SAVE CHILDREN FROM SUA Social Campaign

Issue: Emotional ause

Main message: Emotional ause lea!es "i##en sca$s
%V Spot:
The camera brings in the bedroom of an 8 year old girl. Lets call her Ann.
Ann is playing with her dolls, having them lined up in bed.
Its lunch time.
Ann is taking care so that each one of her dolls will eat up her soup.
uddenly she observes that little !ane, the red"head doll hasnt touched her food.
Ann #annoyed and in an unnatural tone of voice and language$%
&ey lady' (hats wrong) *y food isnt good enough for you)'
Ann waits for an answer.
ilence.
Ann again% +at up you stupid ' ,ther children wouldnt even dream to eat what
youre eating' +at up or Ill throw you in the streets' Im such ashamed to have such
an idiot child'
Ann takes the doll , opens -uickly the window and throws her in the street.
The doll falls on the sidewalk.
Ann bends over the window and yells at her % .oure not my child anymore'
/amera gets closer to the doll on the sidewalk.
VO: Emotional ause lea!es "i##en sca$s&
Sa!e 'ou$ c"il#e$n ($om ecoming )"at t"e'*$e not+
,RIN%:
Imaginea unui barbat in diferite stadii ale varstei% 0 an, 01 ani, 02 ani, 34 de ani.
+5presia fetei in toate cele patru stadii este aceeasi% serios, neafectat.
In ultimul stadiu de varsta pre6entat, fundalul nu mai este acelasi cu al restului de
trei imagini.
7undalul pre6inta un mug"shot cu tanarul de 34 de ani a8uns detinut.
%e-t: Emotional ause lea!es "i##en sca$s&
Sa!e 'ou$ c"il#$en ($om ecoming )"at t"e' a$e not&
Inte$net
Vi$al mail: Li(e lesson (o$ m' c"il#&
I never wanted you anyway.
9ut since youre here, lets say its ok.
:ont stress me with your imature needs,
9ehave' And look up to my deeds'
I have no time to cheer you up,
9ut heres some money ... And shut up'
I hope some day youll be on your own,
/ause Im by no chance a nursing home'
Lifes hard' I know, so deal with it.
:ont cry you moron' tep out of it'
:ont be a child' (ont do you good.
:ont be the most pathetic of the neighbourhood'
And as an end to my parental advice,
Try not to have children,
Theyre a pain in the arse'