Presenter Name and Title

Bi tp nhm:

NH HNG CA
THNG MI
IN T



Acedemy of Finance August 27, 2014
1.TC NG N HOT NG
MARKETING

2.TC NG N HOT NG
TI CHNH,K TON

->Thng mi in t l vic ng dng cc phng tin in t v mng vin thng
tin hnh cc hot ng thng mi m y ch yu l vic tin hnh hot ng tin
hnh thng qua website.
Thng
mi
Internet
Thng mi
in t
1.Marketing truyn thng: l mt dng hot
ng ca con ngi nhm tho mn nhu cu
V mong mun thng qua trao i
++Marketing y ( Push MKT)l chin
lc ch trng vo vic y hng t
nh sn xut hay nh cung cp dch v
n cc trung gian,ch trng vic phn
phi s,cc cp trung gian hay ngi bn
2.Marketing in t: qu trnh lp k hot v
sn phm,gi,phn phi v xc tin sn phm,
dch v v tng p ng nhu cu ca t
chc,c nhn da trn cc phng tin in
t v internet
++Marketing ko (Pull MKT) l chin
lc li ko khc hng mua l hai
ngi tiu mua hng ca mnh bng
cch dng cc cng c thit b
+Tc ng:
i vi doanh nghip
i vi khc hng
+Tc ng:
++i vi Doanh Nghip
++i vi khch hng
i vi doanh nghip:
1.Th hiu ngi tiu dng
2.Hng ho c tnh c bit ho cao
3. Vng i sn phm c rt ngn li
5.p ng nhu cu ngi tiu
dng
4.Gim thi gian v chi ph hot ng
i vi khch hng:

1.Nng cao kh nng la chn sn phm dch v
2.Thun tin trong mua sm & Tit kim
thi gian v chi ph i li
*Tc ng tch cc:

1.Thay i h thng k ton --hnh thc ghi chp,qu trnh k ton
2.Tit kim chi ph ,m rng ra th trng ln
hn.
3.y nhanh tc giao dch thng qua
cc h thng,phng tin in t
**Tc ng tiu cc
++Ri ro lin quan n k thut,phn mm,
ng dng,CSDL.
++D b xm nhp
++Ri ro trong qu trnh giao dch
Thank You!!
(^_^)