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2 BO CO THNG MI IN T VIT NAM 2012 CHNG I: THAY I TRONG KHUNG KH PHP L CHO TMT CHNG I: THAY I TRONG KHUNG

KH PHP L CHO TMT


Bo co
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Design and Print: Luck House Graphics Thng 12 - 2012
B Cng Thng
Cc Thng mi in t v Cng ngh thng tin
25 Ng Quyn, H Ni, Vit Nam
www.vecita.gov.vn
3 CHNG I: THAY I TRONG KHUNG KH PHP L CHO TMT CHNG I: THAY I TRONG KHUNG KH PHP L CHO TMT
B CNG THNG
CC THNG MI IN T &
CNG NGH THNG TIN
Bo co
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Vit Nam 2012
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Bo co
THNG MI
IN T
Vit Nam 2012
BO CO THNG MI IN T VIT NAM 2012
LI GII THIU
Sau hai nm trin khai Quyt nh s 1073/Q-TTg ca Th tng Chnh ph ph duyt
K hoch tng th pht trin thng mi in t (TMT) giai on 2011 2015, c th
ni 2012 l nm Vit Nam chng kin nhiu s kin ni bt lin quan n TMT nh s
chuyn bin trong khung kh php l, s ra i ca Ch s TMT EBI Index, s bin ng
ca nhiu loi m hnh kinh doanh TMT mi
Bo co TMT Vit Nam l n phm thng nin do Cc Thng mi in t v Cng
ngh thng tin, B Cng Thng bin son, ng hnh vi tng chng ng pht
trin ca TMT Vit Nam t thi k u khi TMT mi hnh thnh cho n nay. Nm
2012 l nm u tin bo co khng i su vo vic nhn nh, phn tch m ch tp trung
trnh by cc s liu thng k v h tng k thut cho TMT, tnh hnh ng dng, kinh
doanh TMT ca doanh nghip, qua ngi c c th t hnh dung bc tranh tng th
phong ph v thc trng pht trin TMT. Cng nh mi nm, Bo co TMT 2012 vn
c mt mc ring im qua mt s thay i v mi trng php l trong TMT. y s l
du n quan trng trong nm c tc ng ln i vi chng ng pht trin ca TMT
Vit Nam sau ny.
Chng ti hy vng Bo co TMT Vit Nam 2012 tip tc l ti liu hu ch cung cp
thng tin y khng ch i vi cc doanh nghip, cc nh u t, cc c quan qun l
nh nc m cn tt c cc c nhn quan tm ti lnh vc ny.
Cc Thng mi in t v Cng ngh thng tin, B Cng Thng xin cm n cc c
quan, t chc, doanh nghip v chuyn gia phi hp v cung cp thng tin trong qu
trnh bin son Bo co TMT 2012. Chng ti mong nhn c nhiu kin trao i,
gp cc n phm v TMT ngy cng c hon thin.

Xin trn trng cm n!

Trn Hu Linh
Cc trng Cc Thng mi in t v Cng ngh thng tin
BO CO THNG MI IN T VIT NAM 2012
CHNG I: THAY I TRONG KHUNG KH PHP L CHO TMT 1
I. Tng quan thay i 2
II. Mt s thay i c th trong cc vn bn lin quan n hot ng TMT 5
1. Ch ti v x l hnh s 5
2. Quy nh v Chng th rc 7
3. Ngh nh v Qun l, cung cp, s dng dch v Internet v thng tin trn mng 8
III. Gii thiu d tho Ngh nh mi v TMT 9
CHNG II: H TNG K THUT CHO TMT 13
I. H tng thanh ton 14
1. T trng thanh ton khng dng tin mt 14
2. H thng ngn hng phc v hot ng thanh ton 15
3. Thng k v th trng th 16
II. H tng dch v logistics 19
III. H tng Cng ngh thng tin v Truyn thng 23
1. Ti nguyn Internet 23
2. Th trng dch v vin thng v Internet 25
CHNG III: NG DNG TMT TRONG CNG NG 29
I. Quy m th trng TMT B2C Vit Nam so vi th gii 30
1. Trung Quc 30
2. Hoa K 31
3. Hn Quc 32
4. Malaysia 32
5. Vit Nam c tnh quy m th trng TMT B2C 33
II. Mc ng dng TMT trong cng ng 35
1. Mc ph cp cc phng tin in t 35
2. Tnh hnh tham gia TMT trong cng ng 38
3. Hiu qu ng dng TMT trong cng ng 39
CHNG IV: NG DNG TMT TRONG DOANH NGHIP 41
I. Thng tin chung 42
II. Mc sn sng ng dng TMT trong doanh nghip 44
1. Mc s dng my tnh trong doanh nghip 44
2. Mc s dng Internet 45
3. Mc s dng email 46
4. Bo m an ton thng tin v bo v thng tin c nhn 47
5. B tr nhn lc cho TMT 49
MC LC
BO CO THNG MI IN T VIT NAM 2012
III. Tnh hnh ng dng TMT trong doanh nghip 51
1. Phn mm phc v hot ng kinh doanh 51
2. Xy dng v vn hnh website TMT 53
3. Tham gia sn giao dch TMT 58
4. Nhn n t hng v t hng qua phng tin in t 2012 60
IV. Hiu qu ng dng TMT v nh gi ca doanh nghip 62
1. u t cho CNTT v TMT ca doanh nghip 62
2. Hiu qu ng dng TMT 63
CHNG V: TNH HNH HOT NG CA CC SN GIAO DCH TMT 65
I. Tng quan v tnh hnh hot ng ca cc sn giao dch TMT 66
II. Th phn cc sn giao dch TMT theo gi tr giao dch v doanh thu 70
III. Chi ph ca cc sn giao dch TMT 72
IV. Tng trng ca cc sn giao dch TMT trong nm 2012 73
CHNG VI: HOT NG H TR TMT 75
I. o to chnh quy v TMT 76
1. Nhu cu ngun nhn lc cho TMT 76
2. Tnh hnh o to TMT ti cc trng i hc, cao ng 77
3. Mt s vn lin quan n xy dng ngnh o to TMT ti cc trng i hc
v cao ng 79
II. Dch v cng trc tuyn 82
1. Ch trng, chnh sch v y mnh dch v cng trc tuyn 82
2. Tnh hnh trin khai ti cc B, ngnh 83
3. Tnh hnh trin khai ti cc a phng 86
4. ng dng dch v cng trc tuyn trong doanh nghip 87
5. H thng Mt ca quc gia 88
III. Hp tc quc t 89
1. Hp tc a phng 89
2. Hp tc song phng 92
CHNG VII: CH S TMT (EBI INDEX) 95
I. Gii thiu 96
II. ngha ca Ch s TMT 99
III. Phng php 100
IV. Ch s TMT 2012 101
1. Ch s v ngun nhn lc v h tng cng ngh thng tin 101
2. Ch s v giao dch B2C 102
3. Ch s v giao dch B2B 103
4. Ch s v giao dch G2B 104
5. Ch s TMT cc a phng 105
CHNG I
THAY I TRONG KHUNG KH PHP L
CHO THNG MI IN T
2 BO CO THNG MI IN T VIT NAM 2012 CHNG I: THAY I TRONG KHUNG KH PHP L CHO TMT
I. TNG qUAN THAY I
Hnh 1: Khung kh php l cho TMT nm 2011
Lut Giao dch in t
Ngh nh v TMT
2 thng t
5 thng t
1 thng t
2 thng t
2 thng t
2 thng t
5 thng t
Ngh nh v GDT
trong hot ng ti chnh
Ngh nh v GDT trong
hot ng ngn hng
Ngh nh v
chng th rc
Ngh nh v dch v
Internet v cung cp
thng tin trn Internet
Ngh nh v ng dng
CNTT trong c quan NN
Ngh nh v cung cp thng
tin v DVC trc tuyn trn
website c quan NN
Ngh nh v
ch k s v
dch v chng
thc ch k s
Lut Cng ngh thng tin
Nm 2012 l nm c nhiu thay i trong h thng php lut lin quan ti lnh vc
thng mi in t (TMT). Ngh nh v Chng th rc v Ngh nh v Ch k
s c sa i b sung, trong Ngh nh v Chng th rc sa i mt cch
kh ton din. Hai vn bn ct li khc ca H thng php lut TMT l Ngh nh
v TMT v Ngh nh v Internet cng ang chun b c thay th.
Hnh 2: Khung php l cho TMT nm 2012
Lut Giao dch in t
Ngh nh v TMT
5 thng t hng dn
1 thng t hng dn
2 thng t hng dn
2 thng t hng dn
2 thng t hng dn
Ngh nh v GDT
trong lnh vc ti chnh
Ngh nh v GDT trong
hot ng ngn hng
Ngh nh v
chng th rc
Ngh nh v dch v
Internet v thng tin trn
Internet
Ngh nh v ng dng
CNTT trong c quan NN
Ngh nh v cung cp thng
tin v DVC trc tuyn trn
website c quan NN
Ngh nh v
ch k s v
dch v chng
thc ch k s
Lut Cng ngh thng tin
S c
thay th
S c
thay th Sa i
Sa i
3 CHNG I: THAY I TRONG KHUNG KH PHP L CHO TMT
Hnh 3: Nhng vn bn mi ban hnh hoc ang xy dng trong nm 2012
Vn bn Vn iu chnh
Nhng vn bn c hiu lc t nm 2012
Ngh nh s 77/2012/N-CP sa i
b sung Ngh nh s 90/2008/N-
CP v Chng th rc
Sa i ton din
Quy nh v vic gi th in t (email), tin nhn
qung co;
Quy nh v bin php qun l cc nh cung cp dch
v qung co qua email v tin nhn.
Ngh nh s 106/2011/N-CP sa
i b sung Ngh nh s 26/2007/
N-CP v Ch k s v Dch v
chng thc ch k s
Sa i mt vi chi tit mang
tnh k thut
Quy nh v gi tr php l ca ch k s, mt bin
php m bo tnh ton vn v gii quyt yu cu v
ch k i vi cc vn bn trao i trn mi trng
in t;
Quy nh v bin php qun l i vi nh cung cp
dch v chng thc ch k s.
Ngh nh s 101/2012/N-CP v
Thanh ton khng dng tin mt
(thay th Ngh nh s 64/2001/N-
CP v hot ng thanh ton qua cc
t chc cung ng dch v thanh ton)
Quy nh v hot ng thanh ton khng dng tin mt;
Quy nh v i tng tham gia v iu kin trin
khai cung ng cc dch v thanh ton, dch v trung
gian thanh ton.
Thng t lin tch s 10/2012/TTLT-
BCA-BQP-BTP-BTTTT-VKSNDTC-
TANDTC hng dn p dng quy
nh ca B lut hnh s v mt s
ti phm trong lnh vc cng ngh
thng tin v truyn thng
Lm r v chi tit ha cc hnh vi ti phm lin quan
n TMT c quy nh ti B lut hnh s;
Quy nh v cc yu t nh ti v nh khung hnh
pht i vi ti phm lin quan n TMT;
Quy nh v trnh t, th tc thu thp d liu in t
lm chng c.
Nhng vn bn c xy dng trong nm 2012
Ngh nh v TMT (Thay th Ngh
nh cng tn s 57/2006/N-CP ban
hnh nm 2006)
Quy nh mt cch ton din v cc hot ng TMT;
Quy nh mt s bin php qun l i vi hot ng
TMT, c bit l nhng m hnh kinh doanh TMT
c th.
Ngh nh v Qun l, cung cp,
s dng dch v Internet v thng
tin trn mng (Thay th Ngh nh
s 97/2008/N-CP nm 2008 v
Qun l, cung cp, s dng dch v
Internet v thng tin in t trn
Internet)
Quy nh v vic cung cp v qun l dch v Internet,
ti nguyn Internet;
Quy nh v vic qun l, cung cp v s dng thng
tin trn mng Internet v mng vin thng di ng;
Quy nh c th v qun l tr chi in t trn mng.
Ngh nh v Dch v cng ngh
thng tin
Quy nh v cc bin php h tr dch v cng ngh
thng tin;
Quy nh v qun l dch v cng ngh thng tin.
4 BO CO THNG MI IN T VIT NAM 2012 CHNG I: THAY I TRONG KHUNG KH PHP L CHO TMT
Hnh 4: Tc ng ca nhng vn bn mi ban hnh hoc sa i n tng
kha cnh ca hot ng TMT
Cc ng
dng
ph tr
Ngh nh v Chng
th rc (qung co
qua email, tin nhn)
Ngh nh v
TMT
Ngh nh v Internet
Ngh nh v Ch k s
Ngh nh v
Thanh ton khng
dng tin mt
H tng
thanh ton
Hot ng
TMT
H tng
CNTT v
Internet
Tuy nhin cn lu , TMT khng phi l mt lnh vc hot ng ring bit m
ch l phng thc tin hnh hot ng kinh doanh thng mi. Cc vn bn
php lut v TMT do ch iu chnh nhng kha cnh c th ca hnh thc
giao dch do pht sinh trn mi trng in t. Cn v bn cht ca giao dch, cc
bn tham gia vn phi tun th ton b cc quy nh php lut v dn s, kinh
doanh v thng mi.
Hnh 5: Hot ng TMT - i tng iu chnh ca tng ha cc vn bn
php lut




Quan h dn s (ngh a v dn s v h p ng dn s )
B lu t dn
s
Cc c ch
gi i quy t
tranh ch p
dn s
Ho t ng kinh doanh
Lu t Doanh
nghi p
Lu t Th ng
m i
Giao d ch TM T
H th ng Lu t CNTT H th ng Lu t TM T
B n ch t giao d ch
Hnh th c giao
d ch
Trch nhi m v
ngh a v c a cc
bn trong ho t
ng kinh doanh
5 CHNG I: THAY I TRONG KHUNG KH PHP L CHO TMT
II. MT S THAY I C TH TRONG CC VN BN
LIN qUAN N HOT NG TMT
1. Ch ti v x l hnh s
Nm 2012, khung php l v x l vi phm trong TMT c hon thin thm
mt bc vi vic ban hnh Thng t lin tch s 10/2012/TTLT-BCA-BQP-BTP-
BTT&TT-VKSNDTC-TANDTC Hng dn p dng quy nh ca B lut Hnh
s v mt s ti phm trong lnh vc cng ngh thng tin v vin thng. Cc
hng dn v trnh t, th tc t tng v vic c th ha cc mc thit hi cu
thnh khung hnh pht s gip tho g vng mc c bn nht t trc n nay
trong vic x l ti phm thuc mt lnh vc phc tp v phi truyn thng nh
ti phm TMT.
Hnh 6: Mt s quy nh quan trng ca Thng t lin tch s 10/2012/TTLT-
BCA-BqP-BTP-BTT&TT-VKSNDTC-TANDTC ngy 10/9/2012
Yu t nh ti hoc nh khung hnh pht
Xc nh ngi b hi
Trnh t, th tc thu thp chng c (d liu in t)
Vic xc nh hu qu ca hnh vi phm ti bao gm c hu qu vt
cht v phi vt cht (hu qu l thit hi v ti sn ngoi gi tr ti sn
b chim ot)
Thit hi v ti sn do ti phm gy ra bao gm c thit hi trc tip
v thit hi gin tip
Trng hp v l do khch quan khng th xc nh c ngi b hi
Nhng cn c vo ti liu, chng c thu thp c, xc nh b can
thc hin hnh vi phm ti
-> Vn c th tin hnh vic khi t, iu tra, truy t v xt x
Quy nh "D liu in t c th coi l chng c"
Quy nh v trnh t thu gi phng tin in t cha d liu in t
Quy nh v vic sao chp d liu v vic chuyn ha d liu thnh
chng c
6 BO CO THNG MI IN T VIT NAM 2012 CHNG I: THAY I TRONG KHUNG KH PHP L CHO TMT
Thng t ny cng chi tit ha cc hnh vi thuc nhm hnh vi la o trong
TMT v b sung mt s hnh vi ti phm khc thuc lnh vc ny s b x l
hnh s.
Hnh 7: Cc quy nh chi tit ha iu 226b ca B lut Hnh s
v Ti s dng mng my tnh, mng vin thng, mng Internet
hoc thit b s thc hin hnh vi chim ot ti sn
T i s d ng m ng my tnh, m ng vi n thng, thi t b s th c hi n
hnh vi chi m o t ti s n
- Lm gi th
ngn hng
- Truy c p b t
h p php vo ti
kho n
L a o trong TM T... l s d ng th
o n gian d i, a ra nh ng thng tin sai
s th t v m t s n ph m, m t v n ,
l nh v c trong TM T... nh m t o ni m
tin cho ng i ch ti s n, ng i qu n l
ti s n, lm cho h t ng l th t v mua,
bn ho c u t vo l nh v c
Hnh vi khc quy nh t i i m
kho n 1 i u 226b B lu t hnh s
bao g m cc hnh vi:
- G i tin nh n l a trng th ng nh ng
th c t khng c gi i th ng chi m
o t ph d ch v tin nh n;
- Qu ng co bn hng trn m ng
Internet, m ng vi n thng nh ng khng
giao hng ho c giao khng ng s
l ng, ch ng lo i, ch t l ng th p h n
hng qu ng co
- Cc hnh vi t ng t
Ph t t 3-7
n m
Chi m o t ti s n c gi tr t n m m i tri u ng n d i hai tr m
tri u ng, ho c
Gy thi t h i v v t ch t c gi tr t 50 tri u n d i 500 tri u ng
Ph t t 7-15
n m
Chi m o t ti s n c gi tr t hai tr m tri u ng n d i n m tr m
tri u ng, ho c
Gy thi t h i v v t ch t c gi tr t 500 tri u n d i 1,5 t ng
Ph t t 12-20
n m
Chi m o t ti s n c gi tr t n m tr m tri u ng tr ln
Gy thi t h i v v t ch t c gi tr t 1,5 t ng tr ln
7 CHNG I: THAY I TRONG KHUNG KH PHP L CHO TMT
2. quy nh v Chng th rc
Ngh nh s 77/2012/N-CP sa i, b sung Ngh nh s 90/2008/N-CP v
Chng th rc a ra nhng thay i ln c v hng qun l cng nh cc
quy nh c th i vi nhng bn lin quan trong vic gi th in t, tin nhn
qung co.
Hnh 8: Mt s sa i ln ti Ngh nh s 70/2012/N-CP so vi
Ngh nh s 90/2008/N-CP v Chng th rc
quy nh trc y:
- Kt hp c hai m hnh qun
l opt-in v opt- out (p dng
ty theo i tng gi qung
co)
- Yu cu cc nh cung cp
dch v qung co bng email/
tin nhn phi ng k vi B
Thng tin v Truyn thng
c cp m s qun l
Bt cp trong trin khai:
- Hiu lc thc thi cha cao:
Email/tin nhn rc vn
lan trn
Tin nhn rc t thu bao
tr trc chim t l ln
v kh kim sot
Nhng n v ng
k (gi tin nhn QC hp
php) ch chim 3% tng
s tin nhn qung co
- Th trng dch v ni dung
trn di ng cn tn ti nhiu
vn v cnh tranh khng
bnh ng
- Mt s vn pht sinh t
thc tin hot ng qung co
qua tin nhn (VD nhu cu s
dng brand name gi tin
nhn qung co) cha c
iu chnh
quy nh sa i:
- p dng thng nht m hnh opt-in
cho mi i tng gi email/tin nhn
qung co
- M rng i tng ng k: nh cung
cp dch v ni dung qua tin nhn, nh
cung cp dch v tin nhn qua mng
Internet
- Quy nh cht hn v ni dung v cch
thc gi th in t/ tin nhn qung co
- Quy nh cht hn v ngha v cng
khai, minh bch thng tin ca nh cung
cp dch v ni dung v DN vin thng
Cng khai thng tin v cc dch v
ni dung m mnh cung cp (cch
s dng, gi cc dch v) ti
website
Cm thu cc s dng dch v
m khng thng bo vi ngi s
dng
- Tng trch nhim ca DN vin thng
trong vic ngn chn tin nhn rc
- B sung quy nh nhm tng tnh cnh
tranh ca th trng dch v ni dung
trn di ng
- B sung quy nh v vic s dng tn
(brand name) khi gi tin nhn qung co
- Tng mc x pht vi cc hnh vi vi
phm
8 BO CO THNG MI IN T VIT NAM 2012 CHNG I: THAY I TRONG KHUNG KH PHP L CHO TMT
3. Ngh nh v qun l, cung cp, s dng dch v Internet v
thng tin trn mng
Hnh 9: So snh d tho Ngh nh v qun l, cung cp, s dng dch v Internet
v thng tin trn mng (Ngh nh v Internet mi) vi Ngh nh s 97/2008/N-CP
Phm vi iu chnh: vic qun l, s
dng dch v Internet v thng tin in
t trn Internet ti Vit Nam
i tng p dng: cc t chc, c nhn
tham gia vic qun l, cung cp, s
dng dch v Internet v thng tin in
t trn Internet ti Vit Nam
So snh khc bit
Ch c mt iu v Ti nguyn
Internet (tn min), sau quy nh
c th ti cc Thng t hng dn
Vn qun l tr chi in t khng
c iu chnh ti Ngh nh m quy
nh nhng vn bn ring bit
Cha c quy nh v thng tin trn
mng vin thng di ng
Cha c quy nh c th v an ton,
an ninh thng tin trn mng
Phm vi iu chnh: vic qun l, cung
cp, s dng dch v Internet v thng
tin trn mng
i tng p dng: t chc, c nhn
trong nc, t chc, c nhn nc ngoi
trc tip tham gia hoc c lin quan
So snh khc bit:
Cc quy nh v qun l Ti nguyn
c chi tit ha ngay ti Ngh nh
thnh mt mc ring
Ngh nh c mt Chng ring quy
nh c th v qun l tr chi in t
trc tuyn
C mt mc ring quy nh v qun l
thng tin trn mng vin thng di ng
C hn mt Chng ring v bo m
an ton, an ninh thng tin trn mng
Ngh nh 97/2008 v qun l, cung cp,
s dng dch v Internet v thng tin
in t trn Internet
Ngh nh v qun l, cung cp, s dng
dch v Internet v thng tin trn mng
Hnh 10: Phn loi trang thng tin in t theo quy nh ca
Ngh nh v Internet mi
Trang thng tin
i n t n i b
Cung c p
thng tin v
ch c n ng,
nhi m v ,
ngnh ngh
v cc thng
tin c n thi t
ph c v cho
ho t ng
c a chnh c
quan, t
ch c, doanh
nghi p
Bo i n t
d i hnh th c
trang thng tin
i n t
Thi t l p v
ho t ng
theo quy
nh c a
Lu t Bo ch
Cp php
Trang thng tin
i n t t ng
h p
Cung c p
thng tin
t ng h p
trn c s
trch d n
nguyn v n,
chnh xc t
cc ngu n
tin chnh
th c
Cp php
Trang thng tin
i n t c nhn
(blog)
Do c nhn
t thi t l p
Thi t l p
thng qua
d ch v
m ng x h i
Mng x hi:
cp php


Trang thng tin
i n t ng
d ng chuyn
ngnh
Th ng m i,
ti chnh,
ngn hng
V n ha, y
t , gio d c
Cc l nh v c
chuyn
ngnh khc
Qun l
chuyn ngnh
9 CHNG I: THAY I TRONG KHUNG KH PHP L CHO TMT
III. GII THIU D THO NGH NH MI V TMT
Hnh 11: i tng iu chnh ca d tho Ngh nh v TMT
Th ng nhn, t ch c,
c nhn n c ngoi
Ho t ng
TM T trn lnh
th Vi t Nam
Ho t ng TM T
ngoi lnh th
Vi t Nam
Th ng nhn, t ch c,
c nhn Vi t Nam
- Cc bn tha
thun chn p dng
php lut VN
Tham gia
hot ng TMT
- C s hin din
ti VN (chi nhnh,
VP i din,
website
tn min .vn)
Hnh 12: Phng php tip cn trong xy dng Ngh nh
Kt hp gia 2 cch tip cn
Nhng quy nh chung v mt hnh
thc giao dch (giao kt hp ng)
Nhng quy nh c th p dng cho
cc m hnh kinh doanh TMT c th
Trng tm
Tp trung iu chnh cc hot ng TMT trn mi trng Internet (website)
Tng hp cc quy nh hin ang ri rc ti mt s vn bn
Ngh nh v TMT
nm 2006 -> Gi tr
php l v mt s yu
t k thut ca chng t
in t
Thng t 09/2008/N-
CP hng dn v cung
cp thng tin v giao kt
hp ng trn website
TMT
Thng t 46/2010/
N-CP v qun l
cc website TMT
bn hng v cung cp
dch v
10 BO CO THNG MI IN T VIT NAM 2012 CHNG I: THAY I TRONG KHUNG KH PHP L CHO TMT
Hnh 13: Cu trc ca Ngh nh v TMT
Ph m vi p d ng, i t ng i u ch nh, Gi i thch khi ni m
Nh ng hnh vi b c m trong TM T
N i dung qu n l nh n c v TM T
Ch ng trnh qu c gia v pht tri n TM T, Th ng k TM T
Ch ng 1: Nh ng quy nh chung
Ch ng t i n t trong giao d ch th ng m i
Giao k t h p ng s d ng ch c n ng t hng tr c tuy n trn website TM T
Ch ng 2: Giao k t h p ng trong
Ho t ng c a website TM T bn hng
Ho t ng c a sn giao d ch TM T
Ho t ng c a website khuy n m i tr c tuy n (mua theo nhm)
Ho t ng c a website u gi tr c tuy n
Ch ng 3: Ho t ng
Qu n l website TM T bn hng
Qu n l website cung c p d ch v TM T
Ho t ng nh gi, gim st v ch ng th c trong TM T
C ng thng tin v qu n l ho t ng TM T
Ch ng 4: Qu n l ho t ng
B o v thng tin c nhn trong TM T
An ton thanh ton trong giao d ch TM T
Ch ng 5: An ton an ninh trong giao d ch TM T
Ch ng 6: Gi i quy t tranh ch p, thanh tra, ki m tra v x l
vi ph m
Ch ng 7: i u kho n thi hnh
TM T
TM T
TM T
11 CHNG I: THAY I TRONG KHUNG KH PHP L CHO TMT
Hnh 14: Cc ch th chnh tham gia hot ng TMT
Ngi s hu
website TMT
bn hng
Ngi cung cp
h tng k thut
Ngi bn
Ngi cung
cp mi trng
giao dch
TMT
Ngi mua
- Trch nhim thng bo website
- Trch nhim minh bch thng tin
- Cc trch nhim khc theo php
lut v kinh doanh - thng mi
- Trch nhim minh
bch thng tin
- Cc trch nhim
khc theo php
lut v kinh doanh
- thng mi
- Trch nhim thng bo website
- Trch nhim xy dng quy ch,
gim st v qun l mi trng
giao dch
- Trch nhim minh bch thng tin
- Cc trch nhim khc theo php
lut v kinh doanh - thng mi
Hnh 15: Cc hnh thc website TMT c iu chnh
trong d tho Ngh nh mi v TMT
ng k Thng bo
Website
TMT
Website cung
cp dch v
TMT
Website TMT
bn hng
Sn giao dch
TMT
Website
khuyn mi
trc tuyn
Website u gi
trc tuyn
CNG THNG TIN qUN L
HOT NG TMT
12 BO CO THNG MI IN T VIT NAM 2012 CHNG I: THAY I TRONG KHUNG KH PHP L CHO TMT
Hnh 16: quy trnh giao kt hp ng trn website TMT
c s dng chc nng t hng trc tuyn
Thng
nhn
Thng bo v
ngh giao kt H
ngh giao
kt H
Chp nhn
ngh giao kt H
1 2 3
Khch
hng
Thng
nhn
Thng tin v
hng ha dch
v trn website
Cha rng buc
ngha v H
t hng s
dng chc
nng t hng
trc tuyn trn
website
Tr li chp
nhn ngh
giao kt H ca
khch hng
C ch r sot v xc
nhn ni dung H
Thi im
giao kt H
Hnh 17: Cc quy nh v bo v thng tin c nhn trong
Ngh nh v TMT
Ngha v bo v thng tin c nhn
ca ch th hot ng TMT
Hot ng nh gi, chng nhn
chnh sch bo v thng tin c nhn
Phn nh trch nhim v bo v
thng tin c nhn ca ngi tiu dng
Chnh sch bo v thng tin
c nhn ca ngi tiu dng
Xin php ngi tiu dng khi tin
hnh thu thp thng tin
S dng thng tin c nhn
Bo m an ton, an ninh thng tin
c nhn
Kim tra, cp nht v iu chnh
thng tin c nhn
Thng nhn, t chc
c cp php hot
ng trong lnh vc ny
n hot ng, tiu
ch v quy trnh nh gi
tun th cc quy nh ca
B Cng Thng (c
duyt khi cp php)
CHNG I: THAY I TRONG KHUNG KH PHP L CHO TMT
CHNG II
H TNG K THUT CHO THNG MI IN T
14 BO CO THNG MI IN T VIT NAM 2012 CHNG II: H TNG K THUT CHO TMT
I. H TNG THANH TON
1. T trng thanh ton khng dng tin mt
Theo thng k ca Ngn hng Nh nc, t l thanh ton bng tin mt so vi
tng phng tin thanh ton gim dn qua cc nm (t 31,6% nm 1991 xung
cn 11,8% vo thng 9/2012). y l mt tin quan trng cho vic pht trin cc
dch v thanh ton in t ti Vit Nam.
Hnh 18: T l tin mt lu thng trong tng phng tin thanh ton
20,3
19
17,2
16,4
14,1
14
14,2
11,7
11,8
0
5
10
15
20
25
2004 2005 2006 2007 2008 2009 2010 2011 T9/2012
%
Ngun: Tng hp t Bo co ca Ngn hng Nh nc qua cc nm
T l thanh ton khng dng tin mt ngy cng tng, tuy nhin t l cng nh
gi tr thanh ton bng th ngn hng trong tng quan vi cc phng tin khc
vn cn rt thp, chim khong 0,2% tng gi tr thanh ton khng dng tin mt.
Hnh 19: C cu giao dch qua cc phng tin thanh ton khng dng
tin mt trong qu 3 nm 2012
Loi phng tin S lng giao dch (Mn) Gi tr giao dch (Triu ng)
Th ngn hng 5.907.782 24.277.032
Sc 117.879 42.661.804
Lnh chi 41.602.258 8.430.649.844
Nh thu 342.166 229.378.523
Khc
1
20.361.487 2.515.512.296
Ngun: Website ca Ngn hng Nh nc www.sbv.gov.vn
1
1 Phng tin thanh ton khc gm: Hi phiu, Lnh phiu, Th tn dng ni a, Mobile
15 CHNG II: H TNG K THUT CHO TMT
2. H thng ngn hng phc v hot ng thanh ton
Hnh 20: Thng k s lng ngn hng
2
Loi ngn hng S lng
31/12/2011
S lng
31/12/2012
Ngn hng thng mi Nh nc 5 5
Ngn hng chnh sch 1 1
Ngn hng thng mi CP 35 34
Ngn hng lin doanh 4 4
Ngn hng 100% vn nc ngoi 5 5
Tng 50 49
Ngun: Website ca Ngn hng Nh nc www.sbv.gov.vn
Trong tng th chin lc ti c cu nn kinh t giai on 2011-2015 v nh
hng n nm 2020, Ngn hng Nh nc v ang trin khai n C cu
li h thng cc t chc tn dng giai on 2011-2015. Ngy 28/08/2012, Ngn
hng thng mi CP Nh H Ni (Habubank) c st nhp vo Ngn hng
thng mi CP Si Gn - H Ni (SHB), lm gim tng s Ngn hng thng mi
CP t 35 ngn hng cui nm 2011 xung cn 34 ngn hng vo cui nm 2012.
Hnh 21: S lng ngn hng trin khai Internet Banking
3
5
18
25
45
46
0
10
20
30
40
50
2004 2005 2007 2008 2011 2012
Ngun: S liu do Cc TMT v CNTT, B Cng Thng tp hp t nhiu ngun
2 Khng bao gm chi nhnh ngn hng nc ngoi ti Vit Nam
16 BO CO THNG MI IN T VIT NAM 2012 CHNG II: H TNG K THUT CHO TMT
3. Thng k v th trng th
Th ngn hng v ang tr thnh phng tin thanh ton ph bin ti Vit
Nam vi tc pht trin nhanh chng. n cui thng 6/2012, lng th pht
hnh t khong 47,22 triu, trong th ghi n chim ti 94%.
Hnh 22: Thng k s th ngn hng pht hnh qua cc nm
T6/2006 T6/2007 T6/2008 T6/2009 T6/2010 T6/2011 T6/2012
Triu 3.5 6.2 11.0 17.4 24.0 36.0 47.2
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
45.0
50.0
Ngun: Tng hp t Bo co ca Ngn hng Nh nc qua cc nm
Hnh 23: Mi ngn hng dn u v s lng th tnh n 30/11/2011
STT Tn Ngn hng Tng s th
Th ghi n
ni a
Th
ghi n
quc t
Th
tn dng
quc t
Th khc
1 NH Cng thng VN 8.713.305 8.411.986 14 299.617 1.688
2 NH Nng nghip 8.397.975 8.315.845 64.588 17.542
3 NH u t v PT VN 3.577.598 3.543.044 0 34.554
4 NH Chu 636.941 264.366 80.369 46.207 245.999
5 NH Si Gn thng tn 906.401 537.677 168.853 60.557 139.314
6 NH ng 6.066.172 6.059.017 0 7.155 -
7 NH Ngoi thng 6.442.216 5.601.789 534.819 276.541 29.067
8 NH Xut nhp khu 835.907 417.832 69.548 37.688 310.839
9 NH K thng 1.667119 1.490.493 106.085 53.961 16.580
10 NH Quc t 717.936 623.399 0 32.827 61.710
Ngun: Cng ty CP chuyn mch ti chnh quc gia Vit Nam Banknet
17 CHNG II: H TNG K THUT CHO TMT
V c cu th theo loi hnh, hin th ghi n v th ni a vn chim a s trong
tng lng th pht hnh ti Vit Nam. th ngn hng c th tr thnh mt
phng tin thanh ton tht s hu dng cho TMT, trong tng lai cc ngn
hng cn ch trng y mnh hn na vic pht hnh th tn dng v th thanh
ton quc t.
Hnh 24: So snh c cu th thanh ton nm 2007 v 2012
7,8
0,48
47,39
3,6
0
5
10
15
20
25
30
35
40
45
50
Triu th

15/11/2007
Ni a Quc t
30/06/2012
8,07
0,21 0
47,89
1,46 1,64
0
10
20
30
40
50
60
Th ghi n Th tn dng Th tr trc
15/11/2007 30/09/2012
Triu th
Ngun: Website ca Ngn hng Nh nc www.sbv.gov.vn
Hnh 25: C cu th theo ngun ti chnh
3%
0%
15/11/2007
97%
94%
3%
3%
30/09/2012
Th ghi n
Th tn dng
Th tr trc
Ngun: Website ca Ngn hng Nh nc www.sbv.gov.vn
Bng di y cho thy mc ph cp th tn dng ti Vit Nam vn cn rt
thp so vi khu vc v th gii.
18 BO CO THNG MI IN T VIT NAM 2012 CHNG II: H TNG K THUT CHO TMT
Hnh 26: So snh mc ph cp th tn dng ti mt s quc gia
Tn nc Dn s
(Triu)
Th tn dng
(Triu)
Bnh qun s th
TD/ngi
Ch s tiu dng c nhn
qua th
M 313 800 2,6 25%
Nht Bn 128 320 2,5 12%
Hn Quc 49 100 2,0 62%
i Loan 23 32 1,4 20%
Trung Quc 1,341 285 0,21 22%
Indonesia 230 15 0,065 N/A
Vit Nam 87 1,46 0,017 N/A
Ngun: S liu cc nc do Cng ty thanh ton trc tuyn Veritrans Inc. tng hp; s liu
Vit Nam do Cng ty CP chuyn mch ti chnh quc gia Banknet cung cp nm 2012
Mng li thit b phc v thanh ton th cng c s ci thin r rt. Lng my
ATM v POS tng mnh qua cc nm, n thng 6/2012 c 13.920 my ATM v
89.957 my POS c lp t trn ton quc.
Hnh 27: S lng my ATM v POS
2.154
4.300
7.600
9.700
10.549
12.082
13.920 14.000
23.000
25.000
34.000
41.342
61.382
89.957
0
20000
40000
60000
80000
100000
120000
6/2006 6/2007 6/2008 6/2009 6/2010 6/2011 6/2012
POS
ATM
Ngun: Tng hp t Bo co ca Ngn hng Nh nc qua cc nm
thng nht th trng thanh ton ni chung v th trng thanh ton th ni
ring, Ngn hng Nh nc ang ch o thc hin sp nhp ba lin minh th
hin nay. Cng ty CP dch v th Smartlink (Smartlink) ang hon tt th tc sp
nhp vo Cng ty CP chuyn mch ti chnh quc gia Vit Nam (Banknetvn).
Lin minh th cn li, Cng ty CP th thng minh VINA (VNBC) d kin trong
na u nm 2013 cng s hon tt sp nhp vo Banknetvn. Nh vy, th trng
th s ch cn mt cng ty chuyn mch duy nht l Banknetvn vi s hu 25%
thuc Ngn hng Nh nc.
19 CHNG II: H TNG K THUT CHO TMT
II. H TNG DCH V LOGISTICS
to ng lc cho TMT pht trin, cn phi c nhng knh phn phi
thng sut gip hng ha t ngi bn n vi ngi mua mt cch thun
tin, nhanh chng v hiu qu. C ngha l cn mt mng li dch v bu
chnh, chuyn pht c tnh kt ni cao, c tm bao ph n tn khu dn c v
chi ph thp.
Th trng dch v bu chnh, chuyn pht ca Vit Nam bt u m ca v a
dng ha nhanh chng t nm 2007. S liu thng k ca B Thng tin v Truyn
thng cho thy s lng doanh nghip hot ng trong lnh vc ny tng trng
u qua cc nm, t tng s 70 doanh nghip vo thng 10 nm 2012.
Hnh 28: S lng doanh nghip hot ng trong lnh vc bu chnh, chuyn pht
7
1
8
15
13
19
23
25
32
31
29
40
38
40
50
53
52
70
0
10
20
30
40
50
60
70
80
DN c c p gi y php b u
chnh
DN c xc nh n thng bo
ho t ng b u chnh
T ng s DN c c p gi y php
b u chnh, xc nh n thng bo
ho t ng b u chnh
S doanh nghip
12/2007 12/2008 12/2009 12/2010 12/2011 10/2012
Ngun: Sch trng ca B Thng tin v Truyn thng Vit Nam 2011 - 2012
kt hp vi s liu cng b trn website
20 BO CO THNG MI IN T VIT NAM 2012 CHNG II: H TNG K THUT CHO TMT
a s cc doanh nghip kinh doanh dch v bu chnh ng k hot ng trn
phm vi ton quc hoc quc t.
Hnh 29: S lng doanh nghip hot ng trong lnh vc bu chnh,
chuyn pht nm 2011 phn theo phm vi hot ng
3
11
56
21
0
10
20
30
40
50
60
Ton quc a phng Quc t
S doanh nghi p
Ngun: Website ca B Thng tin v Truyn thng www.mic.gov.vn
S lng doanh nghip chuyn hot ng trong lnh vc bu chnh chim cha
n mt na tng s doanh nghip c cp php hoc xc nhn thng bo hot
ng bu chnh. Phn cn li l cc doanh nghip kt hp kinh doanh dch v
bu chnh vi cc hot ng khc nh vn ti, thng mi
Hnh 30: S lng doanh nghip bu chnh phn theo lnh vc hot ng
Ngun: Website ca B Thng tin v Truyn thng www.mic.gov.vn
S liu ca B Thng tin v Truyn thng cho thy doanh thu t dch v bu
chnh tng trng u trong nhng nm qua, tuy nhin cha c s pht trin
mang tnh t ph.
3 Mt doanh nghip c th hot ng trn nhiu phm vi
21 CHNG II: H TNG K THUT CHO TMT
Hnh 31: Doanh thu dch v bu chnh
136,22
175,12
212,21
246,26
0
50
100
150
200
250
300
2008 2009 2010 2011
Tri u USD
Ngun: Sch trng ca B Thng tin v Truyn thng cc nm
S chuyn dch th phn gia cc n v trong thi gian qua cho thy th trng
dch v bu chnh ang gia tng tnh cnh tranh. T ch nm gn 78% doanh thu
ca th trng vo nm 2009, n ht nm 2011 ba doanh nghip hng u trong
lnh vc ny ch cn nm khong 53% th trng, c ngha l cc doanh nghip nh
hn c c hi vn ln m rng th phn.
Hnh 32: Th phn bu chnh theo doanh thu
Ngun: Sch trng ca B Thng tin v Truyn thng cc nm
22 BO CO THNG MI IN T VIT NAM 2012 CHNG II: H TNG K THUT CHO TMT
Cng vi s gia tng s lng cc doanh nghip tham gia th trng bu chnh -
chuyn pht, mt xu hng khc ang ng thi din ra l s thu hp ca mng
li bu chnh cng cng vi vic gim dn u cc im phc v bu chnh, ko
theo bn knh phc v bnh qun ca mt im ngy cng tng, ng ngha vi
s suy gim kh nng tip cn dch v mt cch thun tin ca ngi dn.
Hnh 33: S lng im phc v bu chnh
18502 17976
16436
14911
0
5000
10000
15000
20000
T12/2008 T12/2009 T12/2010 T6/2012
S l ng i m
Hnh 34: Bn knh phc v bnh qun trn 01 im phc v bu chnh
2,39
2,42
2,53
2,66
2.2
2.3
2.4
2.5
2.6
2.7
T12/2008 T12/2009 T12/2010 T6/2012
km
Hnh 35: S dn phc v bnh qun trn 01 im phc v bu chnh
4659
4756
5270
5922
0
2000
4000
6000
8000
T12/2008 T12/2009 T12/2010 T6/2012
Ngi
Ngun: Sch trng ca B Thng tin v Truyn thng cc nm
23 CHNG II: H TNG K THUT CHO TMT
III. H TNG CNTT V TRUYN THNG
1. Ti nguyn Internet
Theo thng k ca Trung tm Internet Vit Nam (VNNIC), tnh n ht ngy
31/10/2012 tng s tn min .vn ang duy tr t 225.970 tn min; ng u
khu vc ASEAN v s lng ng k, s dng tn min m quc gia
Hnh 36: C cu tn min .vn theo a phng
Cng theo s liu do VNNIC cung cp, n ht thng 10/2012 tng s tn min
quc t do cc doanh nghip, t chc, c nhn Vit Nam ng k c thng bo
cho B Thng tin v Truyn thng t 102.575 tn min.
Hnh 37: T l tn min quc t chia theo a phng
24 BO CO THNG MI IN T VIT NAM 2012 CHNG II: H TNG K THUT CHO TMT
Hnh 38: C cu tn min .vn
Tn min T l
.vn 47,95%
com.vn 41,66%
net.vn 1,90%
gov.vn 0,62%
edu.vn 3,51%
org.vn 1,03%
Tn min khc, khng c tnh cht kinh doanh
(info.vn, health.vn, int.vn, name.vn) 2,85%
Tn min khc, c tnh cht kinh doanh (biz.vn, pro.vn) 0,48%
Ngun: Tng hp t Bo co Ti nguyn Internet Vit Nam nm 2012 ca VNNIC
Trong tng s 225.970 tn min .vn ang duy tr, c 142.828 tn min (chim t
l 63,21%) l do t chc ng ra ng k. Nu loi tr tn min ca cc c s y t,
gio dc, t chc phi li nhun, c quan nh nc (tn min gov.vn, edu.vn, org.
vn, v cc tn min khng c tnh cht kinh doanh khc), th c lng khong
55,2% s tn min .vn (tng ng 124.730 tn min) l do cc doanh nghip
ng k.
Hnh 39: C cu tn min theo ch th ng k
25 CHNG II: H TNG K THUT CHO TMT
2. Th trng dch v vin thng v Internet
2.1. Vin thng
Hnh 40: S thu bao in thoi pht trin mi (n v: nghn)
Loi thu bao 2008 2009 2010 2011 2012
C nh - 4000 793 49,6 15,6
Di ng - 37.700 43.700 11.800 12.500
Tng 27.600 41.700 44.493 11.849,6 12.515,6
Ngun: Website ca Tng cc Thng k www.gso.gov.vn
Hnh 41: Th phn ca cc doanh nghip cung cp dch v vin thng di ng
tnh theo s lng thu bao nm 2012
Ngun: Website ca B Thng tin v Truyn thng www.mic.gov.vn
Hnh 42: Doanh thu dch v vin thng qua cc nm
2769,3
3552,98
5144,14
6867,55
9410,79
6991,84
0
2000
4000
6000
8000
10000
2006 2007 2008 2009 2010 2011
Tri u USD
Ngun: Sch trng ca B Thng tin v Truyn thng 2012
26 BO CO THNG MI IN T VIT NAM 2012 CHNG II: H TNG K THUT CHO TMT
2.2. Internet
Hnh 43: Biu tng trng s ngi s dng Internet
6.345.049
10.710.980
14.683.783
17.718.112
20.834.401
22.779.887
26.784.035
30.552.417
31.196.878
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
2004 2005 2006 2007 2008 2009 2010 2011 T9/2012
Ng i
Ngun: Website ca Trung tm Internet Vit Nam www.vnmic.vn
Hnh 44: Biu t l s ngi s dng Internet/100 dn
7,69
12,9
17,67
21,05
24,4
26,55
31,11
35,07 35,49
0
5
10
15
20
25
30
35
40
2004 2005 2006 2007 2008 2009 2010 2011 T9/2012
%
Ngun: Website ca Trung tm Internet Vit Nam www.vnnic.vn
27 CHNG II: H TNG K THUT CHO TMT
Hnh 45: S lng doanh nghip c cp php cung cp dch v Internet
90
80
91
70
75
80
85
90
95
T3/2009 T12/2010 2011
S l ng doanh nghi p
Ngun: Sch trng ca B Thng tin v Truyn thng 2011
Theo s liu do B Thng tin v Truyn thng cung cp, n ht nm 2011 c
91 doanh nghip c cp php cung cp dch v Internet, trong s ny 50 doanh
nghip trin khai cung cp dch v. Tuy nhin th trng dch v Internet hin
vn c tnh tp trung cao, vi hn 94% th phn nm trong tay 3 doanh nghip
hng u l VNPT, Viettel, FPT.
Hnh 46: Th phn cc doanh nghip cung cp dch v Internet nm 2012
tnh theo s lng thu bao
Ngun: Website Trung tm Internet Vit Nam www.vnmic.vn
CHNG III
NG DNG THNG MI IN T TRONG CNG NG
30 BO CO THNG MI IN T VIT NAM 2012
I. qUY M TH TRNG TMT B2C VIT NAM SO VI
TH GII
1. Trung quc
Th trng TMT ti Trung Quc ang pht trin ht sc si ng. Theo d bo
ca eMarketer, n nm 2016, 423,4 triu ngi Trung Quc tui t 14 tui tr
ln s thc hin mua hng trc tuyn t nht mt ln mi nm.
Hnh 47: S lng ngi mua sm trc tuyn ti Trung quc 2010 - 2016
4
2010 2011 2012 2013 2014 2015 2016
S ngi mua sm trc
tuyn (triu ngi)
138,2 178,4 219,8 270,9 322,1 374,9 423,4
T l thay i (%) 49,2% 29,2% 23,2% 23,3% 18,9% 16,4% 12,9%
T l so vi ngi
dng internet
35,0% 39,5% 43,7% 55,2% 61,7% 67,0%
T l so vi dn s 12,4% 15,9% 19,5% 23,9% 28,3% 32,7% 36,8%
Cng theo eMarketer, doanh thu TMT theo m hnh B2C trong nm 2011 t
55,37 t la, tng 103,7% so vi nm 2010. Con s ny d kin s tng 94,1%
trong nm 2012, t mc 107,5 t la.
Hnh 48: Doanh s bn hng B2C ti Trung quc 2010-2016
5
2010
Doanh s bn hng B2C
T l thay i
$27.18
$55.37
$107.48
$177.40
$284.84
$372.73
$457.60
85.8%
103.7%
97.1%
65.1%
60.6%
30.9%
22.8%
2011 2012 2013 2014 2015 2016
Ngun: www.eMarketer.com
Trung Quc l th trng TMT B2C ln th hai chu -Thi Bnh Dng v doanh
s bn hng ch sau Nht Bn v l th trng ln th t trn th gii xp hng theo
doanh s TMT B2C. Doanh s TMT B2C ca quc gia ny c d kin s vt
qua Nht Bn v ng v tr th hai trn th gii thay Anh vo nm 2013.
4 Ngi dng Internet tui t 14 tr ln, tng mua hng trc tuyn t nht mt ln.
5 Con s ny bao gm du lch, ti d liu s, v s kin; khng bao gm tr chi trc tuyn, bao gm doanh s bn hng
ca doanh nghip thc hin theo m hnh C2C, khng bao gm Hng Kng.
31 CHNG III: NG DNG TMT TRONG CNG NG
2. Hoa K
Theo d on ca eMarketer, doanh s TMT B2C nm 2012 ca Hoa K c t
224,2 t la, tng 15,4% so vi nm 2011. S lng ngi tiu dng thc hin
mua sm trc tuyn ang tng ln trong khi t l tht nghip c xu hng gim.
Hnh 49: Doanh s bn l TMT Hoa K t 2010 - 2016
Doanh s bn hng B2C T l thay i
$167.3
$194.3
$224.2
$256.0
$289.8
$325.2
$361.9
2010 2011 2012 2013 2014 2015 2016
15.2%
16.1%
15.4%
14.2%
13.2%
12.2% 11.3%
Ngun: www.eMarketer.com
eMarketer a ra con s d bo ny thng qua phn tch tng s liu t cc cng
ty theo di doanh s bn hng TMT, v bo co doanh thu t cc nh bn l trc
tuyn ln. eMarketer cng tin hnh cc cuc phng vn vi cc gim c iu
hnh l nhng ngi phn tch trin vng, xu hng bn hng TMT. Nhng
con s eMarketer a ra khng bao gm du lch v mua v, nhng bao gm
doanh s bn hng c thc hin trn cc thit b di ng v my tnh bng.
32 BO CO THNG MI IN T VIT NAM 2012
3. Hn quc
Theo c quan Thng k ca Hn Quc (Statistics Korea), trong qu II nm 2012,
doanh s TMT B2C ca Hn Quc t khong 4,4 t la, tng 2.7% so vi cng
k nm 2011.
Hnh 50: Giao dch TMT ca Hn quc trong nm 2011 v 2012
M
hnh
2011 2012 T l tng
qu 2
(triu
la)
Chim
t l (%)
qu 1
(triu
la)
Chim
t l (%)
qu 2
(triu
la)
Chim
t l (%)
qu 2/2012
so vi qu
1/ 2012 (%)
qu
2/2012
so vi
qu
2/2011
(%)
Tng
cng
230.073 100 261.588 100 267.352 100 2,2 16,2
B2B 209.275 91,0 242.192 92,6 245.223 91,7 1,3 17,2
B2G 14.399 6,3 12.403 4,7 15.043 5,6 21,3 4,5
B2C 4.279 1,9 4.384 1,7 4.395 1,6 0,2 2,7
C2C 2.120 0,9 2.609 1,0 2.691 1,0 3,2 26,9
Ngun: C quan Thng k Hn Quc (Statistics Korea)
4. Malaysia
Hnh 51: Th trng TMT ca Malaysia nm 2010 v d bo nm 2014
588.235
1633.987
0
500
1000
1500
2000
2010 2014
n v tnh: triu la
Ngun: www.malaysiacrunch.com
33 CHNG III: NG DNG TMT TRONG CNG NG
5. Vit Nam c tnh quy m th trng TMT B2C
Nm 2012, mt s n v trin khai kho st th trng TMT B2C ca Vit
Nam. Do cch ly mu, phn b mu ca tng n v khc nhau dn n kt qu
kho st c s chnh lch. Trong phn ny, Bo co s a ra c tnh quy m th
trng TMT B2C da trn kt qu iu tra so snh ca hai t chc l Cng ty
cng ngh thanh ton ton cu VISA v Cng ty pht trin thng tin IDC.
T l ngi truy cp Internet tham gia mua sm trc tuyn theo iu tra ca hai
t chc ny tng ng l 71% v 58%. Nu c tnh gi tr mua hng trc tuyn
mi nm ca mt ngi tiu dng khong 30 USD, cn c vo t l ngi truy
cp Internet tham gia mua sm trc tuyn ca tng n v kho st, doanh s
TMT B2C ca Vit Nam nm 2012 t trung bnh khong hn 600 triu USD.
Nu cn c theo con s kh quan nht do VISA cung cp (vi t l 71% ngi
dng Internet c tham gia mua sm trc tuyn), th doanh s TMT bn l c
tnh s t khong 667 triu USD trong nm 2012.
Hnh 52: c tnh doanh s TMT B2C nm 2012
Dn s
VN nm
2012
T l dn
s truy cp
Interrnet
2012
c tnh gi tr mua
hng trc tuyn mi
nm ca mt ngi
2012
T l ngi truy cp
Internet tham gia
mua sm trc tuyn
c tnh doanh
s thu c t
TMT B2C 2012
Ngun
kho st
T l
87 triu
dn
36% 30 USD
VISA 71% 667 triu USD
IDC 58% 545 triu USD
T mt gc khc, nm 2012 Cc TMT v CNTT tin hnh iu tra kho st
i vi 47 sn giao dch TMT ng k vi B Cng Thng. Kt qu kho st
cho thy tng gi tr giao dch c tnh c thc hin qua nhng website ny
nm 2012 t khong 354 triu USD. Nu a ra d on khim tn nht l gi
tr giao dch ca 47 sn ny chim khong 50% th trng TMT B2C th doanh
s ca c th trng TMT B2C Vit Nam nm 2012 t xp x 700 triu USD.
34 BO CO THNG MI IN T VIT NAM 2012
Theo Quyt nh s 32/2012/Q-TTg ngy 27/7/2012 ca Th tng Chnh ph
ph duyt Quy hoch pht trin vin thng quc gia n nm 2020, mc tiu
n ht 2015 s c khong 40% - 45% dn s s dng Internet. Mt khc, theo
Quyt nh s 1199/Q-TTg ngy 31/8/2012 ca Th tng Chnh ph ph duyt
Chng trnh mc tiu quc gia dn s v k hoch ha gia nh giai on 2012
2015, mc tiu n cui nm 2015 dn s Vit Nam d on t ti a 93 triu dn.
Cn c vo nhng s liu trn, nu c tnh gi tr mua hng trc tuyn ca mi
ngi vo nm 2015 tng thm 20 USD so vi nm 2012, t l ngi dng Internet
tham gia mua sm trc tuyn khng i, th c tnh doanh s TMT B2C ca
Vit Nam nm 2015 s t trn di 1.3 t USD.
Hnh 53: c tnh doanh s TMT B2C nm 2015
67
Dn s
VN nm
2015
6
T l
dn s
truy cp
Interrnet
nm 2015
7
c tnh gi tr
mua hng trc
tuyn mi nm
ca mt ngi
nm 2015
T l ngi truy
cp Internet
tham gia mua
sm trc tuyn
c tnh doanh
s thu c t
TMT B2C 2015
Mc T l
93
triu dn
45% 50 USD
Cao 70% 1.463 triu USD
Trung
bnh
65% 1.360 triu USD
Thp 60% 1.255 triu USD
6 Theo Quyt nh s 1199/Q TTg ngy 31/8/2012 ca Th tng ph duyt Chng trnh mc tiu quc gia Dn
s v K hoch ha gia nh giai on 2012-2015
7 Theo Quyt nh s 32/2012/Q-TTg ngy 27/7/2012 ca Th tng ph duyt Quy hoch pht trin vin thng
quc gia n nm 2020
35 CHNG III: NG DNG TMT TRONG CNG NG
II. MC NG DNG TMT TRONG CNG NG
1. Mc ph cp cc phng tin in t
1.1. My tnh
Hnh 54: T l h gia nh c my vi tnh giai on t nm 2004 - 2011
10,35
13,55
14,76
16,2
0
5
10
15
20
2008 2009 2010 2011
T l %
Ngun: Sch trng ca B Thng tin v Truyn thng 2011 v 2012
1.2. in thoi
Hnh 55: S thu bao in thoi di ng /100 dn
86,85
113,4
127,68
144,19
0
20
40
60
80
100
120
140
160
2008 2009 2010 2011
Ngun: Sch trng ca B Thng tin v Truyn thng Vit Nam 2011 v 2012
36 BO CO THNG MI IN T VIT NAM 2012
1.3. Internet
Hnh 56: Cc cch truy cp Internet ca ngi dn
84
38
27
0
81
47
56
4
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
bn
Bng my tnh Bng my tnh
xch tay
Bng in
thoi di ng
Thit b khc
(ipad, tablet)
2010
2011
Ngun: Bo co Cimigo - NetCitizens - 2012
Hnh 57: Mc thng xuyn truy cp Internet ca ngi dn
Ngun: Tp on nghin cu th trng v thng hiu CIMIGO
Nm 2012 ca Tp on nghin cu th trng v thng hiu CIMIGO tin
hnh kho st vi 3.405 ngi s dng Internet trong c nc c tui t 15 n
64. Kt qu cho thy thi gian trung bnh truy cp Internet ca mi ngi l 130
pht mi ngy. T l ngi truy cp Internet hng ngy l 68%, t l truy cp vi
ln mt tun vo khong 24% v ch c 4% trong s ngi tham gia kho st tr
li c truy cp Internet nhng khng thng xuyn.
37 CHNG III: NG DNG TMT TRONG CNG NG
Cng theo kt qu iu tra ca CIMIGO, hot ng trc tuyn thng xuyn
nht ca ngi dn khi truy cp Internet l thu thp thng tin nh c tin tc
(95%) v s dng cc trang web tm kim (94%). im ni bt trong kt qu iu
tra l gn nh tt c ngi s dng Internet ti Vit Nam u c s dng cng
c tm kim m in hnh l Google. Cc hot ng gii tr trc tuyn cng chim
t l kh cao nh nghe nhc, xem phim, truy cp trang mng x hi v din n.
Hnh 58: Hot ng trc tuyn ca ngi dn khi truy cp Internet
qua cc thit b kt ni khc nhau
9%
12%
14%
19%
22%
23%
26%
35%
35%
40%
44%
51%
55%
59%
63%
66%
68%
77%
94%
95%
0% 20% 40% 60% 80% 100%
Ngn hng tr c tuy n
Vi t blog
Vi t/ ng bi trn di n n
Tm vi c
Truy c p blog
T i phim
Ch i i n t qua cc ng d ng tr c tuy n
Ch i in t trn trang web
Mua s m/ u gi tr c tuy n
Xem cc di n n
Truy c p trang m ng x h i
Xem phim
Tm ki m thng tin v s n ph m/ th ng
T i nh c
E-mail
Chat
Nghin c u h c t p/ cng vi c
Nghe nh c
S d ng trang web tm ki m
c tin t c
Ngun: Tp on nghin cu th trng v thng hiu CIMIGO
38 BO CO THNG MI IN T VIT NAM 2012
2. Tnh hnh tham gia TMT trong cng ng
Hnh 59: T l ngi dn s dng Internet c tham gia mua bn trc tuyn qua
cc ngun kho st khc nhau
n v kho st T l
Cng ty cng ngh thanh ton ton cu VISA 71%
Cc ng dng cng ngh thng tin - B Thng tin v Truyn thng 65%
Cng ty pht trin thng tin IDC 58%
Theo kt qu kho st ca VISA, 71% i tng tham gia kho st mua hng trc
tuyn trong nm 2012 v 90% cho bit h s mua hng trc tuyn trong tng lai.
So vi t l 30% ngi tham gia kho st cho bit tng mua hng trc tuyn trc
mt nm, nhng con s ny cho thy s tng trng nhanh chng v mc
tham gia TMT ca ngi tiu dng tr ti cc thnh ph ln.
Hnh 60: Loi hng ha ph bin c mua bn qua my tnh ni mng
Hnh 61: Loi hng ha ph bin c mua bn qua thit b di ng cm tay
Ngun: Nghin cu v Ngi tiu dng vi TMT ca VISA nm 2012
39 CHNG III: NG DNG TMT TRONG CNG NG
3. Hiu qu ng dng TMT trong cng ng
Kt qu kho st ca Tp on nghin cu th trng v thng hiu CIMIGO
nm 2012 cho thy hu ht ngi s dng Internet (93%) u ng rng Internet
l ngun quan trng cung cp tin tc v thng tin. Ngoi ra, 74% i tng tham
gia kho st cng nhn nh Internet gip h tm thy nhng sn phm v nhn
hiu mi. V tin cy ca thng tin trn Internet, gn 1/2 s ngi tham gia kho
st nm 2011 (chim t l 46%) nh gi cao tin cy ca thng tin trn mng.
Hnh 62: nh gi hiu qu s dng Internet ca ngi dn
Kin ng Trung lp Khng ng
Nm 2011 2012 2011 2012 2011 2012
Internet l ngun quan trng cung cp
thng tin v tin tc
93% 93% 5% 5% 2% 2%
Internet gip ti tm thy nhng sn
phm v nhn hiu mi
73% 74% 16% 18% 9% 10%
Nhn chung, ti tin tng vo nhng
thng tin tm thy trn Internet
42% 46% 31% 33% 24% 24%
Ngun: Tp on nghin cu th trng v thng hiu CIMIGO
Cng trong ni dung kho st nm 2012, Tp on nghin cu th trng v
thng hiu CIMIGO cng b kt qu iu tra nh gi ca ngi dn i vi
vic mua sm trc tuyn. 1/2 trong s ngi tham gia kho st cho rng h c th
tm mua c nhiu loi sn phm khc nhau trn mng, tuy nhin t l ngi lo
ngi v an ton ca giao dch mua hng trc tuyn cn kh cao (58%).
Hnh 63: nh gi hiu qu mua sm trc tuyn ca ngi dn
kin ng Trung lp Khng ng
Nm 2011 2012 2011 2012 2011 2012
Ti c th mua c nhiu loi sn
phm khc nhau trn mng
50% 51% 23% 21% 27% 27%
Ti ngh mua sn phm trn mng l
an ton
13% 14% 29% 28% 58% 58%
Ngun: Tp on nghin cu th trng v thng hiu CIMIGO
CHNG IV
NG DNG THNG MI IN T TRONG DOANH NGHIP
42 BO CO THNG MI IN T VIT NAM 2012
I. THNG TIN CHUNG
Nm 2012, Cc Thng mi in t v Cng ngh thng tin - B Cng Thng
tin hnh kho st tnh hnh ng dng TMT ti hn 3.000 doanh nghip trn c
nc, thu v 3.193 phiu cu hi kho st.
i tng kho st bao gm cc doanh nghip thuc nhiu ngnh ngh, quy m v
khu vc a l. a phn ngi tham gia in phiu (69%) l nhn vin doanh nghip.
Hnh 64: Ngi i din doanh nghip tham gia in phiu kho st
Tng t nh cc nm trc, quy m doanh nghip tham gia kho st c phn
theo s lng lao ng trong doanh nghip. Cc doanh nghip c t 300 lao ng
tr ln l doanh nghip ln, ngc li l doanh nghip va v nh (SME).
Hnh 65: quy m ca doanh nghip tham gia kho st qua cc nm
92%
88% 90%
85%
94%
94%
89%
8%
12%
10%
15%
6% 6%
11%
75%
80%
85%
90%
95%
100%
2006 2007 2008 2009 2010 2011 2012
Doanh nghip ln SME
43 CHNG IV: NG DNG TMT TRONG DOANH NGHIP
Doanh nghip tham gia kho st theo loi hnh kinh doanh chim t l cao nht
l cc cng ty trch nhim hu hn v cng ty CP vi tng ng 51% v 35%.
Hnh 66: Loi hnh doanh nghip tham gia kho st nm 2012
Lnh vc bn bun bn l v sn xut, cng nghip, nng lng vn l hai lnh vc
chim th phn ln tham gia kho st vi t l tng ng 17% v 16%. Nm 2012,
t l doanh nghip c kho st hot ng trong cc lnh vc cng ngh thng tin
v truyn thng cao hn so vi nm ngoi t mc 11%, t l ny nm 2011 l 2%.
T l doanh nghip c loi hnh kinh doanh khc nh: giy dp, may mc, dc
phm, phng chy cha chy, ngn hng chim t l kh cao mc 21%.
Hnh 67: Lnh vc hot ng ca cc doanh nghip tham gia kho st 2012
44 BO CO THNG MI IN T VIT NAM 2012
II. MC SN SNG NG DNG TMT TRONG
DOANH NGHIP
1. Mc s dng my tnh trong doanh nghip
Theo kt qu iu tra nm 2012, 100% doanh nghip tham gia kho st c trang b
my tnh. So vi nm 2011, kt qu kho st cho thy t l doanh nghip c trn
50 my tnh tng ng k (t 3% tng ln 12%), t l doanh nghip c t 11-20 v
21-50 my tnh cng tng tng ng t 16% n 21% v t 9% n 15%.
Hnh 68: S lng my tnh trong doanh nghip qua cc nm
56
20
16
8
47
23
21
10
50
23
21
6
72
16
9
3
51
21
15
12
0%
10%
20%
30%
40%
50%
60%
70%
80%
1-10 11-20 21-50 Trn 50
S my tnh
2008 2009
2010
2011 2012
Hnh 69: S lng my tnh trong doanh nghip theo a bn hot ng
31
26
21
23
48
23
17
11
61
26
7
5
91
2
4
2
35
24 23
17
0%
20%
40%
60%
80%
100%
1-10 11-20 21-50 Trn 50
S my tnh
H Ni
Nng Cn Th
Tp. H Ch Minh Hi Phng
45 CHNG IV: NG DNG TMT TRONG DOANH NGHIP
2. Mc s dng Internet
99% doanh nghip tham gia kho st nm 2012 c kt ni Internet. Hnh thc
kt ni ph bin nht l ADSL - chim 79%, tip n l ng truyn ring -
chim 20%.
Hnh 70: Hnh thc kt ni Internet ca doanh nghip nm 2012
79%
20%
1%
ADSL
ng truyn ring
Khng kt ni
Hnh 71: Hnh thc kt ni Internet ca doanh nghip qua cc nm
93
6
1
88
10
2
90
8
2
80
19
1
79
20
1
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
ADSL ng truy n ring Khng k t ni
2008 2009 2010 2011 2012
46 BO CO THNG MI IN T VIT NAM 2012
3. Mc s dng email
T l doanh nghip s dng email cho mc ch kinh doanh nm 2012 tng mnh
so vi cc nm trc, t 97% (trong khi t l tng ng ca nm 2011 l 83%).
Hnh 72: Tnh hnh s dng email cho mc ch kinh doanh ca doanh nghip
qua cc nm
87
81
83
97
70%
75%
80%
85%
90%
95%
100%
2009 2010 2011 2012
Khng c s chnh lch ng k v t l ng dng email cho mc ch kinh
doanh theo quy m doanh nghip trong nm 2012, t l tng ng ca doanh
nghip ln v doanh nghip nh v va l 97% v 96%. Tuy nhin, ng ch l
ti cc doanh nghip va v nh, t l trn 50% lao ng thng xuyn s dng
email trong cng vic cao hn so vi cc doanh nghip ln. S liu ny phn nh
thc t cc doanh nghip ln Vit Nam phn nhiu l cc doanh nghip s
dng lao ng trong cc ngnh dt may, da giy, c kh
Hnh 73: Tnh hnh s dng email cho mc ch kinh doanh ca doanh nghip
theo quy m hot ng nm 2012
11
16
18
17
39
15
20
18
15
32
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
D i 5% T 6-10% T 11-20% T 21-50% Trn 50%
SME Doanh nghi p l n
47 CHNG IV: NG DNG TMT TRONG DOANH NGHIP
4. Bo m an ton thng tin v bo v thng tin c nhn
4.1. Bo m an ton thng tin
Kt qu iu tra nm 2012 cho thy, 83% doanh nghip s dng phn mm dit
virus, 57% doanh nghip s dng tng la v 23% s dng cc bin php phn
cng m bo an ton thng tin. T l doanh nghip ng dng ch k s
tng i n nh so vi nm 2011 (23% nm 2012 so vi 22% nm 2011).
Hnh 74: Cc bin php bo m an ton thng tin
57
83
23 23
0
0%
20%
40%
60%
80%
100%
T ng l a Di t virus Ph n c ng Ch k s ,
ch ng th c s
Bi n php khc
Hnh 75: Cc bin php bo m an ton thng tin trong doanh nghip
qua cc nm
43
97
34
3
20
69
9
2
37
92
14
22
57
83
23
23
0%
20%
40%
60%
80%
100%
120%
T ng l a Ph n m m Ph n c ng Ch k s ,
ch ng th c s
2009 2010 2011 2012
48 BO CO THNG MI IN T VIT NAM 2012
4.2. Bo v thng tin c nhn
Kt qu iu tra nm 2012 cho thy doanh nghip ch trng hn n vn
bo v thng tin c nhn, vi 77% doanh nghip c kho st c chnh sch bo
v thng tin c nhn cho khch hng (t l ny nm 2011 l 53%).
Hnh 76: Chnh sch bo v thng tin c nhn ca doanh nghip qua cc nm
63
53
77
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
N m 2010 N m 2011 N m 2012
Hnh 77: Chnh sch bo v thng tin c nhn theo quy m doanh nghip
nm 2012
72
28
82
18
0%
20%
40%
60%
80%
100%
C Khng
SME
Doanh nghi p l n
49 CHNG IV: NG DNG TMT TRONG DOANH NGHIP
5. B tr nhn lc cho TMT
Nm 2012, t l doanh nghip c cn b chuyn trch v TMT cao hn hn
nhng nm trc (51% so vi t l tng ng ca nm 2011 l 23%).
Hnh 78: T l cn b chuyn trch v TMT theo quy m doanh nghip
nm 2012
34
33
20
23
51
0%
20%
40%
60%
2008 2009 2010 2011 2012
Hnh 79: Cn b chuyn trch v TMT theo tng lnh vc ca doanh nghip
nm 2012
55%
51%
63%
61%
28%
43%
68%
67%
48%
58%
56%
56%
45%
49%
37%
39%
72%
57%
32%
33%
52%
42%
44%
44%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Cng nghi p
Nng, lm, th y s n
Gio d c, o t o
Ti chnh, B t ng s n
N ng l ng, khong s n
V n t i, giao nh n
Gi i tr
CNTT, truy n thng
Xy d ng
Bn bun, bn l
Du l ch, n u ng
Khc
C
Khng c
50 BO CO THNG MI IN T VIT NAM 2012
V o to CNTT v TMT cho nhn vin trong doanh nghip, nu nhng nm
trc a s doanh nghip p dng hnh thc o to ti ch theo nhu cu cng
vic, th nm nay hnh thc o to ph bin nht li l c nhn vin i hc (54%
doanh nghip c kho st chn phng n ny), t l doanh nghip p dng
hnh thc o to ti ch ch cn chim 22%.
Hnh 80: Hnh thc o to CNTT v TMT qua cc nm
7
56
30
27
3
43
27
38
2
39
15
52
1
40
16
49
8
22
54
31
0%
10%
20%
30%
40%
50%
60%
70%
M l p T i ch C nhn vin Khng o t o
2008 2009 2010 2011 2012

51 CHNG IV: NG DNG TMT TRONG DOANH NGHIP
III. TNH HNH NG DNG TMT TRONG DOANH NGHIP
1. Phn mm phc v hot ng kinh doanh
Theo kt qu iu tra 2012, hai nhm phn mm c s dng ph bin nht
trong doanh nghip l phn mm k ton, ti chnh (vi 74% doanh nghip c
kho st s dng) v phn mm qun l nhn s (vi 48% doanh nghip s
dng).
Hnh 81: T l ng dng cc phn mm kinh doanh ca doanh nghip nm 2012
Hnh 82: T l ng dng phn mm kinh doanh ca doanh nghip qua cc nm
52 BO CO THNG MI IN T VIT NAM 2012
Xt theo quy m doanh nghip, c s khc bit trong vic s dng phn mm
gia doanh nghip ln v doanh nghip va v nh. S khc bit r nht l t l
s dng phn mm qun l nhn s ca doanh nghip ln (69%) so vi doanh
nghip va v nh (45%) v vic p dng phn mm k ton, ti chnh ca doanh
nghip ln (92%) vi doanh nghip va v nh (72%).
Hnh 83: T l ng dng phn mm theo quy m ca doanh nghip nm 2012
45
72
14
18
12
69
92
27
26
27
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Qu n l nhn s K ton, ti chnh Ph n m m SCM Ph n m m CRM Ph n m m ERP
SME
DN l n
53 CHNG IV: NG DNG TMT TRONG DOANH NGHIP
2. Xy dng v vn hnh website TMT
Hnh 84: Tnh hnh s hu website ca doanh nghip qua cc nm
45%
38% 38%
30%
42%
4% 17%
21%
11%
11%
0%
10%
20%
30%
40%
50%
60%
70%
2008 2009 2010 2011 2012
DN s xy d ng website trong 2012 DN c website
Nm 2012, doanh nghip c website dn u vn l cc doanh nghip kinh doanh
trong lnh vc ti chnh, bt ng sn (73%); gio dc, o to (68%); cng ngh
thng tin, truyn thng (63%).
Hnh 85: T l doanh nghip s hu website theo lnh vc hot ng nm 2012
54%
49%
68%
75%
40%
35%
65%
66%
35%
39%
61%
47%
35%
43%
24%
22%
37%
54%
27%
28%
52%
48%
27%
44%
12%
8%
7%
2%
23%
11%
8%
6%
13%
13%
12%
8%
0% 20% 40% 60% 80% 100% 120%
Cng nghi p
Nng, lm, th y s n
Gio d c, o t o
Ti chnh, B t ng s n
N ng l ng, khong s n
V n t i, giao nh n
Gi i tr
CNTT, truy n thng
Xy d ng
Bn bun, bn l
Du l ch, n u ng
Khc
C
Khng
S xy d ng
54 BO CO THNG MI IN T VIT NAM 2012
Xt theo a bn hot ng, cc thnh ph ln vn l ni tp trung t l doanh
nghip c website cao nht, ln lt l H Ni (69%), Tp. H Ch Minh (56%), Hi
Phng (37%), Nng (36%) v Cn Th (32%).
Hnh 86: T l doanh nghip s hu website theo a bn hot ng 2012
69%
56%
37% 36%
32%
12%
12%
6%
11%
5%
0%
20%
40%
60%
80%
100%
H N i Tp. H Ch Minh H i Phng N ng C n Th
DN s xy d ng website trong 2012 DN c website
Hnh 87: Tnh hnh s hu website ca doanh nghip ti H Ni
v Tp. H Ch Minh
39 39
47
57
35 34
69
56
0%
10%
20%
30%
40%
50%
60%
70%
80%
H N i Tp. H Ch Minh
2009 2010 2011 2012
55 CHNG IV: NG DNG TMT TRONG DOANH NGHIP
Hnh 88: Tnh hnh cp nht website ca doanh nghip qua cc nm
61
20
6
13
53
36
10
2
63
12
4
1
65
23
10
2
50
24
19
7
0%
10%
20%
30%
40%
50%
60%
70%
Hng ngy Hng tu n Hng thng Khng c p nh t
2008 2009
2010 2011 2012
Hnh 89: Tnh hnh cp nht thng tin trn website theo quy m doanh nghip
v theo a bn hot ng 2012
Hng ngy Hng tun Hng thng Khng cp nht
Theo quy m
SME 50% 23% 20% 7%
Doanh nghip ln 48% 28% 18% 5%
Theo a phng
H Ni 48% 21% 23% 8%
Tp. H Ch Minh 52% 22% 19% 7%
a phng khc 50% 27% 17% 6%
56 BO CO THNG MI IN T VIT NAM 2012
Hnh 90: T l cc chc nng ca website ca doanh nghip nm 2012
95
89
62
57
53
38
17
0%
20%
40%
60%
80%
100%
Gi i thi u DN Gi i thi u SP Nh n ph n
h i
Ch m sc
khch hng
Tuy n d ng t hng tr c
tuy n
Thanh ton
t c tuy n
Hnh 91: T l cc chc nng ca website ca doanh nghip so snh
nm 2011 v 2012
100
88
32
7
95
89
38
17
0%
20%
40%
60%
80%
100%
120%
Gi i thi u doanh
nghi p
Gi i thi u s n
ph m
t hng tr c
tuy n
Thanh ton tr c
tuy n
N m 2011
N m 2012
So vi nm 2011, nm 2012 t l website c chc nng thanh ton trc tuyn
tng ng k, t 17% so vi t l 7% ca nm 2011. Nhm chc nng ph bin
nht trn website vn l gii thiu doanh nghip v gii thiu sn phm, vi t l
tng ng 98% v 89% s website c kho st c nhng chc nng ny.
57 CHNG IV: NG DNG TMT TRONG DOANH NGHIP
Nm 2012, doanh nghip tham gia kho st c t nh gi mc website
ca mnh, theo c 4 mc c a ra cho doanh nghip la chn vi cp
tng dn v tnh nng TMT ca website.
8
Theo kt qu iu tra, s doanh
nghip c website chuyn nghip mc 2 (c chc nng tng tc, h tr
ngi xem) chim t l cao nht 41%. Tip , doanh nghip c website cp
3 cng c t l kh cao, t mc 28%, t l doanh nghip c website cp 4 cha
nhiu, dng mc 8%.
Hnh 92: Doanh nghip t nh gi mc cung cp ca website
28
41
23
8
0%
10%
20%
30%
40%
50%
Cp 1 Cp 2 C p 3 C p 4
8 Cp 1 - Hin din trn mng:
Doanh nghip c website trn mng. mc ny, website rt n gin, ch l cung cp mt thng tin v doanh
nghip v sn phm m khng c cc chc nng phc tp khc.
Cp 2 C website chuyn nghip:
Website ca doanh nghip c cu trc phc tp hn, c nhiu chc nng tng tc vi ngi xem, h tr ngi
xem, ngi xem c th lin h vi doanh nghip mt cch thun tin.

Cp 3 - Chun b TMT:
Doanh nghip bt u trin khai bn hng hay dch v qua mng. Tuy nhin, doanh nghip cha c h thng c s
d liu ni b phc v cc giao dch trn mng. Cc giao dch cn chm v khng an ton.

Cp 4 p dng TMT:
Website ca DN lin kt trc tip vi d liu trong mng ni b ca DN, mi hot ng truyn d liu c t
ng ha, hn ch s can thip ca con ngi v v th lm gim ng k chi ph hot ng v tng hiu qu
58 BO CO THNG MI IN T VIT NAM 2012
3. Tham gia sn giao dch TMT
Nm 2012 cc doanh nghip tham gia sn giao dch TMT chim t l 12% tng
s doanh nghip c kho st, khng thay i nhiu so vi cc nm trc .
Hnh 93: T l doanh nghip tham gia sn giao dch TMT qua cc nm
10
12 12
14
9
12
0%
5%
10%
15%
2007 2008 2009 2010 2011 2012
Nu xt v t l doanh nghip tham gia sn theo lnh vc hot ng ca doanh
nghip th lnh vc ti chnh, bt ng sn v cng nghip c t l tham gia cao
nht, tng ng l 37% v 30%. Nhn chung cc doanh nghip nh gi hiu qu
tham gia giao dch trn sn l tt, vi 82% doanh nghip c hi cho im hiu
qu mc trung bnh hoc cao.
Hnh 94: T l doanh nghip tham gia sn giao dch TMT
theo lnh vc hot ng nm 2012
30%
22%
28%
37%
13%
10%
25%
22%
7%
13%
18%
9%
62%
69%
64%
55%
62%
79%
68%
61%
77%
69%
64%
83%
8%
8%
3%
6%
25%
15%
2%
25%
28%
41%
12%
23%
0% 20% 40% 60% 80% 100%
Cng nghi p
Nng, lm, th y s n
Gio d c, o t o
Ti chnh, B t ng s n
N ng l ng, khong s n
V n t i, giao nh n
Gi i tr
CNTT, truy n thng
Xy d ng
Bn bun, bn l
Du l ch, n u ng
Khc
C tham gia Khng tham gia S tham gia
59 CHNG IV: NG DNG TMT TRONG DOANH NGHIP
Hnh 95: Hiu qu tham gia sn TMT ca doanh nghip
18
52
30
0%
10%
20%
30%
40%
50%
60%
Th p Trung bnh Cao
Cng theo kt qu kho st, 5 sn TMT ph bin nht c doanh nghip bit n
l vatgia.com, 5giay.vn, alibaba.com, chodientu.com v rongbay.com.
Hnh 96: 5 sn TMT ph bin nht i vi doanh nghip

14
10
7
5
4
0%
2%
4%
6%
8%
10%
12%
14%
16%
vatgia.com 5giay.vn Alibaba.com Chodientu.com Rongbay.com
(*) T l % c tnh da trn s doanh nghip c nu tn sn giao dch TMT
m mnh tham gia
60 BO CO THNG MI IN T VIT NAM 2012
4. Nhn n t hng v t hng qua phng tin in t 2012
Hnh 97: Doanh nghip s dng phng tin in t nhn n t hng
v t hng nm 2012
Doanh nghip s dng
phng tin in t
in
thoi
Fax Email Website
Nhn n t hng 86% 71% 70% 29%
t hng 87% 66% 68% 33%
Kt qu kho st t hn 3000 phiu iu tra cho thy lng n nhn t hng
v t hng qua phng tin in t ca doanh nghip trong nm 2012 tng ln
ng k so vi cc nm trc , t l ny tng ng 29% v 33%, nm 2011 t l
ny ch mc 11% v 10%.
Hnh 98: So snh phng tin in t doanh nghip ng dng
nhn n t hng
95
91
70
22
99
88
52
15
91
82
66
11
86
71
70
29
Fax in thoi Email Website
2009 2010 2011 2012
Hnh 99: So snh phng tin in t doanh nghip ng dng t hng
95
91
68
24
99
90
53
21
91
82
64
10
87
66
68
33
0%
20%
40%
60%
80%
100%
120%
i n tho i Fax Email Website
2009 2010 2011 2012
61 CHNG IV: NG DNG TMT TRONG DOANH NGHIP
Hnh 100: Gi tr n t hng doanh nghip nhn qua phng tin in t
so vi tng doanh thu
21
17
18
23
21
0%
5%
10%
15%
20%
25%
< 10% 11 - 20% 21 - 30% 31 - 50% > 50% Tng doanh thu
23% doanh nghip trong s hn 3.000 doanh nghip c kho st cho bit tng
gi tr n t hng h nhn qua phng tin in t nm 2012 chim 31% -
50% tng doanh thu. 21% doanh nghip cho bit nhn t hng qua phng
tin in t vi tng gi tr chim ti hn 50% tng doanh thu.
Hnh 101: Gi tr n hng doanh nghip t qua phng tin in t
so vi tng gi tr mua hng
21
18
22
18
20
0%
5%
10%
15%
20%
25%
< 10% 11 - 20% 21 - 30% 31 - 50% > 50%
Tng chi ph

Nm 2012, kt qu kho st cho thy tng gi tr n hng doanh nghip t
qua cc phng tin in t cng rt kh quan, vi 20% doanh nghip c iu
tra cho bit cc n hng h t qua phng tin in t chim hn 50% tng
gi tr mua hng c nm, v 18% cho bit t l ny t mc 31% - 50%.
62 BO CO THNG MI IN T VIT NAM 2012
IV. HIU qU NG DNG TMT V NH GI CA
DOANH NGHIP
Xu hng u t ca doanh nghip i vi CNTT v TMT nm 2012 c s
khc bit so vi cc nm trc, t l chi ph o to v cc chi ph khc tng 18%
v 15%, cao hn cc t l tng ng ca nm 2011 (8% v 9%). Trong khi , xu
hng chi ph u t cho phn mm v phn cng khng c nhiu thay i so
vi cc nm trc , chim t trng ln nht vn l 41% chi ph u t vo phn
cng, tip l 26% chi ph u t cho phn mm.
1. u t cho CNTT v TMT ca doanh nghip
Hnh 102: C cu chi ph CNTT v TMT trong doanh nghip nm 2012
41% 26% 18% 15%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Ph n c ng Ph n m m o t o Khc
Hnh 103: C cu chi ph CNTT v TMT trong doanh nghip qua cc nm
44
23
15
18
45
31
13
11
55
41
26
18
15
29
8
9
0%
10%
20%
30%
40%
50%
60%
Ph n c ng Ph n m m o t o Khc
2009
2010
2011
2012
63 CHNG IV: NG DNG TMT TRONG DOANH NGHIP
2. Hiu qu ng dng TMT
Trong vic nh gi hiu qu trin khai TMT, doanh nghip kho st c yu
cu cho im bn ch tiu: 1) M rng knh tip xc vi khch hng; 2) Qung
b hnh nh doanh nghip; 3) Gim chi ph kinh doanh; 4) Tng doanh thu v li
nhun. Thang im cho mi tiu ch t 0 (hon ton khng hiu qu) ti 4 (rt
hiu qu).
Hnh 104: nh gi cc tc dng ca TMT i vi doanh nghip nm 2012
2.45
2.53
2.42
2.41
2.30
2.35
2.40
2.45
2.50
2.55
M r ng knh
tip xc khch hng
Qu ng b hnh nh
doanh nghip
Gi m chi ph T ng doanh thu,
li nhun
Hnh 105: Xu hng doanh thu t cc phng tin in t
56
6
37
60
7
33
64
4
32
58
5
36
37
14
49
0%
10%
20%
30%
40%
50%
60%
70%
T ng Gi m H u nh khng i
2008 2009 2010 2011 2012
Hnh 106: Xu hng doanh thu t cc phng tin in t theo
quy m doanh nghip
36
14
50
47
12
40
0%
10%
20%
30%
40%
50%
60%
T ng Gi m H u nh khng i
SME DN l n
64 BO CO THNG MI IN T VIT NAM 2012
3. Tr ngi
Doanh nghip in phiu kho st nm 2012 c yu cu cho im v cc
tr ngi sau: 1) Ngun nhn lc cha p ng yu cu; 2) Mi trng php l
cha hon thin; 3) H thng thanh ton in t cha pht trin; 4) Dch v vn
chuyn v giao nhn cn yu; 5) An ninh mng cha m bo; 6) Nhn thc x
hi v mi trng kinh doanh cha thun li. Thang im cho mi tr ngi l t
0 (khng gy tr ngi no) n 4 (gy tr ngi rt ln).
Hnh 107: nh gi tr ngi i vi ng dng TMT ca doanh nghip nm 2012
2.06
2.21
2.25
2.29
2.45
2.47
1.80
1.90
2.00
2.10
2.20
2.30
2.40
2.50
Nhn l c Php l V n chuy n Thanh ton An ninh Nh n th c
Tng t nh cc nm trc, tr ngi v an ton thng tin v nhn thc x hi
vn c doanh nghip nh gi l tr ngi ln nht i vi hot ng ng dng
TMT vi im trung bnh l 2.45 v 2.47. Tuy nhin, nhn tng th mc tr ngi
chung i vi TMT nm 2012 c doanh nghip nh gi l gim so vi cc nm
trc , vi im tng hp ca cc tr ngi l 2.29. im trung bnh ny t nm
2009, 2010 v 2011 tng ng l 2.78, 2.41 v 2.28.
Hnh 108: Tng hp nh gi cc tr ngi trong trin khai TMT giai on 2005 2012
Cc tr ngi 2005 2006 2007 2008 2009 2010 2011 2012
An ninh mng - 2.78 2.90 2.37 2.83 2.54 2.38 2.45
Nhn thc x hi v mi trng
kinh doanh
3.09 2.45 2.48 2.49 3.07 2.55 2.36 2.47
H thng thanh ton in t 3.27 3.19 2.84 2.64 2.76 2.39 2.30 2.29
Ngun nhn lc 2.95 2.45 2.54 2.49 2.68 2.32 2.26 2.06
Mi trng php l 3.11 2.64 2.55 2.57 2.69 2.29 2.25 2.21
Dch v vn chuyn v giao nhn - - - - 2.56 2.30 2.11 2.25
Nhn thc ca ngi dn 3.32 3.23 2.74 2.43 2.89 2.49 - -
H tng CNTT v Truyn thng 2.81 2.22 2.32 2.68 - - - -
im trung bnh 3.09 2.71 2.62 2.52 2.78 2.41 2.28 2.29
lch gia im cao nht v
thp nht
0.51 1.01 0.58 0.31 0.51 0.26 0.27 0.41
(*) Cc k hiu - tng ng vi tiu ch khng a vo nh gi
CHNG V
TNH HNH HOT NG CA CC SN GIAO DCH
THNG MI IN T
66 BO CO THNG MI IN T VIT NAM 2012
Nm 2012, Cc Thng mi in t v Cng ngh thng tin tin hnh kho st
tnh hnh kinh doanh ca 76 sn giao dch TMT c B Cng Thng xc
nhn ng k n thi im thng 6 nm 2012. Phiu kho st hp l thu c l
47 phiu, s liu thng k trong phn ny ch yu da trn kt qu x l d liu
t 47 phiu ni trn.
I. TNG qUAN V TNH HNH HOT NG CA
CC SN GIAO DCH TMT
Hnh 109: Danh sch cc sn giao dch TMT tham gia kho st nm 2012
TT Tn Cng ty Tn website
1 Cng ty CP gii php phn mm Ha Bnh chodientu.vn
2 Cng ty TNHH Nhm mua nhommua.com
3 Cng ty CP Truyn thng Vit Nam
VCCorp
muachung.vn
4 Cng ty CP Truyn thng Vit Nam
VCCorp
enbac.com
5 Cng ty CP Truyn thng Vit Nam
VCCorp
Solo.vn
6 Cng ty CP VNG 123mua.vn
7 Cty TNHH Thng mi v Dch v tin hc
Nht Nguyt
5giay.vn
8 Cng ty CP Truyn thng Vit Nam
VCCorp
muare.vn
9 Cng ty CP Truyn thng Vit Nam
VCCorp
rongbay.com
10 Cng ty CP Truyn thng HDC Vit Nam az24.vn
11 Cng ty TNHH bn l nhanh cucre.vn
12 Trung tm pht trin TMT ecvn.com
13 Cng ty CP pht trin my xy dng mayxaydung.vn
14 Cng ty CP Truyn thng Hong Kim Long 51deal.vn
67 CHNG V: TNH HNH HOT NG CA CC SN GIAO DCH TMT
TT Tn Cng ty Tn website
15 Cng ty CP vt gi vit nam vatgia.com
16 Cng ty THNN Big remoingay.com
17 Cng ty CP TMT Vietnamnay vietnamnay.com
18 Cng ty TNHH MTV u t thng mi
Hng Quang
cheapdeal.vn
19 Cng ty CP Tombay Media chotot.info
20 Cng ty CP Thng mi dch v t vn v
u t hong gia
renua.vn
21 Cng ty CP du lch quc t Check in
Vit Nam
mangdatphong.vn
22 Cng ty CP t vn u t nh t nhadat24h.net
23 Cng ty CP Connek Vit Nam chuyennhuongdocu.com
24 Cng ty TNHH siu th Hu sieuthihue.vn
25 Cng ty CP xy dng v thng mi Bch
ng Giang
chothuebds.vn
26 Cng ty TNHH Qung co Kin ti raovatcuatui.com
27 Cng ty CP CCN Vit Nam raovatngay.com
28 Cng ty CP Thng mi v dch v H2T
Vit Nam
muacungh2t.vn
29 Cng ty CP trc tuyn nh Dng giamua.com
30 Doanh nghip t nhn dch v i Sn thamhue.com.vn
31 Cng ty dch v trc tuyn Vinapo alezaa.com
32 Cng ty TNHH ng Gip raovatnet.vn
33 Cng ty CP izilife izilife.vn
34 S Cng Thng Tuyn Quang Santmdttuyenquang.com.vn
35 Cng ty TNHH Truyn thng Hong Ngn thongtingia.com
36 S Cng Thng ng Nai ecdn.com.vn
37 Cng ty phn mm Tr tu cho24h.vn
68 BO CO THNG MI IN T VIT NAM 2012
TT Tn Cng ty Tn website
38 Cng ty TNHH GTVT giaothuongvietnam.vn
39 Cng ty CP d liu trc tuyn Ct Anh tourmonline.vn
40 Cng ty CP Khai thc PT v D Cng ngh
mi Trng Sinh
divivu.com
41 Cng ty TNHH Thng mi dch v Vn
Thnh Hng
nhanhmua.vn
42 Cng ty CP Eastern sun Vit Nam bietgia.com
43 Cng ty TNHH K thut Cng ngh Xanh
An Giang
cholongxuyen.vn
44 Cng ty TNHH Xa l thng tin tieudungviet.vn
45 Cng ty TNHH MTV Truyn thng
Minh c
ecvp.vn
46 Cng ty TNHH Thng mi v Truyn
thng K nguyn s
vinhphuc88.com
47 Cng ty CP Truyn thng VMG lingo.vn
* Danh sch c xp theo th t tng gi tr doanh thu t cao xung thp do doanh nghip
t cung cp
Hnh 110: Mt s ch tiu v tnh hnh hot ng cc sn giao dch TMT nm 2012
Thng k Ch tiu thng k
Thi gian
6-12/2011 1-6/2012
Thng k
trn h thng
ng k
S h s ng k 313 685
S sn c xc nhn ng k 35 76
S h s b t chi 33 152
Thng k
tnh hnh
hot ng ca
mt s doanh
nghip cung
cp dch v
sn giao dch
TMT
S sn TMT c xc nhn ng
k tham gia kho st
35 47
S thnh vin tham gia giao dch 3.148.000 6.263.695
S giao dch thc hin qua sn TMT 1.501.000 13.824.921
c tnh tng gi tr giao dch thc
hin qua sn TMT
4.130 t
ng
7.360 t
ng
Tng doanh thu 111 t ng 122 t ng
Ngun: Cc TMT v CNTT tng hp trn c s s liu doanh nghip cung cp nm 2012
69 CHNG V: TNH HNH HOT NG CA CC SN GIAO DCH TMT
Hnh 111: C cu sn giao dch TMT theo m hnh hot ng
9

62
56
30
26
18
0%
10%
20%
30%
40%
50%
60%
70%
Gian hng tr c
tuy n
Rao v t Mua theo nhm Di n n Khc
Trong 47 sn giao dch TMT tham gia kho st, cch thc t chc hot ng ph bin
nht l theo m hnh trung tm thng mi - ni tp trung cc gian hng trc tuyn,
vi 62% website p dng m hnh ny, tip theo l thng tin rao vt (56%), dch v mua
theo nhm (30%) v din n (26%). Mt s m hnh khc nh sn giao dch TMT
cung cp thng tin hi p, kt ni cung cu doanh nghip chim t l 18%.
Kt qu iu tra cho thy 54% sn giao dch TMT c tch hp chc nng
thanh ton trc tuyn trn website, 27% sn cho bit s tch hp chc nng ny
trong thi gian ti.
Hnh 112: T l sn giao dch TMT c chc nng thanh ton trc tuyn
19
54
27
0%
10%
20%
30%
40%
50%
60%
Khng C S tch h p
9 Mt sn giao dch TMT c th kt hp nhiu m hnh hot ng
70 BO CO THNG MI IN T VIT NAM 2012
II. TH PHN CC SN GIAO DCH TMT THEO GI TR
GIAO DCH V DOANH THU
Xt v gi tr giao dch ca cc sn TMT tham gia kho st, 5 sn TMT hng
u chim n 97% tng gi tr giao dch nm 2012, tng 3% so vi nm 2011.
Hnh 113: Th phn theo tng gi tr giao dch c tnh thc hin
qua sn giao dch TMT
94
97
6
3
0%
20%
40%
60%
80%
100%
120%
6-12/2011 8/2012
5 sn TM T hng u
Cc sn cn l i
Hnh 114: Th phn theo tng gi tr giao dch c tnh
ca 10 sn giao dch TMT hng u nm 2012
STT
Sn giao dch
TMT
Th phn STT
Sn giao dch
TMT
Th phn
1 chodientu.vn 23% 6 enbac.com 7%
2 solo.vn 17% 7 vatgia.com 1%
3 vietnamnay.com 14% 8 remoingay.com 1%
4 nhommua.com 8% 9 cucre.vn 1%
5 az24.vn 7% 10 lingo.vn 1%
Ngun: Tng hp trn c s cc doanh nghip c cung cp s liu
71 CHNG V: TNH HNH HOT NG CA CC SN GIAO DCH TMT
Tng t, c cu doanh thu ca cc sn TMT trong nm 2012 khng thay i
nhiu so vi nm 2011: doanh thu ca 5 sn hng u chim 82% tng doanh thu
v 44 sn cn li ch chim 18%.
Hnh 115: Th phn theo doanh thu ca cc sn giao dch TMT
84
82
11
18
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
2011 2012
5 sn TM T hng u
Cc sn cn l i
Hnh 116: Th phn doanh thu ca 10 sn giao dch TMT hng u nm 2012
STT Tn sn Th phn STT Tn sn Th phn
1 chodientu.vn 35% 6 123mua.vn 6%
2 nhommua.com 15% 7 5giay.vn 4%
3 muachung.vn 12% 8 muare.vn 3%
4 enbac.com 10% 9 rongbay.com 2%
5 solo.vn 10% 10 az24.vn 1%
Ngun: Tng hp t s liu doanh nghip cung cp nm 2012
Hnh 117: Ngun doanh thu ca cc sn giao dich TMT
84
10
6
84
16
0
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Ph thu t thnh vin Doanh thu t qu ng co Doanh thu t ho t ng khc
6-12/2011
1-8/2012
72 BO CO THNG MI IN T VIT NAM 2012
III. CHI PH CA CC SN GIAO DCH TMT
Hnh 118: T l chi ph vn hnh sn giao dch TMT
H t ng Nhn l c Qu ng b Khc
6-12/2011 24% 46% 21% 9%
1-8/2012 25% 47% 22% 6%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Hnh 119: Tng chi ph vn hnh, duy tr sn giao dch TMT nm 2012
25
28
47
24
26
50
0%
10%
20%
30%
40%
50%
60%
<100 100-1.000 >1.000
T

l

%

Tri u VN
2011
2012
73 CHNG V: TNH HNH HOT NG CA CC SN GIAO DCH TMT
IV. TNG TRNG CA CC SN GIAO DCH TMT
TRONG NM 2012
Hnh 120: Mc tng trng ca 5 sn giao dch TMT hng u
theo m hnh gian hng trc tuyn
10 11
STT Tn sn Gi tr
Mc tng
trng
11
1 Chodientu.vn
Lng thnh vin + 25%
Lng giao dch thnh cng + 11%
Tng gi tr giao dch thnh cng + 30%
Tng doanh thu + 17%
2 Enbac.com
Lng thnh vin - 7%
Lng giao dch thnh cng + 53%
Tng gi tr giao dch thnh cng + 36%
Tng doanh thu + 25%
3 Solo.vn
Lng thnh vin + 67%
Lng giao dch thnh cng + 73%
Tng gi tr giao dch thnh cng + 80%
Tng doanh thu + 80%
4 123mua.vn
Lng thnh vin + 35%
Lng giao dch thnh cng N/A
Tng gi tr giao dch thnh cng N/A
Tng doanh thu + 48%
5 5giay.vn
Lng thnh vin + 30%
Lng giao dch thnh cng + 30%
Tng gi tr giao dch thnh cng + 30%
Tng doanh thu + 26%
Ngun: Thng tin do doanh nghip t cung cp nm 2012
10 Cc sn giao dch TMT hng u tnh theo doanh thu nm 2012
11 Mc tng trng so vi nm gc 2011
74 BO CO THNG MI IN T VIT NAM 2012
Hnh 121: Mc tng trng ca 5 sn giao dch TMT hng u
m hnh mua theo nhm
1213
STT Tn sn Gi tr
Mc tng
trng
13

1 Nhommua
Lng thnh vin + 15%
Lng giao dch thnh cng + 16%
Tng gi tr giao dch thnh cng + 29%
Tng doanh thu + 13%
2 Muachung
Lng thnh vin + 55%
Lng giao dch thnh cng + 75%
Tng gi tr giao dch thnh cng + 70%
Tng doanh thu + 70%
3 muare.vn
Lng thnh vin + 33%
Lng giao dch thnh cng N/A
Tng gi tr giao dch thnh cng N/A
Tng doanh thu + 9%
4 cucre.vn
Lng thnh vin + 50%
Lng giao dch thnh cng + 43%
Tng gi tr giao dch thnh cng + 38%
Tng doanh thu + 38%
5 51deal
Lng thnh vin + 62%
Lng giao dch thnh cng + 30%
Tng gi tr giao dch thnh cng + 67%
Tng doanh thu + 82%
Ngun: Thng tin do doanh nghip t cung cp nm 2012
12 Cc sn giao dch TMT hng u tnh theo doanh thu nm 2012
13 Mc tng trng so vi nm gc 2011
CHNG VI
HOT NG H TR THNG MI IN T
76 BO CO THNG MI IN T VIT NAM 2012
I. O TO CHNH qUY V TMT
1. Nhu cu ngun nhn lc cho TMT
Trong nm 2012, Cc TMT v CNTT tin hnh kho st v xy dng n
y mnh o to chnh quy TMT trong cc trng i hc, cao ng giai
on 2012 2015, nh hng n nm 2020. Sau y l kt qu kho st v nhu
cu ngun nhn lc cho TMT trong n ni trn.
Hnh 122: S lng sinh vin TMT d kin o to
p ng nhu cu doanh nghip
-
2,000
4,000
6,000
8,000
10,000
12,000
N m 2013
2000
3000
4000
10000
N m 2014 N m 2015 N m 2020
Hnh 123: Nhu cu nhn lc TMT chia theo cc lnh vc, ngnh ngh
3,000
5,000
4,500
10,000
1,500
4,000
-
2,000
4,000
6,000
8,000
10,000
12,000
N m 2013 - 2015 N m 2020
Cng nghi p Th ng m i Khc
77 CHNG VI: HOT NG H TR TMT
2. Tnh hnh o to TMT ti cc trng i hc, cao ng
Hot ng o to chnh quy TMT bt u c trin khai t nhng nm 2003-
2004 ti Vit Nam. Trong giai on t nm 2005-2006, tro lu ging dy TMT
trong cc trng bt u khi sc. Nm 2005, Khoa TMT c thnh lp ti
trng i hc Thng Mi. y l c s o to u tin trong c nc chnh
thc thnh lp Khoa v a TMT tr thnh chuyn ngnh o to chnh thc
ti trng.
Trong nm 2012, Cc TMT v CNTT tin hnh t kho st ln th 3 tnh
hnh o to TMT ti cc trng.
Hnh 124: S trng o to TMT so snh gia cc nm 2008, 2010 v 2012
30
49
52
19
28
36
49
77
88
0
10
20
30
40
50
60
70
80
90
100
N m 2008 N m 2010 N m 2012
i h c Cao ng T ng s
78 BO CO THNG MI IN T VIT NAM 2012
Hnh 125: T l cc trng o to TMT theo trnh
10
68
57
9
0%
10%
20%
30%
40%
50%
60%
70%
80%
Cao ng ngh Cao ng i h c Sau i h c
n nay, ngnh H thng thng tin qun l c xem l ngnh hc tng i
gn vi TMT. Cc mn hc ca ngnh ny c s kt hp cht ch gia Kinh t,
Ton, Khoa hc my tnh, C s d liu, H thng thng tin qun l,v.v... Hng
o to ca TMT tp trung ti cc mn hc v kinh t - thng mi trong
cng kt hp mt s mn cng ngh. Hin ti, mt s trng xy dng chng
trnh o to chuyn ngnh TMT v t trong ngnh Qun tr kinh doanh. Mt
s trng t TMT trong ngnh H thng thng tin qun l.
Theo kt qu kho st, lnh o cc trng u by t s quan tm mong mun
pht trin v m rng vic o to TMT, trong c nguyn vng nng cp
chuyn ngnh TMT thnh ngnh hc c lp v c m ngnh cp IV. Tuy nhin,
cc trng cng gp mt s kh khn nht nh ban u trong qu trnh chun
b m rng o to, l vn ging vin, chng trnh o to, hc liu, m
ngnh tuyn sinh Do , cc trng xut cn c mt c quan qun l nh
nc l u mi t chc, iu phi hot ng h tr cc trng y mnh hot
ng o to chnh quy TMT.
79 CHNG VI: HOT NG H TR TMT
3. Mt s vn lin quan n xy dng ngnh o to TMT
ti cc trng i hc v cao ng
3.1. Chng trnh o to
Hin nay ti Vit Nam, TMT c o to l chuyn ngnh trong ngnh QTKD
v H thng thng tin qun l. Mt s c s o to i tin phong trong hot
ng o to TMT ch ng xy dng chng trnh o to nh i hc
Thng mi, i hc Ngoi Thng, i hc Cng nghip TP.HCM, i hc
Cng ngh thng tin Truyn thng i hc Thi Nguyn, i hc Kinh t -
Lut i hc Quc gia TP.HCM
Hnh 126: Chng trnh o to ngnh TMT
Chng trnh o to
ngnh TMT
Kt cu ni dung cn
tip tc hon thin,
cp nht thng tin
Tham kho c chn lc
chng trnh nc ngoi
Thit k ring chng trnh
ph hp vi tnh hnh
ti Vit Nam
Trong nm 2012, trng i hc Thng Mi v trng i hc Cng nghip
TP.HCM l hai n v tin phong xy dng chng trnh o to ngnh TMT.
Ngy 14/12/2012, B Gio dc v o to ban hnh Quyt nh s 5568/Q-
BGDT v Quyt nh s 5569/Q-BGDT v vic Thnh lp Hi ng thm
nh Chng trnh o to trnh i hc, cao ng ngnh TMT ca trng
i hc Cng nghip TP.HCM v trng i hc Thng mi.
Cui thng 12/2012, Hi ng thm nh tin hnh hp v thng qua chng
trnh o to TMT ca hai trng.
80 BO CO THNG MI IN T VIT NAM 2012
3.2. Ging vin
Phn ln lc lng ging vin cho TMT ti cc trng i hc v cao ng hin
nay c hnh thnh t cc ging vin tr ca mt s ngnh hc nh QTKD,
marketing, CNTT, H thng thng tin chuyn sang. Tuy nhin, i ng ging
vin TMT nng ct hin ch yu tp trung ti cc trng khu vc H Ni v
thnh ph H Ch Minh. i ng ging vin TMT ti cc khu vc khc cn
thiu v s lng v hn ch trong vic tip cn thng tin, kin thc mi.
Hnh 127: T l trnh ging vin o to TMT
C nhn
25%
Th c s
60%
Ti n s
15%
Hnh 128: Nhu cu o to ging vin TMT qua cc nm
100
5
150
8
200
20
1000
200
0
200
400
600
800
1000
1200
Th c s Ti n s
N m 2013 N m 2014 N m 2015 N m 2020
81 CHNG VI: HOT NG H TR TMT
b sung lc lng ging vin TMT ti cc trng trong giai on ngn hn,
qua tham kho chng trnh o to cc ngnh hc c lin quan, c th nh
hng mt s gii php nh sau:
Thit lp mng li ging vin TMT trn ton quc nhm tng cng hot
ng trao i chuyn mn phc v ging dy, o to
Nghin cu, iu ng mt s ging vin tr, c nng lc t cc mn hc,
ngnh hc lin quan chuyn sang nghin cu v ging dy TMT
o to, tp hun chuyn mn nh k cho i ng ging vin
Phng php ging dy
Hnh 129: Phng php ging dy TMT
Phng php
ging dy TMT
o to trc tuyn
Kt hp gia ging
dy l thuyt v
thc hnh
Xy dng phn
mm thc hnh
cho sinh vin
Hnh 130: T l ng dng o to trc tuyn trong ging dy TMT
60%
29%
11%
v ang tri n khai
C k ho ch ng d ng
C quan tm, nh ng ch a c
k ho ch ng d ng
Ngun: iu tra Cc TMT v CNTT, B Cng Thng
82 BO CO THNG MI IN T VIT NAM 2012
II. DCH V CNG TRC TUYN
1. Ch trng, chnh sch v y mnh dch v cng trc tuyn
Nm 2012 l nm th hai trin khai Chng trnh quc gia v ng dng cng
ngh thng tin trong hot ng ca c quan nh nc giai on 2011-2015 ph
duyt ti Quyt nh s 1605/Q-TTg ngy 27 thng 8 nm 2010 ca Th tng
Chnh ph. Bn cnh vic tip tc xy dng c ch, chnh sch thc y, quy
nh, hng dn v tho g cc kh khn trong trin khai ng dng cng ngh
thng tin, cc c quan nh nc tin hnh y mnh vic cung cp trc tuyn
cc dch v cng Mc 3 v Mc 4.
Ngy 08 thng 11 nm 2011, Chnh ph ban hnh Ngh quyt 30c/NQ-CP v
Chng trnh tng th v ci cch hnh chnh nh nc giai on 2011-2020. Mt
trong nhng ni dung quan trng ca Ngh quyt l y mnh vic Hin i ha
hnh chnh v m bo n nm 2012 hu ht cc giao dch ca cc c quan hnh
chnh nh nc c thc hin trn mi trng in t, mi lc, mi ni, da trn
cc ng dng truyn thng a phng tin; hu ht cc dch v cng c cung
cp trc tuyn trn Mng thng tin in t hnh chnh ca Chnh ph mc
3 v 4, p ng nhu cu thc t, phc v ngi dn v doanh nghip mi lc, mi
ni, da trn nhiu phng tin khc nhau.
Nhn trn bnh din chung c nc, s lng cc dch v cng trc tuyn mc
3 v mc 4 c du hiu tng trng kh mnh. S liu thng k trong nm
2012 cho thy c nc 860 dch v cng trc tuyn mc 3 v 11 dch v cng
mc 4 trong : 8 dch v do cp UBND tnh, thnh ph cung cp, v 3 dch v
do cp B trin khai.
2. Tnh hnh trin khai ti cc B, ngnh
Vi s thnh cng trong giai on 1 thc hin n n gin ho Th tc hnh
chnh trn cc lnh vc qun l nh nc giai on 2007-2010 ( n 30), t nm
2010 hu ht ni dung cc th tc hnh chnh ca cc B, ngnh, a phng
c cung cp y trn Website/Portal ca cc n v. Mi mt th tc
hnh chnh c cng b cng khai ni dung lin quan trn mng in t tng
ng vi mt dch v cng trc tuyn mc 1 hoc 2.
83 CHNG VI: HOT NG H TR TMT
Trong thi gian qua, cc B, ngnh tng bc y mnh hn na vic trin khai
cung cp dch v cng trc tuyn mc 3, mc 4. Tnh n ht nm 2012, c
7 trong s 20 B, c quan ngang B c cung cp dch v cng trc tuyn mc
3, mc 4. Tuy s lng cc b, ngnh tham gia vo trin khai cung cp dch v
cng trc tuyn nhng mc cao khng tng nhiu so vi nm trc, nhng
s lng dch v cng trc tuyn c cung cp ngy cng nhiu ti cc n v.
Hnh 131: Tng trng DVCTT mc 3, 4 ti cc B, c quan ngang B
0
9
27
31
0 0 1
3
0
10
20
30
40
2008 2009 2010 2011
DVCTT m c 3
DVCTT m c 4
Ngun: Bo co ng dng CNTT B Thng tin v Truyn thng, thng 9 nm 2012
Trong s cc B cung cp trc tuyn cc dch v cng, c 02 B cung cp 03 dch
v cng trc tuyn mc 4 l B Cng Thng (02 dch v: Cp xc nhn khai
bo ha cht v ng k website TMT) v B Ti chnh (01 dch v: Dch v
k khai thu v np t khai trc tuyn). B Ngoi giao l B trin khai c
16 dch v cng trc tuyn mc 3, ng u trong cc b, ngnh v s lng
trin khai dch v cng trc tuyn mc 3 v mc 4. Trong nm 2012,
ngnh Thu tip tc y mnh vic m rng, cung cp dch v k khai thu
qua mng cho 50.000 doanh nghip; chuyn i kin trc h thng ng dng
tin ti x l tp trung ha d liu.
84 BO CO THNG MI IN T VIT NAM 2012
Hnh 132: S lng DVCTT c cung cp ti cc B, c quan ngang B
TT B, c quan ngang B Nm 2011
TS Mc
1, 2
Mc
3
Mc
4
DVC
khc
1 B Cng an 148 148
2 B Cng Thng 211 205 4 2
3 B Gio dc v o to 73 60 2
4 B Giao thng vn ti 286 286
5 B Khoa hc v Cng ngh 125 125
6 B K hoch v u t
7 B Lao ng, Thng binh v X hi 226 226
8 B Ngoi giao 60 44 16
9 B Nng nghip v Pht trin nng thn 469 465 3 1
10 B Ni v 175 175
11 B Quc phng 0
12 B Ti chnh 917 899 3 1 43
13 B Ti nguyn v Mi trng 68 65 3
14 B Thng tin v Truyn thng 25 23 2
15 B T php 106 106
16 B Vn ha, Th thao v Du lch 124 124
17 B Xy dng 11 11
18 B Y t 247 247
19 Ngn hng Nh nc Vit Nam 221 220 1
20 Thanh tra Chnh ph 3 3
21 y ban Dn tc 5 5
Tng s 3437 31 3 29
Ngun: Bo co ng dng CNTT B Thng tin v Truyn thng, thng 9 nm 2012
85 CHNG VI: HOT NG H TR TMT
Hnh 133: Mt s DVCTT mc 3, 4 hiu qu cao in hnh ca cc B,
c quan ngang B
TT B Tn dch v
Mc

TS h
s trong
2011
TS h
s qua
DVCTT
T l h
s x
l qua
DVCTT
1 B Ti chnh
Th tc hi quan
in t
3 5.230.424 2.720.271 52,0%
2 B Ti chnh
Dch v k khai
thu v np t
khai trc tuyn
4 585.081 585.081 100,0%
3 B Ti chnh
Dch v ng
k thu v np
file d liu quyt
ton thu thu
nhp c nhn
trc tuyn
3 319.587 319.587 100,0%
4 B Cng Thng
Qun l v cp
chng nhn xut
x in t
3 198.668 89.934 45,3%
5 B Ngoi giao
ng k trc
tuyn cp pht
h chiu ngoi
giao cng v
3 12.915 1.191 9,2%
6 B Ngoi giao
Phc v cc
on Ngoi giao
3 1.400 1.400 100,0%
7
Ngn hng Nh
nc
H thng qun
l cp pht b
m ngn hng
3 335 335 100,0%
8 B Cng Thng
Cp giy xc
nhn khai bo
ha cht
4 5.200
9 B Cng Thng
Cp giy php
nhp khu t
ng cho mt
hng thp
3 1.500
Ngun: Bo co ng dng CNTT B Thng tin v Truyn thng, thng 9 nm 2012
86 BO CO THNG MI IN T VIT NAM 2012
3. Tnh hnh trin khai ti cc a phng
Trong nm qua, vic trin khai cung cp trc tuyn cc dch v cng ti cc a
phng c y mnh. V cung cp dch v cng trc tuyn mc 3 v 4: So vi
nhng nm trc, cc c quan nh nc tip tc duy tr v xy dng thm nhiu
dch v cng trc tuyn mc 3 v mc 4 (nm 2008: c 6 tnh, thnh ph
cung cp 30 dch v; nm 2009: c 18 tnh, thnh ph cung cp 254 dch v mc
3; nm 2010: c 38 tnh, thnh ph cung cp 748 dch v mc 2, c 01 thnh ph
cung cp 03 dch v mc 4; nm 2011: c 43 tnh, thnh ph cung cp 829 dch
v mc 3, c 02 thnh ph cung cp 08 dch v mc 4). Trong nm 2011, tnh
c s lng dch v cng trc tuyn cao nht t 139 dch v l tnh An Giang; s
tnh, thnh ph c t 10 dch v cng trc tuyn tr ln t 19 tnh, thnh.
Hnh 134: T l tnh, thnh ph trc thuc Trung ng cung cp DVCTT
mc 3, 4
10
29
60
68
00%
20%
40%
60%
80%
2008 2009 2010 2011
Ngun: Bo co ng dng CNTT B Thng tin v Truyn thng, thng 9 nm 2012
Hnh 135: Tng trng s lng DVCTT mc 3, 4 ti cc tnh, thnh ph
trc thuc Trung ng
30
254
748
829
0
0
3 8
0
200
400
600
800
1000
2008 2009 2010 2011
DVCTT m c 3 DVCTT m c 4
Ngun: Bo co ng dng CNTT B Thng tin v Truyn thng, thng 9 nm 2012
87 CHNG VI: HOT NG H TR TMT
4. ng dng dch v cng trc tuyn trong doanh nghip
Trong nm va qua, cc dch v cng trc tuyn mc 3, 4 c phn loi v
b tr thun li hn cho vic khai thc, s dng ca doanh nghip. Nhiu B, c
quan ngang B, cc tnh, thnh ph trc thuc Trung ng c s lng v t l h
s gi n c tip nhn v gii quyt qua dch v cng trc tuyn so vi tng
s lng h s tng mnh.
Hnh 136: T l doanh nghip thng xuyn tra cu thng tin
trn cc website ca cc c quan nh nc ti a phng
33
55
12
0%
20%
40%
60%
Th ng xuyn Th nh tho ng Ch a bao gi
Qua iu tra kho st vi 3.193 doanh nghip trong nm 2012, kt qu cho thy
33% doanh nghip thng xuyn tra cu thng tin trn website ca cc c quan
nh nc ti a phng, 55% cho bit c tra cu mc khng thng xuyn
(thnh thong). T l doanh nghip s dng dch v cng trc tuyn t nht
mt ln trong nm 2012 t 46%. Trong s , 27% doanh nghip nh gi hiu
qu s dng cc dch v cng trc tuyn trn l rt c ch, 60% nh gi tng
i c ch.
Hnh 137: T l doanh nghip
s dng cc DVCTT
46
54
40%
44%
48%
52%
56%
Cha s dng s dng
Hnh 138: nh gi ca doanh nghip v
li ch ca cc DVCTT ti a phng
27
60
13
0%
20%
40%
60%
R t c ch T ng i c ch Khng c ch
88 BO CO THNG MI IN T VIT NAM 2012
5. H thng Mt ca quc gia
Mt trong nhng ni dung c y mnh trong nm 2012 lin quan n trin
khai Chnh ph in t l vic y mnh trin khai H thng mt ca quc gia.
H thng ny s cho php cc bn tham gia vo hot ng thng mi - vn ti
np v trao i thng tin v chng t chun ho, di hnh thc giy hoc in
t, ti mt im tip nhn duy nht hon thnh tt c cc yu cu lin quan
n xut nhp khu v qu cnh ca c quan qun l nh nc. H thng s tip
nhn v cung cp d liu cho cc B, ngnh lin quan cc B, ngnh ra quyt
nh theo thm quyn.
Tham gia vo C ch mt ca quc gia c su thnh phn chnh trong hot ng
vn ti v thng mi quc t, bao gm: C quan Hi quan chu trch nhim v
thng quan v gii phng hng ha xut khu, nhp khu, qu cnh v phng
tin vn ti xut cnh, nhp cnh, qu cnh; Cc c quan chnh ph tham gia
qun l nh nc v hot ng vn ti, thng mi quc t; Cc th ch ti chnh,
ngn hng, c quan bo him; Cng ng vn ti, giao nhn; Cng ng doanh
nghip hot ng trong lnh vc xut khu, nhp khu; Cc thnh vin ASEAN
v cc i tc thng mi khc trn ton cu.
H thng Mt ca quc gia l mt h thng in t trn nn web h tr thng
nhn v cng chc cc B, ngnh trong vic thng quan hng ha nhp khu v
xut khu. H thng bao gm cc quy trnh x l t khai hi quan v cp cc giy
chng nhn, giy php, chng ch v cc chng t cn thit khc. Nh vy, h
thng trong giai on 1 s bao gm trc ht l vic trao i d liu gia thng
nhn, cng ng thng mi v Tng Cc Hi quan, B Cng Thng v B Giao
Thng vn ti.
H thng s tng cng nng lc ca cng ng doanh nghip v cc B, ngnh
thng qua vic cung cp cc chc nng trc tuyn cho php hp l ha v t
ng ha quy trnh thng quan hng ha. H thng cho php thng nhn thc
hin hot ng kinh doanh nhanh hn vi chi ph thp hn bng vic cung cp
cc phng thc trc tuyn cho vic khai bo d liu v truy cp cc thng tin
thng quan c nhn. H thng cng tng cng nng lc cho cc B, ngnh
thng quan y nhanh hn cc quy trnh x l n xin cp php v t khai
m trc y c thc hin th cng.
89 CHNG VI: HOT NG H TR TMT
III. HP TC qUC T
Quyt nh s 1073/Q-TTg ngy 12 thng 7 nm 2011 coi hp tc quc t l mt
trong nhng nhm gii php ch yu thc hin thnh cng K hoch tng th
v pht trin TMT giai on 2011-2015. K hoch nu r: Ch ng tham gia
hp tc quc t v TMT v cc lnh vc lin quan vi cc t chc kinh t thng
mi quc t v khu vc, cc t chc thng mi ca Lin Hp Quc, cc t chc
thng mi a phng, song phng v cc i tc thng mi khc; Khuyn
khch cc t chc x hi ngh nghip, cc doanh nghip hp tc vi cc i tc
nc ngoi to ra mi tng pht trin TMT quc t, tng cng hot ng
kinh doanh trc tuyn qua bin gii v chuyn giao cng ngh.
Cc hot ng hp tc quc t c tin hnh c cp song phng v a
phng nhm thc hin nhng mc tiu ch yu l: nng cao nng lc qun l
nh nc v hon thin h thng vn bn quy phm php lut lin quan n
TMT, y mnh hp tc quc t v vn bo v d liu c nhn tng cng
nim tin v thu ht ngi tiu dng tham gia giao dch TMT; thc y trao i
thng tin v cng ngh vi cc nn kinh t to iu kin thun li ha thng
mi.
1. Hp tc a phng
1.1. y ban Lin Hp Quc v Lut Thng mi quc t (UNCITRAL)
y ban Lin Hp Quc v Lut Thng mi quc t (UNCITRAL) a cc ch
lin quan ti TMT vo chng trnh lm vic nhiu nm nay nhng Vit Nam
thc s tch cc tham gia vo cc cuc hp lin quan n TMT ca UNCITRAL t
nm 2006. Gn y nht, Vit Nam tham d phin hp thng nin ca Nhm
cng tc v TMT ca UNCITRAL t chc ti Vin, Cng ha o t ngy 29 thng
10 n ngy 2 thng 11 nm 2012.
Ti phin hp ln ny ca Nhm cng tc, cc quc gia thnh vin UNCITRAL
tip tc xem xt vic xy dng mt khung php l iu chnh chng t c gi
dng in t. Nhm cng tc i su tho lun nhng vn c th lin quan
ti vic khi to v pht hnh chng t c gi dng in t (bin php k thut
khi to v pht hnh chng t, thi im khi to, cch xc nh ngi khi
to), sa i, chuyn nhng chng t in t, ngha v ca bn th ba (nh
cung cp dch v ng k m s chng t v lu tr chng t in t), cng nhn
chng t c gi dng in t trong giao dch xuyn bin gii, v.v Cc kt qu
tho lun s c Ban th k nhm cng tc tp hp xy dng d tho u
tin ca b quy tc mu v chng t c gi dng in t v trnh Nhm cng
tc xem xt, tip tc tho lun trong nhng phin hp tip theo.
90 BO CO THNG MI IN T VIT NAM 2012
Ni dung th hai trong Chng trnh ngh s ca Nhm cng tc ti phin hp
ln ny l vn thc y vic tham gia Cng c v s dng chng t in t
trong giao kt hp ng quc t. Cng c ny do y ban Lin hp quc v Lut
thng mi quc t (UNCITRAL) ch tr son tho, bn cnh mt lot vn bn ct
li khc ca h thng lut quc t lin quan n TMT nh Lut mu v TMT
nm 1996, Lut mu v ch k in t nm 2001. Cng c c i hi ng
Lin hp quc thng qua vo thng 11 nm 2005 v bt u c hiu lc vo ngy 1
thng 3 nm 2013. n nay, trong s 18 quc gia tham gia k Cng c, Singapore
v Honduras ph chun chnh thc tr thnh thnh vin ca Cng c t
nm 2010. Ngoi ra, Cng ha Dominic hon thnh th tc gia nhp vo thng 8
nm 2012, a tng s thnh vin Cng c ln 3 quc gia. 16 quc gia cn li trong
s 18 quc gia tham gia k Cng c hin ang trong qu trnh xem xt, ph chun
tr thnh thnh vin chnh thc ca Cng c.
Vit Nam cng nh cc nc thnh vin UNCITRAL u nhn thc c tm
quan trng ca Cng c nh mt vn bn to nn tng php l cho vic giao
dch, trao i chng t in t trong hot ng thng mi quc t. Hin ti, Vit
Nam ang nghin cu kh nng gia nhp Cng c ny.
1.2. Din n Hp tc kinh t Chu Thi Bnh Dng (APEC)
Chnh thc tr thnh thnh vin ca APEC vo nm 1998, Vit Nam tch cc
tham gia vo hot ng ca nhm cng tc v TMT trong APEC (ECSG) v c
hai vn l bo v d liu c nhn v thng mi phi giy t.
Ti cc phin hp thng nin ca ECSG, Vit Nam lun l thnh vin tch cc
trong cc cuc tho lun xy dng b ti liu v thc hin chn d n thuc
Chng trnh Bo v d liu c nhn trong TMT ca APEC (APEC Privacy
Pathfinder Initiative). Trong s , ng ch l hai d n: 1) B tiu ch chung
hng dn cc t chc, doanh nghip xy dng h thng bo v d liu c nhn
qua bin gii v 2) B tiu ch m cc t chc cp chng nhn website TMT uy
tn (Trustmark) thuc khu vc t nhn v nh nc cn thc hin c cng
nhn l t chc Trustmark ca APEC.
Nm 2012, Vit Nam t chc thnh cng hi tho APEC vi ch Trao i
d liu c nhn xuyn bin gii v v vai tr ca t chc gn nhn uy tn ti H
Ni vo ngy mng 2 thng 8. Hi tho thu ht s tham gia ca hn 50 i biu,
trong ngoi cc cn b qun l nh nc ca Vit Nam, hi tho cn c s
tham gia ca i din cc nn kinh t thnh vin APEC nh Hoa K, Ca-na-a,
Trung Quc, Phi-lip-pin, Ma-lay-xi-a, Thi Lan, Peru, M-hi-c, i Loan. Thng
qua hi tho, cc t chc gn nhn tn nhim xc nh c cc bc cn thc
hin c cng nhn l t chc Trustmark ca APEC. Hi tho cng gp phn
nng cao nhn thc v Nhng nguyn tc bo v d liu c nhn ca APEC, t
thc y cc t chc quan tm nhiu hn na ti vn ny. Cc nn kinh
91 CHNG VI: HOT NG H TR TMT
t tham gia hi tho u nht tr rng cn phi y mnh chia s thng tin, kinh
nghim, cch thc tip cn vn trong qu trnh tham gia v trin khai h thng
bo v d liu c nhn qua bin gii (CBPRs).
Lin quan n thng mi phi giy t trong khu vc APEC, Vit Nam ch
ng v tch cc tham gia cc phin hp, hi tho, din n trong khun kh
APEC. Vit Nam ng h v tham gia ti tr cho nhiu D n xut ca cc nn
kinh t thnh vin nh D n v y mnh trin khai Chui cung ng ton cu
ca Hn Quc. Bn cnh , Vit Nam cng ch trng n vic trao i v cng
nhn ln nhau v chng nhn ngun gc xut x in t (eC/O) vi cc i tc
ch tr ca d n ny l i Loan, Hn Quc v Singapore.
Qua cc hot ng trong ECSG ni ring v hp tc trong khun kh APEC ni
chung, Vit Nam v ang khng nh c v th v vai tr ngy cng tch cc
ca mnh i vi s pht trin TMT trong khu vc.
1.3. Hp tc trong khun kh Hip hi cc quc gia ng Nam (ASEAN)
i vi hp tc trong ASEAN, TMT cng l mt lnh vc quan trng. Pht
trin TMT ng Nam , hay ni cch khc l xy dng khi ASEAN in t
(e-ASEAN) l mt trong 12 ngnh u tin hi nhp ca khu vc, gp phn vo
qu trnh xy dng v hin thc ha Cng ng Kinh t ASEAN (AEC) vo nm
2015.
Mc d qu trnh thc hin hi nhp ngnh TMT ASEAN thi gian qua t
c nhng kt qu nht nh nhng cha c nh mong mun v vn cn
nhiu thch thc t ra i vi cc nc trong khu vc. Cc nc ASEAN cha
xy dng c h thng php l thng nht, to iu kin thun li cho s pht
trin ca TMT. Ngoi ra, cc quc gia ASEAN tuy cng l thnh vin ca mt t
chc nhng li c c s h tng v trnh pht trin kinh t khc xa nhau, to ra
khong cch kh ln gia nhm nc ASEAN ban u (ASEAN 6) v nhm nc
km pht trin hn CLMV (Cam-pu-chia, Lo, My-an-ma, v Vit Nam).
Nhn thc c tm quan trng ca vic thu hp khong cch gia nhm nc
ASEN 6 v nhm CLMV, trong thi gian qua, Vit Nam cng dnh s quan tm cho
hp tc vi nhm nc CLMV. Vi mc ch y mnh hp tc kinh t gia cc
nc CLMV trong kinh t, thng mi ni chung v TMT ni ring, Vit Nam
t chc Hi tho quc t v TMT trong khun kh hp tc CLMV vo ngy 09
thng 9 nm 2011 ti H Ni.
Hi tho ny ghi nhn nhng tin b v pht trin TMT mi nc trong
nhm t c trong thi gian qua ng thi cng nhn mnh nhng thch
thc cn tip tc tho lun, tm bin php gii quyt trong thi gian ti. Thng
qua bi trnh by ca i din Vit Nam cp nht tnh hnh hp tc gia cc nc
CLMV trong khun kh ca C ch cuc hp B trng Kinh t hng ti xy
92 BO CO THNG MI IN T VIT NAM 2012
dng Cng ng Kinh t ASEAN vo nm 2015, cc i biu nht tr rng TMT
l mt nhn t ct li trong qu trnh pht trin kinh t. T , cc nn kinh t c
th nng cao nng lc cnh tranh ca cc nc CLMV, gp phn thu hp khong
cch pht trin gia nhm nc CLMV v nhm nc ASEAN-6; t thc y
qu trnh thc hin Sng kin Hi nhp ASEAN (IAI).
1.4. Cc t chc a phng khc
Bn cnh UNCITRAL, APEC, ASEAN, trong thi gian qua, Vit Nam cng tch
cc tham gia vo hot ng ca cc t chc lin quan n thng mi phi giy
t nh UN/CEFACT (T chc h tr thng mi v TMT ca Lin Hp Quc),
AFACT ( Hi ng Chu Thi Bnh Dng v thun li ha thng mi v
kinh doanh in t).
Hng nm, Vit Nam u tham gia y v ng gp thit thc vo cc hot
ng chung ca AFACT. Cc hot ng ca AFACT nhm mc tiu y mnh
thc hin chnh sch h tr thng mi v TMT, tp trung vo cc vn m
UN/CEFACT xut nhm hng dn, khuyn khch ng dng cc tiu chun
cng ngh trong kinh doanh, gp phn nng cao nng lc ca cc doanh nghip,
cc c quan qun l nh nc ca cc nn kinh t thnh vin. Thng qua cc
hot ng ny, Vit Nam cng nh cc thnh vin AFACT c c hi tip cn
vi nhng cng ngh tin tin nht, cng chia s thng tin, trao i kinh nghim
trong qu trnh thc hin cc d n v in t.
2. Hp tc song phng
Khng ch y mnh hp tc a phng, t nm 2006 n nay, Vit Nam cng
ch trng tng cng cc hot ng hp tc song phng vi cc quc gia v
vng lnh th c trnh tin tin v TMT nh Nht Bn, Hn Quc, i Loan,
v.v...
Hn Quc l mt quc gia hot ng rt tch cc trong hp tc v cc vn
thng mi phi giy t. Nhn thc c tm quan trng ca vic n gin ha
cc th tc xut nhp khu, Vit Nam ang phi hp vi Hn Quc trin khai
vic cng nhn ln nhau v Chng nhn xut x in t (eC/O). Vit Nam cng
trao i nhiu on kho st, hc tp kinh nghim trin khai TMT ti Hn
Quc, phi hp vi cc c quan hu quan ca Hn Quc trong nhiu hi tho
v TMT.
Hp tc TMT vi i Loan trong thi gian qua pht trin kh tt. Trong khun
kh hp tc APEC, i Loan a ra sng kin trin khai Chng trnh Trung
tm c hi s (ADOC). T khi bt u trin khai vo nm 2004 cho n nay,
Chng trnh gp phn thu hp khong cch s trong khu vc APEC thng
qua vic xy dng cc trung tm c hi s o to cng ngh thng tin ti cc
93 CHNG VI: HOT NG H TR TMT
nn kinh t thnh vin trong c Vit Nam. Vit Nam u tham gia hi tho
thng nin nh gi tnh hnh hot ng ca Chng trnh ca Ban th k
ADOC. Thng qua hi tho ny, cc thnh vin tham gia cng nhau tho lun,
trao i nhm tm ra gii php nng cao hiu qu trin khai Chng trnh, trong
ch trng vic tng cng kh nng lnh hi cng ngh thng tin cho nhng
i tng c iu kin kh khn ti nhng nn kinh t th hng.
c bit, hp tc song phng vi Nht Bn, mt quc gia c TMT pht trin
hng u trn th gii v l i tc thng mi ln ca Vit Nam trong bn
nm tr li y t c nhng bc tin ng ghi nhn. Theo sng kin tng
cng hp tc song phng v TMT (TMT) ca Nht Bn, B Cng Thng
Vit Nam phi hp vi B Kinh t, Thng mi v Cng nghip Nht Bn t
chc Chng trnh i thoi chnh sch php lut TMT Vit Nam Nht Bn.
Chng trnh tr thnh hot ng thng nin c t chc lun phin ti
mi nc t nm 2009.
Nm nay, Chng trnh i thoi ln th t c t chc ti thnh ph Tokyo,
Nht Bn vo cui thng 11 nm 2012. Bn cnh cuc hp nhm cng tc hai
bn v php lut TMT, hi tho hp tc dnh cho doanh nghip hai nc ln
u tin c t chc ti Nht Bn. Hi tho cng khng nh mi quan tm ca
c quan nh nc v doanh nghip ca hai bn trong lnh vc TMT. i thoi
chnh sch php lut TMT Vit Nam Nht Bn thc s l s kin quan trng
v mang tnh thit thc, gp phn thc y c ch hp tc song phng gia hai
nc ni ring v cc hot ng hp tc quc t v TMT ni chung.
CHNG VII
CH S THNG MI IN T (EBI INDEX)
96 BO CO THNG MI IN T VIT NAM 2012
I. GII THIU
Ti Quyt nh s 1073/Q-TTg ca Th tng Chnh ph ph duyt K hoch
tng th pht trin thng mi in t giai on 2011 2015 ra mc tiu
ti nm 2015 thng mi in t c s dng ph bin v t mc tin tin
trong cc nc thuc Hip hi cc quc gia ng Nam (ASEAN), gp phn
nng cao nng lc cnh tranh ca doanh nghip v nng lc cnh tranh quc
gia, thc y qu trnh cng nghip ha, hin i ha t nc. t c
mc tiu trn, Quyt nh ra nhiu gii php v hot ng c th, bao gm
hot ng xy dng Ch s Thng mi in t theo cc a phng. Hip hi
Thng mi in t Vit Nam v cc t chc x hi ngh nghip l u mi trin
khai hot ng ny.
Nm 2012 l nm u tin Hip hi TMT Vit Nam (VECOM) tin hnh hot
ng xy dng Ch s TMT vi mong mun h tr cc c quan, t chc v
doanh nghip nhanh chng nh gi c tnh hnh ng dng TMT trn phm
vi c nc cng nh ti tng tnh, thnh ph trc thuc Trung ng.
Cho ti nm 2012, c mt s S Cng Thng ch ng tin hnh iu tra
hin trng ng dng TMT ti a phng. Tuy nhin, nhng cuc iu tra ny
hu nh khng c tin hnh u n hng nm v khng theo mt phng
php thng nht nn nhng kt qu iu tra cha c ph bin, s dng rng
ri. Trong bi cnh , Ch s TMT (EBI) gip cc a phng c c bc tranh
chung v tnh hnh pht trin TMT trn c nc cng nh ti a phng mnh.
EBI c xy dng da trn bn nhm tiu ch ln l ngun nhn lc v h tng
cng ngh thng tin, giao dch TMT doanh nghip vi ngi tiu dng (B2C),
giao dch TMT doanh nghip vi doanh nghip (B2B) v cung cp dch v cng
trc tuyn ca cc c quan nh nc ti doanh nghip (G2B). Trn c s iu tra
hn 3000 doanh nghip khp c nc, VECOM s dng phng php nh
gi s sn sng ng dng TMT ca Trung tm Pht trin Quc t thuc i hc
Havard xy dng ch s cho tng tnh. Mc d VECOM ht sc c gng
nhng do y l ln u tin trin khai xy dng EBI trong iu kin kh khn
v ngun lc nn cha th nh gi c tt c cc a phng trn c nc. Vic
tham kho s liu ca cc a phng ln cn hoc c mc pht trin tng
ng c th c ch i vi cc tnh cha c trong danh mc EBI nm nay.
97 CHNG VII: CH S TMT (EBI INDEX)
Nhng ch s quan trng lin quan n TMT
Trn th gii c mt s ch s uy tn lin quan n kinh t s c nhiu quc gia,
t chc v doanh nghip tin cy v l ngun thng tin quan trng gip so snh,
nh gi hin trng v s thay i qua cc nm.
Ch s pht trin Cng ngh thng tin v Truyn thng (ITU ICT Index) do T
chc Vin thng quc t cng b hng nm l mt trong nhng ch s nh vy.
Theo ITU ICT Index 2011, trong s 155 quc gia v vng lnh th trong danh sch
xp hng, Vit Nam xp th 81 v ng mc trung bnh. Xp hng ny c s
tin b nh so vi xp hng nm 2010 khi Vit Nam ng th 86.
Hnh 139: Ch s pht trin cng ngh thng tin v truyn thng
Economy Rank 2011 IDI 2011 Rank 2010 IDI 2010
Korea (Rep.) 1 8.56 1 8.45
Sweden 2 8.34 2 8.21
Denmark 3 8.29 3 8.01
Iceland 4 8.17 4 7.96
Finland 5 8.04 5 7.89
...
China 78 3.88 79 3.58
Mexico 79 3.79 78 3.6
Albania 80 3.78 80 3.48
Viet Nam 81 3.68 86 3.41
Ecuador 82 3.68 85 3.41
Egypt 83 3.66 81 3.44
Mongolia 84 3.63 87 3.36

Central African Rep. 153 0.97 153 0.96


Chad 154 0.94 155 0.85
Niger 155 0.88 154 0.88
Ngun: ITU, http://www.itu.int/ITU-D/ict/publications/idi/index.html
98 BO CO THNG MI IN T VIT NAM 2012
Trong khi ITU ICT Index tp trung nh gi v lnh vc cng ngh thng tin
v truyn thng th xp hng cc nn kinh t s do Ecomonist Intelligence Unit
(EIU) tin hnh xem xt mt cch ton din mc ng dng ICT vo ton b
nn kinh t. Theo xp hng nm 2010 ca EIU vi 70 nn kinh t trn th gii, Vit
Nam thuc nhm km nht vi xp hng 62 trong s 70 nn kinh t.
Hnh 140: Xp hng cc nn kinh t s
2010 2009 Country 2010 Score 2009 Score
1 2 Sweden 8.49 8.67
2 1 Denmark 8.41 8.87
3 5 United States 8.41 8.60
4 10 Finland 8.36 8.30
5 3 Netherlands 8.36 8.64

56 56 China 4.28 4.33


57 57 Egypt 4.21 4.33
58 58 India 4.11 4.17
59 59 Russia 3.97 3.98
60 60 Ecuador 3.90 3.97
61 61 Nigeria 3.88 3.89
62 64 Vietnam 3.87 3.80
63 63 Sri Lanka 3.81 3.85
64 62 Ukraine 3.66 3.85
65 65 Indonesia 3.60 3.51

69 68 Iran 3.24 3.43


70 70 Azerbaijan 3.00 2.97
Ngun: Digital economy rankings 2010, Report from the Ecomonist Intelligence Unit.
99 CHNG VII: CH S TMT (EBI INDEX)
II. NGHA CA CH S TMT
Ch s TMT, gi tt l EBI (E-Business Index), gip cho cc c quan, t chc v
doanh nghip c th nh gi mt cch nhanh chng mc ng dng TMT
v so snh s tin b gia cc nm theo tng a phng, ng thi h tr vic
nh gi, so snh gia cc a phng vi nhau da trn mt h thng cc ch s.
Li ch ca EBI i vi mt s c quan, t chc c th nh sau:
B Cng Thng v cc c quan qun l nh nc v TMT v cng ngh thng tin:
Hng nm c c d liu c lp, khch quan, tin cy v hin trng TMT
trn phm vi c nc cng nh theo a phng v mt s ngnh kinh t; h
tr cho vic xy dng chnh sch php lut, qun l nh nc v hp tc quc
t v TMT;
Cc S Cng Thng v c quan qun l nh nc a phng: Tip cn nh
gi khch quan, tin cy v th hng ng dng TMT ca a phng mnh,
h tr cho vic iu chnh chnh sch v gii php pht trin TMT ti a
phng.
Cc doanh nghip, t chc v c nhn khc: cc doanh nghip v cc t chc, c
nhn trong cc lnh vc nghin cu, o to, t vn lut, u t c c
bc tranh va tng qut, va mang tnh so snh v tnh hnh ng dng TMT
trn c nc cng nh theo tng a phng, h tr hiu qu cho vic xy
dng chin lc kinh doanh, u t, nghin cu
CH S TM T (EBI)
Ph c v xy d ng chnh
sch php lu t, qu n l
nh n c v TM T
C quan qu n l nh
n c v TM T
H tr i u ch nh chnh
sch v gi i php pht
tri n TM T
C quan qu n l nh
n c t i a ph ng
H tr xy d ng chi n
l c kinh doanh, u t ,
nghin c u
C ng ng doanh
nghi p, cc t ch c
v c nhn
100 BO CO THNG MI IN T VIT NAM 2012
III. PHNG PHP
Phng php xy dng EBI da trn cc quan im ch yu sau:
i tng trng tm iu tra, phn tch v nh gi mc ng dng v
trin khai TMT l cc doanh nghip trn mi a bn, ng thi xem xt
mc ph hp cc i tng lin quan khc l ngi tiu dng v cc c
quan chnh ph.
nh gi da trn thng tin thu thp c ti thi im gn nht, cn c
vo h tng CNTT, ngun nhn lc v kt qu ng dng TMT t c ti
thi im iu tra, ng thi xem xt cc yu t nh hng ti vic ng dng
TMT giai on tip theo.
Tham kho v s dng thng tin, s liu lin quan c tin cy cao t cc c
quan, t chc v cc cuc iu tra khc.
Ch s TMT c xy dng da trn phng php nh gi mc ng dng
TMT ca Trung tm Pht trin quc t thuc i hc Havard. Phng php ny
xem xt mc ng dng TMT da trn bn nhm tiu ch ln l ngun nhn
lc v h tng ICT, giao dch gia doanh nghip v ngi tiu dng (B2C), giao dch
gia doanh nghip vi doanh nghip (B2B) v dch v cng trc tuyn (G2B).
Mi nhm tiu ch c nh gi theo thang im 100 vi hai ch s thp phn
v c gn mt trng s. Tng im theo trng s ca c bn nhm l c s
nh gi, phn loi mc ng dng TMT ca mi a phng.
Trong tng nhm, mi tiu ch cng c cho im theo thang im 100 v gn
cho cc trng s th hin tm quan trng ca tiu ch trong nhm tng ng.
Cc trng s cho tng nhm cng nh cc tiu ch trong mi nhm gi n nh
trong vi nm thun li cho vic so snh. V di hn, cn c theo thc tin
pht trin TMT Vit Nam c th iu chnh cc trng s ny.
Nhm 1: Ngun nhn lc v h tng ICT
- Trng s nhm: 20%
Nhm 2: Giao dch thng mi in t B2C
- Trng s nhm: 30%
Nhm 3: Giao dch thng mi in t B2B
- Trng s nhm: 30%
Nhm 4: Dch v cng trc tuyn
- Trng s nhm: 20%
101 CHNG VII: CH S TMT (EBI INDEX)
IV. CH S TMT 2012
Ch s TMT 2012 c xy dng cho 22 tnh v thnh ph trc thuc Trung
ng da trn kt qu kho st ca hn 3000 doanh nghip. S a phng ny
chim t l mt phn ba cc a phng trn c nc nhng mang tnh i din
cao cho tt c cc a phng.
1. Ch s v ngun nhn lc v h tng cng ngh thng tin
Ch s ny c tnh ton da vo nhiu tiu ch nh ngun nhn lc hin ti
p ng th no nhu cu trin khai CNTT v TMT ca doanh nghip, doanh
nghip c kh khn khi cn tuyn dng lao ng c k nng v CNTT v TMT,
cc hnh thc o to nhn vin, t l cn b chuyn trch v CNTT v TMT
cng nh cc tiu ch v trang b my tnh, kt ni Internet
Cc thnh ph ln va l trung tm kinh t va tp trung nhiu trng i hc
c ch s cao nht v NL&HT. H Ni v Tp. H Ch Minh l hai thnh ph dn
u v ch s NL&HT vi cc im s tng ng l 71,3 v 71,0. im s ca tnh
Thi Nguyn l 68,7 ng ngay st hai thnh ph trc thuc Trung ng l Hi
Phng (70,0) v Nng (68,8).
Nm tnh c ch s NNL&HT thp nht u thuc khu vc Nam B, l cc tnh
Kin Giang, An Giang, ng Thp, Bnh Phc v C Mau.
Hnh 141: Ch s Ngun nhn lc v H tng cng ngh thng tin
53.43
54.81
55.87
57.16
60.44
61.23
61.33
61.34
63.0
63.05
63.50
63.81
65.28
65.87
66.72
67.25
67.82
68.74
68.76
69.98
71.04
71.27
.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00
C Mau 22
Bnh Ph c 21
ng Thp 20
An Giang 19
Kin Giang 18
Bnh Thu n 17
Bnh D ng 16
Nam nh 15
Lm ng 14
H i D ng 13
Ngh An 12
Qu ng Ninh 11
Thi Bnh 10
Thanh Ha 9
B c Ninh 8
C n Th 7
ng Nai 6
Thi Nguyn 5
N ng 4
H i Phng 3
Tp. HCM 2
H N i 1
102 BO CO THNG MI IN T VIT NAM 2012
2. Ch s v giao dch B2C
Ch s ny c xy dng da trn cc tiu ch ch yu sau: 1) s dng email
cho cc hot ng thng mi nh giao kt hp ng, qung co, gii thiu sn
phm v doanh nghip, giao dch vi khch hng, chm sc khch hng 2) xy
dng v vn hnh website ca doanh nghip; 3) tham gia cc sn TMT; 4) s
dng cc phng tin thanh ton khng dng tin mt; 5) bo v thng tin c
nhn.
Mt lot thng tin quan trng s c nh gi i vi cc doanh nghip c
website, bao gm tn sut cp nht website, s lng cn b ph trch, cc hnh
thc qung b website Vic cho im v website xem xt c thng tin v nhng
tnh nng ch yu ca website nh gii thiu thng tin v doanh nghip, sn
phm v dch v, cho php t hng trc tuyn, cho php thanh ton trc tuyn,
chm sc khch hng trc tuyn
im s chung cho nhm tiu ch giao dch B2C khng cao, phn nh t l doanh
nghip cha c website cn cao hn nhiu so vi doanh nghip c website. Mt
khc, vi cc doanh nghip c website th cht lng v hiu qu do website
mang li cng cha ln. S h tr khch hng s dng cc phng tin thanh
ton cha cao. Cc doanh nghip cng cha ch trng tho ng ti vic bo v
thng tin c nhn trong cc giao dch trc tuyn.
Nhng thnh ph ln dn u v ch s giao dch B2C, vi cc tnh cn li khng
c xu hng khc bit ln no.
Hnh 142: Ch s v giao dch B2C
41.38
41.52
41.62
41.75
42.63
44.34
45.43
46.63
47.32
48.39
48.58
49.03
49.53
50.08
50.51
50.65
51.13
51.98
52.56
53.75
53.82
56.22
.00 10.00 20.00 30.00 40.00 50.00 60.00
C Mau 22
H i D ng 21
Nam nh 20
Bnh Ph c 19
Thi Bnh 18
Kin Giang 17
Ngh An 16
Qu ng Ninh 15
Lm ng 14
B c Ninh 13
ng Thp 12
Thanh Ha 11
Thi Nguyn 10
An Giang 9
Bnh Thu n 8
ng Nai 7
H i Phng 6
Bnh D ng 5
N ng 4
C n Th 3
Tp. HCM 2
H N i 1
103 CHNG VII: CH S TMT (EBI INDEX)
3. Ch s v giao dch B2B
Ch s giao dch B2B coi trng ti vic doanh nghip trin khai cc phn mm lp
k hoch ngun lc (ERP), qun tr quan h khch hng (CRM), qun l h thng
cung ng Vic trin khai cc phn mm ny i hi phi c s t chc qun l
khoa hc, quyt tm ng dng CNTT mi cp qun l, s u t cao cho CNTT
v TMT. Trn c s trin khai thnh cng cc phn mm ny th doanh nghip
mi thc s c iu kin tin hnh cc hot ng TMT trn quy m ln, an
ton v hiu qu.
ng thi, ch s v nhm giao dch ny cng ch trng xem xt thc tin nhn
n t hng v t hng trc tuyn ca cc doanh nghip, t l tng gi tr cc
n t hng trn tng doanh thu ca doanh nghip.
Nhng tnh v thnh ph dn u v loi hnh ny l cc thnh ph ln hoc cc
tnh thu ht c nhiu doanh nghip c vn u t nc ngoi.
Hnh 143: Ch s v giao dch B2B
52.42
52.75
52.79
54.56
55.08
55.36
55.37
55.50
56.57
56.81
57.30
58.31
58.57
60.73
60.79
61.22
61.91
62.52
63.44
64.93
65.84
68.35
.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00
Bnh Ph c 22
Kin Giang 21
Lm ng 20
C Mau 19
ng Thp 18
Thi Nguyn 17
An Giang 16
Thanh Ha 15
Bnh Thu n 14
Qu ng Ninh 13
C n Th 12
B c Ninh 11
Thi Bnh 10
Ngh An 9
Nam nh 8
Bnh D ng 7
H i D ng 6
N ng 5
ng Nai 4
H i Phng 3
H N i 2
Tp. HCM 1
104 BO CO THNG MI IN T VIT NAM 2012
4. Ch s v giao dch G2B
TMT khng th tch ri hot ng cung cp trc tuyn cc dch v cng ca
cc c quan nh nc, chng hn nh hi quan in t, cp chng nhn xut x
in t, khai bo thu trc tuyn Hn na, nh nc cng l khch hng rt
ln trong vic mua sm chnh ph nn hot ng u thu trc tuyn cc hng
ho v dch v cng c ngha quan trng i vi hot ng kinh doanh thng
mi ca nhiu doanh nghip mi quy m.
Ch s giao dch G2B nh gi mc doanh nghip thng xuyn tra cu thng
tin trn cc webiste ca c quan nh nc, s dng cc dch v cng trc tuyn
lin quan ti hot ng thng mi, tm kim thng tin u thu v kh nng
trng thu thng qua cc website ca c quan nh nc
Vic tnh im cho ch s ny xem xt v s dng thng tin lin quan ca
B Thng tin v Truyn thng khi xp hng mc cung cp dch v cng trc
tuyn trn cc website ca cc a phng v ca Ch s nng lc cnh tranh cp
tnh (PCI) i vi m ca website cc tnh.
Hnh 144: Ch s v giao dch G2B
50.20
57.30
57.60
58.60
59.0
59.20
59.40
59.40
60.10
61.30
61.70
61.70
62.30
62.90
63.40
63.60
63.70
65.0
65.50
65.70
68.0
68.90
.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00
Bnh Thu n 22
C Mau 21
Bnh Ph c 20
Ngh An 19
Thi Bnh 18
H i D ng 17
Thanh Ha 16
Lm ng 15
Kin Giang 14
Thi Nguyn 13
Nam nh 12
ng Nai 11
B c Ninh 10
C n Th 9
An Giang 8
Qu ng Ninh 7
ng Thp 6
Bnh D ng 5
H i Phng 4
H N i 3
Tp. HCM 2
N ng 1
105 CHNG VII: CH S TMT (EBI INDEX)
5. Ch s TMT cc a phng
Ch s TMT cho mi a phng c tng hp t im s cho bn nhm tiu
ch tc ng ti mc trin khai TMT l ngun nhn lc v h tng cng ngh
thng tin, giao dch B2C, giao dch B2B v giao dch G2B.
Nhm 5 a phng dn u l Tp. H Ch Minh, H Ni, Nng, Hi Phng
v ng Nai, tip ngay sau l 3 a phng gm Thnh ph Cn Th, Bnh
Dng v Bc Ninh. Nh vy c th nhn xt cc a phng c mc sn sng
ng dng TMT cao nht l cc thnh ph trc thuc Trung ng v cc tnh
nng ng v lin k vi hai trung tm kinh t ln nht nc l ng Nai, Bnh
Dng v Bc Ninh.
mt chiu khc c th thy 5 a phng c mc sn sng ng dng TMT
thp nht l cc tnh xa hai trung tm kinh t ln, cn gp nhng kh khn v
ngun nhn lc, h tng c s TMT khng ch cn c s kt ni Internet m
cn cn nhiu iu kin khc. R rng vic thu hp khong cch s ni chung v
s sn sng cho TMT ni ring gia cc a phng trc ht cn s n lc ca
tng tnh nhng ng thi cn c chnh sch v m trn phm vi c nc.
Hnh 145: Ch s TMT cc a phng
50.73
50.93
53.23
54.41
54.51
55.01
55.22
55.33
55.48
55.75
56.27
56.41
56.52
57.48
57.82
59.23
59.35
60.13
61.91
62.06
64.01
64.46
.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00
Bnh Ph c 22
C Mau 21
Kin Giang 20
Bnh Thu n 19
Lm ng 18
ng Thp 17
Thi Bnh 16
Nam nh 15
H i D ng 14
An Giang 13
Ngh An 12
Thanh Ha 11
Qu ng Ninh 10
Thi Nguyn 9
B c Ninh 8
Bnh D ng 7
C n Th 6
ng Nai 5
H i Phng 4
N ng 3
H N i 2
Tp. HCM 1
Ch bin
TRN HU LINH
Cc trng Cc Thng mi in t v Cng ngh thng tin
Bin tp ni dung
LI VIT ANH
Trng phng Php ch
Cc Thng mi in t v Cng ngh thng tin
TRNH TUN TRUNG
Trng phng Dch v cng trc tuyn
Cc Thng mi in t v Cng ngh thng tin
PHM TH M HNH
Ph trng phng o to
Cc Thng mi in t v Cng ngh thng tin
L TH H
Chuyn vin phng Php ch
Cc Thng mi in t v Cng ngh thng tin
Cc n v phi hp cung cp thng tin v s liu
Hip hi TMT Vit Nam - VECOM
Trung tm Internet Vit Nam - VNNIC
Cng ty TNHH FIBO
Cng ty cng ngh thanh ton ton cu VISA
Bn quyn bo co thuc v
CC THNG MI IN T V CNG NGH THNG TIN
B CNG THNG
www.vecita.gov.vn
NH XUT BN LAO NG - XHI
Ng Ha Bnh 4, Minh Khai, Hai B Trng, H Ni
Chu trch nhim xut bn
NGUYN HONG CM
Bin tp: Ban bin tp nh xut bn Lao ng - X hi
Trnh by ba: Cng ty TNHH L.U.C.K H.O.U.S.E
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S ng k k hoch xut bn s: 3-2012/CXB/282-318/LXH
In xong v np lu chiu Qu IV nm 2012
Bo Co THNG MI IN T
Vit Nam 2012
M s:
282-318


26-12

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