HEWLETT-PACKARD FOUNDERS

DAVID PACKARD
WILLIAM REDINGTON HEWLETT
ABOUT THE BRAND
Deals in
Computer hardware
Computer software
IT services
IT consulting
Founded January 1, 1939
Palo Alto, California, United States
Area served: Worldwide
Chairman, President and CEO
Meg Whitman
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POLITICAL
Corporate Tax
is 40% in US.
Vulnerable to China-U.S.A. diplomatic
disputes.
Operates in more than 170 countries and
thus, is vulnerable to change in each
countrys Political Regulations.
Enjoys greater political support in
developing countries.
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ECONOMIC
GDP growth 2% in Q3
Inflation Rate 1.2%
Revenue mainly from- Printing
hardware, financial investments,
internet solutions.
Exports led by- computers and electrical
machinery.
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SOCIAL
Smartphone sales overtaking PC sales.
Grasp over the new generation of tech-
zealots.
Less need for outsourcing due to
increasing number of Technical
Institutions, providing skilled manpower.
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TECHNOLOGICAL
Cloud Computing- the future
Large patent pool, aided by Palm and
WebOS acquisition.
Q4 of 2010, HP announce 16% increase in
their R&D to tackle global competition.
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LEGAL
Filed lawsuits over patent infringements
in ink-jet printing technologies
Constant target of patent law suits,
leading to reduced economic benefits.
On April 9,2014; HP agreed to indulging
in improper payments as per FCPA
(Foreign corrupt practices act), in Russia
and Mexico.
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ENVIRONMENTAL
Reduced energy consumption and
associated GHG emissions by 40%
compared to 2005.
Operations subject to federal, state, local
and foreign environmental laws.
Top spot on Corporate Responsibility
Magazine
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CONCLUSION
Being an international
company now, HP is
effected by nearly any
change in global as well
as local environment