River blindness was an antagonizing disease in over 35 developing countries throughout
the Third World. Nearly all residents who were close to fly-breeding sites were infected and suffering river blindness. They abandoned fertile areas near rivers and moved to poorer land. As a result, food shortages were frequent. Dr. William C. Campbell, a senior researcher in parasitology in Merck & Co., was researching and working with Ivermectin, a new antiparasitic compound for use in animals; and believed that with the right formulation and intensive study for human use, Ivermectin could be the answer to river blindness. Merck & Co. then has faced a dilemma whether or not to produce the drug with the cost of spending millions of dollars and even if it was successfully developed, none of the people suffering with river blindness could afford it. Though Merck is a for-profit company and it rely on the returns for the costs of the research and development and other expenses incurred, it should stick to its vision To discover, develop and provide innovative products and services that save and improve lives around the world. The company may not gain profit from developing the drug as a cure for river blindness disease, however, it satisfied its vision to save and improve the lives of the people suffering from the disease. Merck may not recover its investment, and investors may not be willing to invest, however, Merck is a company committed to corporate social responsibility, thus, investors might decide to invest in the company with these values. The research might not be favorable financially in the short term but in the long term, goodwill and good reputation would pay off.