Marketing

Unit 1
Short Questions
1. Explain in brief the 4Ps of Marketing
2. Give the concept of priar! an" secon"ar! "ean" #ith suitable
illustrations.
$. Point out ten bu!ing otives an" explain an! %ve of the.
4. &iscuss the iportance of arketing to consuers an" societ!.
'. (hat is arket) Sho# the "i*erence bet#een arket an" arketing.
+. (hat is bu!ing otive) Explain an! four iportant bu!ing otives.
,. &e%ne arketing. Explain the evolution of arketing.
-. Point out an! six t!pes of arket an" explain an! three of the
.. (hat is arketing) (h! is it iportant to consuers)
1/.Explain the characteristics of the 0epalese arket.
11.Explain the bu!ing process of institutional custoers.
12.(hat is arketing ix) Explain its coponents.
1$.Sho# "i*erence bet#een arketing an" selling.
14.(hat is arket) Explain the characteristics of arket.
1ong Questions2
1. &e%ne arketing. &iscuss the iportance of arketing to consuers 3%rs
an" societ!.
2. (hat is arketing. 4race the historical evolution of arketing.
$. (hat is bu!ing otive) &iscuss an! eight bu!ing otives.
4. (hat is bu!ing otive) &iscuss the process of an institutional bu!er.