125 YEARS OF

SHARING HAPPINESS
Rhetorical Analysis of Coca-
Cola commercial by Ayln
Heredia
WE CAN ALL BE HEROES
LOGOS
Genres- video, images, simple
phrases
As in every other commercial,
Coca-Cola has used music that
appeals to almost all of the public
and goes with the content of the
video.
The children dressed as
superheroes.
We have to go back to our
childhood.
The video shows a process of how
the little kids transform into adults

Superheroes do good deeds.
oHelp grownups
oTheyre honest
oThey help the environment and protect the city
oThey try to be a good example for everybody who is
watching them, in other words, theyre a role model
for everyone.
oThey dont fear anything.
oThey fight the bad guys.


PATHOS
The video is trying to target
every person who believe in their
early years that they were
heroes.
They want to convince the
audience to do the right thing.
Everybody can do a good deed,
just like a superhero!
To remember the innocence of
childhood.
How be always wanted to do good
Everything was happier and simple
Helping was the key to happiness



They know how they felt when they
were still in their early years.
They are attacking their memories.
ETHOS
The Coca-Cola company primarily
in Latin America was the producer of
this commercial.
Coca-Cola was primarily founded on 1886
by pharmacist John Stith Pemberton

The motivations of Coca-Cola companies
are to inspire moments of optimism and
happiness as well as to value and make a
positive mark.

CONSTRAINS
Song
Relate (childhood)
Superheroes
Coca-Cola

EXIGENCIES
Problems around the world
Negativism against
problems
Lack of faith