Civil society organisations are focused on specifc issues, on improving situations

and
having a real impact in addressing the many challenges facing the world. Often, the
focus is so exclusively on what is going on out there that very little attention is
given
to what is going on within the organisation. Communicating and sharing information
with colleagues is overlooked as everyone concentrates on getting work done and
achieving the organisations obectives.
!ithin communication strategies, internal communication is often overlooked, yet it
is
vitally important. "t is the communication that relates directly to the foundation of
your organisation# the people $ sta%, management and volunteers $ that give your
organisation its ability to function.
if the people that make up your organisation
do not work together e%ectively, your organisation will not achieve its obectives as
fast, if at all. &n internal communication strategy is the key to ensuring a cohesive
organisation focused on achieving its goals and obectives.
"nternal communication does not refer only to those few 'o(cial) channels of
communication within your organisation, such as internal newsletters, notice boards
or sta% meetings. "t is not a process that goes from the top, the Chief, to the
bottom,
the intern. *ather, internal communication refers to the almost constant interactions
within your organisation that convey meaning. +herefore, internal communication
encompasses both overt communication like meetings, memos etc, and more
casual
forms of communication such as gossip, pleasantries and body language.
!ithin the non,governmental community, internal communication and its e%ects on
organisational culture is ust as important as in the corporate sector, perhaps even
more so.