Brandon Center

Peter Kuol
Daniel Heronemus
The 5 Most Important Things
Speaking as a Leader, Ch. 14-17
Speaking as a Leader
Speaking with Clarity
Avoiding Jargon
Being Conversational
Being Personal
Agenda
Think before you speak
Stay on topic
Be precise
Be succinct
Ensure language is audience applicable
Speaking with Clarity
Avoiding Jargon
Acronyms and buzzwords and
clichsoh my!
Please forward the challenge session
to any and all necessary persons that
helped in completing your LOB
applicability matrix in order to obtain an
end-to-end view of the processes with
SCRA applicability for your LOB/area.
Short, simple sentences
Familiar words
Informal expressions
Being Conversational
Being Personal
Personal Conversation!
I
You
We

EXAMPLE SLIDE FOR EITHER CONVERSATIONAL OR
PERSONAL
Effectively speaking as a leader requires a clear, jargon free message that
is both conversational and personal.
Conclusion and Q&A
Speaking as a leader consists of ___, ___, ___, & ___.
In regards to being jargon less, whats one thing to avoid?
How can one be conversational?
While trying to be personal, what must one do?
(From the reading) Humpty Dumpty describes brilling as _________
because thats the time you __________.
Quiz