Baby Boomers

Now approaching retirement age, the "boomers" are those born in the decade following the end of World
War II (aged roughly 47-65). They are considered a generation who have "had it all", cosseted by parents
who experienced the Great Depression and raised in the prosperous post-war era. Many benefited from free
tertiary education and relatively low housing costs. Common put-downs range from 'self-obsessed' to 'stuck
in their ways'.
The Baby Boomer generation understood that the world doesnt owe them anything. No one is going to be
there to spoon feed you through life and it is your responsibility to make something of yourself. They were a
more independent generation, as they didnt really have much of a crutch to lean on in comparison to our
generation.


Generation X
Those born roughly between 1963-1980 (now aged early-30s to mid-40s.) Gen-Xers are often
labelled the "slacker" generation, uncommitted and unfocused. The "why me?" generation. They
are the first generation to have experienced divorce on a large scale and are likely to have
changed careers several times. While their parents grew up in the era of the Civil Rights
movement, Xers are considered more likely to want to keep their heads down than to change the
world.


Generation Y

Those born between 1981 and 1994. Common put-downs include
lazy, debt-ridden and programmed for instant gratification. They are
portrayed as demanding and unrealistic in their career aspirations.
Now we can add "internet-addicted" and "lonely" to the list.


Generation Z
Those born 1995-2009, they are the first
generation never to have experienced the
pre-internet world. Accordingly are already
technology-focused. The iPad generation?


Generation Alpha
Yes, now we're onto the Greek alphabet. This
generation begins with those born in 2010. It has
been predicted they will be the most formally
educated generation in history, beginning school
earlier and studying longer. The children of older,
wealthier parents with fewer siblings, they are
already being labelled materialistic.