MERGERS AND

ACQUISITIONS
What is Mergers?
Collaboration mutual benefits
What is Acquisition?
Complete authority ones benefits
Reasons for Mergers-Acquisitions
Growth
Diversification
Access to large funds
Access to user base
ACQUISITIONS BY
FACEBOOK
Instagrams:-
Increasing user base
Access to wide range of photos
Source-emarketer(march 27 2014) Instagram Usage in the US Surges 35% in 2013, Rivals Twitter for Smartphone Audience -
http://www.emarketer.com/Article/Instagram-Usage-US-Surges-3537-2013-Rivals-Twitter-Smartphone-Audience/1010713
Whatsapp:-
Increasing no. of user
Pure message platform
Excess popularity

February 20, 2014 by Lakshmi Sivadas in inspirationFacebook Acquires Whatsapp: 4 Numbers & 4 Tweets that are
Lessons for a Lifetime
http://www.nextbigwhat.com/facebook-whatsapp-4-numbers-and-4-tweets-297/
Private core:-
For security purpose
Little Eye Lab:-
Monitoring tool for android
Oculus VR:-
For gaming enthusiast

ACQUISITIONS BY
TWITTER
Bluefin Lab:-
Social TV analytics
Trendrr:-
Advertising solutions
GNIP:-
Accumulated data from other social media