Business Intensive Program

Professional Writing: Business Letter Template

Deutsche Telekom AG
Friedrich-Ebert-Allee 140
53113 Bonn
Germany
r! Tim "ook# "E$
A%%le "am%us# 1 &n'inite (oo%
"u%ertino# "ali'ornia )5014
*uly 1+# +014
,ub-ect. &m%act o' AT/T e0clusi1e contract on Deustche Telekom
Dear r! "ook#
A%%le and Deustche Telekom ha1e 2orked hand in hand 'or many years# con3uerin4 the Euro%ean market 2ith
your 'antastic %roducts! The %artnershi% bet2een our t2o com%anies has been %ros%erin4 until no2!
"oncernin4 the sales o' &5hones in the 6!,# the one-year e0clusi1e contract A%%le has si4ned in 'a1or o' AT/T
has a''ected Deustche Telekom# as 2e can7t sell A%%le7s &5hones in the 6,A! "onse3uently# the loss o'
customers as 2ell as money has made the 'uture o' our com%any less attracti1e 'or in1estors! All in all# bein4
e0cluded 'rom the American market 'or a year has im%ortant e''ects on our business!
& am addressin4 this letter to you aimin4 to 'ind a reasonable solution to com%ensate us 'or our losses and to
re1i1e %ro'its 2ithin our %artnershi%! As Deutsche Telekom7s "E$# a 2in-2in commitment 2ould be the best
thin4 'or our t2o com%anies! Thus# an e0clusi1e contract 'or sales 2ithin the Euro%ean 6nion 2ould be an
interestin4 o%tion 2ith a +8 increase in our %ercenta4e on sales o' A%%le7s &5hones! As you kno2# Deutsche
Telekom sold 400#000 &5hones in Germany in +010!
Antici%atin4 the 'uture is one o' the most im%ortant 4oals o' our t2o businesses. ne2 markets also ha1e needs
to satis'y i!e!# the Bra9il# :ussia# &ndia and "hina7s markets ;B!:!&!"<! "reatin4 ne2 %artnershi%s 2ith A%%le
&nc! in these markets 2ould %ro1ide %ro'its to both our com%anies!
& 2ill be in "ali'ornia ne0t month! =ould you ha1e a moment to meet me and discuss the challen4es ahead>
Best re4ards#
:ene $bermann
"E$ Deustche Telekom
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