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  • Ryan Fisher GTP+ Presentation

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    The International Exchange (aka TIE)
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    Ryan Fisher from Wieden and Kennedy spent a month in Recife, a city in the North East of Brazil, working to develop a communications campaign for an HIV/AIDS NGO called GTP+, with their host agency INATA. Ryan came to Recife to work with GTP+ to help to decrease discrimination amongst the population as a whole about products and food stuffs prepared by workers who are living with HIV and AIDS. The primary objective of Ryan’s placement was to create a campaign to promote the Solidarity Kitchen with a view to strengthen the activities and sustainability of GTP+. Before Ryan arrived in Brazil he sat down and wrote a list of objectives that he was hoping he would benefit from spending a month in a completely new environment. The list included obvious things like leadership and communications skills, strategic development, cultural insight and, of course, doing some good. He’s already discovered that what he has gained far exceeds these. Not only has his experience impacted hugely on the way he perceives communications in general, but the way he views the world.

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    Ryan Fisher from Wieden and Kennedy spent a month in Recife, a city in the North East of Brazil, working to develop a communications campaign for an HIV/AIDS NGO called GTP+, with their host agency INATA. Ryan came to Recife to work with GTP+ to help to decrease discrimination amongst the population as a whole about products and food stuffs prepared by workers who are living with HIV and AIDS. The primary objective of Ryan’s placement was to create a campaign to promote the Solidarity Kitchen with a view to strengthen the activities and sustainability of GTP+. Before Ryan arrived in Brazil he sat down and wrote a list of objectives that he was hoping he would benefit from spending a month in a completely new environment. The list included obvious things like leadership and communications skills, strategic development, cultural insight and, of course, doing some good. He’s already discovered that what he has gained far exceeds these. Not only has his experience impacted hugely on the way he perceives communications in general, but the way he views the world.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    24 views30 pages

    Ryan Fisher GTP+ Presentation

    Uploaded by

    The International Exchange (aka TIE)
    Ryan Fisher from Wieden and Kennedy spent a month in Recife, a city in the North East of Brazil, working to develop a communications campaign for an HIV/AIDS NGO called GTP+, with their host agency INATA. Ryan came to Recife to work with GTP+ to help to decrease discrimination amongst the population as a whole about products and food stuffs prepared by workers who are living with HIV and AIDS. The primary objective of Ryan’s placement was to create a campaign to promote the Solidarity Kitchen with a view to strengthen the activities and sustainability of GTP+. Before Ryan arrived in Brazil he sat down and wrote a list of objectives that he was hoping he would benefit from spending a month in a completely new environment. The list included obvious things like leadership and communications skills, strategic development, cultural insight and, of course, doing some good. He’s already discovered that what he has gained far exceeds these. Not only has his experience impacted hugely on the way he perceives communications in general, but the way he views the world.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    ryan fisher | brazil

    november 2008
    brasilia teimosa, recife
    the family
    GTP+
    the solidarity kitchen
    INATA
    the strategy

    Get the people of recife


    To visit the solidarity kitchen
    By telling them about the kitchen and what GTP+ does
    in fighting for respect and human rights of those living
    with HIV and AIDS
    3 audiences

    people of recife

    other charities

    large organisations
    creative idea

    Tudo fica mais gostoso numa Cozinha Solidária

    (Roughly translates to: Everything tastes better at the Solidarity


    Kitchen.)
    the solution
    street presence
    interior presence
    flyers and posters
    for other charities
    the results

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