Service marketing

Submitted by : Alok Biswas

Subhajit Mitra
Group-2.
Submitted to :Dr. Mukesh porwal
GDP CONTRIBUTION
Total GDP of India- 8 Lakh Crore.
Contribution of E-Business Rs 26,000
Crore
=3.25%
Contribution of Flipkart to GDP- Rs.
= 0.41875 %
Market share
JOB AMENITIES
Indias e-commerce market was worth about
$ 800 Million in 2009 and increased to $ 4.7
Billion in 2015. E-Commerce Market is
expected to contribute to around 4.4% of
Indias GDP by 2020.
Flipkart to hire 12000 more (present
13,000)employees by 2014.
50,000 employees required in next 2 yrs in
this sector with estimated 33% growth
yearly.


Bansal boys vs Bezos !
Flipkart has competitors like Amazon, e-bay,
yebhi, Jabong, snapdeal, Myntra.Amazon the
robust chaser, launched in June 2013.


Total unique visitors 13.22
6.78
Average daily visitors 1.18
0.34
Total visits. 42.44
11.93

Visitor and visit numbers are in millions.


The Flipkart Flip-flop
Flipkart Muscle Power:1/5
th
Retail market
share
40% traffic today comes from mobile
Valuation:$1.6bn,
Revenue:1,180cr.(Target :6,100cr by 2016)
10million customer strength with 1,00,000
daily shipment

Rag to Ritches:the Game Plan
CORE
E -
Comme
rce
INFORMA
TION
websit
e
Produ
ct
details
.
24*7 C
C
Order
Tracki
ng




SAFEKEE
PING
Regst.
Custo
mers
EXCEPTI
ONS
Studen
ts Offer
Free
Replac
epent
&
refund
policy

BILLING
Online
Invoice
.
Hadr
Copy
invoice
with
deliver
y.

PAYMENT
COD
Net
Bankin
g
Online
Payme
nt.(
Credit/
Debit
Card)

PRICING STRATEGIES
Price of the product taking account of various
expenses such as Supplier expenses,
Transportation expenses, Packaging
expenses, Shipping expenses, Courier
expenses, inventory maintenance expense,
office and stationery expenses, sales and
advertisement expenses, taxes, depreciation,
discount allowances and many more
expenses.
Roughly about 5-7% profit per book orders
which indicates that generation of revenue is
on volume basis.
Differentiated themselves by giving best
selections, best services at lowest best
possible prices.
Discounts upto 35% and additional discounts
on price range, across all categories.


DISTRIBUTION
Channel type:When an order is placed they
either serve the order from their inventory or
procure the book on demand from various
suppliers and then deliver the customer.14,000
delivery boy,8 fulfillment center across india.
As on date more than 80% orders of Flipkart
are handled via warehouses which helps in
quick and efficient service
They deliver orders in 1 day in Tier-I cities and
2-3 days in Tier IIcities and 3-5 days Tier III
cities, and also provides the facility of same
day delivery. (Rs 70 for same day delivery)
Shipping and Courier acts as intermediaries in
this process.

PROMOTION
Focused on Print and TVC from 2011 onwards.
Launched their first campaign in tvc on
05/05/2011 with the concept of Granny, Mouse,
Magic Presenting The Concept of Getting
Books Delivered at Doorsteps at just one click
of The Mouse through a Fairy-Tale.
Launced their second campaingn No kidding.
No worries showing that we are serious about
our promises. (Replacement, Original product
with original guarantee, best price,
DMRC promotion saga.
Flipkart associates FB promotion,
Recent tieup with OLX for promotion.


TAGLINES USED TILL DATE


Bookstore at your door
The store at your door
Jo dikhta hai wo bikta hai
No kidding, no worries
Shopping ka naya address

Physical evidence
1. Packaging.

2. Delivery Boy with Flipkart bag.

3. Ample number of inventories.

4. Fulfillment centers

5. Mobile apps.

6. Fliptomaniac




PEOPLE
INTERNAL
14000 Employees
7000 Delivery boys
400 Employees are major share holders.
EXTERNAL
Customers.
Suppliers.
Debt holders.

Blue print : piller of success
Future Fury ! ! !