2555

2555

. 2555.
.

8


1 2555 30
2555 25

: , , ,

Mr.Ekkachai Sangsoda 2012. The role of local newspapers in Phetchabun in good

governance reinforcement of local government.
Research in Communication Arts, Faculty of Management Science,
Phetchabun Rajabhat University.
ABSTRACT
The purpose of this research is studying about local newspaper policy in
Phetchabun in good governance reinforcement of local government including
studying about role of local newspaper policy in Phetchabun and present the main
point in good governance reinforcement of the local government as well as potential
development of local newspaper policy in Phetchabun in good governance
reinforcement of the local government.
This quantitative research is studying population such as eight local
newspaper policy in Phetchabun, The name of newspaper go to Chatthai, Chaothai,
Prachatai, Phetchbunpost, Mualchon, Lukmueng ,Aksornnews and Eakarat. This is
Collected the data by write about the local government in the table and analysis the
data, Which present on January 1, 2012 until March 30, 2012 included total of
newspaper (25 copy) including interview newspaper editors, academics, local
government executives. And public sectors.
The result of this research found that is the most of local newspaper in
Phetchabun having policy by emphasize present the local news, disclose such as
cheating and hiding to urge to be responsible and explain that, must be supporter,
presenting be valuable the news to the public and considering nation, region, and
great king which maintain sovereignty and giving education to public. That policy is
not match up with analysis substance of supporting good governance. That found
the first page of the local newspaper in Phetchabun. The most of it present the main
point enhancing good governance in low. It is the same thing, which person attitude
column present main point of responsibility in enhancing good governance in low. It
be difference with editor column that realize with responsibility and the level of
good governance in a middle, that both of first page and person attitude column of

local newspaper in Phetchabun have present local government in general story in

the sense of positive such as esteeming or praising by The officer can work with good
governance but some editor reprimand about officer of local government that is not
responsibility on them performance.
While local newspaper in Phetchabun is development conform to analyze
because local newspaper in Phetchabun is not reinforce in good governance to
public because of substance in a newspaper sport only local politician, even though
the subject in a newspaper is look like peacefully but people will lose benefits. So
local newspaper in Phetchabun should show potential news and stimulate for
responsibility follow up good governance and democratic system of government.

Keywords: local Newspaper, Good Governance , the local administration , Good

Governance Committee.

..

1
1.
2.
3.
4.
5.
6.
2
1.
2.
3.

4.
3
1.
2.
3.
4.
5.
6.

1
1
4
4
4
5
5
9
9
18
28
28
30
34
44
51
51
51
52
52
55
59


4
1.

2.

3.

5
1.
2.
3.

.
.
.
.
.

60
60
68
95

109
109
130
136
138
144
145
148
152
163
165
168

2.1
2.2

3.1

3.2
3.3
3.4
4.1

4.2

4.3

4.4
4.5
4.6
4.7

4.8

4.9

4.10

4.11

37
39
53
55
55
56
69
70
71
72
74
76
80
81
86
87
89

()

4.10

90

2.1
2.2

17
50

1.


(Autonomy)


1

.. 2540
.. 2542









2

1
2

, ( : , 2552), 7.
, , (: , 2549), .

2
3 (structure
and process)


4

5

(Theory of Media Structure and
Function)






3

, (Good Governance) (:
, 2542), 31.
4
, , 32.
5
, (: , 2526),
147.

3



-
(Seymour-Ure) The Press, Politics and Public 6
1.

2.

3. (Guardian)


(Pressure)



7

,
.. 2475 2 ( : , 2520), .
7

,
, (.), 2552.

4
2.
1.

2.

3.

3.
1.

2.
1 2555
31 2555

4.
1.

2.

3.

5
5.
1.

2.

3.

6.
1.
6



/
/

/ /




/ /

6



...
.. 2540



/ /

/ /







/ /

7


2.

(,,)
3.
4.






()

8


()

5.


6.


(voice) (stand) (policy)

7.

(Facts)

8.

9.

1.
2.
3.
3.1
3.2
3.3
4.
1.
Local Government
(Decentralization)8
9

, (: , 2534),

, (: ,

1.
2550), 32.

10
1.1
(Local Government)


10
1. (Legal Status)

2. (Area and Levels)

3. (Devolution of Power and Function)

4. (Artificial Person)

5. (Election)

10

,

(: () , 2547), 4-5.

11

(Political Participation)
6. (Autonomy)

7.
(Revenue)

8.

1.2

11
1.

2.

11

, , 13-17.

12
3.

4.

5.




12
1.3

1. (Basic
Democracy)

13
2.
14

12

, (:
, 3, 2539), 27.
13
, (:
, 2518), 6-7.
14
, (:
, 2548), 11.

13
2.1

2.2

2.3

3. (Self
Government)

15
4.


16
5.

17
6.
18

15

, (: , 2510), 6.
, (:
, 2541), 14.
17
, , 29.
18
, , 33.
16

14
1.4

3 19
1. (Ultra Vires)

(Ultra Vires)

2. (General Competence)

3. (Mandatory Delegated Function)

19

148-153.

, ,

15


1.5
7,853

76
2,108
o 27
o 162
o 1,918
5,667
2 ()

( 10 .. 2555)20

2 (Upper tier)
(Lower tier)21

20

(), [ 30
2555]
21

, :
(: ,
2548), 19.

16




5
(Council Executive Form)

285
.. 2540
...

(Mayor Council Form of Government)


1.
2.
3.

4.

5.

(

.. 2546- .. 2547)
6.

17
2.1

2
(Check and Balance)
(


)
3

22
22

,
(: .., 2545),
3.

18

2.
2.1
(governance)
Kybernatas
( Gubernator) (to steer)

(to pilot or helmsman)

23
1986
governance
(the act or process of
governing, specifically authoritative direction and control)24

(state-centric)
(society-centric)



25

23

, (:
, 2546), .
24
. (Gary L. Wamsley), The Agency Perspective: Public
Administration as Agential Leaders : 21,
(: , 2546), 144.
25
Jon Pierre (ed.), Debating Governance (Great Britain: Oxford University Press,
2000), pp. 3-4.

19

26





2.2

6

1.

26

, :
(: , 2542), 162.

20
2.



3.

4.




1.


2.



3.



4.

21

...
.. 2540



1.

2.
3.

4.

5.

6.

7. /


8.

9. -


10.

22








1. 5

1.1
/

1.2

1.3

()
1.4

2.
3.

4.
... ..
2542

23
5.
...
.. 2542




1.

2.

3. /

4. /

/

1. /
-
2. -

3.

24
4.


5.

6. .

2.3



..
2540

.. 2540

25

27
..
2546
52


5 7

5 7
5

1. ( 27 29)
1.1

1.2

1.3 ...

1.4

2. ( 30 32)
2.1
2.2

27

,
(:
, 2540), 11.

26
2.3
...
2.4
7



1. ( 37)


...

2. ( 39 40)
2.1
2.2

3. ( 38 41 42)
3.1

3.2

3.3

4. ( 43 44)
4.1
/ /
4.2

27
..
2546

1. .. 2540 (
3) .. 2546
45/1

2. .. 2496 ( 12) .. 2546

50

3. .. 2537 ( 5)
.. 2546
69/1

28


3
3.1 (Theory of Media Structure
and Function)

(Stability) (Equilibrium)28

29

(Social function)
(Lasswell, 1948)
(Watch dog)


(Wright, 1960)


28

,
(: , 2538), 25-26.
29
, (:
, 2531), 81.

29

(political and commercial propaganda)

30

(Media Function Basic) 5 Mcquail (1994)
31
1. (Surveillance)
-

-
-
2. (Correlation)
-

-
-
-
-
-
3. (Transmission)
-

-
4. (Entertainment)
-
30

, :
, 11-13.
31
, 13-14.

30
-
5. (Mobilization)
-

(social control and stability)

3.2
(QUASI public institution)


32
(Joseph Pulitzer) 19

32

, ?
6-7.

31





33

34
35
1.
2.
3.

4.

36

1.

33

, (:
, 2539), 19.
34
, ?
18.
35
, 19.
36
,
, , 20.

32

2.

3.

4.

5.

6.

7.

8.

37
1.

2.


3.

4.


37

,
, 21-23.

33

5.

6.

(Information Society)




38

38

, 92-93.

34


1.

2.

3.

4.

5.


3.3
3.3.1.

(Community Newspaper)





39
39

,
(: , 2542), 6.

35


(National Newspaper)
(International Newspaper)
40


41

42







(Feedback Mechanism)

40

, (: , 2536),

41

14-15.
26.
42

, ,
, (: , 2530),
279-280.

36

43















95

44
3.3.2.

45
43

, (:
, 2526), 73.
44
, : (:
, 2528), 5-20.
45
.
: (
,2551), 6-8.

37
33
1
16 12
5

2.1

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.

//

38

23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.

//

.. 2484 ..
2550

39

(pilot Project)
12
6
2.2

1.
2.
3.
4.
5.
6.
7.
8.

15
15

19
13
32
11
25
14
6
22

084-7773878
089-6427918
081-9534124
081-8876199
086-9362553
090-0287998
089-9595423
056 722919

3.3.3
3

46
1.

2.
46

,
, 14-15.

40


3.

3.3.4


5 47
1. (News)






48

47

, (: ,
2539), 86-93.
48
, :
,
2547, 34.

41
2.




49

50

49

, (: ,

2537), 66.
50

, , 67-68.

42


51



52 .

53

(Facts)

54
3. (Letter-to-the Editor)

51

, (: ,
2525), 156-157.
52
, (: , 2539), 240241.
53
, , 2, 83.
54
, , 242-248.

43





4. (Entertainments)

5. (Advertisements)

44
2.5

55

: 56
55

,
()
2553.
56
,:
, ()
2548.

45

:
57

58

57

, :
,
2546.
58
,
,
2529.

46

59
1 3 8


3






/

60






59

, ,
2541.
60
,
, (.), 2552.

47

.. 2550

61 1)




2)


3)




4)
(Civic journalism)

:
62

61

,
, () 2545.
62
, :
,
2548.

48




3

3


:
63

.. 2544-2546

64

(.)

.
63

, :
,
2548.
64
,
(: , 2543).

49

50

2.2

-
-
-

1.



3
1.

2.



3.

2.

3
1

5
2

52
3

5 1 1
1 3 3
5
3
1

2


6

( 1)
3

3.



5
3 3
5
4.
3

53
1 5
(Purposive Sampling)
( 2)

1.

2.

3.

4.

5.

2
1 2555 31 2555 8
(Purposive Sampling)

3.1

15
15

19
13
32
11
25

2
6
5
2
2

6.

14

7.

8.

22

1.
2.
3.
4.
5.

25

54
3 4 1
5 2
3 3 3
4 5 (Purposive
Sampling)
4 3
1
1.

3.

4.

2
1.

2.

3.

3
1.
4 ()
2.
5 ()
3.
7 ()
4.
15 ()
6.
16 ()
4
1.

2.

3.

4.

5.

55

5.
2
(Coding Sheet)

1. (Coding Sheet)

//

3.2

//

3.3

56

//

3.4

2.
(Semi - Structural
Interviews)




1) 2)

2
1
. -
.
.
.
.
.

57

2 7
1.
-
-

-
2.

-
-

-
-
3.
-
-
4.
-

5.

-

-

6.

58
-
-
7.

2
1
. -
.
.
.
.
2 4
1.
-
-
-
2.

-

-

3.

59

-

-

4.

6.

1.

2.

3.

1.

1
8
5
1.
-
70
4

42

/

61
2.
1. -
2. 58
3.
4.

5. 23
6.

3.
1. -
2. 75
3.
4.

5. 33
6. 4.
1. -
2. 40
3.
4. /
/
5. 6
6.
/

62
5.
1. -
2. 62
3.
4.
5. 20
6.
14



2536

2537
2
5
8
1. ( /

/)
/
/ ///
///
/ /
/

63

/












2.
(

/
/ )




/

64

/ /

2 / 1 /














/
/
/
/


3 1

3. ( /
) 4.
(
)

65

10

5. (

/
)

66

6. (
/
)

67

7.

/
.
/

/
/
/







/ /
/

/ /

68

10
/

2.

8
2555

2.1
2.2

2.3

69
2.1

8 2555 3
25 ( 3)
4.1, 4.2 4.3
4.1

8
1
6
7
1
12
2
6
6
2
5
1

9
2
11
4
12
3
8
3
5
6
2
6
1
5
2

8
1
11
4
12
5
6
3
5
1
-

17
3
30
9
30
8
15
4
17
2
18
5
17
4
10
3

154
38

4.1 154
38 3

70
9 8
4 2 5
4 3
4.2

2
1
1
1
1
1
-

1
2
2
2
1
1
1
1
1

1
2
1
2
1
-

2
6
3
5
2
2
3
1
1
1

19
7

4.2 6
19 6
3

71
2 1
1
4.3

9
3
9
4
2
16
11
9
1
7
3
3
1

4
2
12
2
15
1
4
2
16
3
12
3
10
4
6
2

4
3
11
2
17
1
11
1
9
2
-

8
5
32
7
41
2
8
4
32
14
32
5
26
9
9
3

188
49

4.3 188
49
14
9 7 5

72
5 4
3 2
2.2

4.4

//

1.

306 2555

2.
3.

307 2555

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

1.
2.
3.

//
342 1 2555
343 16 2555
344 1 2555
345 16 2555
346 1 2555

347 16 2555
//
760/16 2555
761/1 2555
761/16 2555

EM

. .

.
.
.
. .

. .

73

4.
5.
6.
7.
8.
9.

//
762/1 2555

763/ 16 2555

//

11. 212 2555

12. 209 2555
13.
14.

//

1.
2.

292 2555

3.

293 2555

1.
2.

//
196 1-31 .. 2555
197 1-29 .. 2555

3.
4.

. 2555
.

. ..

198 1-31 .. 2555

5.

6.

74

1.
2.
3.
4.

//
71 2555
72 2555
73 2555

//

1.

481 2555

2.
3.

482 2555

2554

30

2

2 ..-
.

4.5

1.
2.

1.
2.
3.
4.
5.
6.

//
306/2555
307/ 2555
//
342 1 2555
343 16 2555
344 1 2555
345 16 2555
346 1 2555
347 16 2555

75

3.
4.
5.
6.
7.

1.
2.

1.
2.

//
760/16 2555
761/1 2555
761/16 2555
762/1 2555
763/ 16 2555
//
212 2555
209 2555
//
292 2555
293 2555
//

1.
2.

196 1-31 .. 2555

197 1-29 .. 2555

3.

198 1-31 .. 2555

1.
2.
3.

1.
2.

//
71 2555
72 2555
73 2555
//
481 2555
482 2555

76

4.6

1.
2.
3.
4.
5.

//
306/2555
307/ 2555

//

1.
2.
3.
4.
5.
6.
7.

342 1 2555

//

1.
2.
3.
4.
5.

1.

343 16 2555
344 1 2555
345 16 2555
346 1 2555
347 16 2555

(.3)
(.4)
(.3)
(.4)
: (.6)

(.2)
(.4)
(.4)
(.4)
(.4)
(.4)
(.4)

760 16 2555
761 1 2555
761/16 2555
762/1 2555
763/ 16 2555
//

(.4)

(.4)

212 2555

(.6)

77

2.
3.
4.

1.
2.

//

209 2555

//
292 2555

(.9)
(.4)
(.9)

(.4)
(.5)

3.

(.3)

4.

(.3)

5.

(.4)

6.

(.5)

7.

(.7)

8.

(.7)

9.

(.7)

10.

. (.9)

11.

(.11)

12. 293 2555

. (.9)

13.
14.

(.11)
(.5)

1.
2.
3.
4.
5.

//
196 1-31 .. 2555
197 1-29 .. 2555

198 1-31 .. 2555

4 (.4)
: ... (.3)
(.3)
4 (.4)
4 (.4)

78

1.
2.
3.
4.
5.
6.
7.
8.
9.

1.
2.
3.

//
71 2555

72 2555

73 2555

//
481 2555
482 2555

(.4)
(.10)
(.12)
(.4)
(.1)
(.9)
(.10)
(.4)
(.10)

(.5)
(.2)
(.8)

79
2.3
2

1.
2.
3.
4.
5.
6.
3

()

80

2.3.1


17 13
7 5
2 1
4.7
4.7

1
1
1
2

1
1
3
1
1
4
1
1
1
1
1
1
2
5
2
-

1
1
2
2

2
1
1

1
3

1
2
7
13
5
17

81

15
9
5
3
4.8
4.8

1
1
1
-

2
1
3
3
1

1
1
1
1
1
1
1
-

1
-

1
1
1
-

1
1
1
1
1
1

2
-

1
-

1
1
1
1
2
5
2
7
9
2
2

82

1
1
1
1
1
2

4
1
1
2
2

1
1
1
4
1
5

1
1
1
2
2

1
-

2
2
2

2
1
1
1
1

1
3
3

15





.
.. 2555
. ..


16 2555

13
3
2
5
15
2
17

83

2




2
2555


1 2555

9





2555

2555

.

9
4

84

1
2555
2555

5 2





... .. 2540

1 2555
2555



3 5



.
16 2555 .
.
16 2555
2

85

MOU
2555
30
2555

1 1




.
/
1 2555 1



2555

1

. 2555 .
2555
16 2555

86
2.3.2

7

3 2
1 1

4.9
4.9

1
1
1
2
-

1
-

1
-

1
1
2
3
-

7

3
1 1 1
1 4.10

87

4.10

1
1
1
1
1
1
-

2
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//

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//

168

MR. EKKACHAI SANGSODA
3-42040-0060-71-1

29 2524

71 3 . . . 42150

()

83 11 -

67000
0-5671- 7100 1214
056-717150
(e-mail) arika_7007@hotmail.com

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