McDonalds

Market leader with %market share.

more than 32,000 local restaurants.
serving more than 58 million people in around 130 countries each
day.
In India, the brand is managed by two business entities...
Connaught Plaza Restaurants Private Limited, led by Mr. Vikram Bakshi, JV
Partner and Managing Director, North & East India
Hardcastle Restaurants Private Limited, led by Ms. Smita Jatia, Managing
Director, South & West India


Product mix
Burger and Wraps
Sides
Beverages
Deserts
Breakfast
Happy price menu
Econo meal
Extra value meals
Happy meals

Price mix
Price varies from 25 to 249.
Non veg starts with 49.
Deserts starts from 49.
Beverages starts from 23.
Happy meals starts fromm 107


Place mix
300 McDonald's restaurants in India.
More than 70 percent of the menu developed with complete
segregation of vegetarian and non-vegetarian products
Right from the food processing plants to the point of serving the
customers.
Occupied all major malls and market places of different cities.


Promotion mix
Use of promotion with new movie release.
Refill and Recharge Offer
McDonald's Breakfast Club Card
McDonalds Drive Thru VIP Car Pass