Impact of brand commitment on loyalty to retail service brands.

1- Gender
o MALE
o FEMALE
2-Age
o 15yrs - 24 yrs
o 25yrs - 34 yrs
o 35yrs & above

3- Which retail brand you prefer the most?
o Pantaloon
o Provogue
o Westside
o Shoppers stop
o lifestyle
o Big bazar
o Vishal megamart
o others please specify


4-Rate on scale of 1-5 which factors influence you the most for commitment towards your retail
brand?
SCALE
FACTORS 1 2 3 4 5
CORE
OFFERING

SATISFACTION
VARITIES
AFFORDABILITY
ACESSIBILITY
SERVICE







5-Rate on scale of 1-5 drivers which makes you more loyal to your preferred retail brand?
S
NO.
QUESTIONS SCALE
1 2 3 4 5
1 How convenient is
your preferred retail
store to use?

2 Compared to other
retail brands, is your
preferred brand
product quality better,
worse, or about the
same?

3 How well do customer
service
representatives
answer your
questions?

4 How likely are you to
recommend same
brand to others?

5 Do you trust your
brand?

6 How positively do you
regard your brand?

7 How much reliable
would you consider
your brand?

8 How would you rate
the quality product?

9 How likely would it be
for you to switch
brands if an
alternative brand was
sold in a more
convenient location?

10 How likely would it be
for you to switch
brands if an
alternative brand was
cheaper?