SWOT :

SWOT Analysis is a strategic planning method used to evaluate

the Strengths, Weaknesses, Opportunities, and Threats
involved in a project or in a business venture.

It involves specifying the objective of the business venture or
project and identifying the internal and external factors that
are favorable and unfavorable to achieving that objective
Strengths: attributes of the person or company
that are helpful to achieving the objective.

Weaknesses: The absence of certain strengths
maybe considered a weakness.

Opportunities: external conditions that are helpful
to achieving the objective.

Threats: changes in the external conditions which
could do damage to the objective.
Creative use of SWOT
How can we Use and Capitalize on each
Strength?
How can we Improve each Weakness?
How can we Exploit and Benefit from each
Opportunity?
How can we Mitigate each Threat ?
Environmental Scan

Internal Analysis External Analysis

Strengths Weaknesses Opportunities Threats


SWOT Matrix
SWOT analysis framework
Strengths :

Strong brand name
Good reputation among customers
Exclusive access to high grade natural
resources
Favourable access to distribution networks
Weakness:
A weak brand name
Poor reputation among customers
High cost structure
Lack of access to best natural resources

Opportunities:
An unfulfilled customer need
Arrival of new technologies
Loosening of regulations
Removal of international trade barriers
Threats:
Shift in consumer tastes away from the firms
products
Emergence of substitute products
New regulations
Increased trade barriers

SWOT MATRIX

Strengths

Weakness

Opportunitie
s

S-O
Strategies

W-O
Strategies

Threats

S-T
Strategies

W-T
Strategies
S-O Strategies: Pursue opportunities that are a
good companys fit to the companys strengths

W-O Strategies: Overcome weaknesses to
pursue opportunities

S-T Strategies: Identify ways to use strengths to
reduce vulnerability to external threats

W-T Strategies: Establish a defensive plan to
prevent the firms weaknesses from making it
highly susceptible to external threats