Color Theory Book

By: John Bizzell

Color is important in design because it can bring emotions to people and afect how
people act or respond. For example, red is typically used when communicating with some-
one you love because of the fact that red stimulates faster heartbeats and breathing. Blue is
the most popular color among humans. It is peaceful and calming, but is also cold and de-
pressing. Color can also attract people to buy your products. If you have it in their favorite
color, or the design has a nice blend of colors, it will most likely bring in better sales for your
product.
Why color is important
White Innocence, purity
Blue Peaceful, tranquil
Green Calming, Refreshing
Yellow Cheerful
Purple Romantc
Brown Genuineness, sad, wistul
Black Evil, overpowering
Red Love, Stmulator
Saturation is the brightness of a color. This either makes a color have a sort of faded look or a dark look to it.
Brtightness/Value basically is changine the color to diferent shades of it. Itll be darker red or brighter. Satu-
ration keeps the same color, but makes it more bold or less bold, while value changes the colors appear-
ance by tinting it with lighter value or darker value.
Saturation
Value
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Crafted Neon
Strawberry Brights
Primary colors of Light:
.Blue
.Red
.Green
Secondary colors of Light:
.Yellow
.Magenta
.Cyan
Primary pigment colors:
.Yellow
.Magenta
.Cyan
Secondary pigment colors:
.Green
.Blue
.Red