PROBLEM : HOW TO INCREASE SALE ?

PROPOSED PLAN FOR CONSIDERATION :

STEP 1
DATA GENERATED GROSS SALES OF OVERALL AND INDIVIDUAL STORES AND LIKEWISE PROFIT
LOCATION - UNIVERSITY,OFFICE AND RESIDENTIAL AREA(RICH PEOPLE)
SURVEYED ON 5 FACTORS ACRROSS THE STORES
FACTORS ARE
1. LOCATION CONVENIENCE
2. COFFEE TEMPERATURE
3. COURTEOUS EMPLOYEES
4. COFFEE VALUE
5. PREFERRED DESTINATION
PRODUCT SURVEY
BY PROFESSION : STUDENT ,FACULTY,WORKING PROFESSIONAL AND OTHERS
PRODUCTS :CAFFE LATTE CAPPUCINO CAFFE AMERICANO ESPRSSO CAFFE MOCHAA
STEP 2
FACTORS DETERMINED IS COFFEE VALUE
COFFEE VALUE IN TERMS OF BRAND ,QUALITY AND QUANTITY
STEP 3
ANALYSIS TO BE DONE BY USING HYPOTHESIS TESTING ON THE ABOVE FACTOR TO CHOOSE TH
E REQUIRED FACTOR IN COFFEE VALUE
STEP 4
ANOTHER SUGGESTIVE METHOD TO BE DONE THAT IS CUSTOMER PERSUASION
STEP 5
MULTIPLE REGRESSION ANALYSIS IS TO BE DONE TAKING INDEPENDENT VARIABLE AS COFFE
E VALUE AND COFFEE TEMPERATURE
WHILE DEPENDENT VARIABLE WILL BE GROSS SALES
STEP 6
SALE FORECASTING WILL BE DONE FOR 3 MONTHS
SALE FORECAST= SALE OF PREVIOUS MONTH +(SALE OF PREVIOUS MONTH * INFLATION RATE)
INFLATION RATE = (SALE OF MONTH 2 -SALE OF MONTH 1)/SALE OF MONTH 1
STEP 7
DIVISON OF BRANCHES INTO CONTROL GROUP ANF EXPERIMENTAL GROUP
CONTROL GROUP = LOCATION (RESIDENTIAL)
EXPERIMENTAL GROUP 1= LOCATION (UNIVERSITY)
EXPERIMENTAL GROUP 2= LOCATION (OFFICE)
TAKING CUSTOMERS SAME IN ALL THREE GROUPS
STEP 8
ANSWER OF THE ANALYSIS

SMALL SAS PROGRAMS WILL BE COVER WITH GRAPHS AND CHARTS
020-67945136
TCS
DT20142443571