Amity Business School

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Gionee Mobiles

A brand thats truly international
Tarang Maheshwari
MBA
A0101913023
Amity Business School
This china based mobile phone company was founded on
September 2002 by Liu Li Rong.

Gionee adheres to its motto integrity, teamwork, innovation.

In 2011, Gionee has an overall market share of 7.2%, and GSM
market share of 11.2%.

Gionee has the largest Intelligent Manufacturing base in Asia.
Today, Gionee has 4 R&D Centers and over 1,500 engineers
worldwide and an annual investment of USD83 Million in R&D and
have over 100 patents of mobile technology.

They also have strategic partnership with Worlds Top Developors
including Google, Qualcomm, Samsung, Sharp.


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Amity Business School
Gionee is in third place of the overall cellular market and first place
in terms of its domestic market.
They have 100 million users and presence in 40 countries.









They have strong presence in Taiwan, Thailand, Vietnam, Middle
East, North Africa and now in India.


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Amity Business School
Gionee launched its wide range of handsets in India from
February13.

They have set up their main office in New Delhi and their strategy for
Indian market is to focus on testing and customizing the products for
India.

Gionee is targeting $1 billion (Rs 6,100 crore) of revenue in India
next fiscal year, The company posted Rs 520 crore revenue in the
first quarter of the ongoing financial year that started in April.

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