Stacia D.

Smith
www.twelvepercentmedia.com staciadsmith@gmail.com
linkedin.com/in/staciadsmith
Work Experience
Freelance Chicago, IL
Digital Media Content Manager
Clients include Petrick Architecture, Robin Subar Photography and Dez Ward
Increased Petrick Architecture organic reach on Facebook by 200%
Crafted blog posts resulting in increased lead generation
Responsible for website SEO
Oct. 2014 - Present
KJTV-FOX 34 Lubbock, TX
Associate Producer
Researched and wrote content for on-air talent scripts
Selected video clips and edited with Adobe Premiere
Checked through full script before newscast to ensure a smooth show
Ran teleprompter for live 9 p.m. newscast
Lubbock Avalanche Journal Lubbock, TX
Cops/General Assignment Reporter
Accepted full-time job upon completion of internship
Covered business and faith beats when newsroom was short on reporters
KXAS/NBC 5 Dallas-Ft. Worth, TX
Marketing & Promotions Intern
Led team of interns in building community partner database
Edited promotional videos for daily primetime television show Extra
Created on-air billboards for clients such as Lexus and Subway
Wrote feature content and generated online photo galleries for NBCDFW.com
LaSalle Network Chicago, IL
Social Media Intern
Increased CEOs monthly follower growth on Twitter by 50%
Increased CEOs weekly Tweet output by 100%
Implemented two new weekly Facebook campaigns
Enhanced marketing departments Twitter & Facebook effciency by
introducing new social media analytics tools
May 2014- Present
Feb 2013. - Aug. 2013
Jan. 2012- Sept. 2012
Summers 2009-2012
Education
Northwestern University, Evanston, IL
Medill School of Journalism
M.S. Journalism
Focus: Interactive Publishing
Expected August 2014
Texas Tech University, Lubbock, TX
M.A. Mass Communications
August 2013
B.A. Journalism
Focus: News/Editorial
December 2012
Skills
Adobe Creative Suite:
Photoshop
InDesign
Premiere
Audition
Dreamweaver
Final Cut Pro
CMS
WordPress
Microsoft Office
Experience with HTML, CSS and
Javascript
AP Style
Google Analytics
Awards/Honors
Emma Bowen Foundation for
Minority Interest in Media Scholar
Graduated cum laude from the
Texas Tech College of Media and
Communications (2012)
817-614-2195