CREATIVE STRATEGY

Job Name: Fall Intellispend Ad

Brand Lead: Courtne Ben!amin" #ate Glasser
$aterials %ue %ate: &'(('()
E*ent %ate: +'(+'()

,-at is t-e Business Gro.t- /b!e0ti*e1
Entice stored value card holders to redeem rewards points at T.J.Maxx.
T-is Spe0i20 3ro!e0t is:
Create full page ad that infuences card holders to redeem their reward on great home
merchandise at TJMaxx.
Business En*ironment
These magazines play a role in educating Reward Earners on where they can use
their stored value card to reward themselves with something new and exciting.
Rewards are a treat!" so are often spent on a splurge" #ut are often shared with
family. $hen associates reach their incentive goal with their company" points are
loaded onto a stored value card which is awarded to them %& point ' (&). *lease
note+ $hen creating ads please refrain from using the word points! in the ads. ,se
words li-e reward! or rewards! instead.
.ther reward choices advertised+ /ap" 0anana Repu#lic" Macy1s" JC *enny" 0roo-s
0rothers" and 0ath 2 0ody $or-s to name a few as well as merchandise and travel.
Tar4et Audien0e'Consumer $indset
3tore value cardholders loo-ing to redeem rewards.
4emographics readership+ Male5 678" 9emale : ;<8
The average rewards earner is #etween the ages of 7=5;6 and has an average
income of (7&>5(<?>
Barriers to Belie*in4
3he might #e tempted to use rewards points on other more recognized #rands and not
#e thin-ing of how value on great home goods could ma-e her rewards stretch further.
#e Idea
/et more for your reward on home goods at T.J.Maxx
Support 5or #e Idea
TJ1s value means rewards stretch further.
/reat @uality designer home goods
E6e0utional 0onsiderations
Ad 9iles 4ue+ <B&& %please allow & day for Cncentive 3ales Team
approval)