Institute Of Business Studies & Research Pune (Satish P.

Goyal) Page 1
1. INTRODUCTION



Retailing consists of the business activities involved in selling goods and services to
consumers for their personal, family, or household use. It includes every sales of goods and
services to the final consumer.




Retailing as an industry



Retailing is world's largest private industry with annual sales over $ 6600 billion. Wal-Mart
annual sales over $ 250 billion. It has share of 2.3% of U.S. G.D.P. There are nine retailers in
Fortune 100, which highlights the importance of retailing as category.



According to a market estimate after agriculture, retail is the largest single sector, both in term
of turnover or will as employment in India. With market size of $200 billion. The report said
the Indian retail industry is in revolution phase.



Organized retailing in India, which account for less than 4%, is likely to grow four fold in the
next five years. That means it will grow from current size of around $4 billion (Rs. 17,000
Crore) to around $15 billion (Rs. 66000 Crore) the neighborhoods corner shops estimated at
70 million across the country, and village Melas characterize the unorganized and
fragmented nature of retailing in India.












Institute Of Business Studies & Research Pune (Satish P.Goyal) Page 2