MAHINDRA AND MAHINDRA

presented by
BIRENDER BHAGAT
MOM AND ME RETAIL OUTLET

Flow of presentation
Executive summary
company view
Reason for diversification
Business model
Quick look
Concept
Consumer service ideology
Merchandising range
Private labels
Conclusion


ITS TIME TO CHANGE THE LANE
SOME OF OUR THOUGHTS ON
FUTURE OUTLOOK AND
HOW IT MAY IMPACT BEHAVIOR
IN RETAIL SECTOR





EXECUTIVE SUMMARY

The Indian Retail sector has caught the
worlds imagination in the last few years.
Topping the list of most attractive retail
destination list for three year sin a row
It Had retail giants like Wal-Mart ,Carrefour
and Tesco sizing up potential partners and
Waiting to enter the fray
.1
st
Indias retail growth was largely driven
by increasing disposable incomes, Favorable
demographics, changing lifestyles, growth of
them idle class segment And a high potential
for penetration in to urban and rural markets.







COMPANY VIEW
M&M forays into retail sector with Mom &
Me stores Email Print Defying global turmoil

Mahindra & Mahindra (M&M) has entered
into the retail sector with the soft launch of
its specialty format Mom & Me in order to
sell infant care and maternity products,
reports Economic Times.

The company has invested about Rs 1 billion
in the venture and it has launched two
outlets in Ludhiana and Ahmadabad.
Mahindra Retail is a part of Mahindra
Intergraded, a fully-owned subsidiary of
Mahindra and Mahindra.


REASON FOR DIVERSIFICATION
FROM BEGINNING AN ESTABLISHED BRAND TRAVERSING THE
GALLOPING DOMESTIC AUTOMOBILE MARKET IN INDIA
MAHINDRA AND MAHINDRA NOW DECIDED ITS TIME TO EXTENT
INTO ONOTHER TRAIL

BLAZING PROPOSITION IN THE RETAIL ARENA THE LATEST
INITIATIVE OF MAHINDRA RETAIL MOM AND ME STORES WHICH
CATER TO THE MOTHER AND CHILD CARE SEGEMENT IS A
SPECIALITY CONCEPT AND PERHAPS A TIMELY ONE FOR A SEGMENTS
WHICH HOLDS HUGE POTENTIAL
What makes us Mom & Me ?
Mission
To bring love, joy and a sense of well being to every mother and
child.
Exclusive:
We are focussed on the needs of Mother & Child. Pregnancy &
Parenting are our specialties.
Caring:
We are passionate about quality, just like you are, as a mother.
Practical:
We choose products to serve mothers various needs so you can
get everything under one roof.
Upbeat:
We offer you an experience thats enjoyable & uniquely designed
for mothers.
Giving:
We facilitate sharing of knowledge & bring mothers together as a
community.
MOM AMD ME AT GLANCE
PRODUCT OFFERING AT THE STORE
PRODUCT CATAGORIES THAT ARE
RELEVENTTO -9 MONTH TOM 9 YEAR OF
MOTHERWOOD AND CHILDWOOD
INCLUDING MATERNITY WEAR
,FASHION APPAREL FOR BABIES
TODDLERSAND YOUNG KIDS ,TOYS AND
GAMES WELLNESS PRODUCT
FOR MOTHERS AND BABIES
NURSERY AND FURNISHING
,TRAVEL AND SAFETY PRODUCT
PERSONNEL PRODUCT FOOD AND SO
ON
TYPICAL STORE SIZE
50000 TO 10000SQ.FT THE FIRST
TWO STORES IN AHMEDABAD AND
LUDHIANA ARE 10000 SQ.FT AND
9000 SQ.FT RESPECTIVELY
COMPANY OWNED OUTLET/FRECHISES COMPANY OWNED
PREFERRED LOCATION/CITES METRO AND MAJOR CITIES
LOCATION STRATEGY
BOTH HIGH STREET AND MALL
LOCATION
EXPANTION PLAN
DELHI,MUMBAI,CHENNAI AND
BANGALORE





















































































SEGMENTATION
USING THE NICHE MARKETING
CONCEPT AFTER THE EXTENSIVE
RESEARCH AND AS AN
EXTENTION IS TO ITS EARLIER
PRESENCE IN KIDS/SOFT TOYS
SEGMENT THE MAHINDRA GROUP
IDENTIFIED THE NICHE
SPECIALITY SPACE OF MOTHER
AND CHID
THE GROUP IDENTIFIED THE GAP
OF RETAIL STORES THAT
PROVIDE THE HIGH STANDARD
OF PRODUCT AMBIENCE VALUE
ADDED SERVICE AND CUSTOMER
SERVICE TO MOTHER BABIES
AND OLDER KIDS

CONCEPT
MOM AND ME CONCEPT USED
THE -9 TO 9.THIS CONCEPT
MEANS FOR WOMEN WHO
EXPECTING A NINE MONTH OF
MATERNITY AND CHILDREN
LESS THEN NINE YEARS

THE CONCEPT OF MOM AND ME
HOWEVER DIFFERENTIATE
ITSELF IN MORE WAY

THE PRODUCT RANGE AT MOM
AND ME STORES IS
COMPREHENSIVE IN AN
ATTEMPT TO PROVIDE A ONE
STOP SHOP DESTINATION TO
ALL MOTHER NEED
CONSUMER SERVICE IDEOLOGY
CUSTOMER SERVICE PROPOSITION
CUSTOMER CENTRICITY AS A KEY
THREE LEVEL OFCONSUMER CENTRICITY

1. THE PRODUCT AND SERVICE THAT
CHOOSEN IS CAREFULLY PROVIDE TO
BEST OF AFFORDABLE RANGE

2. CUSTOMER SERVICE OF THIS RETAIL
WIIL BE EXCEPTIONAL WITH A SET
OF ADVISOR WHO ARE EXPERIENCED
MOTHER THEMSELVES AND TRAINED
IN VARIOUS ASPECTS OF PARENTING,
PREGNANCY AND MOTHERHOOD.

3. VALUE ADDED SERVICE IN STORE
LIKE FEEDING AREA,PLAYING FOR
KIDS ,NAPPY CHANGE AREA
,MORNING COFFEE MEETINGS.
MERCHANDISE RANGE
THE PRODUCT OFFERING
AT MOM AND ME
INCLUDES MATERNITY
WEARS

FASHION WEAR

FASHION APPAREL FOR BABIES
TODDLERS AND YOUNG KIDS

TOYS AND GAMES

WELLNESS PRODUCT FOR
MOTHER AND BABIES

NURSURY AND FURNISHING
PRODUCT
TRAVEL AND SAFETY PRODUCT
BRANDS
NATIONAL AND INTERNATIONAL BRANDS
FOR MATERNITY WEAR
MOTHERSWORK A LEADING
600 MILLION DOLLOR US
RETAIL BRAND
STARTRITE OF U.K
BRAINY BABY OF U.S.A
MARY MEYER OF U.S.A
CAM FROM ITALY
BUGABOO FROM
NETHERLAND
EVENFLO FROM U.S.A
AVADO FROM AUSTRALIA
MATTEL,BLOOMBABY
BREAMBABY


PRIVATE LAVELS
THERE WILL BE UN EXCLUSIVE PRIVATE LEVELS RANGE
ARE FOLLOWING
FURNITURE
TOY
BABY APPAREL
KIDS
FASHION WEAR

FROM INDIA AND CHINA
CONCLUSION
DESPITE THE FACT THAT THAT THE HAPPENS TO A DEARTH OF CREDIBLE
REASEARCH DATA ON MOTHER AND CHILD CARE SAGEMENT IN INDIA
THERE IS CERTAINLY PLENTY OF OPPERTUNITIES IN THIS NICHE SEGMENT
WHICH IS CURRENTLY LARGELY UNBRANDED AND HIGH FRAGMENTED











ON THE POSITIVE SIDE TIMES ARE CHANGING FOR BABY CARE AS HOME
MADE AND UNBRANDED BABY PRODUCT ARE TAKING A BACK SEAT AND
INDIAN CONSUMER ARE INCREASINGLY SHIFTED TO BRANDED BABY CARE
PRODUCT
THANKS FOR LISTENING

Colin D. Baird
riskmanager@vzw.blackberry.ne
t
Audience Questions