oad
%angalore & 8E2220
Te: O2;2M 8001220A 04

k. =ochin
1nd floor Tutus Tower +H&3A %yepass
,adivattom
=ochin & E;1 213
Te: O23;3M 32;;322
l. Hyderabad
$ahavir =hambers "oor +o. D&E&DED N
D&E&0K0
=hamber %earing +o. 020 N 021 0st
.loor
Ciberty '!uare 'tan9a Himayatnagar
Hyderabad
Te: P232M 88182021 12D

m. $umbai
E21 $adhava %uilding %andra Lurla
=omplex
%andra O-astM
$umbai & 322280
Te: 1E8423A;
n. ,une
Ath .loor +orth %lock
'acred World Wanowarie
,une& 300232
Te: O212M 1E;8E230O"M

o. Ahmedabad
100 Iskon $all Above 'tar India
%a9aar
'atellite *oad
p. Haipur
Ath .loor ,ooja Towers
D @opalpura %yepass Tonk *oad
Haipur D21 20;
33
Ahmedabad D;2 208
Te: O2A4M 322DEEE2
Te: O2030M 800;22E A
='B Dis-%iE$-i#"a Cha""e C#m;e-i-#%s
$aruti 'u9uki has the widest distributional channel in India. "istributional channel means the
outlets of the company from were the company distributes its products in the market to the
customer.
Ne-3#%/ De-ais
$aruti 'u9uki has E;D "ealers in India 0012 cities are covered under its service network has
1E8 True value outlets and has 1E1; service points in India.
+o other company has such a vide network like $aruti 'u9uki.
34
Dis-%iE$-i#" Cha""e
$aruti 'u9uki has an efficient and wide spread network and is explained through the above
diagram.
$aruti:s competitors don:t have such a wide spread distributional channel and hence lag behind
$aruti in distribution channel.
='C MARKET S7ARE
35
As can be seen from above diagram that $aruti has captured more than half of the automobile
market from 04;E and still holds the major portion of the automobile market. $aruti 'u9uki is
the leader in automobile industry and all its other competitors hold the rest of the portion of the
market from the share of less than 82 percent.
The major competitors of $aruti 'u9uki in the Indian market are Hyundai Tata and Honda.
='8D POSITIONIN+
Maruti Suzuki ranked fourth amon$st auto companies.
36
The WorldIs %est =orporate *eputations award ranked by $aruti 'u9uki India Cimited proves it
to be fourth amongst the automakers. Ma%$-i S$4$/i I"!ia Limi-e! #. I"!ia scored better than
its parent company S$4$/i M#-#% C#%;#%a-i#" #. Ja;a". Toyota topped the overall most
reputed companiesI list.
='88 MARKETIN+ STRATE+IES
A ma%/e-i": s-%a-e:y is a process that can allow an organi9ation to concentrate its limited
resources on the greatest opportunities to increase sales and achieve a sustainable competitive
advantage. A marketing strategy should be centered on the key concept that customer satisfaction
is the main goal.
The I$arketing 'trategies of Ma%$-i U!y#: Limi-e! is to examine the market expansion
strategies adopted by it IndiaIs biggest car maker in response to intense competition and a
decline in sales of its bread&and&butter model & the $aruti ;22. MUL enjoyed a near monopoly
status until the @overnment of India liberali9ed the economy in 0440.
This led to the entry of foreign players like Hyundai .iat $itsubishi and Toyota. -ven Indian
auto players like Tata $otors and $ahindra and $ahindra entered the fray to give MUL tough
challenges. MUL began to introduce new models and upgrade its existing models in response to
market demand.
.or instance the company introduced the hatchback I'wiftI to shed its image of being a
manufacturer of low&cost and simple cars. The case study looks into how $aruti 'u9uki India
Cimited came back from the crunch to retain its place as the top carmaker in India. It also deals
with the tussle between 'u9uki $otor =orporation and the @overnment of India over ownership
issues.
The case highlights the promotional offers undertaken by $)C in its !uest for market dominance
and examines how the company was able to mould itself according to the market re!uirements
by entering new domains and reaching out to potential customers through its IT%$e Va$eI a"!
#-he% ;%#m#-i#"a #..e%s'
$aruti organi9es races competitions family gathering low monthly -$I better !uality and
other such promotional offers.
MSIL targets on whole market except the rich class customer but now it has started focusing on
them also.
37
STRATE+9 O6 MSIL
0. $aruti ;22 >en -stilo Alto are marketed as cheaper cars with all basically needed items
with modern technology pre installed.
1. ?mni #ersa are large family cars.
D. @ypsy @rand #itara are ')#s for those who want to go off road.
3. 'wift A 'tar are stylish and sporty cars.
8. 'wift "esire '7 3 are 'edan cars for a luxury feeling.
='8= ADVERTISEMENT ENPENSES
As we can see that PQ0&Quarter 0 Q1&Quarter 1R in all on an average $aruti:s expenses on
advertisement are increasing. "ue to the rise in competition and entrance of new players into the
market the company now has to spend a huge amount on the advertisement of its products.
='8> PACKA+IN+2 SELLIN+ AND DISTRIBUTION ENPENSES
38
The .$ !e-ai #. Sei": a"! Dis-%iE$-i#" EF;e"ses .#% > yea%s'
C$%%e",y i" Mii#"s
0 I"!ia" R$;ees 1
A;%i
=DD)
A;%i
=DDA
A;%i
=DD(
A;%i
=DDB
Se""in$ 9enera" J Admin Hxpenses 3,13/.,
1,431.
,
+,644., 7,7.2.,
*epreciation J Amortization 2,1.6.,
.,+76.
,
.,/33., 3,/./.,
Ither Iperatin$ Hxpenses 00 00 +46., 06/.,
Ither Iperatin$ Hxpenses
6,,./+.
,
7,.2/.
,
66,/67.
,
63,142.
,
Interest Hxpense 04//., 0..4., 02,2., 01.3.,
?et Interest Hxpense 6,,3..,
6,3/1.
,
.,.47., .,212.,
Ither ?on0Iperatin$ Income :Hxpenses< 4,,3..,
4,671.
,
6,1+4., 6,1.,.,
Income Tax Hxpense 2,3+,.,
3,/2,.
,
/,.+,., /,+/+.,
39
This comparison of three year data proves that the company $aruti 'u9uki India Cimited is
incurring huge expenses on selling and distribution every year and this amount is increasing
every year.
It is so because of the tough competition in the auto market and changing taste of consumers for
car also there are huge variety of cars in Indian automotive industry due to such a flood of cars
the company has to show consumers that how their cars are different and superior from their
competitor:s vehicles.
C7APTER >
DETAILED
40
6INANCIAL
STATEMENT
TOPICS UNDER T7IS C7APTER
>'8 S-#,/ EF,ha":e #" 3hi,h -he ,#m;a"y is is-e!'
>'= *ei:h- a:e i" I"!eF'
>'> Ca;i-a S-%$,-$%e A$-h#%i4e! Ca;i-a'
>'? T$%"#Ge%'
>') Baa",e shee- .#% -he as- -h%ee yea%s a"! Ra-i# A"aysis A$!i-i": C#m;a"y'
>'8 S-#,/ EF,ha":e #" 3hi,h -he ,#m;a"y is is-e!
Ma%$-i S$4$/i I"!ia Limi-e! is listed on both ?ationa" Stock Hxchan$e '?SH( and ;ombay
Stock Hxchan$e ';SH(, India, South Asia.
>'= *ei:h- a:e i" I"!eF
41
%'- Auto index slipped 0.84 percent to D282.3D. The index came sharply off intra&day high of
D081.44 which it struck soon after the *eserve %ank of India announced the repo rate cut at
about 01/38 I'T.
'hares of top five auto shares in terms of weight age in the %'- Auto index showed mixed trend.
However all these shares were off their day:s highs.
&ahndra > &ahndra do%n 2.46K to =s 2.., off day&s hi$h of =s 23,, Tata &otors do%n
,.6,K to =s .24.6,, off day&s hi$h of =s .37, 4ero 4onda &otors do%n ,.4,K to =s +,+.7,, off
day&s hi$h of =s +.2, s"ipped. Their share prices fe"" and "oose their %ei$ht a$e.
Lo%e5er, &arut Su1u% Inda up 4.,3K to =s 11,.63, off day&s hi$h of =s 1/2 and -a?a? Auto
up ,.33K to =s 4/,, off day&s hi$h of =s 4/1, $ained. The share price of MSIL sti"" $ained some
more %ei$ht a$e.
$aruti 'u9uki India Cimited has a high weight age in the auto share market due to its being
customer and investor loyal the fluctuation in the market does not majorly affect the company.
>'> A$-h#%i4e! Ca;i-a S-%$,-$%e
$aruti 'u9uki India Cimited has total 1;;4022E2 shares in the market.
O*s. =roreM
PARTICULAR Ma% I DB Ma% I D( Ma% I DA Ma% I D) Ma% I D?
-!uity share capital 033.82 033.82 033.82 033.82 033.82
'hare application money & & & & &
,reference share capital & & & & &
*eserves N surplus ;1A2.42 EA24.32 8D2;.02 31D3.D2 D33E.A2
42
>'? T$%"#Ge%
The +et 'ales or turnover of the company Ma%$-i S$4$/i I"!ia Limi-e! of the year March 46, .,,+ %as
6,/+,761 Mi""ion =s.
If we compare it with its last three years result than we will come to know that its turnover is increasing
every year.
Eor March 46, .,,+ Turn I5er 6,/+,761 Mi""ion =s.
Eor March 46, .,,/ Turn I5er 6,217,14 Mi""ion =s.
Eor March 46, .,,1 Turn I5er 6,.,,637 Mi""ion =s.
As from above details one can understand that $aruti 'u9uki is not a small player it has a very high
turnover which is increasin$ e5ery year on an a5era$e by amount .,,,,, Mi""ion =s.
>') Baa",e shee- a"! Ra-i# A"aysis
-alance Sheet 6th Rato Analyss #or 8 years
-A2ANCE S4EET
PARTICULAR >8&Ma%&DB Ra-i# >8&Ma%&D( Ra-i# >8&Ma%&DA Ra-i#
ASSETS Rs [&n@ % -ST Rs [&n@ % -ST Rs [&n@ % -ST
@ross %lock A1;8D.22 8;.AD E03E;.22 84.;4 3483E.22 E3.1A
+et %lock D14E8.22 1E.8; 1E84A.22 18.40 0E481.22 10.44
=apital WI, ADED.22 8.43 1D;4.22 1.DD 412.22 0.04
Investments 80;2A.22 30.AA D3241.22 DD.11 12801.22 1E.E0
Inventory 02D;2.22 ;.DA A0D1.22 E.48 ;;01.22 00.3D
*eceivables E888.22 8.1; A3A3.22 A.1; E83;.22 ;.34
?ther =urrent Assets 034A2.22 01.2A 13483.22 13.D0 1DD3A.22 D2.1;
Baa",e Shee- T#-aPBTM 8=?D?D'DD 8DD'DD 8D=A>B'DD 8DD'DD ((DC8'DD 8DD'DD
43
2IA-I2ITIES Rs [&n@ %-T Rs [&n@ %-T Rs [&n@ %-T
-!uity 'hare =apital 0338.22 0.0E 0338.22 0.30 0338.22 0.;A
*eserves ;1A24.22 EE.E; EA243.22 E8.DA 8D2;0.22 E;.;8
Total "ebt 4221.22 A.1E ED2;.22 E.08 A0A.22 2.4D
=reditors and Acceptances ;834.22 E.;4 424E.22 ;.;E 8880.22 A.12
?ther current liab. K prov. 11DD8.22 0;.20 0;E48.22 0;.10 0E14A.22 10.03
Baa",e Shee- T#-aPBTM 8=?D?D'DD 8DD'DD 8D=A>B'DD 8DD'DD ((DC8'DD 8DD'DD
RATI; ANA2=SIS
PARTICULAR >8&Ma%&DB >8&Ma%&D( >8&Ma%&DA
?,%ITK,roduction capital employed OBM ED.11 81.AA 3;.E0
,%ITK=ap. -mployed OBM 1;.42 D2.;A DD.41
,ATK+et worth OBM 12.8A 11.A4 10.;0
TaxK,%T OBM D2.A; 1;.E; DD.1;
Total "ebtK+et worth OxM 2.00 2.24 2.20
Cong Term "ebtK+et worth OxM 2.2E 2.2; 2.20
,%"ITK.inance =harges OxM &031.D4 8D.DA D8.1D
=urrent *atio OxM 0.2D 0.31 0.AA
*$ Inventory Odays consumptionM 02.D4 01.8; 01.DD
.@ inventory Odays cost of salesM 01.E3 E.38 0A.0E
*eceivables Odays gross salesM 00.D; 08.;E 0E.12
=reditors Odays cost of salesM 04.44 1E.01 04.E0
?pening current assets Odays ?IM E0.22 43.22 001.22
44
C7APTER ?
OR+ANIZATIONAL
45
STRUCTURE
TOPICS UNDER T7IS C7APTER
?'8 O%:a"i4a-i#" S-%$,-$%e'
?'= N#' #. Em;#yees Re,%$i-me"- a"! See,-i#" P%#,e!$%es'
?'> T%ai"i": @ DeGe#;me"- P#i,ies'
?'? C#".i,- Res#$-i#" Me,ha"ism.
?'8 OR+ANIZATION STRUCTURE
Maruti Suzuki India Limited has a E"at or$anizationa" Structure.
46
REASONS 6OR C7OOSIN+ 6LAT OR+ANIZATIONAL STRUCTURE
0. -mployees are free to make suggestions.
1. Team work N !uality are basic ingredients of $aruti 'u9uki.
D. $aruti practices problem solving approach.
3. Information sharing team work participative management.
These points make Maruti Suzuki or$anizationa" structure simp"e for prob"em so"5in$,
communication, achie5in$ tar$et.
In more elaborated form it is like this
47
?'= EMPLO9EES RECRUITMENT AND SELECTION PROCEDURES
$aruti 'u9uki India Cimited has around E8E2 employees total in combination to employees
working in its both @urgaon and $anesar ,lant.
EMPLO9EE SELECTION PROCEDURE
I' P#i,y
The purpose of this policy is to provide uniform guidelines for the recruitment and
selection of employees at $aruti 'u9uki India Cimited.
48
II' P%#,ess
The recruitment and selection process includes
a. =reating a new position.
b. .illing an existing vacancy.
c. Hiring a person.
d. *eclassification of a position.
e. Transferring an employee from one position to another.
All re!uests should be submitted at least D2 days prior to the effective date of the re!uested
action. Ths 6ll re3ure proper plannn$(
The ;%#,ess .#% eFe,$-i": a"y #. -he aE#Ge a,-i#"s is as .##3s:
0. The re!uestor must complete a ,ersonnel Action *e!uest form. A b"ank form may be
obtained from the Iffice of Luman =esources. It is the re!uestor:s responsibility to
work with the area $anager to ensure that funding is available for the re!uested
action'
1. In addition the re!uestor works directly with the ?ffice of Human *esources to create
an accurate position description. If necessary an advertisement document will be
generated by the ?ffice of Human *esources based upon the information contained in
the position description.
D. The ,ersonnel Action *e!uest form and all supporting documents are routed to the
necessary authori9er:s manager. -ach responsible person should sign the document
within two business days of receipt.
3. ?nce the $anager signs the ,ersonnel Action *e!uest form it is returned to the ?ffice
of Human *esources and the ?ffice of Human *esources will forward a copy of the
completed document to the re!uestor.
I. -he %eJ$es-e! a,-i#" %eJ$i%es i!e"-i.yi": J$ai.ie! ,a"!i!a-es2 -he" -he%e a%e
a!!i-i#"a s-e;s i" -he ;%#,ess:
0. A position announcementKadvertisement will be created by the ?ffice of Human
*esources using the information contained in the position description in order to
maintain consistency.
49
1. As resumes are received for the postedKadvertised positions the ?ffice of Human
*esources will send acknowledgement cards to the prospective candidates.
D. A search committee and search committee chairperson will be formed by the area
$anager in consultation with the $anager or by the $anager.
3. The $anager will contact the "irector of Human *esources. The role of the Human
*esources "irector will be to collaborate and serve as a consultant for area $anagers
and recommend or not recommend that certain constituency groups be included on
search committees.
50
8. The ?ffice of Human *esources will meet with the search committee within one
week after the identification of the members for a briefing to include the discussion of
a. The role of the search committee.
b. The role of the search committee chairperson.
c. ,osition re!uirements.
d. 'coringKevaluation forms.
e. $inutes Oif necessaryM.
f. #eteran:s preference law.
g. =onfidentiality.
h. Interviewing skills and techni!ues.
i. Interviewing eti!uette.
E. The search committee develops a resume scoring form and interview !uestions Owith
the assistance of the ?ffice of Human *esourcesM within one week of the initial
meeting of the committee.
A. The ?ffice of Human *esources must approve the scoring form and interview
!uestions.
;. The ?ffice of Human *esources will review all resumes and application materials to
insure that all applicants meet the minimum !ualifications for the position and create
a. .older for the position containing.
b. The approved (,ersonnel Action *e!uestJ form.
c. Hob posting.
d. *esumes and other supporting documents that are received.
e. -valuation tools.
4. The search committee members will begin reviewing resumes in the ?ffice of Human
*esources after instruments have been approved and will continue until one week
after the closing date of the advertisement.
51
02. The search committee members will evaluate the resumes received using the
evaluation tools that were approved. This step must be completed in the ?ffice of
Human *esources and may re!uire multiple visits' ?nly copies of resumes can be
removed from the office of human resources by the search committee chairperson.
00. The search committee person will work with the committee members to determine
who will be considered for an interview based upon the re!uirements of the position
and possible interview times.
01. A designee from the search committee will arrange interviews with candidates and
deliver the interview schedule with candidate names to the search committee
members and the ?ffice of Human *esources.
0D. The ?ffice of Human *esources will send a (=onfidential -mployment Applicant
"ata =ollectionJ form to each candidate.
03. The search committee will conduct interviews and evaluate candidates using the
forms developed. +ote/ If candidates are interviewing for a director $anager
,osition then the search committee chairperson should consult the ?ffice of the
$anager to ensure that the $anager is placed on the interview schedule.
08. The search committee will identify the top three candidates. The managers will
submit the recommendation to the hiring personnel along with a cover memo citing
any pertinent information about candidates with a copy to the ?ffice of Human
*esources. All other pertinent information 5copy of the position announcement
resume and supporting documentation for each person completed scoring forms
cover memo citing any pertinent information about candidate6 should be forwarded to
the ?ffice of Human *esources within three business days after completing the
interviews.
0E. The ?ffice of Human *esources will meet with the hiring managerKsupervisor
committee chair and area $anager to discuss the results of the search.
0A. "epending upon the level of the position the candidates may need to be submitted to
the ?ffice of the $anager for review. If this is necessary the information will be
forwarded to the $anager from the area $anager.
0;. The search process should be completed within eight weeks after the position has
been posted and advertised.
52
04. ?nce a person is identified for the position the ?ffice of Human *esources will
re!uest an official transcript and references check references 5if necessary6 assist in
determining the appropriate salary and make a verbal offer via telephone 5obtaining
actual start date6.
O",e a ;e%s#" is i!e"-i.ie! .#% a ;#si-i#"2 -he .##3i": s-e;s sh#$! Ee ,#m;e-e!:
0. The ?ffice of Human *esources will assist the hiring managerKsupervisor in
completing the Hiring *ecommendation form.
1. The Hiring *ecommendation form will be routed for the necessary signatures and
returned to the ?ffice of Human *esources after completion.
D. The ?ffice of Human *esources will draft the offer letterKcontract and submit it to the
$anager for signature.
3. The ?ffice of Human *esources will send the offer letterKcontract via regular mail after
the $anager has signed it.
8. ?nce the candidate returns the signed offer letter the ?ffice of Human *esources will
distribute copies to the ?ffice of the $anager the appropriate $anager payroll the
appropriate collective bargaining unit and any other office that has a need to know.
III' Res;#"siEii-ies
The purpose of the search committee is to evaluate candidates for vacant positions on campus
and make recommendations for hire. The ?ffice of Human *esources will oversee each search
committee and monitor the committee:s progress to ensure that positions are being filled
expeditiously. In addition the ?ffice of Human *esources must ensure that the process remains
fair.
The following table outlines the responsibilities of all parties who are involved in the search
process
53
RESPONSIBLE PART9 RESPONSIBILITIES
7i%i": Ma"a:e%LS$;e%Gis#%
S Work with the ?ffice of Human
*esources to create an accurate
position description and obtain
classification and appropriate salary
level.
S -nsure that budget is available.
S 'ubmit ,ersonnel Action *e!uest
form for approval.
S $ake recommendations for search
committee members to the area
$anager.
S .unction on search committees.
S $eet with the search committee to
discuss re!uirements Oif not a member
of the committeeM.
A%ea Ma"a:e%
S Work with the hiring
managerKsupervisor on budget
re!uirementsKissues.
S Identify search committee members
and inform members that they have
been selected.
S =omplete sign&off of (,ersonnel
Action *e!uestJ form.
S ,articipate in interview process when
necessary.
S .orward recommendations to the
$anager for approval.
54
;AERAIE0 ;B ,R;CESS
a. Assess the need for the job and ensure there is ade!uate funding for it
b. *eview the job description to ensure that it meets the present and future re!uirements
c. *eview the person specification to ensure it meets the re!uirements of the job description
d. "esign the selection process
e. "raft the advertisement and select the advertising media
f. 'hort list using the person specification only
g. Interview and test short&listed candidates
h. #alidate references !ualifications and security clearances
i. $ake appointment
Mana$ers ho"d the responsibi"ity for ensurin$ this frame%ork is fo""o%ed. L= is a5ai"ab"e for
ad5ice and %i"" assist in $enera" administration of the recruitment process.
SELECTION
De,isi#" -# A;;#i"-
In selecting the successful candidate the panel must make a decision based on the merit and
eligibility of the candidates as judged by/
a. =ontent of application
b. Qualifications Oif re!uired for the postM
c. ,erformance at Interview
d. ?utcome of any selection tests
e. *ight to work in the )L.
55
The panel must seek to ensure that candidates appointed will actively promote the I,==:s =ore
#alues.
C7ECKS
As part of assessing the merit of each candidate $anagers must satisfy themselves that the
information the candidate gives is authentic consistent and honest. This includes being satisfied
about information regarding the candidate:s/
a. Application.
b. Work history.
c. Qualifications 5where a !ualification is a re!uirement for the post supporting evidence or
certification must be obtained from the candidate and recorded6.
d. -vidence presented at interview.
4uman Resources are responsble #or processn$:
a. *eference checks.
b. 'ecurity =learances.
c. -nsuring the candidate has the right to work in the India.
'hould any of these not meet the re!uired standards H* must immediately discuss the issue with
the $anager.
?'> T%ai"i": @ DeGe#;me"- P#i,ies
Ma%$-i S$4$/i has a DE2 "egree Appraisal system as it consumes less time and is more
effective as communication is much faster.
41, *e$ree Eeedback, a"so kno%n as >Mu"ti =ater Eeedback> it is employee development
feedback that comes from all around the employee. The feedback would come from
56
subordinates peers and managers in the organi9ational hierarchy as well as self&assessment and
in some cases external sources such as customers and suppliers or other interested stakeholders.
The results from DE2&degree feedback are often used by the person receiving the feedback to
plan their training and development. The results are also used by some organi9ations for making
promotional or pay decisions which are sometimes called TDE2&degree review.T
>AD !e:%ee .ee!Ea,/ e"aEes ea!e%s -#:
0. Take advantage of under&utili9ed personnel strengths to increase productivity.
1. Avoid the trap of counting on skills that may be weak in the organi9ation.
D. Apply human assets data to the valuation of the organi9ation.
3. $ake succession planning more accurate.
8. "esign more efficient coaching and training initiatives.
E. 'upport the organi9ation in marketing the skills of its members.
DE2 degree appraisal is also a powerful developmental tool because when conducted at regular
intervals it helps to keep a track of the changes in others perceptions about the employees.
A DE2 degree appraisal is generally found more suitable for the managers as it helps to assess
their leadership and managing styles.
This techni!ue is being effectively used across the globe for performance appraisals. 'ome of the
organi9ations following it are Wipro Infosys *eliance Industries $aruti )dyog and H=C etc.
DE2 degree offers an unprecedented opportunity to the employees than the traditional top& down
approach could ever offer providing as it does the feed back from the broad 'wathe of people.
?'? C#".i,- Res#$-i#" Me,ha"ism
0. ?ur relationship with the .uture @roup is essential to our business model and we believe
that it will operate to benefit of shareholders of our =ompany. This relationship may also
create conflicts of interest with respect to potential opportunities between our =ompany
and other entities within the .uture @roup.
1. 'ee (*isk .actors && =onflicts of interest may arise and our failure to deal with them
appropriately could damage our reputation and adversely affect our business.J on page of
this "raft *ed Herring ,rospectus.
57
D. We have developed a strategy to seek to minimi9e potential conflicts of interest. ?ur
=onsultant will constitute an advisory committee Othe (Advisory =ommitteeJM consisting
of its =-? and =.? and at least two other persons who will be responsible for screening
potential opportunities for conflicts of interest. If any conflict arises with respect to a
business opportunity the Advisory =ommittee will consult with the relevant .uture
@roup entity and our =ompany and may rely on third&party advisors to assist it in
resolving such conflict.
3. In respect of opportunities of strategic importance where operational control is intended
a right of first offer will be granted to the .uture @roup entity operating in the specific
industry or sector in which those opportunities have arisen. .or a description of the
agreements containing these right of first offer and conflict resolution arrangements see
the section titled beginning on page
The $aruti 'u9uki has DE2 "egree Appraisal 'ystem and other departments are made to directly
get in touch with employee to know the source and problem deeply and find a suitable solution
for it.
.or the solution of conflicts of upper level management third parties are selected who are
responsible to make the situation under control.
58
C7APTER )
6ACTOR9 AND
PLANT
59
LOCATION
TOPICS UNDER T7IS C7APTER
)'8 6a,-#%y L#,a-i#"'
)'8 6ACTOR9 LOCATION
The plant of $aruti 'u9uki India Cimited is situated in @urgaon and $anesar in Haryana and the
head office of $'IC is located in +ew "elhi.
60
ONE O6 T7E 6ACTOR9 LOCATIONS O6 MSIL
MANESAR2 7AR9ANA2 INDIA
INDIA MAP S7O*IN+ T7E 6ACTOR9 LOCATION O6 BOT7 T7E
+UR+AON AND MANESAR PLANTS O6 MSIL
$aruti 'u9uki has two plants in Haryana and one head office in +ew "elhi and their locations
are
61
A::RESSES
8' 7ea! O..i,e
$aruti 'u9uki India Cimited
,lot +o. 0 +elson $andela *oad
#asant Lunj
+ew "elhi&0022A2
B#a%! "#.3EA;0222
6aF : 3E0821A8 and 3E0821AE
=' Pa"-s
a. 9ur$aon )"ant
$aruti 'u9uki India Ctd.
@urgaon ,lant
?ld ,alam @urgaon *oad
@urgaon & 011208
Te: P2013M 1D3EA10 $anesar ,lant
b. Manesar )"ant
$aruti 'u9uki India Ctd.
,lot no.0 ,hase DA
I$T $anesar
@urgaon & 011280.
The actual production is done in the @urgaon and $anesar plant and the managing decisions are taken
from head office which is situated in +ew "elhi.
In the @urgaon plant $aruti ;22 >en -stilo Alto versa ?mni @ypsy Wagon * are produced.
In the $anesar plant 'wift "esire '7 3 A 'tar are produced.
Also when any new car is designed and to be produced it is manufactured in @urgaon plant and when it
captures market its main production line is then shifted it $anesar plant.
All the newer version vehicles designed by $aruti 'u9uki are manufactured from $anesar plant and all
other vehicles are produced in @urgaon plant.
62
C7APTER A
S*OT ANAL9SIS
O6
MARUTI SUZUKI
63
TOPICS UNDER T7IS C7APTER
A'8 S*OT A"aysis'
A'8 S*OT ANAL9SIS
S*OT Analysis means Strength *eakness Opportunity and Threat.
These are the factors and the conditions pre5ai"in$ in the company, industry and out side its
en5ironment. Those factors %hich pre5ai" inside the company are kno%n as Interna" Eactors and
other %hich affect decision makin$ and strate$ies of the business from outside are kno%n as
Hxterna" Eactors.
STREN+T7S
0. Name Re,#:"i-i#"
The name Maruti Suzuki is the most recogni9able auto manufacturer in India
1. C#m;a"y Ima:e
Maruti Suzuki&s image is that of tough dependable long lasting vehicles. It:s TCike a
*ockT. Its name TMaruti According to Indian culture hanuman is known as $aruti which
is a holly nameT and the people like $aruti:s cars so much that they call all $aruti
'u9uki:s vehicles as $aruti it helps the company to continue the company image of
producing durable products.
D. P%#!$,- DiGe%si-y
Maruti Suzuki&s features many different products for many different target groups. It has
four divisions of vehicles/ =ompact =ars 'port )tility #ehicles #ans 'edan. %ecause of
its diversity it can market its products to almost any target group. It produces a ;22 cc
64
compact car for just *s. 0A2222 and also produces 1222 cc ')# for *s. 0822222. 'o
it captures a vide variety of consumers.
3. Ra,i": S;#"s#%
?ne of Maruti>s biggest marketing assets is its racing team. $aruti 'u9uki organi9es
racing events both in India and Hapan. These events provide $aruti with a uni!ue
opportunity to prove to consumers that its products are superior to competitors on an even
scale.
*EAKNESSES
0. N# L$F$%y Vehi,e
Maruti Suzuki does not feature and has no intent to feature any type of luxury vehicle.
Without this they cannot compete with foreign manufacturers. -ven .ord and =hrysler
have developed a luxury vehicle for their fleets.
1. *ea/ I" 7#%se P#3e%
%esides the @rand #itara all Maruti Suzuki&s vehicles are substandard to their foreign
competition when comparing horse power. The $aruti:s all vehicles features less than
012 bhp engine while the Honda .ord Tata its direct competitor boasts a 0;2 bhp
engine.
D. D$ P%#!$,- Desi:"
?nce again with exception to the 'wift Maruti Suzuki&s vehicles have a very
conventional and boring design. This hurts the company drastically because people want
power reliability and style and $aruti lacks in style.
OPPORTUNIT9
0. R$%a Ma%/e-
65
Maruti Suzuki is the only one automotive player who wants to focus on the rural market.
All the other competitive players neglect that sector as India is a developing economy
here major part of population is rural. 'o focusing on that neglected sector $aruti has an
opportunity to grab and increase its market share.
1. I",%easi": Pa"- Ca;a,i-y
Maruti Suzuki is increasing its production capacity by creating two more plants in near
1200 which will result in mass production and will help in reducing per unit cost and
company will be able to capture more share in market.
T7REAT
0. 6#%ei:" C#m;e-i-#%
Maruti Suzuki has a threat from foreign players as their technology is much more new
and so products are more upgraded they have much more funds to invest in research and
development it makes $aruti unsafe in globalised market.
As every business has some strength weakness opportunities and threats so $aruti 'u9uki also
has but if one goes deeply inside the company one will find that
Maruti Suzuki has more Stren$ths and opportunities and 5ery "ess %eakness and threats.
'o the business has more chances to flourish than any other competitor.
66
CONCLUSION
O6
T7E
REPORT
67
0. $aruti 'u9uki India Cimited was first known as $aruti )dyog but was renamed to
$aruti 'u9uki India Cimited.
1. $aruti 'u9uki is one of the most reputed companies in the automobile industry. $aruti
'u9uki has the highest automobile market share in India.
D. $aruti 'u9uki ,roduces =ompact 'edan $)# ')# vehicles.
a. =ompact #ehicles means 'mall =ars. Cike $aruti ;22 Alto >en.
b. 'edan means %ig 'i9e =ars. Cike 'wift "esire '7 3.
c. $)# means $ulti )tility #ehicles. Cike @ypsy ?mni #ersa.
d. ')# means 'ports )tility #ehicle. Cike @rand #itara.
3. $aruti 'u9uki has same amount of investment from past 8 years but its revenue and net
profit after tax is increasing every year.
8. It has around E8E2 employees in total in its @urgaon and $anesar plant in Haryana
India.
E. $aruti 'u9uki has its registered office in +ew "elhi but its plants are located in Haryana
India.
68
A. $aruti 'u9uki is listed of +ational 'tock -xchange and %ombay 'tock exchange of
India.
;. $aruti 'u9uki wants to make Indian roads more safer than ever hence running a driving
school for drivers to drive safely.
4. $aruti 'u9uki has a vision to make India Automotive.
69