WOMEN EMPOWERMENT PROJECT

Value Proposition
Empower unprivileged women by providing
opportunity to work at home and earn
money,
Product
Provide opportunity to develop handicrafts at
home and sell via our channels
Pain
Going outside home to earn money
Gain
Earn money
Customer Segment
Women
Taking handicraft classes at MITI
Buyers
Girls in colleges, universities
Women who can surf internet
Girls/Women living outside Pakistan (UK, Canada,
USA)
Channels
Physical: Stalls ,facebook page, Direct Sale
Virtual: Facebook, Website
Customer Relationship
Buyers
Get
Stalls at Universities etc, Malls etc
Direct Sales
Social Marketing : Advertisement on Facebook, posting in different
groups
Promote Organization: communication different NGOs, Participation
in seminars and conferences
Keep
By Giving Some packages on Special occasions
Grow
Customer Relationship (2)
Women
Get:
Providing opportunity to work at home and earn money
Keep:
By giving good packages
Grow:
Providing more work
Revenue Stream
Product cost
Key Partners
MITI( Institute of Handicraft)
Courier Company
Packing companies
Key Activities
Product Manufacturing
Packaging
Marketing
Delivery
Key Resources
Material
Website/hosting
MITI (Institute of Handicraft)
Workers/Designer (women)

Cost Structure
Cost of Bangles :
cost of material : Rs200
cost of worker :RS100
Cost of packing : Rs50


Cost Structure 2
Cost of Earring:
cost of material : Rs60
cost of worker :RS50
Cost of packing : Rs50

Cost Structure 3
Cost of Bag:
cost of material : Rs300
cost of worker :RS150
Cost of packing : Rs100

Samples of bangles



Sample Of BAGS
Sample of Earrings

Minimum Viable Product
Facebook Page
Online sell