Cover Page Table of Contents 1.0 Executive Summary 2.0 Mission, Vision, and Culture 3.0 Company Description 4.0 Opportunity and Analysis and Research 4.1 Industry Analysis 4.2 Environmental Analysis 4.3 Competitive Analysis 5.0 Marketing Strategy and Plans 5.1 Products/Services 5.2 Pricing 5.3 Promotion 5.4 Place 6.0 Management and Operations 6.1 Management Team 6.2 Research and Development 6.3 Physical Location 6.4 Facilities 6.5 Inventory, Production, and Quality Assurance 7.0 Financial Analysis and Projection 7.1 Sources and Uses of Capital 7.2 Cash Flow Projections 7.3 Balance Sheet Projections 7.4 Income Statement Projections 7.5 Breakeven Analysis 7.6 Ratio Analysis 7.7 Risks and Assumptions 8.0 Funding Request and Exit Strategy 8.1 Amount and Type of Funds Requested 8.2 Exit Plan 8.3 Milestone Appendices Resumes Sample Promotional Materials Product Illustrations/Diagrams Detailed Financial Projections