A

Project Study Report

On
Training Undertaken at
Titled
CRITICAL APPRAISAL OF PRODUCT & SR!ICS"
Submitted in partial fulfillment for the
Award of degree of
#a$ter o% &u$ine$$ Ad'ini$tration
International School of Informatics and Management
`
Submitted By: - Submitted to:-
ADITI GUPTA Dr.MANJU NAIR
MBA III Semester
())*+,,
1
PREFACE
Su''er training in any organi-ation i$ an atte'pt to pro.ide $tudent a
practical input & /plo$ure to t0e real 1orld $ituation in 10ic0 0e 0a$ to
1ork in %uture2
#y training in A/i$ &ank3 4aipur 1a$ an atte'pt in t0i$ regard2
T0e project 1ork pro.ided to 'e 1a$ Criti!" A##r!is!" o$ #rodut %
Ser&ies o$$ered by A'is B!() *it+ em#+!sis o( de#osit mi'.,
A/i$ &ank i$ today one o% t0e 'o$t co'petiti.e & pro%ita5le
5anking %ranc0i$e in India a$ can 5e clearly depicted 5y t0e analy$i$ o%
it$ port%olio o% 5anking $er.ice$2 T0e 5ank 0a$ launc0ed $e.eral %or
.ariou$ categorie$ o% con$u'er$ to en0ance it$ depo$it 'i/2 T0i$
project deal$ 1it0 t0i$ a$pect e$pecially 1it0 t0e $a.ing account
%eature$2
T0e report 0a$ 5een prepaid and i$ pre$ented under .ariou$
0eading a$ introduction3 organi-ation pro%ile3 re$earc0 o5jecti.e & $cope
o% re$earc0 project etc2
2
AC-N./0EDGEMENT
I 1ould like to take t0i$ opportunity to e/pre$$ 'y gratitude
to1ard$ all t0o$e 10o 0a.e3 in .ariou$ 1ay$3 0elped 'e in t0e
co'pletion o% t0i$ project2
I al$o e/pre$$ 'y $incere t0ank$ to 'y project guide3 #r2
SA#R 6A7DA3 %or guiding 'e rig0t %ro' t0e inception till t0e
$ucce$$%ul co'pletion o% t0e project2 I $incerely ackno1ledge 0er %or
e/tending 0er .alua5le guidance3 $upport %or literature3 critical re.ie1 o%
project and t0e report and t0e a5o.e all t0e 'oral $upport $0e pro.ided
'e 1it0 t0roug0out all $tate o% report preparation2
8ADITI 9UPTA:
3
C.NTENTS

S27O2 PARTICULARS PA9 7O2

1 I7TRODUCTIO7 To T0e Indu$try 8;+,(:
2 I7TRODUCTIO7 TO t0e Organi-ation 8,<+ =):
< RSARC6 #T6ODOLO9> 8=,+==:
<2, Title o% t0e $tudy
<2( Duration o% t0e product
<2< O5jecti.e o% t0e $tudy
<2? Type o% Re$earc0
<2= Sa'ple $i-e and 'et0od o% $electing a'ple
<2; Scope o% $tudy
<2@ Li'itation o% $tudy
? FACT & FI7DI79S 8=;+;):
= A7AL>SIS & I7TRPRTATIO7 8;,+@,:
; SAOT 8@(+@<:
@ CO7CLUSIO7 8@?+@=:
B RCO##7DATIO7 & SU99STIO7 8@;+@B:
* APP7DIC 8@*+B(:
,) &I&LIO9RAP6IS 8B<:
4

INT.DUCTI.N T. T1E
INDUSTR2
5
BAN-ING IN INDIA:
Ait0out a $ound and e%%ecti.e 5anking $y$te' in India it cannot 0a.e a
0ealt0y econo'y2 T0e 5anking $y$te' o% India $0ould not only 5e 0a$$le %ree
5ut it $0ould 5e a5le to 'eet ne1 c0allenge$ po$ed 5y t0e tec0nology and
any ot0er e/ternal and internal %actor$2 For t0e pa$t t0ree decade$ IndiaD$
5anking $y$te' 0a$ $e.eral out$tanding ac0ie.e'ent$ to it$ credit2 T0e 'o$t
$triking i$ it$ e/ten$i.e reac02 It i$ no longer con%ined to only 'etropolitan$ or
co$'opolitan$ in India2 In %act3 Indian 5anking $y$te' 0a$ reac0ed e.en to
t0e re'ote corner$ o% t0e country2 T0i$ i$ one o% t0e 'ain rea$on$ o% IndiaD$
gro1t0 proce$$2
1IST.R2:
T0e %ir$t 5ank in India3 t0oug0 con$er.ati.e3 1a$ e$ta5li$0ed in ,@B;2 Fro'
,@B; till today3 t0e journey o% Indian &anking Sy$te' can 5e $egregated into
t0ree di$tinct p0a$e$2 T0ey are a$ 'entioned 5elo1E
F P6AS I + arly p0a$e %ro' ,@B; to ,*;* o% Indian &ank$
F P6AS II + 7ationali-ation o% Indian &ank$ and up to ,**,
F P6AS III + Indian Financial & &anking Sector Re%or'$ a%ter ,**,.
6
P1ASE I:
T0e 9eneral &ank o% India 1a$ $et up in t0e year ,@B;2 7e/t ca'e &ank o%
6indu$tan and &engal &ank2
T0e a$t India Co'pany e$ta5li$0ed
B!() o$ Be(3!" 456789:
B!() o$ Bomb!y456;79 !(d
B!() o$ M!dr!s 456;<: a$ independent unit$ and called it Preside(y
B!()s2
T0e$e t0ree 5ank$ 1ere a'alga'ated in ,*() and Im#eri!" B!() o$
I(di! 1a$ e$ta5li$0ed 10ic0 $tarted a$ pri.ate $0are0older$ 5ank$3 'o$tly
uropean$ $0are0older$2 During t0e %ir$t p0a$e t0e gro1t0 1a$ .ery $lo1 and
5ank$ al$o e/perienced periodic %ailure$ 5et1een ,*,< and ,*?B2 T0ere 1ere
appro/i'ately ,,)) 5ank$3 'o$tly $'all2 To $trea'line t0e %unctioning and
acti.itie$ o% co''ercial 5ank$3 t0e 9o.ern'ent o% India ca'e up 1it0 T0e
&anking Co'panie$ Act3 ,*?* 10ic0 1a$ later c0anged to &anking
Regulation Act ,*?* a$ per a'ending Act o% ,*;= 8Act 7o2(< o% ,*;=:2
Re$er.e &ank o% India 1a$ .e$ted 1it0 e/ten$i.e po1er$ %or t0e $uper.i$ion
o% 5anking in India a$ t0e Central &anking Aut0ority2 During t0o$e dayG$ pu5lic
0a$ le$$er con%idence in t0e 5ank$2 A$ an a%ter'at0 depo$it 'o5ili-ation 1a$
$lo12 A5rea$t o% it t0e $a.ing$ 5ank %acility pro.ided 5y t0e Po$tal depart'ent
1a$ co'parati.ely $a%er2 #oreo.er3 %und$ 1ere largely gi.en to t0e trader$2
7
PHASE II:
9o.ern'ent took 'ajor $tep$ in t0i$ Indian &anking Sector Re%or' a%ter
independence2 In ,*==3 it nationali-ed I'perial &ank o% India 1it0 e/ten$i.e
5anking %acilitie$ on a large $cale e$pecially in rural and $e'i+ur5an area$2
Second p0a$e o% nationali-ation Indian &anking Sector Re%or' 1a$ carried
out in ,*B) 1it0 $e.en 'ore 5ank$2 T0i$ $tep 5roug0t B)H o% t0e 5anking
$eg'ent in
India under 9o.ern'ent o1ner$0ip2
T0e %ollo1ing are t0e $tep$ taken 5y t0e 9o.ern'ent o% India to Regulate
&anking In$titution$ in t0e CountryE
F 58;8: nact'ent o% &anking Regulation Act2
F 58==E 7ationali-ation o% State &ank o% India2
F 58=8E 7ationali-ation o% S&I $u5$idiarie$2
F 58>5: In$urance co.er e/tended to depo$it$2
F 58>8: 7ationali-ation o% ,? 'ajor 5ank$2
F 58?5: Creation o% credit guarantee corporation2
F 58?=E Creation o% regional rural 5ank$2
F 5867E 7ationali-ation o% $e.en 5ank$ 1it0 depo$it$ o.er ()) crore$2
A%ter t0e nationali-ation o% 5ank$3 t0e 5ranc0e$ o% t0e pu5lic $ector 5ank India
rai$ed to appro/i'ately B))H in depo$it$ and ad.ance$ took a 0uge ju'p 5y
,,3)))H2&anking in t0e $un$0ine o% 9o.ern'ent o1ner$0ip ga.e t0e pu5lic
i'plicit %ait0 and i''en$e con%idence a5out t0e $u$taina5ility o% t0e$e
in$titution$.
8
PHASE III
This phase has introduced many more products and facilities in the
bankin sector in its reforms measure. !n 1""1# under the chairmanship of
$ %arasimham# a committee &as set up by his name &hich &orked for
the liberali'ation of bankin practices.
The country is flooded &ith forein banks and their (T$ stations. )fforts
are bein put to i*e a satisfactory ser*ice to customers. +hone bankin
and net bankin is introduced. The entire system became more
con*enient and s&ift. The financial system of !ndia has sho&n a reat
deal of resilience. !t is sheltered from any crisis triered by any e,ternal
macroeconomics shock as other )ast (sian -ountries suffered. This is all
due to a fle,ible e,chane rate reime# the .orein
/eser*es are hih# the capital account is not yet fully con*ertible# and
banks and their customers ha*e limited forein e,chane e,posure.
"
5.@ NATI.NA0IAED BAN-S IN IDNA
&anking Sy$te' in India i$ do'inated 5y nationali-ed 5ank$2 T0e
nationali-ation o% 5ank$ in India took place in ,*;* 5y #r$2 Indira
9and0i t0e t0en pri'e 'ini$ter2 T0e 'ajor o5jecti.e 5e0ind
nationali-ation 1a$ to $pread 5anking in%ra$tructure in rural area$ and
'ake a.aila5le c0eap %inance to Indian %ar'er$2 Fourteen 5ank$ 1ere
nationali-ed in ,*;*2
&e%ore ,*;*3 State o% India 8S&I: 1a$ only pu5lic $ector 5ank in
India2 S&I 1a$ nationali-ed in ,*== under t0e S&I Act o% ,*==2 T0e
$econd p0a$e o% nationali-ation o% Indian 5ank$ took place in t0e year
,*B)2 Se.en 'ore 5ank$ 1ere nationali-ed 1it0 depo$it$ o.er ())
crore$
0ist o$ Pub"i Setor B!()s i( I(di! is !s $o""o*s:
Alla0a5ad &ank
And0ra &ank
&ank o% &aroda
&ank o% India
&ank o% #a0ara$0tra
Canara &ank
Central &ank o% India
Corporation &ank
Dena &ank
Indian &ank
Indian O.er$ea$ &ank
Oriental &ank o% Co''erce
Punja5 and Sind &ank
Punja5 7ational &ank
State &ank o% &ikaner and 4aipur
10
State &ank o% 6ydera5ad
State &ank o% India 8S&I:
State &ank o% Indore
State &ank o% #y$ore
State &ank o% Patiala
State &ank o% Saura$0tra
State &ank o% Tra.ancore
Syndicate &ank
UCO &ank
Union &ank o% India
United &ank o% India $
!ijaya &ank
5.< PRIBATE BAN-S
All t0e 5ank$ in India 1ere earlier pri.ate 5ank$2 T0ey 1ere
%ounded in t0e pre+independence era to cater to t0e 5anking need$ o%
t0e people2 &ut a%ter nationali-ation o% 5ank$ in ,*;* pu5lic $ector
5ank$ ca'e to occupy do'inant role in t0e 5anking $tructure2 Pri.ate
$ector 5anking in India recei.ed a %illip in ,**? 10en Re$er.e &ank o%
India encouraged $etting up to pri.ate 5ank$ a$ part o% it$ policy o%
li5erali-ation o% t0e Indian &anking Indu$try2 6ou$ing De.elop'ent
Finance Corporation Li'ited 86DFC: 1a$ a'ong$t t0e %ir$t to recei.e
an IIn principleG appro.al %ro' t0e Re$er.e &ank o% India 8R&I: to $et up
a 5ank in t0e pri.ate $ector2
Pri.ate &ank$ 0a.e played a 'ajor role in t0e de.elop'ent o%
Indian 5anking indu$try2 T0ey 0a.e 'ade 5anking 'ore e%%icient and
cu$to'er %riendly2 In t0e proce$$ t0ey 0a.e jolted pu5lic $ector 5ank$
out o% co'placency and %orced t0e' to 5eco'e 'ore co'petiti.e2
11
M!Cor Pri&!te B!()s o$ I(di!
&ank o% Raja$t0an
&0arat O.er$ea$ &ank
A/i$ &ank
Cat0olic Syrian &ank
Centurion &ank o% Punja5
D0analak$0'i &ank
Federal &ank
6DFC &ank
ICICI &ank
ID&I &ank
Indu$ind &ank
I79 !y$ya &ank
4a''u & Ja$0'ir &ank
Jarnataka &ank
Jarur !y$ya &ank
Jotak #a0indra &ank
S&I Co''ercial and International &ank
Sout0 Indian &ank
United Ae$tern &ank
UTI &ank
>S &ank
12
INT.DUCTI.N T. T1E
.RGANIAATI.N
13
C.MPAN2 DESCRIPTI.N
ADIS BAN-
A/i$ &ank India3 t0e %ir$t 5ank to 5egin operation$ a$ ne1 pri.ate 5ank$ in
,**? a%ter t0e 9o.ern'ent o% India allo1ed ne1 pri.ate 5ank$ to 5e
e$ta5li$0ed2 A/i$ &ank 1a$ jointly pro'oted 5y t0e Ad'ini$trator o% t0e
$peci%ied undertaking o% t0e
Unit Tru$t o% India 8UTI+I:
Li%e In$urance Corporation o% India 8LIC:
9eneral In$urance Corporation Ltd2
Al$o 1it0 a$$ociate$ .i-2 7ational In$urance Co'pany Ltd23 t0e 7e1 India
A$$urance Co'pany3 T0e Oriental In$urance Corporation and United
In$urance Co'pany Ltd2
A/i$ &ank in India today i$ capitali-ed 1it0 R$2?)=2,@ Crore$2 It 0a$ 'ore
t0an ()) 5ranc0 o%%ice$ and /ten$ion Counter$ in t0e country 1it0 o.er ?(*<
A/i$ &ank AT# pro.ing to 5e one o% t0e large$t AT# net1ork$ in t0e country2
A/i$ &ank India co''it$ to adopt t0e 5e$t indu$try practice$ internationally to
ac0ie.e e/cellence2
A/i$ &ank 0a$ $trengt0$ in retail a$ 1ell a$ corporate 5anking2 &y t0e end o%
Dece'5er ())?3 A/i$ &ank in India 0ad o.er (2@ 'illion de5it card$2 T0i$ i$
t0e %ir$t 5ank in India to o%%er t0e AT PAR C0eKue %acility3 1it0out any c0arge$3
to all it$ Sa.ing$ &ank cu$to'er$ in all t0e place$ acro$$ t0e country 10ere it
0a$ pre$ence2
Ait0 t0e AT PAR c0eKue %acility3 cu$to'er$ can 'ake c0eKue pay'ent$ to
any 5ene%iciary at any o% it$ e/i$tence place2 T0e ceiling per in$tru'ent i$ R$2
=)3)))L+2T0e late$t o%%ering$ o% t0e 5ank along 1it0 Dollar .ariant i$ t0e uro
and Pound Sterling .ariant$ o% t0e International Tra.el Currency Card2 T0e
Tra.el Currency Card i$ a $ignature 5a$ed pre+paid tra.el card 10ic0 ena5le$
tra.elerG$ glo5al acce$$ to t0eir 'oney in local currency o% t0e .i$iting country
in a $a%e and con.enient 1ay2 T0e &ank 0a$ $trengt0$ in 5ot0 retail and
corporate 5anking and i$ co''itted to
adopting t0e 5e$t indu$try practice$ internationally in order to ac0ie.e
e/cellence
14
EB.0UTI.N:
UTI 1a$ e$ta5li$0ed in ,*;? 5y an Act o% Parlia'entM neit0er did t0e
9o.ern'ent o% India o1n it nor contri5ute$ any capital2 T0e R&I 1a$ a$ked to
contri5ute one+0al% o% it$ initial capital o% R$ = crore3 and gi.en t0e 'andate o%
running t0e UTI in t0e intere$t o% t0e unit+0older$2 T0e State &ank o% India and
t0e Li%e In$urance Corporation contri5uted ,= per cent o% t0e capital eac03 and
t0e re$t 1a$ contri5uted 5y $c0eduled co''ercial 5ank$ 10ic0 1ere not
nationali-ed t0en2 T0i$ kind o% $tructure %or a unit tru$t i$ not %ound any10ere
el$e in t0e 1orld2 Again3 unlike ot0er unit tru$t$ and 'utual %und$3 t0e UTI 1a$
not created to earn pro%it$2
In t0e cour$e o% nearly %our decade$ o% it$ e/i$tence3 it 8t0e UTI: 0a$
$ucceeded p0eno'enally in ac0ie.ing it$ o5jecti.e and 0a$ t0e large$t $0are
any10ere in t0e 1orld o% t0e do'e$tic 'utual %und indu$try2 DD T0e e'ergence
o% a N%oreign e/pertN during t0e $etting up o% t0e UTI 'ake$ an intere$ting
$tory2 T0e announce'ent 5y t0e t0en Finance #ini$ter t0at t0e 9o.ern'ent o%
India 1a$ conte'plating t0e e$ta5li$0'ent o% a unit tru$t caug0t t0e eye o% #r2
9eorge Aood$3 t0e t0en Pre$ident o% t0e Aorld &ank2 #r2 Aood$ took a great
deal o% intere$t in t0e Indian %inancial $y$te'3 a$ 0e 1a$ one o% t0e principal
arc0itect$ o% t0e ICICI3 in 10ic0 0i$ 5ank3 Fir$t &o$ton Corporation &ank3 0ad
a $i-ea5le $0are0olding2 #r2 Aood$ o%%ered3 t0roug0 #r2 &2J2 7e0ru3 10o 1a$
IndiaD$ /ecuti.e Director on t0e Aorld &ank3 t0e $er.ice$ o% an e/pert2 T0e
Centre ju'ped at t0e o%%er3 and a$ked t0e R&I to 0old up t0e %inali-ation o% t0e
unit tru$t
Propo$al$ till t0e e/pert .i$ited India2 T0e only point #r2 Sulli.an 'ade 1a$
t0at t0e pro.i$ion to li'it t0e o1ner$0ip o% unit$ to indi.idual$ 'ig0t re$ult in
unnece$$arily re$tricting t0e 'arket %or unit$2 A0ile 'aking t0i$ point3 0e 0ad
in 'ind t0e practice in t0e US3 10ere $'all pen$ion %und$ are an i'portant
cla$$ o% cu$to'er$ %or t0e unit tru$t$2 T0e Centre accepted t0e %oreign
e/pertD$ $ugge$tion3 and t0e nece$$ary a'end'ent$ 1ere 'ade in t0e dra%t
&ill2 T0u$3 5egan corporate in.e$t'ent in t0e UTI3 10ic0 recei.ed a 5oo$t
%ro' t0e ta/ conce$$ion gi.en 5y t0e go.ern'ent
15
in t0e ,**)+*, &udget2 According to t0i$ conce$$ion3 t0e di.idend$ recei.ed
5y a co'pany %ro' in.e$t'ent$ in ot0er co'panie$3 including t0e UTI3 1ere
co'pletely e/e'pt %ro' corporate inco'e ta/3 and pro.ided t0e di.idend$
declared 5y t0e in.e$ting co'pany 1ere 0ig0er t0an t0e di.idend$ recei.ed2
T0e re$ult 1a$ a p0eno'enal increa$e in corporate in.e$t'ent 10ic0
accounted %or =@ per cent o% t0e total capital under US+;? $c0e'e2 &ecau$e
o% 0ig0 liKuidity t0e corporate $ector u$ed t0e UTI to park it$ liKuid %und$2 T0i$
added to t0e .olatility o% t0e UTI %und$2 T0e corporate lo55y 10ic0 per0ap$
$u5tly oppo$ed t0e e$ta5li$0'ent o% t0e UTI in t0e pu5lic $ector 'ade u$e o%
it %or it$ o1n 5ene%it$ later2 T0e 9o.ern'ent+R&I po1er ga'e $tarted 1it0 t0e
%inali-ation o% t0e UTI c0arter it$el%2 T0e R&I dra%t o% t0e UTI c0arter $tipulated
t0at t0e C0air'an 1ill 5e no'inated 5y it3 and one 'ore no'inee 1ould 5e on
t0e &oard o% Tru$tee$2 A0ile %inali-ing t0e dra%t &ill3 t0e Centre c0anged t0i$
$tipulation2 T0e C0air'an 1a$ to 5e no'inated 5y t0e 9o.ern'ent3 al5eit in
Con$ultation 1it0 R&I2 Alt0oug0 t0e appoint'ent 1a$ to 5e 'ade in
con$ultation 1it0 t0e Re$er.e &ank3 t0e 9o.ern'ent could appoint a per$on
o% it$ c0oice a$ C0air'an e.en i% t0e &ank did not appro.e o% 0i'2
16
BUSINESS DESCRIPTI.N:
T0e &ankD$ principal acti.itie$ are to pro.ide co''ercial 5anking $er.ice$
10ic0 include 'erc0ant 5anking3 direct %inance3 in%ra$tructure %inance3 .enture
capital %und3 ad.i$ory3 tru$tee$0ip3 %ore/3 trea$ury and ot0er related %inancial
$er.ice$2
SUBSIDIARIES
T0e &ank 0a$ $et up %i.e 10olly+o1ned $u5$idiarie$E
A/i$ Securitie$ and Sale$ Ltd23
A/i$ Pri.ate Kuity Ltd23
A/i$ Tru$tee Ser.ice$ Ltd23
A/i$ A$$et #anage'ent Co'pany Ltd2 and
A/i$ #utual Fund Tru$tee Ltd2
A/i$ Securitie$ and Sale$ Ltd2 1a$ $et up in Dece'5er ())= 8originally
incorporated a$ U&L Sale$ Ltd23 rena'ed a$ A/i$ Sale$ Ltd2 in ())@
and no1 rec0ri$tened a$ A/i$ Securitie$ and Sale$ Ltd2 on = April (),): to
'arket credit card$ and retail a$$et product$2 T0e o5jecti.e o% $etting up t0e
$u5$idiary 1a$ to 5uild a $peciali-ed %orce o% $ale$ per$onnel and opti'i-e
operational e%%iciency 5y pro.iding greater control o.er t0e $ale$ e%%ort in
co'pari$on 1it0 a Direct Sale$ Agent 8DSA: 'odel2 T0e $cope o% acti.itie$ o%
t0e $u5$idiary 0a$ no1 5een enlarged to include retail 5roking2
In Octo5er ());3 t0e &ank $et up A/i$ Pri.ate Kuity Ltd23 pri'arily to
carry on t0e acti.itie$ o% 'anaging eKuity in.e$t'ent$ and pro.ide .enture
capital $upport to 5u$ine$$e$2
A/i$ Tru$tee Ser.ice$ Co'pany Ltd2 1a$ e$ta5li$0ed in #ay ())B to
engage in tru$tee$0ip acti.itie$ 8e2g2 acting a$ a de5enture tru$tee3 t0e tru$tee
to .ariou$ $ecuriti-ation tru$t$ a$ 1ell a$ ot0er tru$tee$0ip 5u$ine$$e$:2
A/i$ A$$et #anage'ent Co'pany Ltd2 1a$ $et up pri'arily to carry on
t0e acti.itie$ o% 'anaging a 'utual %und 5u$ine$$ in 4anuary ())* and in t0e
$a'e year3 A/i$ #utual Fund Tru$tee Ltd2 1a$ $et up3 to act a$ t0e tru$tee %or
t0e 'utual %und 5u$ine$$2
Joi(t Be(ture
O &u$$an Auto Finance India Pri.ate Li'ited
&a$ed on R&I guideline$3 detail$ o% tran$action$ 1it0 4oint !enture
Co'panie$ are not di$clo$ed $ince t0ere i$ only one entity L party in t0i$
category2
17
PR.M.TERS:
UTI &ank Ltd2 0a$ 5een pro'oted 5y t0e large$t and t0e 5e$t Financial
In$titution o% t0e country3UTI2 T0e &ank 1a$ $et up 1it0 a capital o% R$2 ,,=
crore3 1it0
UTI contri5uting R$2 ,)) crore3
LIC + R$2 @2= crore
9IC and it$ %our $u5$idiarie$ contri5uting R$2 ,2= crore eac02
r$t10ile Unit Tru$t o% India 1a$ $et up a$ a 5ody corporate under t0e UTI
Act3 ,*;<3 1it0 a .ie1 to encourage $a.ing$ and in.e$t'ent2 In Dece'5er
())(3 t0e UTI Act3 ,*;< 1a$ repealed 1it0 t0e pa$$age o% Unit Tru$t o% India
8Tran$%er o% Undertaking and Repeal: Act3 ())( 5y t0e Parlia'ent3 pa.ing t0e
1ay %or t0e 5i%urcation o% UTI into ( entitie$3 UTI+I and UTI+II 1it0 e%%ect %ro'
,$t Fe5ruary ())<2
T+e #rese(t s+!re+o"di(3 #!tter( is !s me(tio(ed be"o*:
4As o( <5
st
m!r+: @7579
Sr. No N!me o$ t+e S+!re+o"ders E o$ P!id U#
C!#it!"
i. Admi(istr!tor o$ t+e S#ei$ied U(dert!)i(3
o$ t+e U(it Trust o$ I(di! 4UTI-I9
@;.77 E
ii. 0i$e I(sur!(e Cor#or!tio( o$ I(di! 57.@? E
iii.
Ge(er!" I(sur!(e Cor#or!tio( !(d $our
PSU I(sur!(e Com#!(ies
;.@? E
i&.
.&erse!s I(&estors i("udi(3 FIIsF .CBsF
NRIs
<<.>6 E
&.
Forei3( Diret I(&estme(t 4GDR issue
6.<?E
&i.
.t+er I(di!( Fi(!(i!" I(stitutio(sF Mutu!"
Fu(dsF B!()s
?.7? E
&ii. ot+ers 5@.<; E
Tot!" 577.77 E
18
A/i$ &ank i$ today one o% t0e 'o$t co'petiti.e and pro%ita5le 5anking
%ranc0i$e in India2 A0ic0 can 5e clearly $een 5y an analy$i$ o% it$
co'pre0en$i.e port%olio o% 5anking $er.ice$ including Corporate Credit3 Retail
&anking3 and &u$ine$$ &ankingP Capital #arket$3 Trea$ury and International
&anking2
T+e Positio( i( t+e $i(!(i!" ye!r @778-@757 *!s !s u(der.-
T+e #!id u# !#it!" o$ t+e B!() a$ on <, #arc0 (),) ro$e to R$2 ?)=2,@
crore$ %ro' R$2 <=*2), crore$ a$ on <, #arc0 ())*
Pro$it !$ter t!' up <B2=,H to Rs. @:=5;.=<rores
Net I(terest I(ome up <=2@;H to Rs. =:77;.;8rores
Fee % .t+er I(ome up (<2B)H to Rs. <:5@<.;7rores
De#osits u# ()2<BH to Rs. 5;5:<77.@@rores
Dem!(d De#osits up <)2<BH to Rs. >>:7@8.=;rores
Ad&!(es up (@2*?H to 57;:<;<.5@Rs. rores
Ret!i" Assets up (*2@(H to Rs. @7:8@@.87rores
Net*or) o$ br!(+es !(d e'te(sio( ou(ters increa$ed %ro' B<= to 5:7<=
Tot!" (umber o$ ATMs 1ent up %ro' <3=*= to ;@8<
Net NPA r!tio a$ a percentage o% net cu$to'er a$$et$ up to 7.<>E%ro'
)2<=H
E!r(i(3s #er s+!re 8&a$ic: increa$ed %ro' R$2 =)2;, to Rs. >=.?6
Pro#osed Di&ide(d up %ro' ,))H to 5@7E
C!#it!" AdeGu!y R!tio $tood at a$ 5=.67E again$t t0e 'ini'u' regulatory
nor' o% *H
1"
2.2 Board of Directors
PERSON DESINA!ION
Dr. Adarsh "ishore -hairman
Smt. Shi#ha Sharma $anain 1irector 2 -)3
Shri M. M. Agra$al 1eputy $anain 1irector
Shri %.R. &arma 1irector
Dr. R.H. Patil 1irector
Smt. Rama Bi'a()r#ar 1irector
Shri R.B.*. &aish 1irector
Shri M.&. S)++iah 1irector
Shri ". N. Prith,ira' 1irector
Shri &. R. "a)ndin-a 1irector
Shri S. B. Math)r 1irector
Shri P % O'ha -ompany 4ecretary
20
Missio(
Cu$to'er $er.ice and product inno.ation tuned to di.er$e need$
o% indi.idual and corporate clientele2
Continuou$ tec0nology up gradating 10ile 'aintaining 0u'an
.alue$2
Progre$$i.e glo5ali-ation and ac0ie.ing international $tandard$2
%%iciency and e%%ecti.ene$$ 5uilt on et0ical practice$2
Cu$to'er Sati$%action t0roug0 pro.iding Kuality $er.ice e%%ecti.ely
and e%%iciently2
Core B!"ues
S'ile3 it en0ance$ an indi.idualG$ %ace .alue" i$ a $er.ice Kuality
$tre$$ed on Periodic Cu$to'er Ser.ice Audit$2
#a/i'i-ation o% Stake0older .alue2
Succe$$ t0roug0 Tea'1ork3 Integrity and People2
21
UNIT: ADIS BAN- 0IMITED
Plot 7o2 ,@ to (?3 !it0alrao 7agar3 #ad0apur3 6ydera5ad Q =)) )B,
Tel2 7o2 E )?) Q (<?()B,= to (<?()B(? Fa/ 7o2 E )?)+(<?()B,?
Re3istered .$$ie
ITri$0ulG3 <
rd
Floor3 Opp2 Sa'art0e$01ar Te'ple3 La1 9arden3
lli$ &ridge3
A0'eda5ad Q <B) ));2 Tel 7o2 E )@* Q (;?) *<(( Fa/ 7o2 E )@* Q (;?)
*<(,
'ailE p2o-aRa/i$5ank2co'Lrajendra2$1a'inarayanRa/i$5ank2co'
Ae5 $iteE 1112a/i$5ank2co'
Ce(tr!" .$$ie
#aker To1er$ IFG3 ,<
t0
Floor3 Cu%%ed Parade3 Cola5a3 #u'5ai Q ))=2
Tel2 7o2 E )(( Q ;@)@??)@ Fa/ 7o2 E )(( Q ((,B ;*??L((,B ,?(*
22
@.<A'is b!() o$$ers its ser&ies m!Cor"y i( $our #!rts:
A2 Per$onal
&2 Corporate
C2 7RI
D2 Priority 5anking
A. Perso(!"
A/i$ 5ank o%%er$ .ariou$ $er.ice$ %or indi.idual do'e$tic cu$to'er$3 10ic0
include$ $er.ice$ like
,2 Account$
(2 Depo$it$
<2 Loan$
?2 Card$
=2 Fore/
;2 In.$t'ent$
@2 In$urance
B2 Pay'ent$
*2 Ot0er $er.ice$
5. T+e !ou(ts o$$ered by !'is b!() $or its ustomers
!re:
i. E!syAess S!&i(3s Aou(t
a$yAcce$$ Sa.ing$ Account gi.e$ in$tant acce$$ to cu$to'erG$
'oney any10ere3 anyti'e2 Po$$e$$ing a range o% un'atc0ed
%eature$3 it 0a$ 5een de.i$ed to 5etter $uit t0e con.enience o%
our eclectic client 5a$e2
T0e$e $er.ice$ can 5e a.ailed 1it0 a 'ini'u' Kuarterly
a.erage 5alance o% R$2 =3))) in 'etro or ur5an center$3
R$2 (3=)) in $e'i ur5an center$ and R$2 ,3))) in rural center$2
23
ii. -ris+i S!&i(3s Aou(t
2 T0i$ product 0a$ 5een $pecially de$igned keeping in 'ind t0e
uniKue reKuire'ent$ o% a %ar'er and true to it$ nature 0a$ 5een
called t0e Jri$0i Sa.ing$ Account2 T0i$ account i$ o%%ered 1it0
t0e reKuire'ent o% 'aintaining t0e 0al%+yearly a.erage 5alance
o% R$ ,))) only2
&eing a Jri$0i account 0older3 %ar'er$ are entitled to acce$$
A/i$G$ 1ide net1ork o% 'ore t0an ,))) 5ranc0e$ and ?)==
AT#$ acro$$ ??) citie$2 T0ey can no1 ea$ily carry out t0eir
tran$action$ t0roug0 any o% t0e 5ranc0e$ or AT#$2
iii. Prime S!&i(3s Aou(t
At Par C0eKue Facility 1it0 an en0anced li'it upto R$2 ,3))3)))
Free ca$0 1it0dra1al upto = tran$action$ at ot0er 5ank AT#D$2
Free 'ont0ly $tate'ent o% account
Free DDLPO 8dra1n on A/i$ &ank Center$:
Free Pa$$5ook
International De5it card 1it0 an Accidental In$urance co.er upto
R$2 ( lak0$ 8I$$uance c0arge 1ai.ed: STo keep your per$onal
accident in$urance co.er acti.ated3 you $0ould 0a.e 'ade a
purc0a$e tran$action in <;= day$ prior to t0e day o% t0e incident
& $0ould 0a.e 'aintained an a.erage Kuarterly 5alance o% R$
=3))) 8ur5an & 'etropolitan 5ranc0e$: or R$ (3=)) 8rural &
$e'i+ur5an 5ranc0e$: a$ t0e ca$e 'ay 5e in t0e t1o Kuarter$
5e%ore t0e date o% t0e incident2TU
Increa$ed ca$0 depo$itL1it0dra1al li'it$ at non 0o'e 5ranc0e$
Option o% auto'atic 'o.e'ent o% e/ce$$ %und$ in t0e $a.ing$
account to 0ig0er earning %i/ed depo$it$
Acce$$ t0roug0 'ore t0an ,))) o%%ice$ & ?)== AT#$
(?U@ Tele5anking3 Internet 5anking and #o5ile &anking
Free 'ont0ly e+$tate'ent
i&. Cor#or!te S!"!ry !ou(t
Be(e$it to Em#"oyees
7o 'ini'u' 5alance criteria2
24
Unparalleled Acce$$ + Any10ere 5anking %acility t0roug0 our
net1ork o% &ranc0e$3 AT# and Internet 5anking %acility2
At Par c0eKue5ook$ paya5le locally at all A/i$ &ank location$2
International De5it cu' AT# card$ 1it0 en0anced Ca$0
1it0dra1al %acility and ot0er .alue add on$2
Online &anking 1it0 %und$ tran$%er3 online $0opping and 5ill
pay'ent option$2
Depo$itory $er.ice$ 1it0 %ree online trading account$2
#eal Card$ on a 'a$ter card plat%or'2
'ployee Rei'5ur$e'ent account$ a$ a $a.ing$ account
.ariant2
Pre%erential pricing on loan product$ and credit card$ and ot0er
5anking product$ & $er.ice$U2
&. /ome(Hs S!&i(3s !ou(t 4sm!rt #ri&i"e3e !ou(t9
In todayD$ 5u$y 1orld itD$ toug0 5eing a 1orking 1o'an2 Rig0t
%ro' $0uttling 5et1een a jo5 and %a'ily to taking care o% 0er
%inance$ $0e 0a$ to 5e on 0er toe$ all t0e ti'e2 Jeeping t0i$ in
'ind3 1e at A/i$ &ank 0a.e de$igned a $a.ing$ account 5e$t
$uited %or t0e 1o'an o% today2 Ait0 t0e S'art Pri.ilege Account3
you can 'anage your 'oney and your li%e and a$ 1ell a$ enjoy
a 0o$t o% li%e$tyle pri.ilege$2 Furt0er'ore A/i$ &ankD$ S'art
Pri.ilege Account en$ure$ t0at you 0a.e enoug0 ti'e %or all t0e
i'portant t0ing$ in li%e2
&i. Priority b!()i(3 !ou(t
A$ a Priority 5anking cu$to'er you 1ill 0a.e acce$$ to an
e/clu$i.e DPriority &anking LoungeD at 5ranc0e$2 T0i$ 1ill allo1
you to conduct your %inancial tran$action$ in ut'o$t co'%ort and
con%identiality t0roug0 an e/clu$i.e Relation$0ip #anager2
&ii. Dem!t Aou(t
A/i$ &ank i$ a regi$tered 'e'5er 8Depo$itory Participant: o%
7SDL2 In t0i$ $y$te'3 p0y$ical $ecurity 0olding$ are con.erted
into electronic 8or in ot0er 1ord$3 de'ateriali-ed: 0olding$2 A/i$
&ank 0a$ 5een enrolled a$ a Depo$itory Participant 5y t0e 7SDL
+ IndiaD$ %ir$t depo$itory2 >ou can a.ail o% all t0e depo$itory+related
$er.ice$ 5y ju$t opening an account 1it0 7SDL t0roug0 A/i$
&ank2
25
&iii. Se(ior itiIe(Hs Aou(t
A/i$ &ankD$ Senior Citi-en Sa.ing$ Account 0a$ 5een de$igned
keeping in 'ind t0e %act t0at a $enior citi-enD$ 5anking
reKuire'ent$ are 10olly di%%erent and reKuire $pecial
con$ideration$2A/i$ 0a.e introduced Senior Citi-en ID card %or
t0eir Senior Pri.ilege patron$2
ID card act$ a$ an age proo% ena5ling t0e' to redee' e.ery
ad.antage t0at t0ey are eligi5le %or2 T0i$ card 1ill 0elp t0e' to
a.ail o% certain ne.er+5e%ore Senior+citi-en 5ene%it$ at .ariou$
$tore$3 $er.ice pro.ider$ and in$tallation acro$$ t0e nation2
Apart %ro' pro.ide you 1it0 t0e po1er to clai' great 5ene%it$3
card al$o act a$ e'ergency in%or'ation 'ediu'2 In ca$e o%
e'ergencie$3 it pro.ide$ t0e doctor$ and aut0oritie$ 1it0 .ital
data like t0eir 5lood group3 allergie$3 illne$$e$3 addre$$ and
e'ergency contact detail$2 T0i$ en$ure$ t0at t0ey are 1ell looked
a%ter in any $ituation3 no 'atter 10ere t0ey are2
i'. De$e(e S!"!ry Aou(t
De%ence Salary Account %ro' A/i$ &ank i$ a product de$igned
keeping in 'ind 0o1 toug0 a li%e in t0e De%ence Force$ i$2 7ot
only doe$ it co'e to t0e' a5$olutely %ree3 no 'ini'u' 5alance i$
reKuired eit0er2 T0ey can al$o acce$$ t0e entire A/i$ &ank
net1ork3 including 'ore t0an B*; 5ranc0e$ and o.er ?)== AT#$
8a$ on <,$t Dece'5er ())*: no 'atter 10ere t0ey are po$ted2
'. TrustFNG. S!&i(3s Aoou(t
A/i$ &ankD$ Tru$t Account i$ an e%%ort to o%%er t0oug0t%ul 5anking
%or people 10o $pend t0eir li.e$ t0inking o% ot0er$2 It i$ a
co'plete 5anking $olution %or Tru$t$3 A$$ociation$3 Societie$3
9o.ern'ent &odie$3 Section (= co'panie$ and 79O$3 $o t0at
t0e organi$ation$ can de.ote all o% t0eir ti'e to t0eir no5le
'oti.ation$2
26
'i. AI!!di- No Fri""s Aou(t
It$ a $a.ing$ account t0at doe$nDt reKuire a 'ini'u' 5alance2
/perience a 0o$t o% unparalleled %eature$ and 0eig0tened
con.enience 1it0 A-aadi Account2
A cu$to'er Kuali%y %or A-aadi i%
T0e $u' total o% all credit$ to 0i$ account doe$ not e/ceed
R$ , lac during t0e Financial year3
T0ey do not intend to 'aintain an account 5alance 0ig0er
t0an R$ =)3))) at any gi.en in$tant3 and
T0ey are una5le to %urni$0 %ull docu'entation a$ reKuired
ordinarily %or %ul%illing o% account opening nor'$
'ii. Reside(t Forei3( Curre(y 4Domesti9 RFC4D9 Aou(t
A Re$ident Foreign Currency 8Do'e$tic: Account3 RFC8D:3 1it0
A/i$ &ank entitle$ it$ cu$to'er$ to 'aintain non+intere$t 5earing
current account in %our 'ajor currencie$ 8USD3 URO3 9&P and
4apane$e >en:2 T0ere 1ill 5e no ceiling on t0e 5alance$ 0eld in t0e
account2 C0eKue5ook$ deno'inated in USD or 9&P or URO or
>en 1ill 5e i$$ued on t0e$e account$ 1it0 (= lea.e$2 T0e c0eKue$
t0ere5y 5randed a$ RFC 8Do'e$tic: Account 1ill not 5e pre$ented
in clearing and 1ill 5e paya5le only at t0e i$$uing 5ranc02
/iii2 Pe(sio( S!&i(3s B!() Aou(t 3
T0i$ account %ro' A/i$ &ank3 i$ $peci%ically3 de$igned %or
Pen$ionerG$ 8/i$ting & Pro$pecti.e: o% Central 9o.t2 Ci.il
#ini$trie$L Depart'ent$ & De%ence #ini$try keeping in 'ind t0e %act
t0at a Pen$ionerG$ 5anking reKuire'ent$ are 10olly di%%erent and
reKuire$ $pecial con$ideration2
27
@. De#osits o$$ered by A'is B!():
i. Fi'ed De#osits
A/i$ &ank o%%er$ $i'ple rein.e$t'ent Fi/ed Depo$it$ 8at .ery
co'petiti.e intere$t rate$:3 10ic0 can 5e opened 1it0 a 'ini'u'
in.e$t'ent o% R$ ,)3)))2 Cu$to'er$ can 'ake addition$ to your
depo$it in 'ultiple$ o% R$ ,3))) eac02 T0e tenure o% t0eir depo$it
'u$t 5e a 'ini'u' o% ; 'ont0$2
ii. Reurri(3 De#osits
A/i$ &ankD$ Recurring Depo$it $c0e'e 1ill allo1 you 1it0 an
opportunity to 5uild up your $a.ing$ t0roug0 regular 'ont0ly depo$it$
o% %i/ed $u' o.er a %i/ed period o% ti'e2
Fe!tures
Recurring depo$it$ are accepted in eKual 'ont0ly in$tall'ent$ o%
'ini'u' R$ ,3))) and a5o.e in 'ultiple$ o% R$ =)) t0erea%ter2
T0e %i/ed nu'5er o% in$tall'ent$ %or 10ic0 a depo$itor can opt are
,(3 (?3 <;3 <*3 ?B3 ;)3 ;<3 @(3 B?3 *;3 ,)B and ,() 'ont0$2
Tran$%er o% Account$ + a recurring depo$it account can 5e tran$%erred
%ro' one o%%ice o% t0e &ank to anot0er 5ranc02
T0e a'ount o% in$tall'ent once %i/ed3 cannot 5e c0anged 2
In$tall'ent %or any calendar 'ont0 i$ to 5e paid on or 5e%ore t0e la$t
1orking day o% t0e 'ont02 A0ere t0ere i$ delay in pay'ent o%
in$tall'ent3 one can regulari$e t0e account 5y paying t0e de%aulted
in$tall'ent toget0er 1it0 a penalty 8at pre$ent it i$ R PLR plu$ ? H
%or t0e period o% delay:2Fraction o% a 'ont0 1ill 5e treated a$ %ull
'ont0 %or t0e purpo$e o% calculating t0e penalty2
T0e total a'ount repaya5le to a depo$itor3 inclu$i.e o% intere$t3
depend$ on t0e a'ount o% 'ont0ly in$tall'ent$ and t0e period o%
depo$it2
iii. E(!s+ @;
T0e nca$0 (? 8Fle/i Depo$it: gi.e$ t0e liKuidity o% a Sa.ing$ Account
coupled 1it0 0ig0 earning$ o% a Fi/ed Depo$it2 T0i$ i$ ac0ie.ed 5y
28
creating a Fi/ed Depo$it linked to your Sa.ing$ Account pro.iding you
t0e %ollo1ing uniKue %acilitie$E
M!'imum Retur(sE
cu$to'erG$ 'oney i$ no longer idle2 A$ $oon a$ t0e 5alance in your
Sa.ing$ Account cro$$e$ o.er R$ (=3)))3 t0e e/ce$$3 in 'ultiple$ o%
R$ ,)3))) 1ill 5e tran$%erred auto'atically to a 0ig0er intere$t earning
Fi/ed Depo$it Account2 T0e 'aturity o% %i/ed or ter' depo$it$ %or'ed
a$ a re$ult o% tran$%er o% 'oney %ro' t0e Sa.ing$ &ank account 1ill 5e
%or a 'a/i'u' period o% ,B, day$ and t0e intere$t 1ill 5e calculated on
$i'ple intere$t rate 5a$i$2
M!'imum 0iGuidityE
T0e 'oney parked in Fi/ed Depo$it$ a$ a re$ult o% t0e a5o.e
'entioned $1eep out %ro' your Sa.ing$ account can 5e ea$ily
acce$$ed 5y i$$uing a c0eKue3 1it0dra1ing t0roug0 AT# etc2 T0i$
a'ount i$ auto'atically re.er$e $1ept %ro' t0e 'o$t recently %or'ed
Fi/ed Depo$it in unit$ o% R$ =3))) to t0e Sa.ing$ account 10ene.er
t0e 5alance in your Sa.ing$ account %all$ 5elo1 R$ (=3)))2 T0e
a'ount 5roken %or' your Fi/ed Depo$it 1ill earn intere$t rate$ at t0e
applica5le rate %or t0e period t0at t0e depo$it 1a$ 0eld 1it0 t0e &ank2
T0e re'aining a'ount o% Fi/ed Depo$it 1ill continue to earn t0e
contracted rate o% intere$t2
i&. T!' S!&er Fi'ed De#osit
In t0e Finance &ill o% ());3 t0e go.ern'ent 0ad announced Ta/ 5ene%it$ to
&ank Ter' Depo$it$ 10ic0 are o% o.er = year tenure uL$ B)C o% IT Act3 ,*;,
.ide 7oti%ication 7u'5er ()<L()); and SO,(() 8: dated (BL)@L());2
T0e $alient point$ o% t0e $c0e'e noti%ication areM 8a: Fi/ed tenure 1it0out
pre'ature 1it0dra1al2 85: >ear i$ de%ined a$ a %inancial year2 8c: A'ount
li'ited to R$2 ,)) 'ini'u' and R$2 ,))3))) 'a/i'u'2 8d: &ank 1ill i$$ue a
Fi/ed Depo$it Receipt t0at $0all 5e t0e 5a$i$ o% clai'ing ta/ 5ene%it2 8e: Ter'
depo$it under t0i$ $c0e'e cannot 5e pledged to $ecure a loan2
<.0o!(s .$$ered by A'is :
6o'e Loan
Car loan
Per$onal Loan
Loan again$t S0are$
Loan Again$t Property
Loan Again$t Securitie$
ducation Loan
2"
Con$u'er Loan
;.C!rds .$$ered By A'is b!()
i. Credit C!rds
Platinu' Ad.antage Credit Card
Platinu' Credit Card
9old credit card
Sil.er credit card
Corporate Credit Card
Tru$t c0e'i$t$ credit card
S0rira' credit card
eS0op cad
a$y credit card
ii. Debit C!rds
Priority Platinu' C0ip De5it Card
Priority De5it Card
Cla$$ic De5it Card
9old De5it Card
9old Plu$ De5it Card
&u$ine$$ 9old De5it Card
iii. Pre#!id C!rds
Tra.el Currency Card
Payroll Card
Corporate 9i%t Card
9i%t Card
Re1ard$ Card
Re'ittance Card
#eal Card
Annuity Card
30
=. Fore' o$$ered by A'is b!()
Tr!&e" Curre(y C!rds
T0e Tra.el Currency Card gi.e$ it$ cu$to'er$ a (?+0our
acce$$ to 'oney2 Ait0dra1 %und$ in t0e local currency %ro'
any !i$a or !i$a Plu$ AT#D$ 8Auto'ated Teller #ac0ine: a$
1ell a$ pay %or all your purc0a$e$ in any country you .i$it3
any10ere in t0e 1orld2
.ut*!rd Remitt!(es
A/i$ &ank o%%er$ Out1ard Re'ittance %acilitie$ ena5ling it$
cu$to'er$ to re'it 'oney a5road t0roug0 relia5le and Kuick
tran$action$2
T0ey can $end 'oney a5road %or rea$on$ 'ore t0an oneE
education3 'edical purpo$e3 gi%ting3 'aintenance %or lo.ed
one$ or donation %or a cau$e2
Forei3( Curre(y Tr!&e""ers C+eGues
A'erican /pre$$ Tra.elerD$ c0eKue$ are 1idely accepted
glo5ally a$ a 'ode o% pay'ent in 'any part$ o% t0e 1orld2 It
i$ al1ay$ 1ort010ile taking $o'e o% your %oreign e/c0ange in
tra.eler$D c0eKue$ a$ it i$ a great 5ackup to ca$0 and card$2
Forei3( Curre(y C!s+
Carrying $'all a'ount o% local currency or internationally
accepta5le currency .ariant$ in 1allet 10ile tra.elling
o.er$ea$ i$ rea$$uring and con.enient + e$pecially to 'ake
pay'ent$ %or t0e $er.ice$ you 'ay reKuire on your arri.al at
t0e de$tination2
>. I(&estme(t Ser&ies o$$ered by A'is b!()
9old In.e$t'ent
Online trading
#utual %und$
De'at Account
31
?. I(sur!(e Ser&ies o$$ered:
S!$e Gu!rd
A/i$ &ank and &ajaj Allian- 9eneral In$urance o%%er t0e DSa%e 9uardD
per$onal Accident In$urance co.er2 A uniKue policy t0at o%%er$
in$urance co.erage at pre'iu'$ t0at are e/tre'ely co'petiti.e and
e/clu$i.ely 'eant %or A/i$ &ank cu$to'er$2
Busi(ess Ad&!(t!3e
&u$ine$$ i$ 5uilt 5y in.e$ting $o 'uc0 0ard 1ork3 ti'e3 energy and
'oney2 T0e in.er$tor could %ace 0ea.y lo$$e$ i% t0e 5u$ine$$ pre'i$e$
are 5urgled or i% 'ac0inery 5reak$ do1n2 T0ere%ore t0i$ policy
$a%eguard t0eir in.e$t'ent 1it0 an in$urance co.er t0at protect$
again$t lo$$e$ due to un%ore$een cala'itie$2
S!$e 1ome
S!$e 1ome3 an in$urance policy e/clu$i.ely de$igned %or A/i$ &ank
cu$to'er$3 10ic0 pro.ide$ protection %or your property and .alua5le$
at your 0o'e2
F!mi"y +e!"t+
Fa'ily 6ealt0 in$urance progra''e pro.ide$ a co'pre0en$i.e 0ealt0
in$urance t0at co.er$ cu$to'er3 t0eirr $pou$e and < dependent
c0ildren up to t0e age o% ,B year$2
S!$e 1ome P"us
6o'e i$ a drea'3 10ic0 i$ turned into reality 1it0 $1eat3 pain3
0appine$$3 energy and ti'e2 A/i$ &ank 0elp$ you to protect t0i$ drea'
again$t un%ore$een cala'itie$2
32
Si"&er 1e!"t+
&ajaj Allian-D$ Sil.er 6ealt0 Plan %or $enior citi-en$ protect$ t0e' and
t0eir $pou$e in ca$e t0ey need e/pen$i.e 'edical care2 T0ey get
ca$0le$$ 5ene%it or 'edical rei'5ur$e'ent %or 0o$pitali-ation
e/pen$e$ due to illne$$ or accident$.
Tr!&e" Com#!(io(
A0et0er tra.el %or 5u$ine$$ or plea$ure3 international tra.el in.ol.e$
ri$k2 #edical treat'ent a5road can 5e e/pen$i.e and one ne.er kno1$
10en one 1ould reKuire it2 6a.ing to $pend %or 'edical 5ill$ in %oreign
currency can 5e e/pen$i.e propo$ition2 T0ere are ot0er di%%icult
$ituation$ al$o3 t0at one 'ig0t %ace like lo$$ o% pa$$port or 5aggage2
&ajaj Allian-D$ Tra.el Co'panion i$ $pecially de$igned to 0elp people
deal 1it0 $uc0 $ituation$ 10ile o.er$ea$ tra.el.
Motor I(sur!(e
T0oug0 it i$ ea$y to o1n a .e0icle it i$ e/pen$i.e 'aintaining a 'otor
.e0icle e$pecially in ca$e o% da'age cau$ed to your .e0icle due to
$o'e una.oida5le circu'$tance$ or accident$2 &ajaj Allian-D$ #otor
!e0icle Policy 0elp$ in 'aintaining .e0icle in $uc0 $ituation2
Criti!" I""(ess
A critical illne$$ plan 'ean$ you can in$ure your$el% again$t t0e ri$k o%
$eriou$ illne$$ in 'uc0 t0e $a'e 1ay a$ you in$ure your car and your
0ou$e2 It 1ill gi.e you t0e $a'e $ecurity o% kno1ing t0at a guaranteed
ca$0 $u' 1ill 5e paid i% t0e une/pected 0appen$ and you are
diagno$ed 1it0 a critical illne$$2
Je*e""ery I(sur!(e
T0e only product o% it$ kind in t0e indu$try3 4e1ellery In$urance
pro.ide$ co'plete $ecurity %or gold L je1ellery3 10en it i$ 1orn 5y t0e
policy0older in per$on or 10ile 5eing carried to t0e 5ank locker$2
A5$olute $ecurity & co.erage i$ gi.en again$t 5urglary & %ire3 in re$pect
o% ite'$ kept at 0o'e L 5ank locker2 Re$ultE Co'plete peace o% 'ind2
33
6.P!yme(ts ser&ies o$$ered by A'is:
Bi"" P!y
A/i$ &ankD$ &ill Pay $er.ice ena5le$ you to 'ake $ecure pay'ent$
%ro' t0e co'%ort o% your 0o'e or o%%ice2 So it$ ti'e to $ay good5ye to
late pay'ent %ine$3 long Kueue$3 lo$t 5ill$3 and co''i$$ion$ paid to
local errand 5oy$2
ECS
It i$ an electronic clearing $y$te' t0at %acilitate$ paperle$$ credit L
de5it tran$action directly linked to your account and al$o pro.ide$ %or a
%a$ter 'et0od o% e%%ecting periodic and repetiti.e pay'ent$2
T0roug0 CS 8De5it:3 you can pay all your Utility 5ill$
8electricityLtelep0oneL#o5ile 5ill$3 credit card$3 etc:3 #utual Fund 8SIP:3
In$urance Pre'iu'3 Loan In$tall'ent$3 credit card pay'ent$3
pay'ent$ o% donation$ and ot0er 5ill pay'ent$2
T!' eP!yme(ts
In t0i$ $er.ice3 Inco'e L Ot0er Direct Ta/e$3 a$ 1ell a$ Central /ci$e
& Ser.ice Ta/U t0roug0 iConnect can 5e paid %ro' account online and
can get on+line ackno1ledge'ent o% t0e pay'ent 5y 1ay o% a Cy5er
Receipt3 including C0allan Identi%ication 7u'5er 8CI7: i''ediately
a%ter 'aking t0e pay'ent2
Diret t!' P!yme(t
T0e &ank i$ aut0ori$ed %or Collection o% Inco'e or Ot0er Direct Ta/e$
on 5e0al% o% Central &oard o% Direct Ta/e$ 8C&DT: 12e2% , Octo5er3
())<.
Pe(sio( Disburseme(t
T0e &ank i$ aut0ori$ed 5y R&I and #ini$try o% De%ence %or
di$5ur$e'ent o% Pen$ion to Ar'ed Force 8Ar'y3 7a.y and Air Force:
per$onnel t0roug0 it$ ,=, aut0ori$ed 5ranc0e$ acro$$ t0e country2
34
.t+er ser&ies o$$ered by !'is B!() to its i(di&idu!"
ustomers !re:
M.BI0E REFI00 : REC1ARGE AT T1E ATM
An indi.idual can rec0arge 0i$ 'o5ile talk ti'e at any o% our AT#$2 6e
doe$nGt e.en 0a.e to 5e an A/i$ &ank cu$to'er2 All 0i$ need i$ a !ISA de5it
or credit card2 I% 0e i$ an A/i$ &ank cu$to'er3 t0en 0e can al$o u$e 0i$ A/i$
&ank de5it card 85ot0 !ISA a$ 1ell a$ #a$ter card:2
0.C-ER 8Un'atc0ed protection %or your .alua5le$:
A Sa%e Depo$it Liker 1it0 A/i$ &ank i$ t0e $olution to an indi.idualG$
concern2 Located at $elect 5ranc0e$ in citie$ all o.er t0e country3 our locker$
en$ure t0e $a%e keeping o% an indi.idualG$ .alua5le$2
Ad&!(t!3es
Aide A.aila5ilityE A$ on #arc0 <,3 (),) locker$ are a.aila5le at *??
5ranc0e$ and e/ten$ion counter$2
Locker$ a.aila5le in .ariou$ $i-e$2
Direct de5it$ %or locker rental$ %ro' your account rid you o% t0e 0a$$le
in 1riting out c0eKue$2
/tended 5anking 0our$ to operate locker$2
Co'petiti.e rental$2
.N0INE S1.PPING 8Sa%e an$ Secure internet Pay'ent:
A/i$ &ank o%%er$ an indi.idual t0e con.enience o% $0opping at 'any
'ajor Online $tore$ %ro' t0e co'%ort o% 0i$ 0o'e or o%%ice2 All 0e need i$ an
Internet ena5led PC2 6e can c0oo$e & t0en get 0e ite'$ deli.ered at 0i$
door$tep2 6e can al$o a.ail o% nu'erou$ online $er.ice$3 get to kno1 a5out
t0e current $pecial o%%er$Ldi$count$ and get a pre.ie1 o% t0e ne1 ite'$ added
on to t0e $0el.e$ 5y t0e$e online retailer$L$er.ice pro.ider$2 6e can $0op a$
'uc0 a$ 0e like and con.eniently 'ake in$tant pay'ent$ 5y de5iting 0i$
account t0roug0 t0e $ecured pay'ent c0annel3 iConnect Q Our Internet
5anking plat%or'2
35
IP.SMART 87o1 in.e$t in IPOG$ 1it0out letting go o% your %und$ V:
An indi.idualG$ A/i$ &ank $a.ing$ account no1 'ake$ IPO application
a $ea'le$$ and 0a$$le+%ree proce$$2 In$tead o% 'o.ing out %und$ %ro' 0i$
account %or application to an IPO3 t0e a'ount can no1 $i'ply 5e 5locked2
A0ic0 'ean$ a$ long a$ t0e IPO $0are$ are not allotted3 t0e %und$ $tay 1it0
0i' and 0e al$o gain intere$t on t0e'P Plu$ 0e get t0e $ecurity o% 0a.ing t0e
re%und$ directly un5locked and 'ade a.aila5le to you3 in 0i$ account it$el% V
T0e a5o.e $er.ice i$ 5eing 'ade a.aila5le in accordance 1it0 t0e
S&I guideline$ on AS&A 8Application$ Supported 5y &locked A'ount:2
Be(e$its
Intere$t on %und$ 10ic0 ot0er1i$e 1ould 0a.e 'o.ed out o% your
$a.ing$ account2
7o need to 1rite c0eKue$ or 'ake de'and dra%t$2
Con.enient and tran$parent 'anage'ent o% %und$2
In$tant relea$e L un5locking o% %und$ a%ter allot'ent L non+ allot'ent o%
$0are$2
E-St!teme(t
A/i$ &ank o%%er$ t0e %acility o% +State'ent2 +State'ent are $ecure and
electronic 1ay to recei.e $tate'ent o% account$ %ro' t0e &ank2
36
B. A'is b!() o$$ers Cor#or!te ser&ies: "i)e:
5. E'"usi&e B!()i(3 Rede$i(ed - C"ub=7 Curre(t Aou(t
At a 0al% yearly a.erage 5alance o% R$2 =) lac$ 8R$2 (= lac$ at Se'i +
Ur5an L Rural 5ranc0e$:3 t0i$ pre'iu' current account $'oot0ly %ul%ill$
your daily 5anking reKuire'ent2
#ain Feature$E
Dedicate relation$0ip 'anager
Li%e$tyle 5ene%it$L pri.ilege$
Free door$tep 5anking
Free RT9S L 7FT Facility
Ca$0 #anage'ent Ser.ice$
Free International &u$ine$$ 9old De5it Card
@.B!rious ty#es o$ Curre(t Aou(ts to suit e&ery busi(ess
reGuireme(ts likeE
T0e &ank$ o%%er$ a range o% current account product$ to 'eet
t0e need$ o% t0e .ariou$ cu$to'er $eg'ent$ $uc0 a$ S'all
nterpri$e$3 Trade3 /proer$3 Corporate and intuition$2
7or'al Current Account
&u$ine$$ Ad.antage Account
&u$ine$$ Select Account
&u$ine$$ Cla$$ic Account
&u$ine$$ Pri.ilege Account
C0annel One Account
Current Account %or 9o.t Organi$ation$
Current Account %or &ank$
Current Account %or &uilder$ & Real $tate
Capital #arket Current Account
Jri$0i Current Account
&u$ine$$ 9lo5al Current Account
Clu5 =) Current Account
Inland Road Tran$port Current Account
Tra.el3 Touri$' and 6o$pitality Current Account
Local Current Account Current Account %or P0ar'a
Current Account %or C0artered Accountant$
T0e$e product$ o%%er %le/i5ility to cu$to'er$ to c0oo$e %ro' t0e
a5o.e option 1it0 .arying 'ini'u' a.erage Kuarterly 5alance
co''it'ent$ and c0arge$ $tructure2 In addition to con.entional 5anking
%acilitie$3 t0e$e account$ o%%er #ulti+City at Par paya5le c0eKue Q 5ook
%acility and any10ere 5anking %acility acro$$ o%%er #ulti Q city At Par
37
paya5le c0eKue Q 5ook %acility and any 10ere 5anking %acility acro$$
5rac0e$2 Cu$to'er$ can acce$$ t0eir account Online t0roug0 Corporate
iConnect3 A/i$ &ankG$ Internet 5anking plat%or' a$ al$o t0roug0 Tele+
&anking %acility and can recei.e account 5alance in%or'ation on 'o5ile
telep0one$ and electronic 'ail2 Cu$to'er$ are $u5ject to tran$action
c0arge$ including c0arge$ %or non+'aintenance o% t0e co''itted
5alance$2
A/i$ &ank 5ring$ di%%erent kind$ o% current account$ %or di%%erent
type$ o% 5u$ine$$e$ $elect t0e one t0at 5e$t $uit$ an indi.idualG$
5u$ine$$ reKuire'ent$2
A/i$ &ankG$ Current Account ca'e eKuipped 1it0 t0e %ollo1ing
%eature$ to gi.e 'a/i'u' .alue %or an indi.idualG$ 'oney2
Fe!tures
A(y*+ere B!()i(3
A/i$ &ankG$ Current Account allo1$ an indi.idual to 5ank %ro' all
A/i$ &ankG$ 5ranc0e$ and /ten$ion counter$2 An indi.idual can depo$it
ca$03 1it0dra1 ca$03 depo$it c0eKue3 and i$$ue Iat+parG c0eKue$ at any
o% A/i$ &ankG$ 5ranc0e$2 So 5ank at an indi.idualG$ o1n Con.enience2
I(st!(t Fu(d Tr!(s$er
An indi.idual can tran$%er %und$ in$tantly 5et1een any o% A/i$
&ankG$ 5ranc0e$2 Fund$ tran$%er$ can 5e a%%ected online3 rig0t %ro' an
indi.idualG$ t0roug0 A/i$ &ankG$ internet 5anking $er.ice$2
I(ter(et B!()i(3
A/i$ &ank pre$ent$ corporate iConnect Q a uniKue net &anking
plat%or' %or t0e current account cu$to'er$2 A.aila5le 1it0 'ultiply u$er
ID$3 depending on an indi.idualG$ need$2 Acce$$ an indi.idualG$ account
at any ti'e %or' any10ere2 An indi.idual can tran$%er %und$ to 0i$ o1n
account$ or to t0ird party account$ 1it0in A/i$ &ank & Inter &ank
co.ering o.er (=3))) 5ranc0e$ o% .ariou$ 5ank$2 Corporate iConnect
al$o per'it$ tran$action initiation 5y one u$er and appro.al 5y anot0er2
38
An indi.idual can al$o e/cu$e 5ulk pay'ent$ like $alary and
co''i$$ion acro$$ A/i$ &ank net1ork rig0t %or' 0i$ de$ktop2
At-P!r 4Mu"tiity9 C+eGueboo)
njoy t0e 5ene%it$ o% #ulticity C0eKue5ook 1it0 A/i$ &ankG$
current Account$2 An indi.idual can$ i$$ue c0eKue$ paya5le at par at all
A/i$ &ankG$ 5ranc0e$ acro$$ t0e country2 An indi.idualG$ c0eKue$ 1ill
5e treated a$ local c0eKue$ at 'ore t0an <@= location$ a$ on 4anuary
<,3 ())B2
ATM or Debit C!rd
Ait0 e.ery Current Account 8For proprietary and partner$0ip
concern$:3 An indi.idual can a.ail upto ( AT# cu' De5it card$3 10ic0
allo1 an indi.idual round t0e clock acce$$ to 0i$ account %ro' any o% all
A/i$ &ankG$ AT#$ all o.er t0e country2 An indi.idual can 1it0dra1 upto
R$ ?)3))) a day2
Free Mo(t+"y Aou(t St!teme(t
&y courier and daily on e'ail2
Mobi"e B!()i(3
#o5ile &anking 1ill ena5le an indi.idual to 5ank 1it0 A/i$ &ank
t0roug0 0i$ 'o5ile p0one irre$pecti.e o% 10ere an indi.idual are2
Fa$t track loan$ %or S#$
Aide range o% product$ %or t0e S# $eg'ent
Organi$ed pay'ent and collection $olution$
Online ta/ pay'ent or t0roug0 .a$t 5ranc0 net1ork
#o5ile &anking $er.ice$ a.aila5le %or Current Account
<.Credit Ser&ies by A'is b!():
To large Corporate$
To Agri &u$ine$$E
For S# unite$
#icro%inance
3"
;.Besides t+ese ser&ies: A'is b!() #ro&ides ser&ies
i( t+e !re!s "i)e:
Capital #arket
Trea$ury
Ca$0 'anage'ent $er.ice$
9o.t2 5u$ine$$
40
C. No(-Reside(t 4E'ter(!"9 NRE S!&i(3 Aou(t
Any per$on re$ident out$ide India 'ay open 7R account2 T0i$
account per'it$ a 7RI to 0oed and 'aintain %oreign currency earning$
in Indian rupee$2 T0e Principal and intere$t earned on t0e$e 5alance$
are %reely reporta5le2
A0et0er an indi.idual are a $tudent3 a pro%e$$ional3 a $alaried
e'ployee or an entrepreneur3 t0i$ account 1ill 'eet all an indi.idualG$
5anking need2
Fe!tures
Lo1 'ini'u' 5alance reKuire'ent o% R$ =3)))
I#ulticityG c0eKue 5ook 10ic0 1ill per'it An indi.idual to 'ake
pay'ent .ia c0eKue acro$$ 'ultiple location$
#andate or Po1er o% Attorney %acility a.aila5le $o t0at in An
indi.idualG$ a5$ence %ro' t0e country An indi.idual can
aut0ori-e 0i$ relati.e or %riend to operate conduct 5anking
tran$action$ on 0i$ 5e0al%2
Free iConnectE (? C @ account acce$$ t0roug0 $ecure internet
5anking %acility %ro' any10ere and anyti'e2
Online $0opping 'all and utility 5ill pay'ent %acility 5e u$ing
A/i$ &ankG$ Internet 5a$ed iConnect 5anking login2
Free per$onal accident co.er o% Indian Rupee$ (3))3))) on
A/i$ &ankG$ De5it Card 8T0e in$urance co.er 1ill co'e in
%orce only a%ter An indi.idual 'ake 0i$ %ir$t $ucce$$%ul pay'ent
tran$action at any 'erc0ant e$ta5li$0'ent2:U
Ta/ Ad.i$ory Ser.ice$ %ro' A/i$ &ankG$ e'panelled
con$ultant$
A$$i$tance to o5tain Inco'e Ta/ PA7 Card$ to 'ake an
indi.idual co'pliant 1it0 t0e ta/ regulation$ o% t0e nati.e
land$2
41
D.Priority B!()i(3 J Reside(t
In a $eg'entation $tudy undertaken in ())(3 it 1a$ %ound t0at
(2@( H o% A/i$ &ankG$ retail cu$to'er$ contri5ute to nearly ?*2)=H o%
A/i$ &ankG$ total retail depo$it$2
T0e client$ t0at 5ring a larger $0are o% 5u$ine$$ to t0e &ank
e/pect a di%%erentiated $tandard o% $er.ice2 T0i$ al$o 'ake$ 5u$ine$$
$en$e3 a$ 'ore o%ten t0an not3 'o$t o% t0e 5u$ine$$ in a particular
5ranc0 %lo1$ %ro' a 0and%ul o% client$2 6ence3 Priority &anking 1a$
launc0ed in order to cater to t0e need$ o% t0e 0ig0 net 1ort0 cu$to'er$
1it0in t0e 5ank2
T0e product 0a$ at it$ core3 t0e idea o% pro.iding a certain 5it o%
di%%erentiation in $er.ice and treat'ent to a $eg'ent o% it$ cu$to'er$
1it0 a .ie1 to1ard$ cu$to'er retention3 acKui$ition and cro$$ $elling2
T0e nucleu$ o% t0e$e $er.ice$ 0a$ e$$entially %our i'portant
co'ponent$
Per$onali-ed $er.ice
In.e$t'ent ad.i$ory Ser.ice$
Pre%ential pricing o% 5anking product$L$er.ice$
Li%e$tyle pri.ilege$2
#o$t o% &ank$3 pri.ate a$ 1ell a$ %oreign3 o%%er a $peciali-ed 5anking
$er.ice to t0eir elite cu$to'er$2 T0e de%inition o% t0e .alue o%
relation$0ip and $er.ice$ o%%ered di%%er$ acro$$ 5ank$2 In general3
#7C 5ank$ de%ine t0e 67I $eg'ent taking into account t0e
cu$to'er$G lia5ility a$ 1ell a$3 a$$ail relation$0ip 1it0 t0e 5ank
8&et1een ()+<) Lak0$ and a5o.e: 10erea$ t0e Indian pri.ate 5ank$
only take in t0e $a.ing$ 5ank 5alance$ and ter' depo$it$ 8&et1een
=+,) Lak0$ an$ a5o.e:2
42
Fe!tures
Priority &anking Lounge E
A$ a Priority 5anking cu$to'er an indi.idual 1ill 0a.e acce$$ to an
e/clu$i.e IPriority &anking LoungeG at 5ranc0e$2 T0i$ 1ill allo1 an
indi.idual to conduct 0i$ %inancial tran$action$ in ut'o$t co'%ort and
con%identiality t0roug0 an e/clu$i.e Relation$0ip #anager2
Dedicated Relation$0ip #anager
An indi.idual 1ill enjoy acce$$ to a dedicated Relation$0ip #anager
10o 1ill 5e 0i$ one point contact at 5ranc0 %or all An 0i$ 5anking
tran$action$ t0u$ en$uring t0at An indi.idual 1ould neit0er 0a.e to
'o.e %ro' one counter to t0e ot0er nor $tand in Kueue$ to a1ait 0i$
turn2
6o'e &anking
/perience t0e con.enience o% A/i$ &ankG$ 0o'e 5anking %acilitie$2
A.ail o% %ree ca$0 and c0eKue pick+up deli.ery at an indi.idualG$ or
re$idence2
/clu$i.e Priority &anking International De5it card
T0i$ card allo1$ an indi.idual %ree acce$$ to all !ISA AT#$ in Idea2 T0e
card al$o co'e$ 1it0 0ig0er AT# 1it0dra1al li'it$M 0ig0er POS
tran$action li'it$ at 'erc0ant e$ta5li$0'ent$3 en0anced in$urance o.er
and a 0o$t o% $pecial di$count$ and o%%er$2 An indi.idual al$o get
Pre%ential Intere$t Rate$ and lo1ered Proce$$ing Fee$ on $elect Retail
Loan$2
In.e$t'ent Pri.ilege$
A.ail o% a$$i$tance in %inancial planning2 In.e$t'ent ad.ice 'arket
in%or'ation report$ and in.itation$ to in.e$tor 'eet$ are o%%ered
co'pli'entary to an indi.idual2
43
Li%e$tyle pri.ilege$
6o1e.er3 itG$ all a5out ju$t %inancial $erie$2 Ae ai' to pro.ide a di%%erent
li%e$tyle e/perience t0roug0 Li%e$tyle pri.ilege$ like e/clu$i.e in.itation$
to 'o.ie $creening$3 play$3 'u$ic concern$ and ot0er $pecial e.ent$
$pon$ored 5y A/i$ &ank3 e$pecially %or A/i$ &ankG$ Priority &anking
Cu$to'er$2
Ot0er &anking Pri.ilege$
njoy a 0o$t o% 5anking pri.ilege$ like %ree at+par
c0eKue$3 de'and dra%t$ and pay order$3 %ree pa$$5ook
update$ and 'ont0ly $tate'ent$2
An indi.idual 1ould al$o 5e entitled to t1o %ree 'inor
account$3 one %ree out1ard re'ittance per Kuarter and
%ree #o5ile 5anking2
A$ a Priority &anking cu$to'er3 t0ere 1ould 5e no i$$uance c0arge on
A/i$ &ankG$ Tra.el Currency Card2
44
.t+er SERBICES:
ATM
T0e 5ank 0a$ 42"3 AT#$ a$ on <,2)<2(),)2 T0i$ include$ all A/i$
&ankG$ on$ite and o%%+$ite AT#$2 All A/i$ &ankG$ AT#$ are connected to
A/i$ &ankG$ &a$e (? AT# $1itc03 10ic0 in turn interact$ 1it0 A/i$
&ankG$ centrali-ed core 5anking $o%t1are %or tran$action proce$$ing2
T0e &ank t0roug0 it$ AT#$ o%%er$ t0e %ollo1ing $er.ice$
B!()i(3 Ser&ies:
Ca$0 Ait0dra1al3 1it0 real ti'e de5it to cu$to'erG$ account
Ca$0 & C0eKue$ Depo$it
&alance InKuiry
PI7 C0arge
.t+er Ser&ies:
#o5ile Airti'e Re%ill %or 6utc03 Airtel3 Idea3 &PL3 Cellular3 RI#3
Tata Tele
Facility %or 7on UTI 5ank !ISA card 0older$ to re%ill t0eir prepaid
p0one$2
Li%e In$urance Corporation Pre'iu' Pay'ent
&ill Pay'ent e2g2E &S7L3 #T7L
Fund$ Tran$%er 81it0in o1n account$:
Online Donation$ to Tru$t$ & 79O$
Purc0a$e and rede'ption o% UTI #utual Fund Sc0e'e$ t0roug0
t0e AT#
45
Str!te3i Tie-u#s $or ATM
Ae 0a.e al$o tied up 1it0 Ae$tern Rail1ay 8#u'5ai:3 Central
Rail1ay$ 8#u'5ai: Pantaloon$3 6PCL3 and &PCL %or $etting up AT#$
at t0eir location$2
Al'o$t all co$t$ related to $etting up and 'aintenance o% an AT#
net1ork i$ %i/ed2 T0u$3 t0e c0allenge %or t0e &ank 0a$ 5een to 'igrate
cu$to'er$ to t0i$ c0annel and de.elop ne1 $trea'$ o% re.enue$ %ro'
t0i$ c0annel3 in order to 'ake t0e c0annel .ia5le2 T0e &ank 0a$
ac0ie.ed tre'endou$ $ucce$$ in t0i$ regard2 Ae 0a.e 5een a5le to
'igrate a5out *)H o% all ca$0 di$5ur$e'ent tran$action$ to A/i$ &ankG$
AT#$2
To 3e(er!te diret re&e(ue $rom t+e ATM C+!((e": t+e b!()
+!s !do#ted @ str!te3ies :
AT# S0aring 1it0 ot0er 5ank$
7e1 %unctionalitie$ $uc0 a$ 'o5ile airti'e re%ill3 5ill pay'ent &
'utual %und $ale$ t0roug0 10ic0 A/i$ &ankG$ 5ank earn$ a
co''i$$ion2
T0e &ank 0a$ al$o $et up AT# gallerie$ at < location2 ac0 o% t0e
9allery 0a$ ( AT#$ %or t0e con.enience o% t0e cu$to'er$3 in%or'ation
kio$k3 a card operated touc0+$creen internet kio$k3 t0oug0 10ic0 t0e
cu$to'er$ can acce$$ t0eir iConnect account$ 1it0 5ank and per%or'
t0eir 5anking tran$action$ $uc0 a$ %und$ tran$%er3 5ill pay'ent3 5alance
inKuiry3 etc2 A 5ill pay'ent kio$k 0a$ al$o 5een $et up at t0i$ gallery2
T0e AT# C0annel %or t0e 5ank 0a$ 5een a 'ajor cu$to'er
acKui$ition tool3 increa$ingly t0e c0annel i$ 5eing $een a$ a cu$to'er
$er.icing tool and all t0e ne1 .alue added $er.ice$ are part o% t0at
initiati.e2
46
INTERNET BAN-ING
Since April ()))3 t0e Internet &anking c0annel 0a$ gro1n %a$t to
co' pel'et t0e 5ranc0 and AT# net1ork2 A$ o% #arc0 ());3 t0ere are
around () lak0 u$er$ o% internet 5anking3 10ic0 a'ount$ to 'ore t0an
=)H o% A/i$ &ankG$ retail 5anking $a.ing$ account$ cu$to'er$2 Apart
%ro' routine %unctional like 5alance and tran$action$ lookup3 1e al$o
pro.ide a nu'5er o% .alue Q added $er.ice$ on t0e internet 5anking
plat%or'2 A 5ride de$cription o% eac0 product i$ gi.en 5elo1E
Bi"" P!yme(t
T0e 5ill pay'ent $erie$ on t0e internet can 5e cla$$i%ied into t0ree
categorie$E
Prese(tme(t o$ EBPP 4E"etro(i Bi"" Prese(tme(t !(d
P!yme(t9.- Under t0i$ type o% 5ill pay'ent3 t0e cu$to'er need$
to regi$ter %or eac0 5ill2 Once regi$tered3 t0e 5iller 1ill $ent an
electronic .er$ion o% t0e 5ill %or acceptance and pay'ent2
Diret P!yme(t. + Under t0i$ type o% 5ill pay'ent3 no 5ill
pre$ent'ent 0appen$2 T0e cu$to'er i$ %ree to $elect t0e 5iller
and pay accordingly to 0i$ con.enience2
P!yee: T0i$ a .ariation o% direct pay'ent 'et0od 1it0 t0e
cu$to'er creating 0i$ o1n 5iller %or e/a'ple3 pay'ent o% rent to
landlord2 T0e landlordG$ account detail$ 1ould typically 5e entered
and pay'ent 'ade on a recurring 5a$i$2
S+o##i(3
A cu$to'er 1it0 Internet 5anking acce$$ can 5uy %ro' 'erc0ant$
regi$tered 1it0 u$ and pay t0roug0 t0e direct de5it %acility on A/i$
&ankG$ 1e5$ite2
47
M.BI0E BAN-ING
#o5ile 5anking 1a$ launc0ed 5y t0e 5ank in Octo5er ())?3 1it0in
t0e la$t one and a 0al% yearM t0e cu$to'er 5a$e 0a$ gro1n to o.er %i.e
lac$ $u5$cri5er$ a$ o% April ());2
A/i$ &ank O%%er$ t0e Auto'atic Alert$ $er.ice in 'o5ile 5ankingE
A $u5$cri5er i$ alerted t0roug0 S#S on t0e acti.itie$ in 0i$
account 1it0 auto'atic alert$ %or e.ery de5it in 0i$ account o% 'ore t0an
R$2 =3)))2 Al$o i% t0e cu$to'er i$ regi$tered %or 5ill pay'ent$3 0e
recei.e$ an alert a$ $oon a$ a 5ill i$ pre$ented 5y t0e 5iller %or pay'ent2
Be(e$its
S!$ety: &e alerted on any tran$action a5o.e R$2 =3))) in an indi.idualG$
account $o t0at action can 5e initiated pro'ptly in ca$e o% any 'i$u$e o%
t0e account2
Co(&e(ie(e. Jno1 t0e $tatu$ o% t0e account %ro' 10ere.er an
indi.idual are2
48
SERBICES ADDED T. GAIN C.MPETETIBE ADBANTAGE:
BUSINESS C.NTINUIT2 CENTRE:
UTI &ank 1a$ t0e %ir$t 5ank in t0e country to $et up a &u$ine$$ Continuity
Centre 8&CC: in &angalore 10ic0 replicate$ t0e entire centrali-ed data5a$e
1it0 a .ie1 to ena5le t0e &ank to run $'oot0ly in ca$e o% any e.entuality
a%%ecting t0e &ankG$ Data Centre in #u'5ai2 ac0 tran$action t0at get$
recorded at t0e Data Centre get$ re%lected al'o$t in$tantaneou$ly
t0roug0 AA7 on t0e 5ack+up data5a$e at t0e &CC2
CENTRA0ISED P1.NE BAN-ING CENTRE
T0e &ankG$ Centrali-ed P0one &anking Centre pro.ide$ cu$to'er$ acro$$ t0e
country acce$$ to t0e &ank o.er t0e p0one3 0andling 'ultiple Kuerie$ in a5out
@))) call$ per day2
CENTRA0ISED C.00ECTI.N AND PA2MENT 1UB
T0e &ankG$ Centrali-ed Collection and Pay'ent 6u5 8CCP6: 'anage$ t0e
entire collection and pay'ent acti.ity under t0e &ankG$ Ca$0 #anage'ent
Ser.ice$ 8C#S: acro$$ t0e country3 0andling on an a.erage a5out R$2=)))
crore$ per 'ont0 on t0e collection %ront and a5out R$2,=)) crore$ per 'ont0
on t0e pay'ent %ront2
RETAI0 ASSETS MANAGEMENT GR.UP
T0e &ankG$ Retail A$$et$ #anage'ent 9roup 8RA#9: i$ t0e operation$ 0u5
o% t0e entire Retail a$$et di$tri5ution $tructure2 In addition to opening and
di$5ur$ing 'ore t0an <))) $c0e'atic loan$ e.ery 'ont03 it i$ re$pon$i5le %or
t0e 'aintenance o% 'ore t0an ,))3))) $uc0 loan account$3 and 0andle$ t0e
entire po$t Q dated c0eKue pre$entation and $e.eral kind$ o% repay'ent$ %or
all t0e$e account$2
ATM BAC-END CE00
T0e AT# &ackend Cell 0andle$ t0e entire ca$0 'anage'ent and
reconciliation o% 5alance$ pertaining to AT#$ acro$$ t0e country and end$ up
tallying o.er %our lak0 tran$action$ 5y t0e end o% t0e day2
SERBICE BRANC1ES
T0e &ankG$ Ser.ice &ranc0e$ in t0e B 'ajor 'etro$ take care o% centrali-ed
clearing acti.ity3 0andling 'ore t0an one lak0 c0eKue$ e.ery day %or out1ard
and in1ard clearing2
4"
DATA CENTRE
T0e &ankG$ Data Centre in #u'5ai3 t0e centrali-ed IT po1er0ou$e i$ like t0e
central ner.ou$ $y$te' o% t0e &ank2 It i$ a real ti'e (?/@ $etup3 10ic0
'anage$ (@) product$ and $er.ice$ o% t0e 5ank 1it0 a data5a$e $i-e o% ,B=)
9& $upporting on an a.erage ?( lak0 tran$action$ per day3 to $er.ice o.er ?(
lak0 cu$to'er account$ and adding ne1 cu$to'er$ R B))) per day2
CENTRA0ISED PR.CESSING UNIT
T0e &ankG$ Centrali$ed Proce$$ing Unit 8CPU: i$ t0e 5ack5one o% t0e &ank3
'anaging production and deli.ery o% t0e entire range o% deli.era5le$ to
cu$to'er$ acro$$ t0e country 1it0in (? Q @( 0our$ %ro' t0e ti'e t0e cu$to'er
open$ t0e account2 T0e CPU currently 0andle$ a5out B=)) ne1 account$
e.ery day2
50
RESEARC1 MET1.D.0.G2
51
5. RESEARC1 MET1ED.0.G2
<.5 TIT0E .F STUD2
Critical apprai$al o% product & $er.ice$ o%%ered 5y A/i$
&ank 1it0 e'p0a$i$ on depo$it 'i/"
<.@ DURATI.N .F PR.JECT
S0ort ter' project2
<.< .BJECTIBES .F STUD2
&anking and %inance can 5e called a$ t0e ner.e$ o% any
econo'ic $y$te' a$ t0ey accelerate t0e proce$$ o% econo'ic
de.elop'ent t0roug0 canali-ation o% adeKuate %inace2 It i$ 0ard to
anticipate de.elop'ent o% e%%icient 5anking $er.ice$ in t0e country2 7o
dou5t %inancial in$titution$ play $o i'portant in econo'ic de.elop'ent
5ut at t0e $o'e ti'e econo'ic de.elop'ent deter'ine$ t0e gro1t0 and
de.elop'ent o% 5anking in$titution$ t0e role o% .ariou$ kind o% 5anking
in$titution2 In econo'ic de.elop'ent need not 5e e'p0a$i-ed2
#ain o5jecti.e o% t0e $tudy i$ to Critical apprai$al o% product & $er.ice$
o%%ered 5y a/i$ 5ank2" So'e o% t0e 'ajor o5jecti.e$ o% t0e $tudy include
t0e deter'ination o% t0e %ollo1ingE
Con$u'er a1arene$$ a5out t0e product$ and $er.ice$ pro.ided
5y t0e a/i$ 5ank2
Con$u'er pre%erence a5out .ariou$ product$ and $er.ice$2
Cu$to'erG$ perception to1ard$ pri.ate &anking and t0eir
e/pectation$ %ro' pri.ate 5ank$2
Cu$to'er $ati$%action 1it0 t0e $er.ice pro.ided 5y t0e 5ank2
52
Dra1 out 1it0 conclu$ion$ and $ugge$tion 5a$ed on t0e analy$i$
and t0e interpretation o% data2
<.; T2PE .F RESEARC1
Re$earc0 i$ one o% t0e 'o$t i'portant part$ o% any $tudy and
pertain$ to t0e collection o% in%or'ation and kno1ledge2 #arketing
re$earc0 i$ de%ined a$ t0e $y$te'atic de$ign3 collection3 analy$i$3 and
reporting o% data and %inding$ rele.ant to a $peci%ic 'arketing $ituation
%acing t0e co'pany2 #y project 0a$ 5een de.eloped on 0a$ 5a$i$ o%
5ot0 e'#"or!tory and desri#ti&e re$earc02 T0e re$earc0 proce$$
depend$ upon de.eloping t0e 'o$t e%%icient plan %or gat0ering t0e
needed in%or'ation2 De$igning a re$earc0 plan call$ %ro deci$ion$ on
t0e data $ource$3 re$earc0 approac0e$3 re$earc0 in$tru'ent$3 $a'pling
paln3 and contact 'et0od$2
<.= SAMP0E SIAE AND MET1.D .F SE0ECTING SAMP0E
I c0o$e a $a'ple $i-e o% ?) re$pondent$ con$i$ting o% 5a$ed on
judg'ent $a'pling All re$pondent$ 1ere t0e cu$to'er$ o% A/i$ &ank2
T0e 'et0od 1a$ $i'ple rando' $a'pling2
D!t! Soure
For t0i$ project 5ot0 pri'ary and $econdary data 1ere .alua5le
$ource$ o% in%or'ation2
Seo(d!ry d!t!
Secondary data pro.ide$ a $tarting point %or any re$earc0 and
o%%er$ .alua5le $ource$ o% already e/i$ting in%or'ation2 Secondary data
are t0e ea$ie$t to gat0er and t0e co$t o% collecting t0i$ data i$ al$o .ery
lo12 For 'y project 1ork it 1a$ collected t0roug0 t0e 0elp o% .ariou$
directorie$ o% .ariou$ a$$ociation$3 'aga-ine$3 ne1$paper$3 1e5$ite$
etc2 T0e directorie$ 0elped 'e in $0ort li$itng people3 %or 'y target
people2
So'e o% t0e directorie$ 'ade u$e o% are a$ %ollo1$E
Telep0one directory
53
Inco'e ta/ o%%ice
City directory
C0artered accountant directory
Carpet indu$trie$ directory
Indian 'edical a$$ociation directory
Tran$porter directory
La1yer$ directory
&uilder$ & con$tructor$ directorie$
Prim!ry d!t!
Pri'ary data are data %re$0ly gat0ered %or a $peci%ic purpo$e2 For
'y project 1ork t0e pri'ary data 1a$ collected 5y 'ean$ o% $ur.ey
t0oug0 Kue$tionnaire$2
Co(t!t met+ods
Once t0e client 0ad 5een decided no1 'y ta$k 1a$ 0o1 to
contact t0e'3 and %or 'e t0ere only t1o 1ay$ o% contacting t0e'2
,2 Perso(!" i(ter&ie*:- t0i$ 'et0od 1a$ t0e 'o$t
appropriate 1ay o% $ur.ey3 5ecau$e 5y per$onal inter.ie1 I
ca'e to kno1 a5out t0eir %eeling %or A/i$ &ank2
(2 Te"e#+o(e:- T0i$ 'et0od 1a$ al$o u$ed 5y 'e once or
t1ice3 keeping in 'ind t0e 5u$y $c0edule o% a %e1
re$pondent$2
<.> SC.PE .F STUD2
A/i$ &ank i$ one o% t0e 'o$t %a'ou$ 5ank$ in India2 T0e .ariou$
product$ and $er.ice$ o%%ered 5y it includeE
PR.DUCT
Depo$it$ 8Sa.ing account and current account:
Loan$
Card
54
SERBICES
AT#
#o5ile &anking
Internet &anking
Pay'ent
Ot0er Ser.ice$
T0e depo$it 'i/ o% an organi-ation e$pecially t0e Sa.ing
account$ are t0e 5ack5one o% e.ery 5ank a$ an ordinary 'an i$ 'o$t
inclined to in.e$t in it due to it$ con.enience and ea$y a.aila5ility2 T0i$
project deal$ 1it0 t0e .ariou$ cu$to'er concern$ regarding t0e$e and
trie$ to $ugge$t appropriate $ugge$ting 5a$ed on conclu$ion$2 I 0ope
t0at t0i$ report 1ould 5e a5le to $ugge$t $o'e 'ea$ure$ and dra1
attention o% 5ank to1ard$ t0e area o% i'pro.e'ent2
<.? 0imit!tio(s o$ Study
T0e $tudy 1a$ 5a$ed on a .ery 'ode$t $a'ple $i-e 0ence
cannot 5e called a$ a repre$entation o% t0e .ie1$ and opinion o%
t0e 'ajority2
In a rapidly c0anging indu$try3 analy$i$ on one day or in one
$eg'ent can c0ange .ery Kuickly2 T0e en.iron'ental c0ange$
are .ital to 5e con$idered in order to a$$i'ilate t0e %inding$2
T0e conclu$ion arri.ed at are 5a$ed on a .ery le$$ e/perience o%
re$earc0er in t0i$ %ield2
55
FACTS % FINDINGS
56
@. FACTS % FINDINGS
K.5 /+i+ !re 3rou# do you be"o(3 4AGE /ISE9L
S. No. A3e Grou# No. o$ Res#o(de(ts
, Le$$ t0an (= ;
( (= to ?) ,B
< ?) to == ,)
? A5o.e == ?
K.@ *+!t is your ou#!tio(L
S. No. A3e Grou# No. o$ Res#o(de(ts
, Ser.ice ,B
( &u$ine$$ ,)
< Student ;
? Ot0er$ ;
K.< P"e!se s#ei$y your !((u!" i(omeL
S. No. A3e Grou# No. o$ Res#o(de(ts
, Le$$ t0an , lak0 ;
( , to ( lak0 B
< ( to < lak0 B
? < to ? lak0 B
= #ore t0an ? lak0 ,)
K.; *+!t $e!turesF!ttributes: *+i"e o#e(i(3 !( !ou(t do you
e'#et $rom ! b!()L
S. No. A3e Grou# No. o$ Res#o(de(ts
, Wuick Ser.ice$ ,;
( Proper in%or'ation B
< Aorking 0our$ ;
57
? Le$$ For'alitie$ ;
= !ariety o% Product ?
K.= /+!t )i(d o$ !ou(t do you +!&e i( A'is B!()L
S. No. A3e Grou# No. o$ Res#o(de(ts
, Sa.ing Account ,B
( Current Account ,)
< Fi/ed Depo$it$ ;
? 7RL Account (
= Ot0er$ ?
K.> /+o i($"ue(ed to o#e( !( !ou(t i( A'is B!()L
S. No. A3e Grou# No. o$ Res#o(de(ts
, Friend and Relati.e ,?
( Ad.erti$e'ent ,(
< &ank 'ployee$ ,)
? Pro$pectu$ ?

K.? 2our rem!r) o( #roduts o$ A'is B!()L
S. No. A3e Grou# No. o$ Res#o(de(ts
, /cellent ,(
( 9ood ,;
< A.erage ,)
? Poor (
K.6 I( om#!riso( to ot+er b!() +o* *ou"d you r!te A'is B!()L
58
S. No. A3e Grou# No. o$ Res#o(de(ts
, /cellent B
( 9ood ,B
< A.erage ,)
? Poor (
= CanGt Say (
K.8 1o* "o(3 did your *!it i( GueueL
S. No. A3e Grou# No. o$ Res#o(de(ts
, )+= #inute (?
( =+,) #inute ,(
< #ore t0an ,) #inute ?
5"
K.57 do you t+i() t+e (umber o$ ou(ter !&!i"!b"e !re su$$iie(t L
S. No. A3e Grou# No. o$ Res#o(de(ts
, >e$ <(
( 7o B
60
ANA02SIS % INTERPRETATI.N
61
<. DATA ANA02SIS % INTERPRETATI.N
K.5 /+i+ !re 3rou# do you be"o(3 4A3e *ise9 L
I(ter#ret!tio( :
A%ter looking t0i$ 5ar grap03 it can 5e $aid t0e 'iddle+aged group
are t0e 'ain cu$to'er o% t0e 5ank$ a$ t0ey occupied al'o$t @=H o% t0i$
grap02 T0e 5ank 0a$ a 0uge potential in ter'$ o% t0e untapped 'arket Q
>oung and old age group people2 6ig0 pay package$ to todayG$
e'ployed yout0 and large $a.ing 1it0 t0e old age people 8e$pecially in
ur5an area$: 0a$ 'ade t0e' attracti.e potential cu$to'er$2
62
K.@ /+!t is your ou#!tio( L
I(ter#ret!tio( :
#o$t o% t0e $er.ice cla$$ people pre%er to open a Sa.ing$
Account in co'pari$on to t0e 5u$ine$$ cla$$ people2 T0i$ 'ay 5e
po$$i5le due to t0e %acility o% Any10ere &anking" $uiting t0eir need$
and pre%erence$2
63
K.< P"e!se s#ei$y your !((u!" i(omeL
I(ter#ret!tio(:
Inco'e doe$ not 'ake any di%%erence a$ %ar a$ opening t0e
account in t0e A/i$ &ank i$ concerned3 a$ t0e 5ar diagra' i$ .i.idly
re.ealing t0at 'ore or le$$ people o% e.ery $eg'ent o% inco'e group
0a.e opened and are opening t0e account e/pert one group i2e2 lo1er
inco'e group 10ere e'p0a$i$ i$ reKuired to penetrate t0i$ group $o it
can 5e $aid t0at t0e target group o% t0e a/i$ 5ank3 $pecially %or $a.ing
account are o% e.ery $eg'ent o% inco'e group $ince it$ i$ de.oted to
render 5e$t $er.ice$ to it$ co$tu'er2
64
K.; *+!t $e!turesF!ttributes: *+i"e o#e(i(3 !( !ou(t
do you e'#et $rom ! b!()L
I(ter#ret!tio(:
A0en a cu$to'er .i$it$ any 5ank t0e %ir$t and %ore'o$t t0ing 0e
e/pect$ i$ t0e Kuickne$$ o% $er.ice and t0e pro'ptne$$ in entertaining
5y t0e 5ank e'ployee2 Second t0ing cu$to'er 1i$0e$ to 0a.e i$ proper
in%or'ation regarding 0i$ Kuerie$2 One t0i$ in t0i$ 5ar al$o really
$igni%icant i$3 %actor like le$$ %or'alitie$ o% docu'ent 10ile opening an
account2 !arietie$ o% product do not 'ake a 5ig i'pact on cu$to'er
5e0a.ior %or opening an account in any 5ank i% it$ $er.ice$ are e%%icient2
&ut on t0e ot0er 0and 5ank canGt ignore 1orking 0our$2 A$ in t0i$ 5ar
cu$to'er 0a$ erred it2 For t0e$e $er.ice$ like 5ank pre%erence $0ould
5e gi.en to 'ake a pro'pt and cu$to'er %riendly $er.ice c0annel2 For
t0i$ %ocu$ 'u$t 5e gi.en to 'ake 1ell in%or'ed and proacti.e e'ployee
along 1it0 1ork $0ould 5e e/ecuted tec0nologically rat0er t0an
'anually2
65
K.= /+!t )i(d o$ !ou(t do you +!&e i( A'is B!() L
I(ter#ret!tio( :
Sa.ing account i$ t0e leading and attracti.e product %or t0e A/i$
5ank a$ it occupie$ a 'ajor c0unk in t0i$ 5ar2 It i$ clearly i'plying t0at
t0i$ product 0a$ t0e a5ility to $ati$%y t0e cu$to'er$2 On t0e $econd 0ad
and t0e po$ition$ current account$ and %i/ed depo$it$ 0a$ al$o 5een
0elp%ul to increa$e t0e cu$to'er 5a$e 5ut $till t0eir per%or'ance$ need$
to 5e i'pro.ed2 One t0ing in t0i$ 5ar 10ic0 i$ $igni%icant i$ t0e 5u$ine$$
o% t0e 5ank i$ relying on only %e1 leading product$3 rea$on %or t0i$ could
5e3 neit0er it 0a$ li'ited range o% product$ nor re$t o% t0e product doe$
not 0a.e 'uc0 a5ility to penetrate in t0e $ti%% 'arket o% 5anking o%
4aipur2 T0at i$ gi.ing an alar'ing 'e$$age to t0e 'anage'ent o% t0e
5ank to go or analy-ing t0e $ituation .ery 'inutely and 'u$t a$certain
10ere t0ing$ are going 1rong and %or t0at 10at $0ort o% nece$$ary $tep
could 5e taken2 Pro.iding 5etter $er.ice$ in co'pari$on 1it0 t0e
co'petitor$ i$ a 'u$t %or e/celling in indu$try2
66
K.> /+o i($"ue(ed to o#e( !( !ou(t i( A'is B!() L
I(ter#ret!tio( :
A$ it i$ $aid a $ati$%ied cu$to'er i$ t0e 5e$t 'ediu' %or
ad.erti$e'ent $ince in t0i$ 5ar %riend$ and relati.e$ 0a.e play a key role
in opening t0e account$ %or ot0er$3 10ic0 i'plie$ t0at 5ank real
cu$to'er are $ati$%ied enoug0 1it0 t0e %acilitie$ a.aila5le on t0e
product$ and t0e $er.ice$ enjoyed 5y t0e'2 An ad.erti$e'ent and 5ank
e'ployee$ 'ore or le$$ 0a$ 5een good per%or'er in t0eir re$pecti.e
do'ain2 It re.eal$ ad.erti$e'ent o% di%%erent 'ediu'3 a$ 5een a key
%actor in generating t0e a1arene$$ a5out 5ank$ product a$ 1ell a$
%acilitie$ t0at are 'ade to a.aila5le on t0en in t0e people$ 'ind2
67

K.? 2our rem!r) o( #roduts o$ A'is B!() L
I(ter#ret!tio( :
A$ t0i$ 5ar i$ $0o1ing at 10at le.el people are $a.ed 1it0 $a.ing
account3 1it0 it$ uniKue %acilitie$ %eature$3 and a5ility to $er.e all t0e
need$ o% cu$to'er 5ecau$e 5y and large it can 5e $aid @=H people are
$a.ing good to $a.ing$ account$3 t0i$ i'plie$ t0at t0i$ product 0a$ 5een
a leading product and $till an attracti.e product o% t0e A/i$ 5ank2
Rea$on %or t0i$ could 5e di%%erent type o% %acility a$$ociated 1it0 t0i$
product3 10ic0 are reading true .alue to t0e cu$to'er and 'arketing
people are al$o .ery 'uc0 de.oted to gi.e t0e 5e$t %ro' t0i$ part2
%%ort$ 'u$t 5e gi.en to kno1 10y t0ey are people 10o are $till $aying
a.erage and poor a5out $a.ing account$ and 10at are t0e %actor$ t0at
are going 1rong 1it0 t0at $eg'ent o% people2
68
K.6 I( om#!riso( to ot+er b!() +o* *ou"d you r!te A'is
B!() L
I(ter#ret!tio( :
Rating o% any 5ank depend$ on it$ o.erall per%or'ance in t0e eye
o% t0e people2 T0i$ 5ar i$ .i.idly $0o1ing t0at t0e per%or'ance o% A/i$
5ank 0a$ 5een good 5ecau$e in $uc0 a $0ort $pan o% itG$ e/i$tence in
t0i$ city 1it0 $trong co'petition %ro' 'ajor pu5lic $ector 5ank like S&I
and ot0er pri.ate 5ank$3 Rea$on %or t0i$ could 5e3 it 0a$ occupied a
di%%erent po$ition in t0e people 'ind 1it0 it$ cu$to'er %riendly product$
and to $er.e t0e' a e%%icient and pro'pt 5anking $y$te'2
6"
K.8 1o* "o(3 did your *!it i( Gueue L
I(ter#ret!tio( :
A$ t0i$ 5ar grap0 $0o1ing =@H people 1ait in Kueue )+= 'inute$2
A0ile it $0ould 5e ,))H people2
70
K.57 Do you t+i() t+e (umber o$ ou(ter !&!i"!b"e !re
su$$iie(t L
I(ter#ret!tio(:
A$ t0i$ 5ar grap0 $0o1ing B(H people are $u%%icient2 A0ile it
$0ould 5e ,))H people2
71
S/.T ANA02SIS
72
;. S/.T ANA02SIS
Stre(3t+s
Support o% .ariou$ pro'oter$
6ig0 le.el to $er.ice$
Jno1ledge o% Indian 'arket
Strong 'anage'ent tea'
Co'pre0en$i.e range o% %inancial product$ & Ser.ice$
/e!)(esses
Lo1 'arket capitali-ation
7ot 5een %ully a5le to po$ition it$el% correctly
A.erage .olu'e o% 5ranc0 net1ork
.##ortu(ities
9ro1ing Indian 5anking $ector
People are 5eco'ing 'ore $er.ice oriented in t0e glo5al 'arket
Tec0nological c0ange$
Increa$e o% ne1 5ranc0 net1ork
T+re!ts
Fro' .ariou$ co'petitor$
Foreign 5ank$
9o.ern'ent 5ank$
Aggre$$i.e co'petition $trategy a'ong t0e 'ain 5ank$
cono'ic uncertainty in glo5al 'arket
73
C.NC0USI.N
74
=. C.NC0USI.N
In t0i$ ti'e o% econo'y $lu'p3 10ere all option$ o% In.e$t'ent
lack$ t0e intere$t o% people %or one or ot0er rea$on3 FD $till re'ain$ at
t0e top in t0e 'ind o% people a$ a kno1n con.enient and re1ard
earning option %or in.e$ting t0eir 0ard earned $a.ing$2 6o1e.er %alling
5ank$ rate$ 0a.e certainly le$$en t0e %ait0 o% people in it3 5ut $till it
re'ain$ t0e %ir$t c0oice o% $'all in.e$torG$ 5ecau$e it i$ $ynony'ic 1it0
$a%e and %i/ed return gi.ing alternati.e %or in.e$t'ent o% $a.ing$2 T0e
need o% t0e 0our i$ $a%ety and $ecurity3 0ig0 ri$k i$ out2 Recent glo5al
econo'y $lo1do1n 0a$ 'ade negati.e in%luence on let in.e$tor
perception o% $ecurity2 Ait0 t0e arri.al o% pink $lip $olute3 people 10o
1ere $pending a$ t0oug0 t0ere 1ill no to'orro1 0a.e turned $a.er$2
And $a.er$ are looking 'uc0 'ore clo$ing at in.e$t'ent a.enue$ in
order to opti'i-e t0eir return$ at lea$t ri$k2
Ae %ound t0atE+
Sa.ing$ %ro' t0e 5ack5one %or FD 'arket2 Sa.ing$ o% people are
'ainly a%%ected 5y t0ree %actor$2
,2 Inco'e Q 0ig0er t0e inco'e3 0ig0er t0e $a.ing$2
(2 Con$u'ption Q 0ig0er t0e con$u'ption3 lo1er t0e $a.ing$2
<2 In%lating Q 0ig0er t0e in%lating rate3 lo1er t0e $a.ing$2
A/i$ &ank $a.ing product i$ 0ig0ly popular due to it$ .ariou$
%acilitie$3 any10ere 5anking 1it0 AT# and De5it Card2
In ca$e o% $pecial $a.ing Account3 i% 5ank pro.ide$ t0e c0eKue$
pickup %acility t0en it can tap out 'ore nu'5er o% tru$t$ and
$ociety2
75
REC.MMENDATI.N % SUGGESTI.N
76
>. REC.MMENDATI.N % SUGGESTI.N
#o$tly $er.ice cla$$ per$on$ pre%er t0e a/i$ 5ank in t0e
co'pari$on o% 5u$ine$$ and $tudent$ and ot0er cla$$ per$on$
t0u$ it need$ to pro'ote it$ product and $er.ice$ t0at are o%%ered
'ainly %or t0e 5u$ine$$ cla$$ people and $tudent$2 &ecau$e
t0e$e t1o cla$$ %or'$ 'ajor u$er$ o% t0e 5anking $er.ice$2
A/i$ 5ank i$ nor'ally not u$ing properly %or t0e current account
$o it$ popularity ratio i$ Kuite do1n2 T0i$ 5ank nor'ally u$ing %or
t0e long ter' planning like $a.ing and FD2
T0i$ 5ank i$ not in.e$ting 'ore into t0e 'arketing $ector $o I 1ill
$ugge$t t0at $o'e o% t0e part o% inco'e it in.e$ting in t0e
ad.erti$ing and 'arketing $ector2
Into t0e co'pari$on o% ot0er 5ank it$ per%or'ance i$ Kuite good
5ut not an e%%ecti.e $o t0i$ 'ay 5e doing t0e rate$ 1ere do1n
1it0 $o'e ot0er %acilitie$2
77
REC.MMENDATI.NS T. T1E C.MPAN2 T. GAIN UPPER
MAR-ET S1ARE:
UTI &ank 1a$ one o% t0e %ir$t pri.ate 5ank$ to launc0 operation$ in t0e
country in ,**?3 a%ter t0e 9o.ern'ent o% India pa$$ed a re$olution in %a.or o%
pri.ati-ation2 An IT $a..y 5ank3 UTI &ank i$ a pioneer in adopting ne1
tec0nologie$ in t0e 5anking $ector2 UTI 0a$ a .ery large net1ork o%
5ranc0 o%%ice$ and e/ten$ion counter$ acro$$ t0e country2 Ait0 o.er ,@))
AT#$3 UTI &ank 0a$ t0e large$t AT# net1ork o% it$ kind in India2
CRM:
Pri.ati-ation opened up t0e Indian 5anking $ector3 allo1ing a large nu'5er o%
player$ to o%%er retail 5anking $er.ice$ in t0e country2 U$ing t0e late$t
tec0nologie$3 UTI &ank introduced Kuality $er.ice$ to en0ance t0e 5anking
e/perience o% it$ cu$to'er$2 A$ t0e $er.ice$ $tack e/panded3 $upporting
cu$to'er$ 5eca'e a c0allenging ta$k2 %%icient $er.ice and ti'ely $upport
1ere t0e deciding %actor$ %or cu$to'er$ to re'ain loyal to any particular 5ank3
10ic0 5roug0t Cu$to'er Relation$0ip #anage'ent 8CR#: into $0arp %ocu$2
BP.:
UTI &ank 1anted to e$ta5li$0 it$el% a$ a cu$to'er %ocu$ed 5ank and car.e a
nic0e %or it$el% a'id$t t0e 1ide$pread co'petition2 Setting up a $tate o% t0e art
call center %acility t0at could pro.ide Kuality $upport to cu$to'er$ acro$$ t0e
country 5eca'e .ital to %urt0er t0i$ goal2 T0e call center 1a$ e/pected to
eli'inate t0e load o% routine Kuerie$ t0at 5ranc0 operator$ 0ad to 0andle2
A dedicated re$pon$e center 1ould allo1 5ranc0 operator$ to di.ert all
cu$to'er$G Kuerie$ to t0e 0elpde$k nu'5er and %ocu$ on t0eir core
re$pon$i5ilitie$ in$tead2 Al$o3 a $ingle 1indo1 $er.ice 1it0 a populated
kno1ledge5a$e 1ould introduce a 0ig0 degree o% $tandardi-ation in t0e
replie$ gi.en to cu$to'er Kuerie$2 T0e 5ank 1a$ al$o looking to a.oid a
$ituation 10ere cu$to'er$ 1ould 5e put on 0old %or long period$ o% ti'e2 A
%ailo.er and redundancy $olution 1a$ reKuired to guarantee 0ig0 a.aila5ility o%
$er.ice$ and en$ure uninterrupted call tra%%ic2 For 0andling large call .olu'e$3
t0e application in%ra$tructure 1a$ al$o reKuired to 5e per%ectly $cala5le2 T0e
5ank 1anted a $olution t0at could acco''odate gro1t0 o.er a long period o%
ti'e2
78
APPENDID
7"
?. APPENDID
KUESTI.NNAIRE
Dear $irL'ada' I a' 'anage'ent $tudent conduction a $ur.ey on A/i$
&ank3 4aipur2 I $0all 5e .ery t0ank%ul3 i% you gi.e your %e1 'inute$ to 'e
%or an$1ering %e1 Kue$tion$ gi.en 5elo12 .ery in%or'ation gi.en 5y
you 1ill 5e %or an$1ering %e1 Kue$tion$ gi.en 5elo12 .ery in%or'ation
gi.en 5y you 1ill 5e only %or acade'ic purpo$e2
7a'eXXXXXXXXXXXX2 Addre$$ XXXXXXXXXX
Se/XXXXXXXXXXXXX XXXXXXXXXXXXX222
Age XXXXXXXXXXXX22
Occupation XXXXXXXXXX
W2, A0ic0 age group do you 5elongP
a: Le$$ t0an (=
5: (= to ?)
c: ?) to ==
d: A5o.e ==
W2( A0at i$ your occupationP
a: Ser.ice
5: &u$ine$$
c: Student
d: Ot0er$
80
W2< Plea$e $peci%y your annual inco'eP
a: Le$$ t0an , lak0
5: , to ( lak0
c: ( to < lak0
d: < to ? lak0
e: #ore t0an ? lak0
W2? A0at %eature$Lattri5ute$3 10ile opening an account do you e/pect
%ro' a 5ankP
a: Wuick Ser.ice$
5: !ariety o% product$
c: Le$$ %or'alitie$ o% docu'ent$
d: Aorking 0our$
e: Proper in%or'ation
W2= A0at kind o% account do you 0a.e in A/i$ &ankP
a: Sa.ing Account
5: Current Account
c: Fi/ed Depo$it$
d: 7RL Account
W2; A0o in%luenced to open an account in A/i$ &ankP
a: &ank 'ployee$
5: Pro$pectu$
c: Ad.erti$e'ent
d: Friend and Relati.e 1ould you reco''end
81
W2@ >our re'ark on product$ o% A/i$ &ankP
a: /cellent
5: 9ood
c: A.erage
d: Poor
W2B In co'pari$on to ot0er 5ank 0o1 1ould you rate A/i$ &ankP
a: /cellent
5: 9ood
c: A.erage
d: Poor
e: CanGt Say
W2* 6o1 long did your 1ait in KueueP
a: >e$
5: 7o
W2,) do you t0ink t0e nu'5er o% counter a.aila5le are $u%%icientP
a: >e$
5: 7o
82
6. BIB0I.GRAP12
/ebsites
1112a/i$5ank2co'
1112in%inancial$2co'
1112a/i$5ank2co'L/'lapplicationLa5outu$L%inancial$Li'age$LAnn
ual + Report + (),)2 PDF2
83