Scribd Logo
Upload

Welcome to Scribd!

  • Repositioning Case Discussions and Midterm Exam

    Uploaded by

    MathanMangrani
    3 views1 page
    This document outlines the schedule for case discussions and a midterm exam. It lists 6 cases that will be discussed or examined: repositioning the DAWNNEWS Channel and Horlicks in Pakistan, repositioning RIN detergent, repositioning Rexona deodorant by Hindustan Unilever, repositioning private banking by ICICI Bank, and repositioning Real Activ by Dabur. The cases will be discussed on September 15-17 and October 13-15, with a midterm exam occurring on October 13-15.

    Original Description:

    cases which you must read.

    Original Title

    Cases

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document outlines the schedule for case discussions and a midterm exam. It lists 6 cases that will be discussed or examined: repositioning the DAWNNEWS Channel and Horlicks in Pakistan, repositioning RIN detergent, repositioning Rexona deodorant by Hindustan Unilever, repositioning private banking by ICICI Bank, and repositioning Real Activ by Dabur. The cases will be discussed on September 15-17 and October 13-15, with a midterm exam occurring on October 13-15.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    3 views1 page

    Repositioning Case Discussions and Midterm Exam

    Uploaded by

    MathanMangrani
    This document outlines the schedule for case discussions and a midterm exam. It lists 6 cases that will be discussed or examined: repositioning the DAWNNEWS Channel and Horlicks in Pakistan, repositioning RIN detergent, repositioning Rexona deodorant by Hindustan Unilever, repositioning private banking by ICICI Bank, and repositioning Real Activ by Dabur. The cases will be discussed on September 15-17 and October 13-15, with a midterm exam occurring on October 13-15.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    15/17 Sep CASE DISCUSSI ON

    Case # 1 Repositioning of DAWNNEWS Channel to Mass Market


    Case # 2 Repositioning Horlicks in Pakistan
    Case # 3 RIN detergent: Position to Reposition

    13/15 Oct MI D TERM EXAM
    Case # 4 Hindustan Unilevers Rexona: Repositioning Rexona Deodrant
    Case # 5 Indian ICICI Bank repositions its Private Banking: Will it pay off
    Case # 6 Indian FMCG Player Dabur: Repositioning its Real Activ

    You might also like