Ricks book:Blunders of international businees

How do:
location?layout?
product/company names play a role in the blunders offered by ricks?
Chapter four(4) highlights international blunders from the prespective of
marketing,including strategy,cultural differences,etc
Translation is a critical component of international business.Discuss the challenges and
pitfalls of translation.
Risks suggest six areas of concern for multinationalco
operations:adaptaion,nationalism,promotion,translation,English as the global business
language, and market research.Recalling the entire book, is this list complete?
How we promote Nationalism?
Read chapter by chapter

For Presentations:

Case study
International trade
FDI
International allainces
It underscores tupes of business risks and political

September 13, 2014
Cultural institutions
Institutions are rules for doing the business