INTERN CHALLENGE

JACKIE GLOSHINSKI
ALLY KRATOCHVIL
LOGAN RIZZO
CHANDLER SMITH
LAUREN SNOW
OBJECTIVES:
Promote nationwide consumer
awareness of Bubble Wrap
Appreciation Day.
Increase consumer awareness.
Promote the brand worldwide.


How do we celebrate Bubble
Wrap Appreciation Day?


Our goal is to help loved ones send
540,000 packages using
camouflage Bubble Wrap to our
troops by using #BubbleLove, in
celebration of 54 great years.



MEDIA STRATEGY
Prior to Bubble Wrap Appreciation Day:
Send Press Release over national newswires.
Care Packages with Press Materials will be sent to
the following markets:
National Broadcast Outlets & Syndicates
Major Daily Online/Print Outlets
Mommy Online Outlets
Military Online Outlets
Tech Websites
Day of Bubble Wrap Appreciation Day:
Servicing Photos and B-Roll will be sent to the following
markets:
National Morning Shows
Daytime Talk Shows
Late Night Show
National Broadcast
New York Local Markets
Major Daily Online Outlets


SOCIAL STRATEGY





Thank You!