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BIBLIOGRAPHY

JOURNALS:
Journal of Marketing research
Business world
Auto India Magazine for two and four wheeler
Business India magazine
WEB LINKS:
http://encyclopedia.thefreedictionary.com/Hero+ Hero
http://www.hero Hero.com/co_policy.htm
http://www.hero Hero.com/co_board_directors.htm
http://www.cmsnl.com/news/ Hero-to-strengthen-structure-of-its-rd operations_
news24*5 html
http://www.etalkindia.com/indian_automobiles_news_forums/new_variant_of_hero_
Hero_bikes_launchedglamour_fi_and_cd_delux-t3336.0.html
http://www.cmsnl.com/search.php
www@heromotorcycle.com website of Hero Moto Corp bike.
www@tvsuzuki.com website of Suzuki motor bike
BOOKS:

Title
Author Publisher
Marketing Management
Phillip Littler Prentice-Hall of India Pvt.
Marketing Research
Harper W. Bayed, Ralph West Fall AITBS Publisher 7th ed.
Consumer Behaviour
Leon G. Schiff man Pearson Education

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