Automobile Industry Analysis

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 Sify.com is India’s most popular
portal attracting more than 9 million
unique users every month.

SifyMax is India’s complete

broadband portal that offers wide
range of video content.

Walletwatch (now Sify Finance) is

the leading personal finance portal
offering information on a wide
spectrum of financial markets.

Sify Mall is the most popular and

comprehensive E-Commerce portal
with more than 400 transactions per
day.

Sify I-Way is India’s largest and

most successful chain of cyber cafes
with more than 3650 centers spread
across 162 cities.

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India is on every major global
automobile player's roadmap,
and it isn't hard to see why:

India is the 2nd largest two-

wheeler market in the world

4th largest commercial vehicle

market in the world

11th largest passenger car

market in the world and is
expected to become the 7th
largest by 2016
(Source: Society of Indian Automobile Manufacturers (SIAM)

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 Passenger Vehicles Produced and Sold

2000000 Sales of passenger cars in

1500000 India is likely to grow at an
1000000
average of 14..9% each year
to touch the 2.1 million mark
500000
by 2010! (Source: Frost n Sullivan)
0
Total Passenger Vehicles
Total Passenger Vehicles Sold
Produced
2005 – 06 1309300 1143076
2006 – 07 1544850 1379698

Increase in Car Purchase Trend

Growing working population
Increased access to credit and lower interest loans
Increased consumer embrace of financial products
Upward migration of household income levels
Fast paced urbanization to rise from 28% to 40% by 2020
Middle class expanding by 30 - 40 million every year

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Stunning Growth Rates!

Passenger car sales grew by 10.84% and

crossed the 1 million mark in 2006-07 and
record sales of 1,076,408 vehicles.

Utility vehicles sales grew by almost 12.2% in April-May

2007 compared to the same period last year. Various
manufacturers have entered this category and this
segment is expected to grow at 20% by 2010.

Multi purpose vehicles sales grew by

almost 21.93% in April-May 2007
compared to the same period last year.

Source: Society of Indian Automobile Manufacturers (SIAM)

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Demographics of a Potential Car Owner!

Medium – high class societies

Affluent. 55% hold at least a graduate degree
Owns a broadband connection
Owns 2 mobile phones
Surfs internet more than 10 hours a week
Average household income above Rs 30,000 a month
Single: 35% Married: 65%
(Source: Site survey)

WHY SIFY IS YOUR BEST MEDIA PARTNER:

• Sify reaches more than 9 million Indians from diverse

backgrounds

• Sify is the No.1 private broadband service provider

connecting more than 2.5 lacs homes

• Sify’ s mobile service 4545 offers downloadable mobile

content to more than 8 lacs users

• Walletwatch offers specialized content on personal finance

that attracts high net-worth individuals

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 Why Sify is your TA?
Sify’s rich network of services attracts audience that is highly coveted by marketers
across a diverse set of businesses.

Sify.Com Walletwatch.Com SifyMax.Com Samachar.Com

• Most popular content • Personal finance portal • India’s first broadband • Most popular NRI portal
portal offering information on equity portal
• Robust news channel
markets, mutual funds,
• 65% Male ~ 35% • One stop access to news, from 50+ newspapers
personal finance, loans etc…
Female videos and gossip from the
• Vernacular news in Tamil,
• Educated, affluent class and world of TV and movies.
• Rich array of Hindi, Malayalam, Kannada
high net worth individuals
interactive services • City specific content on and Telugu
(25% entrepreneurs)
including news, Bangalorelive.in,
• 65% travel to India once
shopping mall, movies, • Community of members Mumbailive.in,
in 2 years
sports, mobile, keen on investment Chennailive.in etc…
classifieds, bawarchi • High purchasing power
• Sec A audience – high • Young, vibrant audience –
etc… and keen on investment.
purchasing power 60% between 20 – 35
• Connects more than 9 • Reaching more than 1
• 3 lac portfolios & reaches • Reaches 1.5 million
million users a month million NRIs a month
6 lacs users a month. users a month

Reach 9 Million+ Indians

1 REACH 2 INNOVATION 3 RESPONSE

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SIFY RIR ADVANTAGE
Sify’s unique value proposition strategy offers advertisers 3 key benefits of Reach,
Innovation and Response.

1 REACH
Expose your brand to 9 million+ users at one go.
Promote your brand across diverse services.

2 INNOVATION

Customized brand solutions base on your objective.

Rich media innovations, custom layouts, page tears.
Exciting Page Tear on Sify Home Page that exposed
Maruti Zen’s launch to 1 lac+ users in 1 day!

3 RESPONSE
Drive traffic to your website and increase brand recall.
Choose a program that gives you brand awareness / click-thrus / leads.

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SIFY CASE STUDIES – SITE CAPTURE
Sify has worked with various top automobile companies to expose their brand to
thousands of users across its network.

Campaign Name: Maruti Baleno

Campaign Objective: To brand

Baleno as a new entrant in the
SUV segment.

Component: Shoshkele banners

were used on Sify Home Page

Result: 1.3% CTR and 20,000

visits to the site were delivered.

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SIFY CASE STUDIES – VIDEO ADVERTISING

Campaign Name: Scorpio

Campaign Objective: To brand Scorpio in the digital medium and position it as a smart and refreshing
MPV with sophisticated features.

Component: Sify Max channel

provides ample opportunities for
advertisers to reach out to core
audience by way of video
advertising. Scorpio’s television
commercials were shown between
videos on City Live channels.

Result: 1 million brand interactions

were generated reinforcing the
emotional connect of the offline
commercial while driving more than
30,000 click thrus.

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SIFY CASE STUDIES – PAGE TEAR

Campaign Name: Maruti SX4

Campaign Objective: To launch Maruti SX4 in the Sec A segment of cars. Communication centered
around the car being classy and masculine with its sophisticated design and features.

Component: High power page

tear visual that captures
attention and engages user to
interact with the creative.

Result: Page tear delivered

close to 2% CTR. The
campaign delivered about 3
million impressions across
various ad units and this
resulted in about 35,000 click
thrus to the client’s website.

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SIFY CASE STUDIES – MAILER AND SHOSHKELE

“Divorce your car” was the communication
used by Scorpio in the mailer shot that was
sent to the entire Sify Database to position
itself in the multi-purpose segment. The
exclusive newsletter had a form embedded
in it which generated 500+ quality leads for
Scorpio.
Maruti Swift wanted a campaign centered
around the Football fever. The home page
expandable banner was used to create the
right impact which exposed the brand with
its 1 million impressions and generating
more than 15,000 user interactions in the
form of click thrus to the client website.

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SIFY CASE STUDIES

For Maruti Baleno, apart from rich media An innovative roll over pop under was
solutions, the campaign had sustained presence used for the Scorpio campaign across the
across the Sify network through the presence of network that allowed users to roll over
call to action banners. small buttons to explore various features.

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 CONTACT US

Give your Media Plan the Unique Sify Advantage!

Contact:

Sify India Pvt Ltd

2nd Floor, Tidel Park,
No.4 Canal Bank Road,
Taramani,
Chennai – 600 113
Phone:

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