Week 4

Job Task / Work Task Management

FASHION SUPPLY CHAIN & DEVELOPMENT
PROCESS
Lecturer: Rinda Salun
What is supply chain?
Fashion supply chain is a process of which a fashion designer/
a fashion brand produces their products. From the initial
design concept research process to the stage where they
are sold in store racks.
! fashion brand must be able to supply the market with new
products constantly " e#ery 4$% months
&n recent decades' fashion retailers' such as (enetton' )M'
Topshop' and *ara ha#e re#olutioni+ed the fashion industry
by following what has become known as the ,Fast Fashion-
strategy' in which retailers respond to shifts in the market
within .ust a few weeks' #ersus an industry a#erage of si/
months
&n 0112' *ara was the only retailer that could deli#er garments
to its stores worldwide 3415 stores in 22 countries6' in .ust 74
days after they were designed.
THE !EY TO A "OOD & SUCCESSFUL
FASHION #USINESS IS THROU"H THE
SMOOTH PROCESS OF THEIR SUPPLY CHAIN
FASHION SUPPLY CHAIN PROCESS
Pr$ducti$n Calendar