Global HQ

Global functions
Marketing Operations Services
Marketing N.
America
Marketing
Europe
Production
Unit A
Supply
partner B
Production
Unit C
Productio
n Unit D
Germany France Italy
Germany
France
Italy
Products fed through to
marketing subsidiaries
FUNCTIONAL STRUCTURE
CEO
Domestic
Marketing
Operations
International
Division
Area 2 Area 3
INTERNATIONAL DIVISION STRUCTURE
Area 1 Area 4
Some Support
services
Support
services
Global HQ
Global functions
North
American
group
South
American
group
Services
Argentina Brazil
INTERNATIONAL GEOGRAPHIC STRUCTURE
Columbia Venezuela
Global Support functions
Within each country there will be a domestic structure
Global HQ
Global functions
Product Grp A Product Grp B Product Grp D
Marketing N.
America
Marketing
Europe
Columbia Argentina US
Promotion Sales Personnel
Production Supply chain
Office services IT Legal
services After sales
PRODUCT STRUCTURE
Product Grp C
Grp support function
Columbia Argentina Brazil Venezuela
Marketing Operations Support Services